A PROJECT REPORT ON

LOGISTICS AND TRANSPORTATION INDUSTRY IN

INDIA
With special reference to Marketing techniques of
D.A. Logistics/ Central Commercial Roadways
SUBMITTED BY
ANURAG D TRIPATHI
ROLL NO:
SUB:
COURSE- T.Y.B.M.S
SEMESTER-5TH

FOR THE DEGREE OF

THE BACHELOR OF MANAGEMENT STUDIES
K.J. SOMAIYA COLLEGE OF SCIENCE AND COMMERCE
(AUTONOMOUS)

UNDER THE GUIDANCE OF

K.J. SOMAIYA COLLEGE OF SCIENCE AND COMMERCE

VIDYAVIHAR, MUMBAI 400077

K.J.SOMAIYA COLLEGE OF

SCIENCE AND COMMERCE

(Autonomous)
(VIDYANAGAR, VIDYAVIHAR,

MUMBAI 400 077)

BACHELOR OF MANAGEMENT STUDIES

CERTIFICATE

This is to certify that ANURAG TRIPATHI Roll No. has satisfactorily carried out the
project work on the topic supply chain logistics for the 5th Semester of T.Y.B.M.S., in the
academic year 2015-2016.

Place:-Vidyavihar (Mumbai)
Date:-________

________________
Signature of Examiner

_______________
BMS Coordinator

DECLARATION

I, ANURAG TRIATHI, STUDYING IN THE FIRST YEAR OF BACHELOR OF

MANAGEMENT STUDIES COURSE IN THE ACADEMIC YEAR 2015-16 AT K.J.
SOMAIYA COLLEGE OF SCIENCE AND COMMERCE (VIDYAVIHAR ) HEREBY
DECARE THAT I HAVE COMPLETED THE PROJECT TITLED SUPPLY CHAIN
LOGISTICS AS A PART OF THE COURSE REQUIREMENTS OF BACHELOR OF
MANAGEMENT STUDIES OF UNIVERSITY OF SOMAIYA
I FURTHER DECLARE THAT THE INFORMATION PRESENTED IN THIS PROJECT
IS TRUE AND ORIGINAL TO THE BEST OF MY KNOWLEDGE.

DATE:
PLACE: MUMBAI

ANURAG D TRIPATHI

CERTIFICATE

I HEREBY CERTIFY THAT,ANURAG TRIPATHI STUDYING IN THE FIRST

YEAR OF BACHELOR OF MANAGEMENT STUDIES COURSE AT THE K. J. SOMAIYA
COLLEGE OF SCIENCE AND COMMERCE (MUMBAI) ,HAS COMPLETED A
PROJECT ON SUPPLY CHAIN LOGISTICS UNDER MY GUIDANCE IN THE
ACADEMIC YEAR 2015- 2016
I FURTHER DECLARE THAT THE INFORMATION PRESENTED IN THIS
PROJECT IS TRUE AND ORIGINAL TO THE BEST OF MY KNOWLEDGE

DATE:
PLACE: MUMBAI

PROFF. CHETAN JIWANI

EXAMINERS SIGNATURE & DATE

PRINCIPLE
COLLEGE SEAL

ACKNOWLEDGEMENT

IN MAKING THIS PROJECT REPORT A LOT OF PEOPLE HAVE CONTRIBUTED BY

GIVING ME THE REQUIRED KNOWLEDGE AND TIME, I WOULD LIKE TO THANK
ALL OF THEM.
MY SPECIAL THANKS TO ALL THE PEOPLE WHO HAVE GIVEN ME A FEEDBACK
FOR MY SURVEY.I WOULD ALSO LIKE TO MENTION MS KOMAL RAMGIRI FOR
AGREEING TOO MEET ME AND PATIENTLY EXPLAIN TO ME ALL THEIR FUTURE
PLANS AND MADE ME UNDERSTAND MY TOPIC BETTER.
IT IS BECAUSE OF THEIR ASSISTANCE AND COMPETENCE THAT I HAVE REACHED
THIS MILESTONE.
I WOULD LIKE TO EXPRESS MY GRATITUDE AND SINCERE THANKS TO MY
PROCET GUIDE CHETAN JIWANI SIR, FOR INSTILLING CONFIDENCE IN ME TO
CARRY OUT THIS STUDY AND EXTENDING VALUABLE GUIDANCE
AND
ENCOURAGEMENT FROM TIME TO TIME,WITHOUT WHICH IT WOULD NOT HAVE
BEEN POSSIBLE TO UNDERTAKE AND COMPLETE THIS PROJECT.
I ALSO WISH TO EXTEND MY APPRECIATION TO THE MANAGEMENT AND STAFF
OF MY COLLEGE, BMS COURSE CO-ORDINATOR SACHIN SIR FOR THEIR KIND CO
ORDINATION AND SUPPORT AND LAST BUT NOT THE LEAST MY COLLEAGUES
FOR THEIR VALUABLE COMMENTS AND SUGGESTIONS FOR MAKING THIS A
CHERISHABLE EXPERIENCE FOR ME.

