Business case 2015 - 2016

Language and Communication Skills for Project Management - AA 2015-2016

Case 1

Your company, Orange Bull, is a well-known brand in the Food &

Beverage Market

The company is facing the rising of competitors so decided to launch

new drinks for 3 specific market clusters: runners, chic girls, healthy
The Management decided to allocate this strategic project to your
team, requiring to develop it from the early stage, until the market
launch.
Good luck!

Language and Communication Skills for Project Management - AA 2015-2016

Case 2

Your company, Bride International is a wedding planning agency for

VIP.
It was contacted by the manager of some of Hollywood celebrities to
organize their wedding services; the spouses are asking for an original
location, press visibility, exclusive service, no troublemakersand they
dont like to waste money.
The management knows that can count on you and your team to
develop this ambitious project.
Good luck!
Language and Communication Skills for Project Management - AA 2015-2016

Case 3

Your company, Gears&Gears is very profitable in its industry (motors

& components), especially in the last year due to a new patent for an
innovative engine concept
The Managing Director, is very passionate in motor sports, so thanks
to this company technical achievements, decided to enter in
motorbikes competition by season 2016.
He has informed a team of high potential people about this initiative
and has asked the team to work on it, with the aim to be present at
the start of the first grand prix of 2016 with his new racing team
Good luck!
Language and Communication Skills for Project Management - AA 2015-2016

Case 4

Your company, Eventime is a service agency delivering turn-key

solutions for managing exhibitions and fairs.
The major of your city is facing some issues: the incomes are low, hes
losing popularity and seeks to recover for next elections, there is a big
industrial site in the region no more used. He had a great idea! View
the approaching of the Christmas season he decided to host
Christmas Markets
His staff met your company, sharing the initiative and asking your
committment on it. The major is willing to participate at the opening
ceremony by December 15th.

The time is short, good luck!

Language and Communication Skills for Project Management - AA 2015-2016

Case 5

Your company, WorldTravel organizes customized trips for

international customers
Since 2 years the market is showing high potential in travelers from
Asian countries. Especially they love to join Italy for food, fashion and
art.
Your boss decided to launch new travel packages for this cluster. You
are in charge to design a full end-to-end service for them including
the first visit. Tourists are expected to join by next spring
Good luck!
Language and Communication Skills for Project Management - AA 2015-2016

Case 6

Your company, Diamonds & More is world leading in Mining and

especially gemstones.
Your Research & Discovery team has recently found a new field in
Namibia. First estimates shows that the new field can deliver
diamonds for at least 30 years, turning company revenues in a
profitable growth.
The management assigned to your team the design & construction of
the new mining complex in Africa. The company is willing to start the
refining process by mid of 2017.
Good luck!
Language and Communication Skills for Project Management - AA 2015-2016

Case 7

Your company, FastConnect is a well recognized player in

transportation industry.
The company has recently won a contract for the supply of a new high
speed train, aimed to connect North and South Europe in six hours

Your team will be in charge for the development phase, up to the

delivery of the first train, expected by end of 2016
Good luck!

Language and Communication Skills for Project Management - AA 2015-2016

Case 8

Your company, Artotech is high tech group working in biotech

industry, with main focus on developing innovative solutions for
rehabilitation of disabled patients.
Your university spin-off patented LiFlex a new composite material,
very light and flexible. This new discovery is going to change the
market of artificial implants.
In order to leverage on this competitive advantage, the company
assigned to your team the development and market launch of new
products based on LiFlex. The increase brand awareness and
visibility the company is also willing to involve a testimonial.
Good luck!
Language and Communication Skills for Project Management - AA 2015-2016

Case 9

Your company, Digital Solutions is a new dynamic startup made by 3

partners, working in Communication & New Media industry.
The company was recently committed by a well known fashion group
for teenager to develop a new online shopping platform.
Your customer asked you to develop the new platform up to the
market launch. In addition they asked you to take care about all the
promotional activities to be performed in a multi-channel way.

Good luck!

Language and Communication Skills for Project Management - AA 2015-2016

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The Reference Framework: Project Management Canvas

Source: PMI
Language and Communication Skills for Project Management - AA 2015-2016

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Project Work Outputs

The required outputs for the business case are the following:
1.
2.
3.
4.
5.
6.
7.
8.
9.

Stakeholder identification and mapping with the management matrix;

Definition of Project Scope (Objectives and Benefits for Stakeholders);
Define the Product/Service to be provided and relevant requirements;
Definition of Project WBS (at least at Level 3);
Define the Project Organization;
Definition of timeline and relevant Gantt Chart;
Fomulate hypotesis of Project Costs;
Provide Risk Analysis and related mitigation actions;
Along the previous steps, identify possible Constraints (fur sure there will
be some!);
10. Highlight any assumption considered during the previous steps;

Language and Communication Skills for Project Management - AA 2015-2016

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Project Work Outputs

Business
Case Brief

10

2
3
2

4
9

6
7

Source: PMI
Language and Communication Skills for Project Management - AA 2015-2016

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Expected Deliveries

Output
Stakeholder Identification and Mapping (draft)
Project Scope and Product/Service Definition (draft)

Due date
October 30th

Project WBS (draft)

Project Team
Project Plan and Gantt Chart

November 27th

Project Costs

Project Risk Analysis

Final Presentation

December 18th

Language and Communication Skills for Project Management - AA 2015-2016

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