Sample questionnaire

1. Are your target customers individuals, companies or organizations, or a mix of both?

Individuals
Companies or organizations
Mix of both

2. About how many people are in your target market?

3. How many companies or organizations currently provide a product or service similar

to yours?

4. How competitive is the market for your target customer?

Extremely competitive
Very competitive
Moderately competitive
Slightly competitive
Not at all competitive
5. About what percentage of your target market does your largest competitor currently
"own"?

6. About what percentage of your target market do you currently "own"?

7. Does your product or service require a one-time payment or repeated payments?

One-time payment

Repeated payments

8. What is the minimum number of times your target customer is likely to purchase
your product or service?

9. About what percentage of your target market has purchased a product or service
similar to yours?

10. How many customers do you need to make a profit?

1. How old is your target customer? (Check all that apply)

17 or younger
18-20
21-29
30-39
40-49
50-59
60-64
65 or older
2. What gender is your target customer?
Male
Female
Both male and female

3. What is the highest level of school your target customer has completed or the highest
degree they have received? (Check all that apply)
Less than high school degree
High school degree or equivalent (e.g., GED)
Some college but no degree
Associate degree
Bachelor degree
Graduate degree
4. Which of the following categories best describes your target customer's employment
status? (Check all that apply)
Employed, working 1-39 hours per week
Employed, working 40 or more hours per week
Not employed, looking for work
Not employed, NOT looking for work
Retired
Disabled, not able to work
5. Which of the following best describes your target customer's current occupation?
(Check all that apply)
Management Occupations
Food Preparation and Serving Related Occupations
Education, Training, and Library Occupations
Life, Physical, and Social Science Occupations
Sales and Related Occupations
Legal Occupations

Protective Service Occupations

Business and Financial Operations Occupations
Community and Social Service Occupations
Healthcare Support Occupations
Farming, Fishing, and Forestry Occupations
Building and Grounds Cleaning and Maintenance Occupations
Arts, Design, Entertainment, Sports, and Media Occupations
Production Occupations
Office and Administrative Support Occupations
Healthcare Practitioners and Technical Occupations
Architecture and Engineering Occupations
Personal Care and Service Occupations
Computer and Mathematical Occupations
Construction and Extraction Occupations
Installation, Maintenance, and Repair Occupations
Transportation and Materials Moving Occupations
Other (please specify)

6. What is your target customer's yearly household income? (Check all that apply)
Less than $20,000
TK20,000 to TK34,999
TK35,000 to TK49,999
TK50,000 to TK74,999

TK75,000 to TK99,999
TK100,000 to TK149,999
TK150,000 to TK199,999
TK200,000 or more
7. Is your target customer currently married, widowed, divorced, separated, or never
married? (Check all that apply)
Separated
Widowed
Divorced
Married
Never married

8. Does your target customer have children, or not?

Yes, they do
No, they do not
They may or may not

9. How old are your target customer's children? (Check all that apply)
Less than 1 year old
1 year old
2 years old
3 years old
4 years old
5 years old

6 years old
7 years old
8 years old
9 years old
10 years old
11 years old
12 years old
13 years old
14 years old
15 years old
16 years old
17 years old
18 years old or older

10. Is your target customer's living quarters owned or being bought by them or someone
in their household, rented for cash, or occupied without payment of cash rent? (Check
all that apply)
Owned or being bought by them or someone in their household
Rented for cash
Occupied without payment of cash rent
11. Does your target customer own a business or a farm?
Yes, they do
No, they do not
Some may and some may not

12. In what city (or cities) does your target customer live?

City 1
City 2
City 3
City 4
City 5

13. In what zone does your target customer live?

zone 1
zone 2
zone 3
zone 4
zone 5
14. In what District does your target customer live? (Check all that apply)
Dhaka
Sylhet
Moulavibazar
Sunamganj
Hobiganj

15. In what type of community does your target customer live? (Check all that apply)
City or urban community
Suburban community
Rural community
Other (please specify)

16. In which type of housing does your target customer live? (Check all that apply)
Duplex
Mobile home
Military housing
Houseboat
Apartment
Condominium
Townhouse
Single-family house
Other (please specify)

17. Who lives with your target customer? (Check all that apply)
Parent
Grandchild
Child
Grandparent
Roommate
Nobody
Romantic partner (spouse, partner, boyfriend, girlfriend, etc.)
Other (please specify)

18. Is your target customer Local Sylhety, from other district or from some other
country ? (Check all that apply)

Local Sylhety
from other district
Some other country (please specify)

