Professional Documents
Culture Documents
Tag Lines
Tag Lines
Honda:
HSBC:
IBM:
Sprite:
Apple:
Johnnie Walker:
Keep Walking
Finger-
Jaguar:
General Electric:
things to life.
Think different
Kodak:
life
KPMG:
Volvo:
For life
Nokia:
Connecting people
PUP Pylon
The Pylon originally stood for the
true, the good and the beautiful.
The Triad of pillars may also stand
for wisdom, strength and beauty
because there should be wisdom to
contrive, strength to support and
beauty to adorn any great or
important undertaking.
Since 1987, however, the Pylon
came to symbolized truth,
excellence and wisdom.