ANURAG TRIPATHI

Table of Content

1. Title of the project..01

2. Certificate.......02
3. Declaration......03
4. Acknowledgement..04
5. Index...05
6. Objective of the study.06
7. Limitations of the study..06
8. Research Methodology....07
9. Introduction
Industry profile......08
Company profile....25
Product profile...26
10. Marketing Mix..29
11. Clients...35
12. Marketing findings and sales techniques.37
13. SWOT...38
14. Conclusions and Recommendations.....39
15. Product Photos..43
16. Bibliography and Webliography....46

Objective of study
To present an introductory profile of D.A. Logistics.
To study in depth the marketing management of D.A. Logistics.
To draw a conclusion regarding marketing management of D.A. Logistics.
To study general management and organization of D.A. Logistics.

Limitation of the study

This study is limited to D.A. Logistics. This study is specially related with
marketing management techniques in particular. This study is presented on the
basis of information and knowledge which could be gained during the course of
SIP at D.A. Logistics.

Research Methodology

To make this project two approaches are used primary and secondary data.

Primary Data:
This information is collected by working in the company D.A. Logistics which
comes under the logistics and transportation industry.

Secondary Data:
This data is collected from various sources such as internet, different books,
newspapers and magazines on logistics and transportation industry.

INTRODUCTION

Industry profile
The term logistics is often misinterpreted to mean transportation. In fact, the scope
of logistics goes well beyond transportation. Logistics forms the system that
ensures the delivery of the product in the entire supply pipeline. This includes
transportation, packaging, storage and handling methods, and information flow.
The industrial policies in India have prompted manufacturers to build plants in
remote, backward areas due to inexpensive land and tax benefits. This poses some
serious logistical problems. Apart from a poor road and transportation network, the
existing communications system in India leaves a lot to be desired by any
international standard. It is in this context that logistics has to be considered in
India.

Logistics call for an understanding of the total supply chain, the elements of which
include inventories, packing, forwarding, freight, storage and handling. Logistics is
responsible for all the movement that takes place within the organization whether it
is inbound logistics of incoming, raw materials or movement within the company
or the physical distribution of finished goods, logistics encompasses all of these.
Typical logistics framework mainly consists of Physical Supply, Internal
Operations and Physical Distribution of Goods and Services. To put it more simply,
the material supply logistics starts from the base level of generation of the
demand, through the process of purchase and supply of material from the
vendor right through to final acceptance and payments to the supplier and
issue to the indenter and has to be considered as a one whole activity with each
stage having an impact on price/cost of material supply.
Logistics is, in itself, a system; it is a network of related activities with the purpose
of managing the orderly flow of material and personnel within the logistics
channel.Travel and Transportation forms the backbone of infrastructure the major
sector of any economy. Millions of people and businesses rely on an extensive,
inter-related network. The transportation industry is in an era of unprecedented
change. Marked by unending demands for increased services and severely limited
budgets for infrastructure, the industry faces continuous challenges.
The travel industry is exploring new horizons in the way it does business, thanks
to technology. Today, with the help of technology the travel industry is creating
new propositions for its customers - online booking, remote travel management,
and new age CRM programs. On the other hand, 3PL and Logistics provider
industry that is heavily dependent on infrastructure set by transportation has been
embryonic to offer greater scope and more complex solutions.
Expansion of networks through rapid globalization with mergers and acquisitions
amongst logistics providers and need to fulfill complex global contracts calls for
higher performance through greater and deeper end-to-end integration and state of
the art visibility tools. The underlying objective is, seamless flow of information
across the complex and growing value chains, leading to effective and faster
decision making which in turn leads to better transparency and visibility.

The Logistics & Transportation Industry

Globally, the logistics industry is valued at US$ 3.5 trillion.
The U.S., which contributes to over 25% of the global industry value, spends
close to 9% of its GDP on logistic services.
The Indian Logistics Industry is presently estimated at US$ 90 billion.
The industry has generated employment for 45 million people in the country
in comparison with the IT and ITeS sector which employs approximately
4.3million people.
It is forecast to grow at a Compound Annual Growth Rate (CAGR) of
approximately 8%over the next three to five years.

The primary growth drivers of this industry are as under:

Investments in the infrastructure sector amounting to US$ 350 billion.
Increased efficiency and productivity of the transport system would result in lower
transit times.
Streamlining of the indirect tax structure:
The introduction of Value Added Tax (VAT) and the proposed introduction of a
singular Goods and Services Tax (GST) are expected to significantly reduce the
number of warehouses manufacturers are required to maintain in different states,
thereby resulting in a substantial increase in demand for integrated logistics
solutions.

 Robust trade growth.

Strong economic growth and liberalization have led to considerable increase in
domestic and international trade volumes over the past five years. Consequently,
the requirement for transportation, handling and warehousing is growing at a
robust pace and is driving the demand for integrated logistics solutions.
Globalization of manufacturing systems.
Globalization of manufacturing systems coupled with advancements in technology
are increasingly compelling companies across verticals to concentrate on their core
competencies and avail the cost saving potential of outsourcing. This is expected to
contribute to an increase in the need for integrated logistics solutions.

India Logistics& Transportation Industry:

$125 Billion Goldmine India's logistics market is all set to experience a period of
explosive organic growth, judging by independent market analyst Data monitor's
latest research. The Data monitor report, "India Logistics Outlook 2007-2008"
predicts high double-digit growth rates for both outsourced and contract logistics in
India. With India's gross domestic profit (GDP) growing at over 9% per year and
the manufacturing sector enjoying double digit growth rates, the Indian logistics
industry is at an inflection point, and is expected to reach a market size of over
$125 billion in year 2010.

