Table 1

TITLE

AUTHOR NAME

OBJECTIVE

LIMITATIONS

1 PSYCHOLOGICAL FACTORS
Mahmoud Al-dalahmeh Examining the role of
Theoretical study only
AFFECTING THE CONSUMERS
individuals beliefs about their
INTENTION TO USE ECOMMERCE:
abilities towards the intention
A THEORETICAL APPROACH
to use e-commerce
technology (e-commerce
self-efficacy)
2 PERSONALITY BASED
Afshan Azam, Prof. Fu
PSYCHOLOGICAL
Qiang, Sohail Sharif
ANTECEDENTS OF CONSUMERS
TRUST IN ECOMMERCE

3 How Does Personality Affect Trust in Jo Lumsden & Lisa

B2C e-Commerce?
MacKay

4 Personality-Based Recommendation Ciro Bologna, Anna

in E-Commerce
Chiara De Rosa2,
Alfonso De Vivo3,
Matteo Gaeta4,
Giuseppe Sansonetti4
and Valeria Viserta2

CONCLUSION
This study attempts to present a first
comprehensive research explaining the
Influence of cognitive factors (Social
Cognitive Theory) on the adoption and the
usage of e-commerce systems as there is
no definite model for Social Cognitive
theory
built study
previously
especially
related
The
develops
a model
that to
Ecommerce .the Big Five personality traits
incorporates

Identified the relative

1. Tested on only 140 university
importance of the personality students.
based psychological
2. The model considers five
(Extraversion, Neuroticism, Agreeableness,
antecedents of trust in
personality based psychological Conscientiousness and Openness to
technology adoption and e- antecedents of trust as factors
experience), the most widely accepted
retailing.
affecting on consumers
framework for personality research in
trust in e-commerce, since other psychology, as well as determinants of trust
factors such propensity to trust
are incorporated in the model.
was not includes, in future
research this factor can
also be included.
3. Although this study has been
conducted at the individual level
of analysis, the sample data was
collected from university
students. So we may not exclude
the possibility that the lack of
consumer variance may have
affected our
result.
4. Finally, in order to test causal
relationships among constructs, a
longitudinal study may be an
alternative. In addition,
To study whether consumers 1.
Relied
heavily only
onbe
the
future
researchers
may
able 1.Based on personality type, consumers
with different personality
Likert
scale.
consider different aspects of their online
to survey
respondents from
types (a) are generally more different
2. A countries
total of only
validout experience to be primary contributors to
and64carry
trusting and (b) rely on
questionnaire comparisons.
responses: 29
their perception of negativity.
cross-cultural
different trust cues during
females and 35 males.
2.Different personalities attribute different
their assessment of first
3.
importance levels to each of the
impression vendor
accepted trust triggers. Interestingly, the
trustworthiness in B2C efindings highlight the significance of being
Commerce.
able study
to personally
contactathe
vendor.
To suggest a recommender
The
has described
context-aware

recommender system in the ecommerce

domain capable of adapting the suggestion
of products and services,
not only to the user interests and
preferences, but also to his personality. For
this purpose, the system makes use of a
neural network which takes as input the
user personality profile according to the
model RIASEC, and returns as output
the value of the weights to be employed in
the combination of the results coming
from the different modules of the system. A
prototype of the proposed model
has been realized and is currently
undergoing experimental validation. The
first
5 Whatdriveselectroniccommerce Paul A. Pavlou & Lin To better understand what
Conducted only in two countries 1. The papers major contribution
results that havebeen obtained are
acrosscultures?Acrosscultural Chai
drives e-commerce across
with a sample size of 200
is to incorporate Hofstedes (2001) cultural
encouraging and tend to confirm the validity
empiricalinvestigationofplanned
cultures, we apply a theory
dimensions - individualism/collectivism,
and soundness of the advanced approach.
behaviourinecommerce
of planned behavior (TPB)
power distance, and long-term
perspective to capture
orientation - in studying cross-cultural ebehavioral intentions to
commerce adoption.
transact online in two
2. This study applies the TPB to enhance
dissimilar countries China
our understanding of the determinants of eand the United States.
commerce across cultures by proposing a
model that draws upon the TPB to relate
online transaction intentions with attitude,
subjective norm, and perceived behavioral
control.
3. The proposed model incorporates
Hofstedes (2001) cultural dimensions
(individualism/collectivism, power distance,
long term orientation) as key moderators of
the effect of TPB variables on online
consumer behavior, aiming to explain ecommerce adoption across cultures.
4. An empirical study was conducted in two
different cultures, China and the United
States, validating our proposition that
cultural differencesplay a significant role in
consumer e-commerce adoption.
6 Psychological Determinants for
Rita Walczuch, Joyce To identify the psychological the sample only consists of US 1.
interesting
is entice
the finding
5. Quite
This study
aims to
futurethat
research
Consumer Trust in eRetailing
Seelen and Henriette determinants for consumer students which cant be taken as personality
on further based factors are completely
Lundgren
trust in e-retailing, the
a representation of the
eliminated
fromthe
theimpact
model.ofThis
means that
understanding
cross-cultural
psychological
population sample.
trust
in
online
retailing
is
contrary
to
our
differences on online consumer behavior.
factors that have an
expectations not influenced by the
influence on trust in general
individual personality. We do not expect
have to be identified.
that other personality factors may have an
influence since even a direct factor like
propensity to trust did not have an effect.
2. In general, the perception-based factors
seem to have the greatest influence on
consumer trust in e-retailing. Issues like the
reputation of the company from various
sources, the perceived similarity, perceived
control, and the perceived familiarity with e7 The Effects of Personality Traits and Ceyda Aysuna
Examines the effects of
1. majority of the respondents
1. It points
website
quality
retailing
areout
thethat
issues
that determine
Website Quality on Online
Turkyilmaza, Sakir
personality traits (internal
(42%) are between the ages of is
very consumer
important trust.
for consumers online
online
Impulse Buying
Erdema & Aypar Uslu factor) and web
21-35.
buying impulsiveness. Therefore, online
site quality (external factor) 2. A five point scale is used
retailers who want to encourage their
on online impulse buying.
throughout which could have
customers to buy impulsively should pay
been stretched to a 7 point scale. great attention to the dimensions of the
website quality.
2. The results show that among the
dimensions of website quality ease of use
(covering ease of understanding, intuitive
operations) has the most important role in
terms of the effect on online impulse
buying. 3. The second important dimension
is
usefulness which consists of informational
fit to task, tailored communications of the
website, trust of the consumers
to the website and response time.
4. The third important dimension effective
on online buying impulsiveness is
entertainment of the website which includes
8
the visual and emotional appeal of the
website. Unlike what is proposed
complimentary relationships were found to
have no effect on online impulse buying.

system for e-commerce

capable of adapting
the product and service offer
according to not only the
user interests and
preferences, and his context
of use, but also his
personality profile
derived from information
relating to his professional
activities.