TEAM PROJECT: Creating your Company

1) COMPLETE the “COMPANY DATA SHEET” (product)

2) DESIGN your company “logo” via internet search or software and

copy it on an A4 paper.

3) COMPOSE your product “tag line” and include it with your

company logo.

4) WRITE a 1-page essay of your company’s mission statement. In

your essay explain:
 CORE VALUES
 CORE PURPOSE
 VISIONARY GOALS
 COMPANY DATA SHEET (PRODUCT)

Company Name：招財進寶.ltd.

Website: http://zhaocaijinbao.ning.com/

Address: Chung-ang University, Daedeok-myeon, Anseong , South Kroea

Telephone#: 031-670-3979

Date Established: 2010.3.17.

Employees Names:
1) Hou Pengpeng (Human Resource Department)
2) Wang Tiantian(Marketing & Sales Department)
3) Yang Ranran(Customer Service & Support Department)
4) Zhang Shuang(Business Development Department)
* All the staff participate in the job of Manufacturing Department.

Team Leader: Hou Pengpeng

Mobile#: 010-5768-8889

Business Line: Toy Manufactuing

Product: FLYING TOY

Product Line-Up
1. Design product models
2. Manufacture products
3. Sale merchandise

Best-Selling Product:
Plant Site Product Monthly Capacity
1. CAU campus kites 10
2. CAU campus bamboo dragonflies 70
3. CAU campus Kongming Lantern 10

This Year’s Financial Targets (in US$)

Sales: $10,000

Expenditures: $7,000

Profits: $3,000
 COMPANY LOGO and SLOGAN

LOGO

The overall image of the trademark concentrates the ancient Chinese coins, the Chinese
modern currency, and one of the common currencies which call U.S. dollars. The performance
of the center graphics is the ancient Chinese coins which calls copper cash. It is also the
expression of our company's name 招財進寶(ZHAOCAIJINBAO). 招財進寶 means money
and treasures will be plentiful. The upper part of wing-like shape is formed by the dollar signs.
It demonstrates not only our company's main products of flying toys image but also a symbol
that our company will get better and better. The overall performance is the trademark of
China's modern coin‘￥’image. It also means the name of our company each other well.

SLOGAN

Small changes to get great happiness

 COMPANY MISSION STATEMENT

MISSION STATEMENT:

Our products can bring happiness to everyone who gets it. And we promise
that it must be the lowest prices. We are committed to using low price to bring
customers great pleasure.

CORE VALUES:

 Make the best toys

 Entertain the public

CORE PURPOSE:

To make everyone happy from our products

VISIONARY GOALS: (target, common enemy, role model, or internal

transformation)

“To sell the one millionth product to our customers by the year 2012”