Strong growth enablers exist in India today in the form of over $300 billion worth
of infrastructure investments, phased introduction of value-added-tax (VAT), and
development of organized retail and agri-processing industries. In addition, strong
foreign
direct
investment
inflows
(FDI)
in
automotive,

electronics,retail and telecom will lead to increased market opportunities for provid
ers of logistics services in India.

However, as a result of the under-developed trade and logistics infrastructure, the

logistics cost of the Indian economy is over 13% of GDP, compared to less
than10% of GDP in almost the entire Western Europe and North America.

As leading manufacturers realign their global portfolios of manufacturinglocations,

India will have to work on such systemic inefficiencies, in order to attract and
retain long-term real investments. 3PL/outsourced logistics is the outsourcing of a
company's logistics operations to a specialized firm, which provides multiple
tactical logistics services for use by customers as opposed to the respective
company having a business unit in-house to oversee its supply chain and
transportation of goods.
With increased geographical distribution of incomes in India, the
consumer markets are extending beyond the five metros of Mumbai, Delhi,
Bangalore and Chennai and Hyderabad. However, rather than being pre-emptive,
the companies are only following with new distribution outlets. As such, the
increased competition across industry verticals is forcing firms to focus on product
distribution, and logistics outsourcing is gaining further momentum with this.

Industry Scenario
The recent economic changes are proof enough to establish India as an evolving
super power. The seventh-largest nation in terms of geographical area and a
prominent force among emerging countries in terms of technology and
infrastructure, India is now well ahead on the growing curve of the world economy.
In wake of this, India is witnessing a renaissance of sorts across all sectors,
especially manufacturing, telecommunications, retail and services, as global as
well as local players converge to cater to the worlds biggest marketplace and
consumer community. As India surges ahead on transforming itself from a

developing nation to a developed state, one of the core sectors that is a crucial
part of an upward swing is- logistics.
As big money gets pumped into manufacturing and other growth-centric sectors,
especially retail the role and potential of logistics companies is on the upswing as
crucial business operations like supply chain management and contract logistics
become key issues of managing the titanic surge in national business, both locally,
nationally and globally. As more and more organizations think and act global, it
is time for third party logistics service providers to follow suit by establishing
networks and logistics infrastructure across Asia.
On the logistics front, India has picked up good momentum over the last decade.
With an estimated market worth Rs. 260,000 crores, the industry contributes13 per
cent to the national GDP.

Changing logistics landscape in India

India is already a heavyweight globally in the services sector. Manufacturing still
makes up only a relatively small proportion of GDPabout 20 per cent compared
to China's 45 per centbut it is growing, both in terms of domestic focus and
exports. India's container trade has been growing at around 15 per cent over the
past five years. That means the logistics services business will be growing at a
multiple of the box trade, probably around 20 per cent and more per year.
The growth in demand presents significant opportunities for the logistics industry,
as also challenges. Looking ahead, India is going to play an increasingly important
role in driving world economic trade; maybe even rivaling the phenomenal growth
and transformation of China a manufacturing superpower. India's current trade
profile provides important clues about the development of logistics industry In
India the logistics costs are still higher than in the developed markets.
The transportation cost accounts for nearly 40 per cent of the cost of production,
with more than half the goods in India being moved by road.
Gaps that India Post can fill

 Limited presence of operators in rural and semi-urban areas that are

growing markets
Lack of door to door service
Lack of a national level integrated service provider, and Existence of
multiple contact points like freight forwarders, aggregators, transport
agents, multiple transporters.

Third Party Logistics

To put simply, 3PL (Third Party Logistics) refers to the outsourcing of a logistics
function. It could be the use of a transportation carrier, a warehouse, or a third
party freight manager to perform all or part of a companys production distribution
functions. The industry has been at the receiving end of increasing interest from the
private equity sector. The year 2007 witnessed just under US$ 1 billion in private
equity investments in this industry, representing approximately 7% of total private
equity investments during the year, against 3% in the previous year.
The principle reasons of for this function are as under:
Globalization of sourcing, manufacturing and distribution leading to an increase
in the complexity of material movement.
Competition that has forced companies towards more responsiveness and a
reduction in inventories. An increased need for small but frequent shipments with
100 percent reliability requires core competence in logistics management.
Resource constraints that require companies to concentrate only on their core
manufacturing or new product development activities The Indian logistics industry
is characterized by dominance of a disorganized market. Transporters with fleets
smaller than five trucks account for over two-thirds of the total trucks owned and
operated in India and make up 80% of revenues.

