Rich Media at Work

How the integration of multimedia

and the web transforms the way
businesses communicate and compete

Steve Vonder Haar | Research Director

Interactive Media Strategies
Table of contents

I. Executive summary 1

II. Data collection methodology 2

III. Characteristics of today’s active rich media organizations 2

IV. Rich media makes its mark on the enterprise 3

V. Evaluating the effectiveness and value of enterprise rich media 5

VI. Expanding the horizon of rich media with archiving and content management 7

VII. Conclusions and recommendations 9

About the author 10

About Interactive Media Strategies 10

About Sonic Foundry 10

I. Executive summary
A growing cadre of organizations is discovering the power of integrated web communications — technology that combines
the flexibility of anytime/anywhere Internet access with the attention-grabbing qualities of multimedia content. Often called
“rich media”, this form of web communications melds online audio and video with computer-driven applications to produce
engaging and memorable web presentations. Rich media today is emerging as a cornerstone of next-generation enterprise
communications, playing a key role in helping corporations develop a significant business advantage. In short, rich media is
the future of effective communications in the workplace.

To quantify the impact rich media can have on business, this year’s IMS Rich Media at Work Survey paints the picture of how
today’s pioneers in embracing rich media deploy, use and perceive the technology. Insights gleaned from these survey responses
provide a roadmap all executives can follow to best capitalize on growing rich media adoption and to evaluate, implement and
justify the deployment of the technology within their own organizations.

These survey results also highlight how this technology is

poised to transform the nature of enterprise communications.
The scope of rich media deployment is growing and its
impact on day-to-day business activities is expanding. In the
process, executives are coming to see rich media not only as a
technology that helps their company save money, but also as
a solution that can help them achieve their communications
objectives. This report synthesizes the shared experiences of
more than 600 executives at organizations producing at least
10 rich media events per year, emphasizing how this group
perceives the value of multimedia-enriched communications
and how they gauge the return on investment (ROI) generated
from rich media deployment.

For purposes of this survey, “rich media” is defined as the integration of online audio and/or video with one or more PC-based
applications, such as PowerPoint slides, opinion polls or text downloads. Sometimes referred to as webcasts, these integrated
presentations are distributed via Internet-style networks and can be accessed by users on a live or on-demand basis.

The range of applications for rich media is broad and varied. From the Rich Media at Work Survey, it is clear the technology is
emerging as a solution that enables online delivery of everything from executive presentations and employee training to
customer support and product launches. For instance, nearly three quarters of executives questioned in this December 2005
survey say they have deployed the technology for executive presentations (Exhibit 1). More than 10 different applications are
deployed by more than 60% of the companies polled in the survey, underscoring rich media’s flexibility as a broad-based
communications platform for the enterprise.

Results from the survey serve to challenge some of the conventional wisdom associated with the deployment of rich media in
the corporate sector today:

Rich media is not only for large companies: While the biggest share of rich media deployment comes from companies with
more than 5,000 employees, usage and budgets for the technology are growing substantially among mid-sized companies.

Rich media is not a novelty for technical geeks: Those who are productively using the technology come from all walks of
corporate life — from C-level executives and administrators to executives in functional departments such as accounting,
manufacturing and marketing. The penetration rates for rich media among these groups is as high as it is among individuals
who work in the IT department.

Rich media investments continue to grow: Forty-four percent of companies represented in the survey spend more than
$100,000 annually on rich media technology, creating a large base of enterprises with significant commitment to its deployment
and poised to reap the substantial communication benefits of rich media.

Rich Media at Work 1

In this report, survey results will be used to profile the types of companies deploying rich media today, how the technology
is being used and how executives perceive and justify the value of the investments in rich media capabilities. The aggregated
experiences of these early rich media adopters provide an objective lesson on what other executives should expect as they begin
employing rich media in their own day-to-day business activities.

II. Data collection methodology

Data presented in this report comes from the IMS Rich Media at Work Survey — an in-depth segment of the annual IMS Enterprise
Web Communications Survey, completed in December, 2005. Conducted by research firm Interactive Media Strategies, the Rich
Media at Work Survey polled executives from 689 companies deploying 10 or more online rich media events annually.

Survey respondents were selected from 1,202 members of a management and executive survey panel who participated in a
survey on corporate web communications trends. Respondents working at companies deploying 10 or more online rich media
events annually were included in the Rich Media at Work Survey — a project designed specifically to profile deployment patterns
of organizations that use the technology on a regular basis. Survey respondents were asked 72 questions (most in multiple
choice format) via an online questionnaire.

