Language Devices

Presentational Features

Alliteration
A word starts with the same sound
E.g. The big and beautiful bear the sound /b/ starts
each word
Effect: Makes the phrase memorable (easy to remember)
Repetition
A word/phrase is repeated
E.g. We can help them. We can stop this. We can save
them.
Effect: It emphasis the idea/point and makes the reader
remember it
Rhyme
Words that have the same sounds within
it, sound similar
E.g. Violets are blue. I love you.
Effect: Makes the words/point stand out and easy to
remember
Rule of three
You give 3 examples to explain
your idea/point
E.g. Smoking is horrible, gross and unhealthy
Effect: Uses a memorable pattern to help the point or idea
stand out

Font size and style

What the letters look like
and how big it is E.g. YOU can help the poor animals.
Effect: Makes the words stand out, more interesting,
emphasise point
Image/picture
A photo, picture,
graph, diagram
E.g.
Effect: Gives information/examples to explain points, helps
to remember
Caption
A sentence that explains the
image/picture
E.g. Giants pandas are endangered animals.
Effect: To explain to the reader what the image is about

Emotive language
To interact with the reader
emotionally
E.g. Thousands of innocent animals are dying because of
cruel testing.
Effect: To create an emotional response, makes the reader
have feelings
Rhetorical question
When the writer asks a
question
E.g. I was both nervous and excited. Did I really want to do

Bullet points/list
E.g.
lunch

Used to list information

water bottle
raincoat

torch
Effect: To present information so its easy to understand
and remember
Colour
The use of different colours for fonts and
backgrounds
E.g. Help stop violence.
Exciting day!
Effect: To create mood (i.e. fun, concern), express feelings,
eye catching
Paragraphs
Sentences about the same thing
grouped together
E.g. Pandas live in the mountains of Western China. They

this?
Effect: To interact with the reader to get a response
(answer) from them
Simile, metaphor, personification
To describe
and compare things
E.g. Simile as fat as a pig/like a pig
Metaphor a heart
of gold
Personification the sun smiled down on me
Effect: To create a very detailed image of a description

eat bamboo.
Effect: Present information in a clear way, easy to
understand and read
Heading and sub-heading
Main and mini titles
of articles
E.g. Heading (title) Hottest day of the year!
Sub-heading Temperatures reach 32c and it set to
continue all week
Effect: To tell the reader what the topic of the
article/paragraph is about
Statistics
Present information in a factual way
Quotations
Write the exact words that someone
has said
E.g. 87% of students want healthy school meals
Effect: To persuade the reader that the point is truthful, real E.g. The head teacher said, We are very proud of their
achievements!
and factual
Effect: To give evidence and explain points/ideas