19. Is your target customer Sylhety?

Yes, they are
No, they are not
Some may be and some may not be

20. Is your target customer currently serving in the Bangladesh military, or not?
Yes, they are
No, they are not
Some may and some may not

21. In which branch (or branches) of the Bangladesh military has your target customer
served? (Check all that apply)
Army
Coast Guard
Navy
Marine Corps
Air Force
22. Does your target customer consider themselves Christian, Jewish, Buddhist, Muslim,
Hindu, a follower of some other religion, or not religious? (Check all that apply)
Christian

Jewish
Buddhist
Muslim
Hindu
A follower of some other religion
Not religious
23. Does your target customer consider themselves to be heterosexual, homosexual,
bisexual, asexual, pansexual, or something else? (Check all that apply)
Heterosexual
Homosexual
Bisexual
Asexual
Pansexual
Something else (please specify)

24. In what languages can your target customer speak? (Check all that apply)
Arabic
Armenian
Chinese
English
French
French Creole
German

Greek
Gujarati
Hindi
Urdu

25. In what language does your target customer speak most often? (Check all that
apply)
Arabic
Armenian
Chinese
English
French
French Creole
German
Greek
Gujarati
Hindi
Urdu
Other (please specify)

26. If you could use only one of the following social networking services, which would
you use?
Google+
Bebo

Myspace
Facebook
Tagged
Twitter
27. If your company could use only one of the following social networking services,
which would it use?
Tagged
Google+
Myspace
Facebook
Bebo
Twitter

28. In a typical day, how likely are you to use social networking websites?
Extremely likely
Very likely
Moderately likely
Slightly likely
Not at all likely

29. In a typical day, about how much time do you spend using social networking
websites?
Hours
Minutes

30. About how many of your "friends" on social networking websites have you met in
person?
All of them
Most of them
About half of them
A few of them
None of them

31. Which of the following Facebook apps or games have you used? (Check all that
apply)
21 Questions
Angry Birds
Astrology
BandPage
Band Profile
BandRx
Bejeweled Blitz
Bing
Bingo Blitz
Birthday Calendar
Bubble Island
Bubble Witch Saga
CastleVille
Causes
CityVille

Daily Horoscope
Diamond Dash
DoubleDown Casino
Draw Something
DROID
eBuddy
Empires & Allies
FarmVille
Gardens of Time
Greeting Cards
Hidden Chronicles
Indiana Jones Adventure World
Microsoft Live
myPad for iPad
Nimbuzz Mobile
Phrases
Pinterest
Samsung Mobile
schoolFeed
Scribd
The Sims Social
Skype
Slotomania-Slot Machines

Spotify
Tetris Battle
Texas HoldEm Poker
TripAdvisor
Words With Friends
Yahoo!
Yelp
Other (please specify)

32. In a typical day, about how often do you comment on other Facebook users'
activities (photos, posts, etc.)?
Extremely often
Very often
Moderately often
Slightly often
Not at all often
33. In a typical day, about how often do you use Facebook's chat feature?
Extremely often
Very often
Moderately often
Slightly often
Not at all often

34. In a typical day, which of the following Facebook apps or games do you use most
often?

21 Questions
Angry Birds
Astrology
BandPage
Band Profile
BandRx
Bejeweled Blitz
Bing
Bingo Blitz
Birthday Calendar
Bubble Island
Bubble Witch Saga
CastleVille
Causes
CityVille
Daily Horoscope
Diamond Dash
DoubleDown Casino
Draw Something
DROID
eBuddy
Empires & Allies
FarmVille

Gardens of Time
Greeting Cards
Hidden Chronicles
Indiana Jones Adventure World
Microsoft Live
myPad for iPad
Nimbuzz Mobile
Phrases
Pinterest
Samsung Mobile
schoolFeed
Scribd
The Sims Social
Skype
Slotomania-Slot Machines
Spotify
Tetris Battle
Texas HoldEm Poker
TripAdvisor
Words With Friends
Yahoo!
Yelp
Other (please specify)

35. In a typical day, about how often do you add photos to your Facebook page?
Extremely often
Very often
Moderately often
Slightly often
Not at all often

36. About how many artists do you currently follow on Facebook?

37. How often do you use your Facebook account to log onto other websites?
Always
Most of the time
About half the time
Once in a while
Never

38. Which of the following devices do you use to connect to the internet? (Check all that
apply)
Desktop computer
Personal digital assistant (PDA)
Computer tablet
Laptop computer
Enterprise digital assistant (EDA)
Smart phone
Other (please specify)