III. Characteristics of today’s active rich media organizations

The democratization of rich media is in full bloom in today’s enterprise sector. Once thought of as a technology reserved
exclusively for Fortune 500 companies and their massive IT budgets, enterprise multimedia has now evolved into a technology
that is affordable for companies across the business spectrum.

A little more than one-quarter of the respondents in the Rich Media at Work Survey work at companies with more than 5,000
employees. Another 36% of respondents work at mid-size companies with 1,000 to 4,999 employees. With a survey group
consisting exclusively of executives from companies deploying at least 10 online rich media events annually, the representation
of survey respondents from smaller organizations is more extensive than seen in surveys conducted in previous years by Interactive
Media Strategies. More than one-third of the respondents in the Rich Media at Work Survey come from firms employing less
than 1,000 people.

Respondent groups were spread across a variety of industry vertical sectors. The technology sector was the most heavily
represented in the survey, accounting for 24% of all respondents in the survey. Significant representation also came from the
manufacturing, financial services and health care sectors, each with more than 10% of respondents in the survey.

Implementation of rich media can be seen, in part, as a proxy for the role that communications can play in determining a
company’s success. In the world of financial services, for instance, the ability to distribute information quickly and efficiently is a
differentiator that has a fundamental impact on an organization’s profit-making capabilities. In much the same way that financial
services firms were the first to embrace the power of the narrowband web to distribute basic text-driven updates, they today are
trailblazing the implementation of web audio and video to improve the way their executives distribute information to colleagues
and customers.

A surprisingly high percentage of survey respondents have been personally involved in creating online rich media presentations.
This results from the relatively high positions of authority held by the majority of survey respondents.

Higher ranking executives, such as presidents and CEOs, are more likely than others to actually participate in the development of
multimedia-enhanced online events. Twenty-two percent of survey respondents say they participated in the development of rich

Rich Media at Work 2

 media events on a weekly basis (Exhibit 2). Another 31% say
they participate in developing online rich media presentations
at least monthly. Only one-fifth (20%) of respondents say they
have never participated in the development of an online rich
media event.

The high rate of participation in content creation among

high-level executives is a harbinger of broader adoption of
enterprise multimedia technology throughout the corporate
sector. As executives recognize the value of multimedia-
enriched communications in their own day-to-day business
activities, they are more likely to authorize its deployment
at deeper levels of their organizations to promote increased
work force productivity.

IV. Rich media makes its mark on the enterprise

The extent of rich media deployment within an organization
varies — even among companies that are putting the technology
to work on a consistent basis. Deployment levels among Rich
Media at Work Survey participants illustrate the extent to which
rich media is becoming an integral part of day-to-day communi-
cations at a growing number of firms. Nearly 40% of respondents
say their companies deploy more than 50 rich media events annually
with another 29% reporting deployment levels of between 30
and 49 events per year (Exhibit 3).

These results highlight the growing role that enterprise rich

media is playing in the corporate communications process. At
the frequency level of 50 or more rich media events per year,
the technology begins to establish itself as a mainstream
communications platform to convey important information to
employees, partners, customers and prospects.

Significant commitments to rich media spending

Of the companies questioned in the survey, only 14% said they
spent less than $10,000 on rich media technology in 2005. More
than one-fifth (21%) of respondents said they allocated a budget
in excess of $500,000 for deployment of the technology last year,
pointing toward the relative importance of rich media in annual
budgeting. The sweet spot for rich media investments lands
somewhere in between. A full 65% of respondents said their
organizations spent between $10,000 and $500,000 on the
technology in 2005 (Exhibit 4).

Rich Media at Work 3

And the group of organizations with significant budgets for rich media deployment is poised to grow. Thirteen percent of survey
respondents say their company plans to boost rich media budgets by more than 25% in 2006. Another 42% of survey respondents
say their organizations will increase rich media spending by up to 25% over 2005 levels in the upcoming year.

Rich media most commonly deployed for internal communications

The two most commonly deployed uses of rich
media technology focus on implementations
designed to improve internal communications.
Historically, large companies employed the tech-
nology to streamline communications between
distant offices. While many companies are beginning
to look beyond the boundaries of the corporate fire-
wall to use rich media in outbound communications
applications, internally focused applications continue
to top the list generating the most significant levels
of use of the technology. Deployment levels of rich
media are highest for executive presentations and
employee training, with each application being
deployed by 73% of organizations represented in
the survey.

