Professional Documents
Culture Documents
Business Plan - Sun Tzu AI-BI 2015 05-V2
Business Plan - Sun Tzu AI-BI 2015 05-V2
Business Plan - Sun Tzu AI-BI 2015 05-V2
Index
SYNTESIS
1. PROJECT COMPANY
2. PRODUCTS, SERVICES 3
2.1. Products /services description 3
2.2. Products life circle 4
2.3. Possible intermediaries
4
3. MARKET 4
3.1. Market view
4
3.2. Marketing and sales plan 4
4. MOTIVATIONS
5.1. Domicile 5
5.2. Logistics / administration 5
6. SWOT ANALYSIS OF PROJECT COMPANY5
6.1.
6.2.
6.3.
6.4.
Project
Project
Project
Project
company
company
company
company
strong points 5
weak points 5
opportunites 5
risks
6
8.3. Financial plan for 2 years (no VAT and with break-even
analysis) 7
SYNTESIS
The business project involves the software development,
management, maintenance and marketing of an information
systems targeted to be used for corporate strategic management,
both within the private and within the non-profit making sector,
including the public sector, which indicates an increasing
perception of the use of corporate standards to measure
organizational performance and align strategy to tactical objectives,
re-engineering the processes and resources as required to meet the
original strategic objectives.
The software project will involve designing, development and
deployment of the software within a hosted cloud service, and,
reselling it through a subscription-based administration information
system.
Reporting and analytic capabilities are planned to be included, in
order to read 'big data' into aggregated reports in the form of
dashboards and reports that can allow trend analysis of the external
and internal factors which may affect strategic direction and
alignment within an organization. These include political factors,
environmental concerns, social responsibilities, technologies and
their impact, legal aspects and the global influence of international
diplomatic and trade agreements.
Strategic management analyzes the major initiatives taken by a
company's top management on behalf of owners, involving resources and
performance in internal and external environments.[1] It entails specifying
the organization's mission, vision and objectives, developing policies and
plans, often in terms of projects and programs, which are designed to
achieve these objectives, and then allocating resources to implement the
policies and plans, projects and programs1.
taken from Wikipedia, throughout this document with the kind permission to
reproduce granted under the Creative Commons Attribution ShareAlike 3.0.
2
context.
itself a brand name around the world as a multinational, with the possibility
of merging with a larger IT giant in the long-term as this is the manner by
which economies of scale are achieved in the technology industry, at least
this is the manner by which big names have prospered.
We aim high and hope to reach glorious heights of business revenues with
the continuous development, business growth and organizational restructuring that is based on the philosophy of organizational learning. We
are aware of the challenges of artificial intelligence, which are popularly
outlined within Asimov's Three Laws of Robotics, and, we seek to use our
marketing and sales campaign to create additional jobs in addition to the
need for qualified technical support personnel to provide maintenance for
the software itself.
In addition to our initial research that has involved availing from consultancy
from "big four" firms and various entrepreneurs based both in Malta and in
other European and non-European countries, we have continued to confirm
that the most appropriate target sectors for the enterprise include companies
offering corporate services, accountancy services, financial services, motion
picture production, manufacturing and defence/security, and IT Services. The
project was also endorsed by a high ranking government official Hon. Jose
Herrera, Minister for the Economy Investment and Small business, who
claimed that he was interested in this project, after having read the business
plan.
Although the iGaming industry in Malta appears to be an attractive businessto-business market, we are only seeking to create a project where we create
an application programming interface that allows people to donate winnings
for philanthropic reasons to registered charity institutions, and, we are not
seeking to compete directly within the iGaming industry, but rather to remain
available for providing technology services should they be requested of us,
and, to use the application programming interface as a way to allow iGaming
operators to promote a socially responsible betting platform that allows their
software developers to make use of existing programming functionality using
programmable objects available through a web service. This would also reassure the people who are betting that their winnings are actually being
administratively channelled to registered charity institutions rather than being
stolen by organizations who might steal the monies that were originally
intended as a charity donation, as the risk of spam has multiplied in the last
decade and research shows that many citizens are still gullible. We have
named this project "DonateTo".
PROJECT COMPANY: Analysis of competitors
Industry leaders in big data include IBM, Intel, Hewlett Packard, Oracle,
Teradata, Fujitsu, and others, whilst local IT industry leaders include
Computime, Megabyte, Intercomp, and, Scan Computers (UK/Malta). Within
the UK competition gets even more intense as the UK economy is a leader in
electronic commerce and the majority of IT industry leaders have significant
portions of their offices.