The freight forwarding segment is also represented by thousands of small customs

brokers and clearing & forwarding agents, who cater to local cargo requirements.
In order to reduce logistics costs and focus on core competencies, Indian
companies across verticals are now increasingly seeking and using the services of
third-party logistics service providers (3PLs).
Realizing the potential in the contract logistics market, 3PL service providers are
expanding their basket of services as companies are now looking for more than just
transportation of their products and raw materials. Trucking and courier companies
are now leveraging their network to provide express distribution and warehousing.
Similarly, freight forwarders are moving towards owning assets in the form of
Container Freight Stations (CFS), Inland Container Depots (ICD) and container
trains. Furthermore, 3PLs are also increasing investments to become end-to-end
integrated players.
As per the investment plans of the leading 3PLs in India, the logistics industry's
capital expenditure is progressively increasing to almost match its revenue growth,
a strong indicator of both 3PLs desiring to become integrated service providers and
the industry enjoying investment-driven growth. Infrastructure congestion: the key
challenge According to Data monitor, the logistics industry in India is currently
hampered due to poor infrastructure such as roads (over 70 % of freight
transportation in India is via roads), communication, ports and complex regulatory
structures. The National Highways (NH) form only 2% of the entire road network
in India, but handle over 40% of the national road freight traffic, putting enormous
pressure on the highway infrastructure.
Also, on an average a commercial vehicle in India runs at a speed of 20 miles per
hour (mph) compared to over 60 mph in the mature logistics markets of Western
Europe and the USA.
In addition, the twelve major ports of India handle volumes higher than their full
capacity, resulting in pre-berthing delays and longer ship turn-around time
compared to even the East Asian counterparts like China and South Korea. With
the collective economic interaction of growing per capita disposable incomes, fast

growing manufacturing and organized retailing sectors, increasing external

merchandise trade, infrastructure investments by the government and 3PLcapex
plans, both India's logistics industry and the 3PL sector of this market are set to
witness explosive growth by 2019.

Transportation And Logistics

Transportation
Transportation is the movement of people and goods from one place to another.
The term is derived from the Latin Trans ("across") and portare
("To carry"). Industries which have the business of providing transport equipment,
transport services or transport are important in most national Economies, and are
referred to as transport industries.

Aspects of transport:
The field of transport has several aspects: loosely they can be divided into
infrastructure, vehicles, and operations. Infrastructure includes the transport
networks (roads, railways, airways, waterways, canals, pipelines, etc.) that are
used, as well as the nodes or terminals (such as airports, railway stations, bus
stations and seaports).
Vehicles travelling on the networks will include automobiles, bicycles, buses,
trains and aircraft. The operations deal with the way the vehicles are operated on
the network and the procedures set for this purpose including the legal
environment (Laws, Codes, Regulations, etc.) Policies, such as how to finance the
system (for example, the use of tolls or gasoline taxes) may be considered part of
the operations.

Modes and categories

Modes are combinations of networks, vehicles, and operations, and include

walking, the road transport system, rail transport, ship transport and modern
aviation.
Air transport
Cable transport
Conveyor transport
Human-powered transport
Hybrid transport
New Mobility Agenda
Rail transport
Road transport, including human-powered transport such as walking and cycling.
Ship transport
Space transport
Sustainable transportation
Transport on other planets
Proposed future transport

Logistics
Logistics is the management of the flow of goods, information and other resources,
including energy and people, between the point of origin and the point of
consumption in order to meet the requirements of consumers (frequently, and
originally, military organizations). Logistics involve the integration of information,
transportation and inventory, warehousing, material-handling, and packaging.
The simplest way to describe logistics is to say that it is all about ways and means
of meeting the demand for materials i.e. satisfying the customer with what he
wants, when he wants, where he wants etc.
Definition includes outbound, inbound, internal and external movements and
returns of material for environmental purposes. The logistics concentrate on
dynamic processes, related to the flow of materials and the relationship between
the materials and their use at different facilities.
The most wide spread definition from council of Logistics Management says that
Logistics is the part of the supply chain process and plans, implements and
controls the efficient, effective flow and storage of goods, services.

Logistics Infrastructure in India:

Logistics involved global movement of materials, information and funds
from country to country.
Requires excellent state of the art infrastructure airports, sea ports, Internet
and other related facilities.
Indian infrastructure is poor as compared to developed and developing
countries and stands at 54 amongst the 59 countries.

Road 56/59

Rail25/59
Seaport..51/59
Airport...10/59
The underlying institutional problem:
Fragmentation and overlapping of responsibilities among various
government agencies.
Complexity of international trade documentation process and lack of IT
infrastructure.
Complex tax laws
Lack of professionally competent logisticians
Industry readiness: weak asset or system management skills

Roadways
National Highway Development Project (NHDP), US $13 billion, 1998-2007
Four/six laning of the highway connecting Mumbai
North-South and East-West corridors (NS-EW)
Kashmir to Kanyakumari and Silchar to Porbandar
The end to end transport to be optimized by controlling loading densities through
packaging and palletizing standards and loading and unloading services
automation.22

Slow speeds, traffic congestion, high wear and tear of vehicles are some of the
problems

Air
The air cargo consists of express mail, computers, chips, electronic and optical
equipment, precision instruments and perishable food stuffs.
The six major airports carry 88% of the total cargo.
Privatization of the major airport, airlines is a popular headline.

Railways
During the last year the Indian Railway carried: 513.5 million tones of freight Rs 23,305 crores (69%)
89% of its freight is commodities like coal, fertilizers, cement, petroleum
products, food grains, finished steel, iron ore and raw material to steel
plants.
5,150 million passengers, Rs 11,213 crores (31%)

High Density Network (HDN) connecting Bombay, Delhi, Calcutta, and Madras,
Carries 65% of the total rail freight and 55% of passenger traffic.
Concur in the Flag ship route
Freight is moving away from Indian railway although cheaper.