However, other rich media applications are not far behind the two leading internal communications applications, with all
applications earning deployment penetration between 61% and 69% of all companies in the survey.

Companies that have deployed online multimedia are also beginning to expand their use of the technology for outward-bound
forms of communications. As illustrated in Exhibit 5, the portion of the survey group considering their initial deployment of out-
ward-bound applications, such as product launches and trade show presentations, is larger than those mulling their first deploy-
ment of internal applications such as employee training.

The current deployment of rich media for a wide range of applications coupled with plans to boost deployment highlights the
flexible role rich media can play in enterprise communications. In short, the gap in deployment in between internal and exter-
nal uses of rich media is narrowing. This trend underscores the notion that multimedia is not a one-trick technology that helps
companies accomplish one specific communications goal. Rather, it can and should be viewed as a pervasive communications
platform touching all facets of a company’s operations.

Business applications for rich media are plentiful

Finding ways to productively implement web audio
and video should be among the least of concerns for
companies deploying rich media technology. For example,
45% of respondents in the Rich Media at Work Survey
report that they participate in five or more meetings
weekly in which PowerPoint presentations are used. Only
8% of survey respondents report complete freedom from
PowerPoint driven meetings (Exhibit 6). Any traditional
one-to-many meeting that incorporates a PowerPoint
presentation is an easy candidate to be digitally captured
for online distribution.

The sheer volume of PowerPoint-driven meetings that

do not reach beyond the walls of the conference room
represents a wasted opportunity of massive proportions.

Rich Media at Work 4

By recording presentations that are already taking place and then making them available to employees later, companies make the
information shared at these meetings more broadly accessible. This paves the way for more flexible forms of information sharing
while opening a treasure chest of untapped intellectual property within an organization.

Most practically, the digital capture of PowerPoint-driven meetings makes it possible to share key information with audiences
otherwise unable to attend a specific meeting. Once presentations are recorded, they can be accessed at a time most convenient
to the attendee — allowing executives to stay in the flow of corporate information even if they are addressing other job duties at
the time of the live presentation.

Not only does digital capture of meetings allow for the time-shifting of corporate communications, it can expand the audience
that key executives can reach with a single presentation. Using the technology, subject matter experts can not only personally
convey their message to executives participating in the meeting but also can reach a broader range of employees who previ-
ously have not had the opportunity to learn from the best and the brightest within their organization.

Even with broader usage of rich media in today’s enterprise, the technology is only scratching the surface of its potential as a
medium for transferring institutional knowledge within an organization. The widespread use of PowerPoint in daily business
activities highlights the extensive number of meetings that could viably be captured and made available online, either to live
audiences or for future on-demand access, through rich media technologies.

Building upon videoconferencing’s foundation

Similarly, the extent to which a company uses other network-based multimedia technologies such as videoconferencing contributes
to the adoption of online rich media. Notably, 43% of survey respondents who say their organization uses videoconferencing
have also deployed technology enabling videoconferencing content to be distributed via the web. Of those organizations that
do not yet provide web access to videoconferencing meetings or presentations (for example, executive briefings or all-hands
meetings), 50% indicate interest in web distribution capabilities for live and/or on-demand access of the videoconference.

This significant overlap between the worlds of videoconferencing and web multimedia highlights how the two technologies
complement one another to address different communications issues. Videoconferencing enables superior quality multimedia
connections, but is typically to a limited number of parties. Web multimedia enables the distribution of audio- and video-enhanced
content to any PC user with Internet access. Companies that are already familiar with the effectiveness of traditional video-
conferencing can easily embrace widespread distribution of multimedia-enriched presentations via the web.

V. Evaluating the effectiveness and value of enterprise rich media

While many in the corporate sector have yet
to experience multimedia-enriched events on
their enterprise network, those who are familiar
with the technology fully recognize its value as a
communications tool. Nine out of 10 executives
at companies frequently deploying rich media
describe the technology as an effective commu-
nications tool.

The factors that contribute to this perceived

effectiveness are varied. As illustrated in Exhibit 7,
cutting travel costs and improving comprehension
share top billing as the two most widely
cited factors (48% of survey respondents)
influencing the perceived effectiveness of web

Rich Media at Work 5

communications. Following closely behind as a mea-
sure of effectiveness is improving productivity. These
results show that the measurement of rich media
effectiveness is often based on more than just raw cost-
savings calculated through a financial spreadsheet.

