Business Plan

Instant - Food
Product: Kidchri

Group Members:
Muhammad Shahrukh Khan - 54161
Komal Shaikh - 54975
Syed Taha Yaseen - 54488
Course: Managerial Policy
Program: MBA
Submitted by: Sir Adnan Anwer
Date: 25/ 10/ 2015

Table of Content
Vision Statement........................................................................................................ 3
Mission Statement...................................................................................................... 3
Problem Statement..................................................................................................... 3
Value............................................................................................................................ 3
Introduction:................................................................................................................... 4
Objectives:.................................................................................................................. 4
External Environment:...................................................................................................... 5
Macro:....................................................................................................................... 5
Political Condition..................................................................................................... 5
Economic Condition................................................................................................... 5
Target Market....................................................................................................... 5
Micro:....................................................................................................................... 5
Competitor.............................................................................................................. 5
Supplier.................................................................................................................. 5
Customers............................................................................................................... 6
Distributor............................................................................................................... 6
Internal Environment:....................................................................................................... 6
Financial Resources....................................................................................................... 6
Human Resources......................................................................................................... 6

Vision Statement
WE TAKE LEAD FOR HYGIENIC FOOD JUST IN TIME

Mission Statement
OUR FOOD IS REACHABLE TO THOSE WHO ARE WORRIED FOR HEALTHY FOOD;
WE PROVIDE FOOD FULL OF PROTEIN AT AN AFFORDABLE PRICE, NO MATTER ITS
TABLE OR LUNCH BOX, YOU WILL GET ANY TIME EVERYWHERE

Problem Statement
INSTANT AND HYGIENIC FOOD FOR PROFESSIONALS AND CHILDRENS

Value
INSTANT, _____________ AVAILABLE EVERYWHERE FULL OF PROTEIN WITH
DIFFERENT TASTE MAKES

Introduction:
In recent times people witness change in the pattern of buying and consumption, firstly
from raw to individually cook and latterly to Ready-to-cook food; emergence of it at the Global
Food Industry and now to the Pakistan markets. The consumers are getting more aware about
food products and so their intention and perception towards Ready-to-cook is changing over in
Food Retail Industry.
All over the world the lifestyle of people is changing. The life has become more
complicated and men and women, husbands and wives are forced to work in order to earn a
living. People want to save their time and require easy/ ready-to-cook food items that can be
prepared in 10 to 15 minutes by elders or by young ones as well. People want easily accessible
food items that are hygienic and can be prepared in a quick time period. The world is moving
faster these days, people having less time for their health to take care of.
The need was obvious to get knowledge and information about the needs and
requirements of people in Karachi. The food they like and what are the reasons for choosing
ready-to-cook food items.

Objectives:

Trends of purchase intention of consumers for ready-to-cook food items.

The importance and significance of ready-to-cook food in Karachi perspective.
Acceptance of customers for any new product that is launched in Karachi.

External Environment:
Macro:
Political Condition
Political trends can impact any level of society, whether individuals, families or organizations.
Trends in policies set by government agencies and leaders can affect the legal framework within
which small businesses operate the market conditions that affect consumer behavior and the
amount of assistance offered to businesses by the government.
Economic Condition
Different political parties or individuals enact different policies to guide national and local
economies to prosperity, based on their own economic ideologies. This means that political
trends can have an impact on taxes levied on businesses and individuals. Economic policies can
also influence interest rates throughout the economy, including rates for small business loans.
The sentiment of all economic actors in society can be affected by the government's ability to
control economic conditions.
Target Market
The target market is people younger, bachelors and professionals with a niche on consumers
interested in different cuisines.
There is no limit on either: gender, income, culture, or geographical boundaries limited of
course, to those in the Karachi area.

Micro:
Competitor

Instant Noodles
Instant Rice
Instant Fast food

Supplier
We are manufacturer we buy a ingredients and manufactures kidchri.

Customers

Youngster
Bachelors
Professionals

Distributor
We are distribute our self throw with our distributor and marts (Like: Imtiaz, Naheed,
and Metro etc).

Internal Environment:
Financial Resources
We are participating / invest our financial resources of 40% and rest of 60% borrows
from the any low interest rate bank.

Human Resources
We are three partners and rest of three to four hire other employees for distribution
and manufacturing a product.