Seaports

Vast coast line of 7517kms handles 95% of foreign trade

12 major ports and 184 other (minor & intermediate) ports

Traffic in major ports : 2007-08 was 333 million tones

Company Profile
D.A. Logistics/Central Commercial Roadways is one of the leading Transport
Contractors and Fleet Owners in India Since 2002.
In the last 10 years CCR has excelled in the field of road Transportation, not only
because of their level of service but also because of well-trained and hard working
employees. On-time delivery of goods, safety of goods in transit, competitive rates
and 24x7 monitoring of the consignment are some basic rules that the company
strictly follows since last two decades and have been a very important reason
behind the success.
They are specialized for fleet 32 ft Close Container and have 20ft, 40ft trailers at
their disposal; most of the vehicles have All India Permits. Thus they are in
position to touch any long distance for normal and over dimensional consignments
at very economical rates.
With a fleet of more than 35 vehicles including trucks, trailers & LCVs and with a
network of warehouses in major cities in India, D.A. Logistics offers a truly
integrated Logistics Services to its customer. Custom Bonded-warehousing,
bonded-trucking and excise bonded warehousing are additional unique features of
D.A. Logistics offerings to complete the bouquet of total Logistics Services. They
are committed to service the customers by offering complete logistics &supply
chain solutions. D.A. Logistics is being led by professionals with varied corporate
backgrounds and rich industrial experience.

Product Profile
D.A. Logistics provides complete logistics and transportation Solutions.
It offers a truly integrated logistics services to its customer.

Custom Bonded-warehousing, bonded-trucking and excise bonded warehousing

are additional unique features of its offerings to complete the bouquet of total
Logistics Services.

It provides a variety of services to its customers that include Transportation

solutions, Warehousing & distribution solutions, and International Freight
Management Logistics & Supply chain solutions.

Services Offered By D.A. Logistics

Transportation solutions:

D.A. Logistics has the capability to provide Transportation to all kind of

material within India. The broadline segmentation of Transportation Services is as
below;
o
o
o
o
o
o

Domestics Transportation
Bonded Trucking
Project Transport
Scheduled Transport
Multi Modal Transport
Customized Transport (Milk run,
Hub& Spoke etc.)

Warehousing & Distribution Solutions

The ranges of warehousing services currently offered to the customers are

following;
Bonded Warehousing (Custom bonded and excise bonded)
General Warehousing (for all industry types)
Export Stuffing warehouse
Export Vendor Consolidation

Marketing mix of D.A. Logistics

The service marketing mix comprises of:
Product
Price
Place
Promotion
People
Process

Product :
D.A. Logistics provides complete LOGISTICS AND TRANSPORTATION
solutions. It offers a truly integrated Logistics Services to its customer.
Custom Bonded-warehousing, bonded-trucking and excise bonded warehousing
are additional unique features of its offerings to complete the bouquet of total
Logistics Services.

Price:
On receiving the tender from the client the marketing department forwards the
details to the operations department in order to ascertain the transportation cost.
The operations department while determining the cost takes into consideration:
Nature of Goods (consumer, durable, perishable etc)
Weight of Goods
Height of Goods
Government regulations

 Distance to be covered
Market Price
Loading & unloading time
Fuel prices (rise in fuel prices adds to the total cost)
Transportation cost
Profitability
Insurance

Place:
The company operates from Mumbai. It has network over various cities:
Goa
Vapi
Chennai
Erode
Ahmadabad
Mysore
Hyderabad
Kolkata
Delhi
Silvassa

Promotion:
The company has promoted and advertised itself in magazines, transport
modules and calendars etc.
The company has also advertised itself on its own fleets.

People:
An essential ingredient to any service provision is the use of appropriate staff and
people. Recruiting the right staff and training them appropriately in the delivery of
their service is essential if the organization wants to obtain a form of competitive
advantage. Consumers make judgments and deliver perceptions of the service
based on the employees they interact with. Staff should have the appropriate
interpersonal skills, aptitude, and service knowledge to provide the service that
consumers are paying for. It tells consumers that the staff is taken care of by the
company and they are trained to certain standards.
An important marketing task is to set standards to improve quality of services
provided by employees and monitor their performance. Without training and
co0ntrol employees tend to be variable in their performance leading to variable
service quality.
One of the biggest assets for D.A. Logistics is its people. This is a place where
employees are fully aware of their job duties and responsibilities and posses the
required knowledge and skills to perform their day to day activities. It adopts an
open door policy where employees can directly communicate their views and ideas
to the top level management. The people working in the marketing department
directly report to the managing director and there is no hierarchy as such that
prevails in the department. Each individual is aware of the role they need to play in
order to contribute to individual and organizational success. DAL as an
organization believes in satisfying its internal customers (employees) which in turn
would keep the ultimate customer (external customers) satisfied.

Process:
Refers to the systems used to assist the organization in delivering the service.
Process this means procedures, mechanism and flow of activities by which a
service is acquired. Process decisions radically affect how a service is delivered to
customers. It includes several processes e.g. first contact with customers,
administrative procedure regarding course delivery, preparation, delivery and
evaluation of the courses.