When determining ROI, executives truly begin looking

beyond dollar signs to the more intangible commu-
nication benefits for specific rich media applications.
For instance, when asked specifically about the ROI
benefits of executive presentations incorporating
rich media, the top factor cited by survey respondents
was the more efficient use of executive’s time. The purely
financial considerations of reduced costs ranked only
as the third most frequently mentioned ROI measure
for rich media executive presentations (Exhibit 8).

This data points to the importance of executives’ perceptions of rich media when engaged in the purchase decision process. If
decision makers view rich media purely as a technology, more emphasis will be placed on the raw financial benefit generated by
its deployment. But as executives start to view rich media as a strategic communications platform, it comes to be judged not as a
technology, but as a solution that helps them achieve their business objectives.

This also helps explain in part the emerging corporate digital divide when it comes to the deployment of rich media in the enter-
prise. Put simply, some companies “get it”. They witness firsthand the corporate value of rich media, deploy rich media extensively
and are likely to increase their annual budgets for rich media. Other companies are left on the sidelines with little interest for
investing in rich media technology. Those not exposed to rich media do not fully understand its value and are less likely to
champion investment in the technology. Executives must ask themselves whether they risk putting their companies at a
competitive disadvantage by not recognizing the communication benefits that can result from the adoption of rich media.

Purchase criteria expand beyond basic financial ROI

Undoubtedly, financial considerations will play an integral role in any organizational decision to invest in rich media. But the
impact of intangible benefits cannot be discounted. Links between ROI considerations and purchase are apparent, yet they do
not tell the entire story for those mulling an investment in a rich media solution.

When asked directly about the criteria used in the purchase process, respondents in the Rich Media at Work Survey did not flock
around traditional financial ROI issues. Rather, the hot button issue related specifically to the purchase decision process was ease
of use (Exhibit 9 ). When asked to name the top
three criteria used in the selection of a rich media
solution, more than half of survey respondents
(57% in all) cited ease of use as one of the top three
criteria used in the vendor selection decision.

Content security was the second most frequently

cited criteria for rich media solution selection with
46% of respondents choosing it as one of the top
three factors impacting their purchase decision.
Nearly one-fourth of all respondents (24%) say they
absolutely would not deploy rich media without
some guaranteed level of security. Another 53% of
all respondents describe security as very important
with 19% of respondents categorizing the need
for security in rich media content creation and

Rich Media at Work 6

distribution to be “somewhat important”. This purchasing focus on issues such as ease of use and content security represent a
coming of age for the enterprise multimedia sector. In years past, the biggest challenge facing vendors of this technology was
simply convincing executives that multimedia could play a key role as a tool enabling more effective enterprise communica-
tions. Among those companies using rich media consistently, concerns over the usefulness of the technology have given way
to more traditional concerns that decision makers invoke when evaluating the deployment of almost any type of technology in
the enterprise. In essence, those using rich media have graduated from thinking about the technology as a novelty to evaluating
individual vendors based on the fundamental technical merits of their solution.

VI. Expanding the horizon of rich media with archiving and

content management
The live distribution of online multimedia-enriched events has long been perceived as the primary application for rich media
in the enterprise. Allowing individuals to tap into rich media capabilities to attend meetings, training sessions and other corporate
events on a real-time basis helps enterprise users better recognize the cost savings and productivity gains associated with
deploying the technology.

However, usage results from the Rich Media at Work Survey indicate that on-demand or archived rich media content is increasingly
popular in the corporate sector. Survey participants were asked to estimate the percentage of online multimedia presentations
delivered only as live events, only as on-demand archived events or as both a live and on-demand events.

The TiVo® effect expands the usefulness of online rich media

On average, survey respondents reported that 41% of rich media events are distributed exclusively on a live basis. That means
59% of all rich media events are developed for on-demand access (either because they were designed that way from inception or
they were live events archived for later reference and retrieval).

This reflects a growing trend in the enterprise sector that IMS calls The TiVo Effect. In much the same way that digital video
recorders by TiVo give consumers the power to record television programming and watch it on an on-demand basis, executives
experienced with online multimedia come to value the benefits of allowing viewers to watch corporate content at a time that is
convenient to them. A growing demand for convenient corporate programming translates into more extensive use of archiving
and content management tools.