39. Which of the following devices do you most prefer to use to connect to the internet?
Laptop computer
Enterprise digital assistant (EDA)
Personal digital assistant (PDA)
Computer tablet
Desktop computer
Smart phone
Other (please specify)

40. Where do you most prefer to be when you use the internet?
Cafe or coffee shop
Home
Library
Friend's home
Bookstore
Outside
Work
Other (please specify)

41. Where are you most often when you use the internet?
Bookstore
Home

Friend's home
Outside
Cafe or coffee shop
Library
Work
Other (please specify)

42. In a typical weekday, do you use the internet most often for work, for personal
reasons, or about an equal amount on both?
A great deal more often for work
Quite a bit more often for work
Somewhat more often for work
About an equal amount for work and personal reasons
Somewhat more often for personal reasons
Quite a bit more often for personal reasons
A great deal more often for personal reasons
43. In a typical weekday, what do you most often use the internet for?
Keep in touch with current or former coworkers
Play games
Get directions
Check the weather forecast
Take online academic classes
Search or apply for jobs

Send or receive photos

Start new friendships
Play music
Play podcasts
Record videos
Keep up with current events
Research academic articles or books
Read other people's comments (on blogs, news stories, etc.)
Send or receive instant messages
Take or post surveys
Play videos (other than video games)
Make travel arrangements
Find recipes
Find people you know
Take online professional training classes
Practice using a new language
Purchase products or services
Start new dating relationships
Pay bills
Find local events
Keep in touch with friends
Send or receive videos
Make or receive phone calls

Use social networking websites

Other (please specify)

44. Where are you when you use the internet? (Check all that apply)
Home
Library
Bookstore
Outside
Friend's home
Cafe or coffee shop
Work
Other (please specify)

46. In a typical month, about how much money, in BDT, do you spend on your cable
service?

47. If you could use the internet for only one of the following activities, which activity
would you choose?
Start new friendships
Keep in touch with friends
Take online professional training classes
Play music
Send or receive instant messages
Take or post surveys

Keep up with current events

Check the weather forecast
Keep in touch with current or former coworkers
Research academic articles or books
Pay bills
Start new dating relationships
Purchase products or services
Get directions
Play games
Search or apply for jobs
Play podcasts
Find recipes
Read other people's comments (on blogs, news stories, etc.)
Take online academic classes
Record videos
Send or receive photos
Practice using a new language
Find local events
Make or receive phone calls
Play videos (other than video games)
Find people you know
Make travel arrangements
Send or receive videos

Use social networking websites

Other (please specify)

48. Which of the following devices do you most often use to connect to the internet?
Desktop computer
Enterprise digital assistant (EDA)
Personal digital assistant (PDA)
Laptop computer
Computer tablet
Smart phone
Other (please specify)

49. How would you describe the company in 1-2 lines ?

50. According to you, where do you stand financially?

51. How do you imagine this company after five years from now?

52. What is the best way to utilize your resources to gain an edge over your competitors?

53. Who is primarily responsible for the financial management?

54. Who looks after the Information Technology department?

55.Whos is responsible for the marketing of the business?

56. What is the best way to advertise your business to a large market?

Television
Radio
Newspaper
Magazine
Billboard
Internet

57. Do you think that spending a lot on advertisement will see a big return on
investment?

58. What are the key business objectives in your organization?

59. do you know the outcomes that would cause severe performance challenges in this
organization? Yes? No?
If yes, please list them below

60. Suppose the main business objectives in this organization fail, just how long would
they need to put back in place before they cause lasting damage?

61. Do you have clear understanding of the threats and risks that would potentially
disrupt the daily running of this business?

62. List the threats that are more likely to occur than others in this organization.

63. Do you have knowledge of current activities about your competitors?

64. Do you have the profiles of any new business entrant seeking to play in the same
market segment as you ?

65. How does your use of technology measure against your main competitors?

Are we ahead of them?

Are we neck to neck with them?
Are they slightly ahead of us?
Are they far more ahead of us?

66. How do you ensure that a product will be accept in a specific market before
launching it ?

67. If you dont have formal employment, how do you make a living?

68. What kind of recreational activities interest you ?

69. Have you run your own business before?

70. Do you think that a business investment is a worthwhile risk ?

71. What do you hope to gain from a new business?

72. How much revenue do you hope to earn annually?

73. What time frame have you set for your targets?

74. How will you ensure the regular wages of your employees?

75. How many stakeholder you are going to make involve in your company?

76. How is the face value of shareholders?