Professional Documents
Culture Documents
BrandPRO Summary PDF
BrandPRO Summary PDF
BrandPRO Summary PDF
BrandPRO is an offspring of Markstrat, the world renowned Marketing Strategy simulation used by
leading business schools worldwide and by over 1,000,000 students.
StratX designs world class action-based learning tools in Marketing, Strategy and Innovation to provide
live, realistic and powerful learning experiences. Built on solid theoretical grounds, StratX simulations
have garnered worldwide acclaim for their learning effectiveness and ability to engage students.
Brand Portfolio
Product Strategy
Pricing Strategy
Price your offering strategically, based on perceived value and advantage over
competition.
Beware of price war that will deteriorate your margin and will not provide a sustainable
competitive advantage.
Communication Strategy
Achieve superior share of voice when marketing a new version of your brand.
Competition
Market Research
Duration of Simulation:
The Participant Activation Key (PAK) will be valid for a period of 6 months or till the time the simulation
is complete for the batch (whichever is earlier).