The process at D.A. Logistics:

ensures that marketing happens at all levels from the marketing department
to where the service is provided
considers introducing flexibility in providing the service; when feasible
customize the service to the needs of customers
recruits high quality staff, treats them well and communicates clearly to
them the attitudes and behavior of the employees are the key to service
quality and differentiations
attempts to market to existing customers to increase their use of the service,
or to take up new service products
sets up a quick response facility to customer problems and complaints
employs new technology to provide better services
Uses branding to clearly differentiate service offering from the competition
in the minds of target customers.

D.A. Logistics Fleet

With a fleet of more than 35 vehicles including Trucks, Trailers and LCVs, the
company has the capability to carry all types of goods for transport within India.
The profile of the customers varies from Indian MNCs, Indian Corporate house,
Start Trading house, Trading houses and Importers & Exporters.
The industries and the products that D.A. Logistics caters to currently include
pharmaceuticals, Chemicals, Lubricants, Engineering, Automotive, Electronics,
News Print, Papers, Fibers, Polymers, Steel, Project machinery, Plant &
Equipments, odd dimensional cargo and Import & Export containers.
With thorough knowledge of Indian Transport regulations, customers trust the
company and entrust with responsibilities to deliver goods in time, every time.
D.A. Logistics has been approved by CONCOR (Container Corp of India), a PSU
of Govt. of India, to operate bonded-trucking services within India and is one of
the few transportation companies in the panel of Concor to offer this service. It has
been given this approval by CONCOR after a due diligence on the capability,
security and quality parameters.

Clients of D.A. Logistics and information

D.A. Logistics has a huge customer base. It Deals with variety of goods and services listed
below:

Atul Limited

Atul Ltd is a chemical conglomerate and one of the flagship company of Lalbhai
Group, serving customers in national and international markets. The first
manufacturing site of the Company - spread over 1250 acres in Gujarat, India - is an
integrated chemical complex, having its registered office in Ahmedabad and head
office at Valsad both in Gujarat, India. The shares of Atul are listed both at National
Stock Exchange and Bombay Stock Exchange.
Customers[edit]
Atul serves about 4,000 customers belonging to diverse industries, namely, Aerospace,
Adhesives, Agriculture, Animal Feed, Automobile, Composites, Construction,
Cosmetic, Defence, Dyestuff, Electrical and Electronics, Flavour and Fragrance,
Glass, Home Care, Paint and Coatings, Paper, Personal Care, Pharmaceutical, Plastic,
Polymer, Rubber, Soap and Detergent, Textile and Tyre, in 80 countries.
Products[edit]
Atul manufactures 1,350 products. These products are divided into two Segments,
namely, Life Science Chemicals and Performance and Other Chemicals. These
products are placed under 6 Businesses, namely, Aromatics, Bulk Chemicals, Colors,
Crop Protection, Floras, Pharmaceuticals and Polymers, depending upon the industries
serviced.

Amcol Minerals & Materials India Pvt. Ltd. (Mumbai)

Amcol Minerals And Materials India Private Limited is a Private Company

incorporated on 13 February 2011. It is classified as Subsidiary of Foreign Company
and is registered at Registrar of Companies, Mumbai. Its authorized share capital is
Rs. 45,000,000 and its paid up capital is Rs. 31,227,290.
Amcol Minerals And Materials India Private Limited's Annual General Meeting
(AGM) was last held on 03 September 2014 and as per records from Ministry of
Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2014.
Directors of Amcol Minerals And Materials India Private Limited are Gary Castagna,
Ramanathan Chandran and William Bartow Rowland Iii.
Amcol Minerals And Materials India Private Limited's Corporate Identification
Number is (CIN) U74900MH2011FTC213455 and its registration number is
213455.Its Email address is robert.p@rpacs.in and its registered address is Windsor
Building, Office #103, 1st Floor Off CST Road, Near BKC, Kalina, Santacruz (East),
Mumbai - 400098, Maharashtra INDIA.
Current status of Amcol Minerals And Materials India Private Limited is - Active.

Asain Containers (Daman)

One out of every plastic insulatedware items exported from India, come from the
Asian Group. A stunning fact that should suffice as the only calling card we ever need.
But that isn't our way of introducing ourselves.
The Asian Group is India's superleague representatives in the world of plastics. A
reputation built on the pillars of quality, excellence, innovation and integrity. And on
an emphasis of being a customer-driven organisation. In short, products for the
discreet customer of today.
Tryst with Quality
The Asian Group's tryst with quality plastics began in 1964 with advertising novelties
and business gifts. But a continual and progressive thrust, saw the group expand its
interests to injection moulded plastic household ware, thermoware and office
stationery products.
A focus on total quality management and customer satisfaction has propelled the Asian
Group to develop a dedicated product development division, which houses an
equipped studio, toolroom, R&D cell; and of course, the total complement of man and
machine - only the very best in both! Such uncompromising emphasis on quality and
innovation has brought home due recognition and just rewards - coveted citations from
the Ministry of Commerce for export performance, for 19 consecutive years.
A Leader at Home, a Super-player Abroad
The Asian Group has its infrastructure complement firmly in place. Six factory
buildings in India's commercial capital Bombay, a dynamic sales force and a network
of 45 distributors and over 2000 dealers throughout the country. The customer is never
more than a phone-call or an e-mail away from committed service.
Asian Group products have established dedicated markets across the planet - The
Middle East, Australia, South Africa, The UK and Mauritius to name a few; besides
being showcased at prestigious international exhibitions and trade fairs.