Demand for archiving is on the rise

With the growing need for on-demand content
access in the enterprise comes the growth of
corporate rich media archives that can be accessed
by anyone with the click of a mouse. Of all respon-
dents to the Rich Media at Work Survey, 94% say
they engage in some form of online rich media
content archiving. And among this group, the extent
of content archiving is significant. One third of
the survey audience reports monthly archiving of
between 25 hours and 100 hours of content. Another
14% of respondents are generating more than 100
hours in archived content monthly (Exhibit 10).
Added together, nearly half of respondents (47%)
are generating more than 25 hours in new archived
content on a monthly basis.

Rich Media at Work 7

The steady flow of content into corporate archives contributes to significant expansion of the cumulative libraries of rich media
content now managed by organizations. Of the companies archiving rich media content for on-demand access, 47% have librar-
ies that exceed 100 hours of online programming. Only 23% of companies surveyed that are involved in archiving have libraries
featuring fewer than 50 hours of rich media content. In short, corporate rich media archives can grow large rapidly.

Building new business via archives

Some companies are already turning to these
archives as an incremental revenue source
(Exhibit 11). Sixteen percent of all respondents
in the Rich Media at Work Survey report that
they are already selling access to content from
their archives to other organizations. Nearly
one-third of respondents (31%) say they plan
to begin selling access to their organization’s
rich media content in 2006. This corresponds
to the importance of revenue generation as
a key criterion in evaluating the effectiveness
of web communications. As seen previously
in Exhibit 7, nearly 40% of survey respondents
cite revenue generation as one of the top
three factors they use to determine web
communications effectiveness.

The growing importance of search

Whether or not companies seek to commercialize their in-house content, the ability to search for and find relevant information
in these growing rich media archives is increasingly important. Without adequate search capabilities, rich media archives evolve
into the equivalent of libraries with books scattered across the floor and no established system for cataloging books by subjects
or author. Survey respondents already recognize the role that search capabilities play in managing this growing tide of online
multimedia content, with a combined 86% describing search as very important, or somewhat important.

Even with this emphasis on search capabilities, the majority of survey respondents continue to look for improvement in this
area. Less than one-quarter of those surveyed (24%) describe the rich media search process as very easy. 58% say that rich media
search tools are “somewhat easy” to use — a result pointing to an undercurrent of concern over the search capabilities available
today. Many users may become increasingly frustrated with today’s multimedia search capabilities as the size of content archives
continues to expand, making it more and more difficult to find desired content. This frustration will prompt organizations to hunt
more aggressively to find vendors who can help them address the central problem of rich media indexing and search.

Implications for content management integration

As the size of rich media content archives grows, companies are demonstrating significant interest in developing ways to link
these libraries into existing content management systems already deployed by their organization. Of all respondents to the
Rich Media at Work Survey, 77% describe enterprise content management systems and learning management systems as
important technologies.

Among organizations actively deploying rich media, the interest in these technologies is telling. It reminds executives that
rich media deployment should not be viewed in a vacuum but is best evaluated as a solution that works in conjunction with
other core business systems already in place. Web audio and video are not new technologies to be deployed on a stand-alone
basis. Rather, they are an enabling set of capabilities to be woven into the fabric of corporate business processes in to enrich
companies’ communication practices while leveraging their existing infrastructure investments.

Rich Media at Work 8

VI. Conclusions and recommendations
The category of companies implementing rich media technologies is large and growing. The experience of these companies
in employing rich media in day-to-day business activities provides insight for other organizations considering their own rich
media deployment. Over time, rich media will play a critical role in not only helping your company communicate more
effectively, but also in creating competitive advantage. Keep the following in mind when evaluating rich media’s role in your
daily business practices.

• Look outside your walls: Internal communication remains the most widely used and deployed application for rich media,
but the biggest bang from implementing the technology ultimately comes in the deployment of online multimedia for
out-bound communications. Recognize that audio and video are powerful communications mediums and consider
deploying online rich media for your marketing- and service-oriented applications or risk missing the opportunity to use this
highly effective communications platform to convey key messages to your target audiences. Enterprises have proven that
employing outbound rich media communications can result in tangible benefits of building new revenue streams and
creating competitive advantage.

• Experienced users appreciate the value of rich media communications: When it comes to gauging the effectiveness
and ROI of rich media technology, new users commonly look at how the solutions can help trim day-to-day business expenses
(e.g. travel costs) at the outset. This is a natural and valid measurement of rich media’s value. However, as experience with the
technology grows, expand your assessment to include a greater focus on how rich media can help increase the frequency of
communication, improve your employees’ understanding of the organization’s business strategy and boost collaboration and
team morale.