We believe that through the design of bespoke software that includes business
intelligence based on industry research, best practices, and, continuous
involvement of industry leaders, we are able to create a collaborative
discussion within the industry that not only does not disrupt or cause
disruptive competition, but seeks to merge and create business partnerships
where we are not seen as competitors but as corporate services providers
acting in the best interests of all the stakeholders involved in the initial
analysis and design, that is then the basis for continuous improvement and
2
We are targeting to approach large corporates engaging them with the notion
of contributing to their requirements from a business intelligence and artificial
intelligence platform, and, at the same time investing in its development as
the end product is targeted to meet their specific business needs.
We are also targeting to avail from technology products that are available offthe-shelf in order to engage business and personal customers as we sell dayto-day computer items for cash or 'quasi-cash' with minimum terms of credit.
MOTIVATIONS: Main motivations in the startup company
We are aiming to achieve business growth in a steady fashion, starting from a
business that can offer products on the shelf of any retail store, and, further
expanding into custom software development as we develop our flagship
product, Sun Tzu AI/BI.
This will increase our technical expertise, organizational knowledge, and, is
hoped to achieve business growth and expertise in the IT fields of business
intelligence, artificial intelligence and business reporting that appears to have
a speculatively optimistic demand according to research based on industry
reports.
We also hope to create career opportunities for computer professionals and
professionals-to-be which gives them the opportunity to work within an
enterprise that provides a long-term career and a stepping stone for junior
technical advisors who might want to work for our firm as their summer
internship.
which are seeking not to compete solely on retail products but also
through innovation and "big data" software that caters for a selective
niche of business customers willing to engage in having the advantage
of the first mover.
The business model is flexible and promises a wide range of typical
products and services offered within the IT industry, which makes it
easier for the brand to reach visibility as cusotmers' expectations might
have been standardized in the European Union.
that allows their analysts to store, retrieve and query information using
various ready-made interfaces and application programming interfaces
that allow for object-based programming retrieving information from the
platform. It also allows the user of information to make the best
possible use of the latest data mining and querying techniques, thereby
increasing job opportunities or opportunities for IT outsourcing within
the same companies that require this technology which in turn allows
the companies to publicly claim that they are increasing and creating job
opportunities for professionals. We are also considering the possibility
of having the clients agree to sharing information on an aggregate basis
in a similar manner that business research firms collect business
information from their customers and translate it to reports which are
then sold again to industry leaders.
Artificial intelligence does not necessarily replace the human, however,
it is our belief that if artificial intelligence is programmed using
established mathematical models, there is a higher probability of
intelligence that can be programmed and reprogrammed as the machine
learns new patterns of knowledge acquisition and translation of that
knowledge to analysis or else reporting it.
High dependence on the flagship product Sun Tzu AI/BI, which creates
the impetus of brand building to pilot test the market. This in itself
needs considerable capital funding.
Business risks include market barriers to entry, generation of leads and
translating leads to sales, this depends on the skill of the marketing
team, demand in the market and the disposability of income to purchase
the products and services that we have to offer.
2014
500,000.00
-500,000.00
2015
500,000.00
-500,000.00
2016
2017
2018
750,000.00 712,500.00
900000
-500,000.00 -500,000.00
-500000
250,000.00 212,500.00 400,000.00
0.00
0.00
0
0
-87500
-74375
-140000
0
0
162500
138125
260000
End of life between 2017 and 2018 before major
upgrade.
The above are the sales forecasts for Sun Tzu BI/AI in EURO and are based on
a corporate income tax rate of 35%. Nevertheless we plan to include
shareholding in EURO, USD and GBP for foreign investors who which to retain
capital in these currencies, and, subject to the approval of the company-listing
authorities.
FINANCES: Financial plan for 2 years (no VAT and with break-even)
Project: Development of strategic
information system
Employment costs
Water and electricity
Audit fees
Stationery and office equipment
Communication expenses
Travelling expenses
Insurance on building and professional
indemnity
Sub-contracting
Business partnerships and branding
Health and safety
Training and certification
Compliance
Other research costs
Subscriptions
Accounting and administration
Certification
Copyright
Hosting
Servers for development
Doubtful debts (20%)
specialized agencies in
certain cases.
Software licenses
Pricing
Breakeven
Target market
Location
Industry
Relationship
(blank if there is
no business
relationship)
Malta, EUROPA
Manufacturing
UB50, Industrial
Estate, San Gwann
SGN 3000, Malta,
EUROPA
Tel: ++356 2279
0000
All local banks and
other companies
with industries that
will be analyzed
further.
See
www.financemalta.or
g, we will robocall
and make
appointments with
corporates
interested in
investing in this
venture and in
participating in its
analysis.
Appendix B: Competition
[ all IT Providers] and this requires a professional market research to be carried out,
planned to be done post-funding.
Appendix C: Organigram
Business
Software
and Architecture
Marketing Operations
and Development
Office Administration