Berger Paints India Ltd. (Goa)

The driving forces of Berger Paints - reflect the very spirit of its founder Lewis Berger - who laid the foundations of
brand Berger way back in 1760 in the UK. With modest beginnings in India in 1923, today, Berger Paints India
Limited is the second largest paint company in the country with a consistent track record of being one of the fastest
growing paint company, quarter on quarter, for the past few years.

Undergoing a number of changes in ownership and nomenclature in its 88 year old history in India, the company has
come a long way. Starting out as Hadfield's (India) Limited, it had just one factory in Howrah, West Bengal. By the
close of 1947, Hadfield's was acquired by British Paints (Holdings) Limited, UK and came to be known as British
Paints (India) Limited. In 1983, the name of the Company was changed to Berger Paints India Limited. Currently, the
majority stake is with the Delhi based Dhingra brothers. Berger Paints has established itself through a long course of
time.

Isagro (Asia) Agrochemicals Pvt. Ltd. (Mumbai

Welcome to Isagro USA, a wholly owned subsidiary of Italy-based Isagro SpA, which is devoted
to developing and distributing more efficient crop protection products for better plant health.
Since 1992, Isagro SpA has been delivering effective fungicides, herbicides, insecticides and
biological products for use by producers around the world. Isagro remains committed to its
mission of innovation by bringing new molecules to market from its research and development
facilities located in Italy.
Since its establishment in 2004, Isagro USA has been pursuing an aggressive program of
registrations and product launches of Isagro proprietary products through Isagro USA's own
sales and development organization and through 3rd party licenses, while continuing the
development of pipeline products from Isagro's innovative research program.
Isagro USA, Inc. was formed in January 2004 as a wholly owned subsidiary of Isagro SpA,
Milan, Italy. Isagro USA develops, sells and markets crop protection products manufactured by
its parent company at facilities around the world. Isagro USA is headquartered in Morrisville,
North Carolina, within the states Research Triangle Park region.
Isagro SpA was founded in 1992 as a spin-off from Montedison. The next year, 11 Isagro
managers, led by current CEO and president Giorgio Basile, took over the company in a
management buyout. Through new subsidiaries, targeted acquisitions and a consolidated system
of alliances, Isagro has grown to encompass operations in 75 countries, including two production
plants, four formulation plants and two research facilities.

Jolly Containers. (Daman)

The foundation for Jolly was laid way back in 1967 in the form of Jolly Plastics, a
company committed to the innovation, production and promotion of injection molded
plastic goods. Manufacturing was out of Mumbai, the commercial capital of India. The
company commenced production of consumables, establishing an elaborate supply
chain and respectable channel partners.
With the change in equations of demand and efficiencies demanded of productivity
and with a view towards the future, Jolly established a new plant at Daman, the
upcoming hub of the plastic industry in India. (Daman today accounts for 60% of
Indias commercial plastic processing). A change in business model was accomplished
leading to an expansion in the business model and establishment of the industrial
goods division, the material handling division and the packaging division, from which
rolled out Indias first plastic container for the paint industry.

P I Industries Ltd. Panoli (Ankleshwar)

PI Industries Ltd (PI) was incorporated in 1947 (as Mewar Oil & General Mills Ltd.)
with its registered office in the lake city of Udaipur, Rajasthan.The Corporate office is
located in Gurgaon (Haryana), with the R&D set up at Udaipur.PI Industries currently
operates three formulation and two manufacturing facilities as well as five multi
product plants under its three business units across Gujarat in ( Panoli and Jambusar)
and Jammu . These state-of-art facilities have integrated process development teams
with in-house engineering capabilities.PI is a BSE & NSE listed Company.
PI has two business activities ofAgri Inputs offering plant protection products, and
speciality plant nutrient products and solutions.PI has a strong rural reach and brand
equity with millions of Indian farmers duly backed by a robust pipeline of products,
for sustained growth in the sector.Custom Synthesis & Manufacturing for contract
research and production of agro chemicals, intermediates and other niche fine
chemicals for global innovators. This business backed with a strong R&D support
works to develop and commercialise products based on newly discovered chemistries
with reputed MNC innovators.This business is primarily focused on process research
for our customers, as well as customized manufacturing for them.Over the years, PI
has built for its businesses an enviable reputation for integrity, straight-forward and
just dealings for its innovative approach.

Sheela Foam Pvt. Ltd. (Silvassa)