• Demand more from rich media technology vendors: Once considered a technical novelty, multimedia in the enterprise
used to draw upon its cachet to get pioneering organizations to experiment with emerging technology. Companies with
deployment experience now recognize they need to address more traditional technology issues with the enterprise multi-
media solutions they put into place. Expect your vendor to make the technology both easy-to-use and secure-to-deploy.
Don’t simply buy into the sizzle of putting your executives on a web video. Demand a solution with the underlying technical
chops to deliver value throughout your organization.

• Focus on simplicity: Ease of use is a long-ignored dark horse in contemplating whether to invest in a specific rich media
solution. Let the relative ease-of-use of the technology be a clear-cut, leading determinant factor in your rich media spending
decisions. Be cognizant of the technical infrastructure required to make rich media a reality, but seek out solutions that make it
easy for your employees to create events and effectively convey their message. Not only will an intuitive design and easy-to-
use workflow encourage the development of more and better content, it will serve to reduce the total cost of deploying the
technology by minimizing the day-to-day involvement of IT specialists in multimedia publishing.

• Recognize the transformational impact of rich media archives: When the usage of on-demand content expands, so do
the libraries of content that can be readily accessed. Look for rich media solutions that make it easy to organize, index and
search your archived content. As information becomes easier to find, your organization will experience more success in
transferring institutional knowledge from subject matter experts to a wide swath of audiences who will benefit from access
to an organization’s best minds. Archives also pave the way to developing new sources of revenue by making key intellectual
property available to interested parties outside your own corporate walls.

Rich Media at Work 9

 About the Author

Steve Vonder Haar is Research Director of Interactive Media Strategies and is responsible for the firm’s
coverage of the enterprise Web Communications sector. Topics of focus include online multimedia, web
conferencing and rich media conferencing. Vonder Haar can be reached at (817) 860-5121 or via email at
svonder@interactivemediastrategies.com.

Interactive Multimedia: The Fourth Wave of Communications

Print.....Audio.....Video
The first three waves of mass media served to transform the way people live. From Gutenberg forward,
the printed word has allowed people to share ideas stretched across time and distance. Audio gave
consumers their first taste of sharing broadcast media simultaneously with the later advent of the
video offerings of broadcast television to create the ultimate electronic community.

And Now Interactive Multimedia

Interactive Multimedia opens the door to new forms of tailored communications experiences for consumers. Digitization, connected networks
and a sprawling array of emerging devices to handle digital content create the opportunity to weave audio and video into the interactive
communications experience. In the process, corporations can capitalize on new tools that enable them to deliver powerful messages enriched
by audio and video and tailored to targeted groups. Likewise, media firms can capitalize on the new flexibility of digitization to serve up
content, products and services using business models heretofore impossible for media distributors.

Interactive Media Strategies provides research and consulting services to help companies involved in the communications, collaboration and
media distribution chains to recognize the potential of interactive multimedia, not only in the packaging of audio and video content but also
in the development of new services improved and enriched through the integration of audio and video content that can be accessed on
demand. Interactive Media Strategies provides quantifiable analysis of how business users, IT professionals and corporate executives perceive,
use and deploy communications applications delivered via connected networks. Subscribers to the Enterprise Web Communications Research
Service can benefit both from IMS’ core research activities along with custom support designed to address clients’ specific business needs.
The foundation of Interactive Media Strategies’ research offerings is an annual research and consulting subscription. Individually tailored or
proprietary projects or market research studies are also available. The annual subscription package serves up a consistent stream of relevant
research publications and slide presentations that help to expand our clients’ understanding of the overall marketplace and developing trends.

For more information on Interactive Media Strategies and its service offerings, please contact us.

Steve Vonder Haar Paul Ritter

Research Director Vice President – Collaborative Research
(817) 860 5121 (508) 881-7149
svonder@interactivemediastrategies.com ritter@interactivemediastrategies.com

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) is a provider of rich media communications technology for the enterprise. The company’s
Mediasite™ webcasting and web presentation solutions are trusted by Fortune 500 companies, education institutions and government agencies
for a variety of critical communication needs. Sonic Foundry is based in Madison, Wisconsin.

Learn more about Mediasite at www.sonicfoundry.com, call 877.783.7987 or email engage@sonicfoundry.com.

Rich Media at Work 10