9/23/2015

HondaAmazegoesonalongdriveacrossIndia|BestMediaInfo,NewsandAnalysisonIndianAdvertising,MarketingandMediaIndustry.

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Home>AdCraft>HondaAmazegoesonalongdriveacrossIndia

Justin
Shaadi.comhandsover
thereinsofwedding
decisiontowomen

HondaAmazegoesonalongdriveacross
India

Lenskartcastsitseye
onanaccelerated
growthplan

AspartofitsAmazinglyIndiancampaign,createdbySoho
Square,HondaflagsoffalongdriveacrossIndiacoveringa
distanceof23,000km,movingthrough250cities,toshowcase
thedurabilityofthesedan

NDTVunveilsitse
commventureGadgets
360atGadgetGuru
Awards2015

BestMediaInfoBureau|Mumbai|September24,2014

RedFMhikesadrates
by35%
EzoneandDDBMudra
leveragefestiveseason
foragreencause

ADVERTISEMENT

Weveplayedthedepth
gameasfarasthe
metromarketsare
concerned:Harshad
Jain,FeverFM
CaratpegsIndiasad
spendgrowthrateat
11%in2015,12%in
2016
GauravPandeyjoins
HavasMediaasGroup
Director,Technology
DDFreeDishs22nde
auctiontotakeplace
today

Clickontheimageto watchtheTVC.

HarleyDavidsonIndia
appointsVikramPawah
asMD

HondaCars,oneoftheleadingmanufacturersofpremiumcarsin
India,hasflaggedofftheLongestDrivethroughAmazingIndiawith
itsfamilysedanHondaAmaze.Tomarktheoccasion,anad
campaigntitledAmazinglyIndianhasbeencreatedbyOgilvy&
MatherNorthandSohoSquare,itssisteragency,tocelebratethe
successofHondaAmaze.

BlockAndSurfAds

BlockAndSurfAds

Aboutthebrief,AjayGahlaut,ExecutiveCreativeDirector,Ogilvy
GroupNorth,said,Ourbriefwassimple:Amazeisacarbuiltfor
India.Allthefeaturesofthecararealignedwiththatsingleminded
thought.Wedecidedtochallengethis theorytothemax.So,we
simplyaskedafamilytofindanaddressinthemosttestingroad
conditionsinthecountryChandniChowkinOldDelhifilmedit,
andthatsourTVC.ThecampaignwillbepromotedthroughATL,
BTLandothermediums.
Thedrivewillcoveradistanceofover23,000km,coveringthe
lengthandbreadthofthecountry.Movingthrough250citiesand
townsacrossthediverseterrainsandpicturesquecornersofthe
nation,thedrivewillculminateatGreaterNoida.Withinjust16
monthsofitslaunch,thecarhasreachedthe100,000sales
milestone.Duringthedrive,multiplecustomermeetswillbe
organisedacrosscities,whereincustomerswillnotonlybeapart
ofthefanfare,butalsobeencouragedtoparticipateinthedrive.
KapilArora,President,OgilvyGroupNorth,said,HondaAmaze
hasseenaspectacularrunsinceitslaunchlastyear.Itisaunique
combinationofHondastechnicalsuperiority,agreatvalue
propositionandtheprideassociatedwiththeHondabrand.Asthe
sedanhasbeendesignedspecificallytomanoeuvreroughIndian
roadconditions,andtosuittheuniqueneedsoftheIndiancustomer,
wecreatedacampaignreiteratingthoseveryvirtuesofthecar,that
theHondaAmazeisasedantrulymadeforIndia.
JnaneswarSen,SeniorVicePresident,Marketing&Sales,Honda
CarsIndia,said,HondaAmazehaswitnessedgreatsuccessinthe
Indianmarketandthesalesmilestonefurtherreiteratesthatwe
havebeenabletomeetupwiththemarketexpectationsthroughour
customercentricinnovationapproach.Wearecelebratingthis
successbyorganisingtheLongestDrivethroughAmazingIndia
initiative,whichispartofHondasAmazinglyIndiancampaign

http://www.bestmediainfo.com/2014/09/hondaamazegoesonalongdriveacrossindia/

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4.Weveplayedthedepthgameasfarasthe
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5.RedFMhikesadratesby35%

RISINGSTAR

RisingStar:LaukikGolatkar,SeniorArt
Director,Ogilvy&Mather
Passionisthedrivingforcebehind
thisyoungartdirectorbeitfor
theworkthathedoesortakingup
asocialcauseorhis800+Hot
Wheelscollection.Laukikisa
strongbelieverofspreading
awarenessaboutsocialinitiatives
andcreatingimpressiveworkfor
hisclients

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9/23/2015

HondaAmazegoesonalongdriveacrossIndia|BestMediaInfo,NewsandAnalysisonIndianAdvertising,MarketingandMediaIndustry.
conceptualisedbyourcreativeagencySohoSquare(Gurgaon).The
drivewilltraversethroughmountainousterrains,coastlines,flat
highways,congestedcityroadsandtheinteriorsofIndia,
showcasingthedurabilityandreliabilityofHondaAmaze.Weare
reallyexcitedabouttheinitiative,andbelievethattheHondaAmaze
shalltriumphoveralltheseconditions.
TheTVC:

Credits:
Client:HondaCarsIndia
Agency:SohoSquare
ExecutiveCreativeDirector,OgilvyNorth:AjayGahlaut
President,OgilvyNorth:KapilArora
Info@BestMediaInfo.com

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9/23/2015

HondaAmazegoesonalongdriveacrossIndia|BestMediaInfo,NewsandAnalysisonIndianAdvertising,MarketingandMediaIndustry.

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