Case study.

List of questions.
1. When the idea of establishing the automobile?
It all began in 1979.
2. When the company is officialy incorperated?
7th of May 1983
3. Who is the founder?
Tun Dr Mahathir Mohamad
4. What is the first model?
Proton SAGA
5. Where the Saga get its name?
The name was chosen by Ismail Jaafar, a retired military soldier and derived
from saga (Adenanthera pavonina)
6. Where is the first market that PROTON focus?
Singapore
7. At what year PROTON produced the one millionth car?
1996
8. First MPV produced?
Year 2009. It is Proton Exora.
9. At what year and the first award received?
At 1987 and PROTON Cars(UK) Ltd awarded distributorship for UK and
Republic of Ireland.
10.What is the main objective for creation of PROTON?
The main objective is to propel Malaysia into the 21 st century as an
industrialized nation.
11.Who is current CEO?
Dato Abdul Harith bin Abdullah
12.Who is parent organization?
DRB-Hicom Berhad
13.When PROTON was acquired by DRB-Hicom Berhad?
January 2012
14.Where is the location of head quarter?
Shah Alam, Selangor
15.Where is the operation and additional manufacturing plan?

Tanjung Malim, Perak

16.What is the full name of PROTON?
Perusahaan Otomobil Nasional Sdn Bhd
17.How much the model had been created?
Eight (saga, persona, exora, iriz, preve, inspira, satria neo, supreme s)
18.Who is the previous owner?
Khazanah Nasional
19.How many units were sold for the first model?
1.2 million units between 1995-2008
20.What are the reasons of decreasing in sales between 2003 and 2007?
Because of cheaper and more competitive offering from PERODUA.
21.What are the factors of lost in majority domestic market share in 20 years?
Because of the existing of second Malaysia automobile, PERODUA and poorly
design.
22.What are four primary units in PROTON designs?
Design and Computer Aided Styling (CAS), Colour Design, Model Design and
Advance Design.
23.How many concept cars that PROTON have?
Five concept cars (Jebat, Lekir, Lekiu, Tuah, Kasturi)
24.When PROTON acquired all engine technologies and knowledge developed by
Petronas?
In December 2012.
25.At what year PROTON acquired a controlling stake in Group Lotus?
In 1996.
26.What are PROTON gain from the acquisition of engine technologies and
knowledge developed by Petronas?
PROTON now have ownership of a more powerful yet fuel efficient family of
naturally aspirated and turbocharged 2.0L engines, as well as a 2.2L
turbocharged version to complement its existing CAMPRO engine line-up.
27.Who is the chairman?
Tun Dr Mahathir Mohamad
28.Does PROTON have its own engine?
Yes. Turbocharged 2.0L engines, as well as a 2.2L turbocharged version to
complement its existing CAMPRO engine line-up.

29.What is the highest volume model produced?

Proton SAGA, averaging about 6,600 units per month.
30.Does PROTON engage in any other big activities?
Yes. They also have PROTON Motorsports.