Reliance Mutual Fund

The money invested by investors in Reliance Mutual Fund is further invested in the
equity market or fixed income securities of various sectors and companies to generate a
regular income for the investor.

How to Purchase Reliance Mutual Fund

You can purchase the Reliance Mutual fund by enclosing a demand draft or local cheque
payable at par at the place where you are submitting the application

Applicable NAV(Net Asset Value)of Reliance Mutual

Fund
The closing NAV of the day on which the application is received would be applicable.
This stands valid if the application is received before 3 p.m. In case the application is
received after 3 p.m., the closing NAV of the next business day would be applicable

Reliance Mutual Fund Scheme Annual Returns

Reliance Mutual Fund has several plans and schemes for different investor groups and
the compounded annual returns have demonstrated a decent return percentage upto 40%,
though the returns may vary based on the investment plan you have chosen.

Reliance Mutual Fund Dividend Policy

The dividends are distributed for these mutual funds from the surplus amount after the
deduction of all applicable taxes and surcharges.

Tax Benefits to the Mutual Fund

Reliance Mutual Fund is as a mutual fund registered with SEBI (Securities and Exchange
Board of India) and hence the entire income from the Mutual Fund is exempt from
Income Tax in accordance with the provisions of Section 10(23D) of the Income Tax
Act, 1961.

The Reliance Mutual Fund is one of the most popular and leading mutual fund in the
mutual fund sector of India. The Reliance Mutual Fund is owned by Anil Dhirubhai
Ambani Group and with respect to net worth it ranks among the top three of all the
private financial service providers in India. It is an ISO 9001:2000 certified company,
which offers innovative mutual fund products to a wide pool of customers. The Reliance
mutual fund products are available in hundred and fifteen cities across India. It is one of
the fastest growing mutual fund in India and the main reason of its popularity is that it
has a wide portfolio of products that meets the requirements of each and every type of
investors. The Reliance Mutual Fund is headed by Mr. Vikrant Gugnani - the CEO of the
company.

Details of Reliance Mutual Fund:

 The schemes of Reliance Mutual Fund are being managed by Reliance Capital
Asset Management Ltd, which is a subsidiary of Reliance Capital Limited.

 Reliance Capital Ltd holds 93.37% of the paid-up capital of the Reliance Capital
Asset Management Ltd.
 The value of the cumulative assets that are being managed (also called Assets
Under Management (AUM)) amounted to Rs. 80,779 crores, as on Dec 31st 2007.
 The investor base of Reliance Mutual Fund is over 43.67 lakh.

Different types of mutual fund offered by the Reliance Mutual Fund:

Equity / Growth based products- The main objective of investing in such scheme is to
provide capital appreciation over the medium to long- term range. Generally, in such
schemes a major portion of the accumulated sum is invested in equities.

Debt / Income based products- the main objective of investing in such scheme is to
provide regular and steady income to the investors of such funds. Generally, in such
schemes a major portion of the accumulated sum is invested in fixed income securities.

Sector Specific products - The main objective of investing in such funds is to gain
leverage out of the fast growing sectors. Generally, in such schemes all the sum
accumulated is invested in securities of a particular type of sector.

Seven P's, to include physical evidence(such as uniforms, facilities, or livery) and

process (i.e. the whole customer experience e.g. a visit the Disney World). The term was
coined by Neil H. Borden in his article The Concept of the Marketing Mix in 1965.

Price
There are many ways to price a product. Let's have a look at some of them and try to
understand the best policy/strategy in various situations. More . . .

Place
Another element of Neil H.Borden's Marketing Mix is Place. Place is also known as
channel, distribution, or intermediary. It is the mechanism through which goods and/or
services are moved from the manufacturer/ service provider to the user or consumer.
More . . .
Product
 For many a product is simply the tangible, phsysical entity that they may be
buying or selling. You buy a new car and that's the product - simple! Or maybe
not. When you buy a car, is the product more complex than you first thought?
The Three Levels of a Product . . . More . . .
 The Product Life Cycle (PLC) is based upon the biological life cycle. For
example, a seed is planted (introduction); it begins to sprout (growth); it shoots
out leaves and puts down roots as it becomes an adult (maturity); after a long
period as an adult the plant begins to shrink and die out (decline). More . . .
 The Customer Life Cycle (CLC) has obvious similarities with the Product Life
Cycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime
value to the customer i.e. looks at the products or services that customers NEED
throughout their lives. More . . .

Promotion
Another one of the 4P's is promotion. This includes all of the tools available to the
marketer for 'marketing communication'. As with Neil H.Borden's marketing mix,
marketing communications has its own 'promotions mix.' Think of it like a cake mix, the
basic ingredients are always the same. However if you vary the amounts of one of the
ingredients, the final outcome is different. More . . .

Physical Evidence
Physical Evidence is the material part of a service. Strictly speaking there are no
physical attributes to a service, so a consumer tends to rely on material cues. There are
many examples of physical evidence, including some of the following: More . . .

People
People are the most important element of any service or experience. Services tend to be
produced and consumed at the same moment, and aspects of the customer experience are
altered to meet the 'individual needs' of the person consuming it. More . . .

Process
Process is another element of the extended marketing mix, or 7P's.There are a number of
perceptions of the concept of process within the business and marketing literature. Some
see processes as a means to achieve an outcome, for example - to achieve a 30% market
share a company implements a marketing planning process.

The 7Ps of the marketing mix can be discussed as:

Product - It must provide value to a customer but does not have to be tangible at the same
time. Basically, it involves introducing new products or improvising the existing
products.

Price - Pricing must be competitive and must entail profit. The pricing strategy can
comprise discounts, offers and the like.

Place - It refers to the place where the customers can buy the product and how the
product reaches out to that place. This is done through different channels, like Internet,
wholesalers and retailers.

Promotion - It includes the various ways of communicating to the customers of what the
company has to offer. It is about communicating about the benefits of using a particular
product or service rather than just talking about its features.

People - People refer to the customers, employees, management and everybody else
involved in it. It is essential for everyone to realize that the reputation of the brand that
you are involved with is in the people's hands.

Process - It refers to the methods and process of providing a service and is hence essential
to have a thorough knowledge on whether the services are helpful to the customers, if
they are provided in time, if the customers are informed in hand about the services and
many such things.

Physical (evidence) - It refers to the experience of using a product or service. When a

service goes out to the customer, it is essential that you help him see what he is buying or
not. For example- brochures, pamphlets etc serve this purpose.