Founded in 1972, Sheela Foam Pvt. Ltd. an ISO 9001:2000 company, pioneered the
manufacturing of P.U. Foam in India. Today, we are ranked amongst the top 5
manufacturers of Slabstock P.U. Foam in South East Asia with a footprint in India and
Australia.This has been achieved by our relentless focus on quality, innovation and
continual improvement. Over the last 40 years we have made giant strides not only in
manufacturing capabilities but also in our methods of testing & ensuring quality.
In India, we have 11 manufacturing units using the state-of-the-art technology at
strategic locations across the country. They serve a wide spectrum of customers in a
fast and economical manner through a distribution network of over 100 distributors
and 4500 dealers. A combination of manufacturing excellence and distribution network
has enabled us to get over 40% of the Indian P.U. Foam market share.
In Australia we have 5 manufacturing units. These are located in five major cities i.e.
Adelaide, Brisbane, Melbourne, Perth and Sydney which enables us to service the
Australian market effectively.Sheela Foams Sleepwell and Feather Foam brands are
leading and most trusted names in home comfort products and industrial foam
respectively in India. In Australia, the name of Joyce also signifies quality and is a
reputed brand.In addition to standard P.U. Foam, we manufacture a wide variety of
Technical Foams i.e. Memory, Flame Retardant, High Resilience, Reticulated, etc.
Rubberised coir pads manufactured by us are used in our comfort products and are
also exported to various countries.
As a leader in the P.U. Foam industry in India, the corporate sights of Sheela Foam are
set far beyond the borders of the country. Today, Sheela Foam is busy looking at issues
from a global perspective - busy assimilating and amalgamating new opportunities for
collaborations / partnerships and acquisitions worldwide; busy with the task of
ushering for the country and the future generations, a quality of life theyd love to
cherish; busy with a mission and a crusade and thats something an industry leader,
Sheela Foam is quite used to putting into practice

Adama india pvt ltd

ADAMA India entered the Indian market as Makhteshim-Agan India in 2009 and within a short
span of five years was ranked among the top three companies in this sector in India. The
company was the Indian subsidiary of Makhteshim-Agan Group (now ADAMA Agricultural
Solutions) which was headquartered in Israel.Headed by the Yossi Goldshmidt as the CEO,
Makhteshim-Agan India began its journey from a small hotel room with just a handful of
employees and has rapidly spread its wings throughout the country in such a short period of time.
The mission of the company was to get as close as possible to the farmers, understand their
requirements and provide the best crop protection solutions to them. To meet this purpose the
company decided to adopt the innovative, down to earth strategy of eliminating the distributors
channel and directly approaching the retailers. Simultaneously the company also developed a
dynamic sales team who were meeting farmers on a daily basis and understanding their
requirements.
Thus began the tsunami effect of Makhteshim Agan Indias presence in the Indian agricultural
landscape as farmers began to realize the quality and promise that the company was offering.
Within a span of five years, Makhteshim-Agan India was giving tough competition to veterans
who were in the industry for decades.In 2010, the company identified a location in IKP
Knowledge Park, Hyderabad to establish their headquarters and state-of-the-art Research &
Development Centre. This was a landmark achievement for the company to be the first within
the group to set up an R&D facility outside Israel.
The R&D Centre is staffed with highly qualified scientists, researchers and doctorate holders
who bolster the companys aim to find innovative yet simple solutions to meet farmer
requirements.In 2011, yet another milestone was achieved by Makhteshim Agan India, as the
company went to build their iconic formulation plant in Dahej, Gujarat. The formulation plant is
of international standards and works round the clock to meet market demands of the companys
70+ products.
In 2014, Makhteshim Agan India transformed its name to ADAMA India Private Limited to be
identified as one single brand across the world.ADAMA is a new chapter in the journey of the
company towards fulfilling its promise to the farmers of providing the right solutions for their
growth. In other words, to Simply. Grow.Together.

MARKETING FINDINGS & SALES

TECHNIQUES
Installation of GPRS systems
CLIENT follow up
Quick response
Time saving
Cost saving

SWOT ANALYSIS
SWOT Analysis is a strategic planning method used to evaluate the
Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a
business venture. It involves specifying the objective of the business venture or
project and identifying the internal and external factors that are favorable and
unfavorable to achieving that objective. In SWOT, strengths and weaknesses are
internal factors and opportunities and threats are external factors.

SWOT Analysis of D.A. Logistics:

Strengths:
Strong Brand Image
Quality and reliability.

 Superior performance vs. competitors in terms of delivery.

Some staff has experience of end-user sector.
Direct delivery capability.
Product innovations ongoing.
Management is committed and confident.
Willingness of staff to adapt to change

Weaknesses:
Customer lists not tested.
Paperwork .
We cannot supply end-users abroad.
Need more sales staff.
Refresher training not practiced.
Delivery-staff need training.

Opportunities:
Large, Potential Domestic and International Market.
Could extend to overseas.

 New specialist applications.

Could seek better supplier deals.

Threats:
Bad roads.
Retention of key staff critical.
Vulnerable to reactive attack by major competitors.

Conclusions and Recommendations

Conclusion
Logistics is the one important function in business today. No marketing,
manufacturing or project execution can succeed without logistics support
Logistics is important in India because of the country's size, geography, population
variety, natural and man-made calamities etc. The transport facilities are
inadequate in India and roads are bad. India lacks a well-developed road network
and waterways are still unexploited.
Due to competition, globalization and information availability, logistics has gained
extra importance. First: the days are gone when a manufacturer had a better raw
material supplier than competitors. Then, the operations in a manufacturing process
are well known to all. The processes are more or less standard. Also, technology is
available to all. The only area where one can score over competitors is logistics. If
logistics cost is reduced, there is a gain.
Logistics is a critical factor for effective marketing too: for, if a company cannot
reach the right thing at the right place etc., then, regardless of the marketing efforts,
the business comes down
Logistics is one of the areas of the supply chain i.e. growing at a tremendous case
as the Internet and E-Commerce is drastically changing the range, delivery time
and the speed of information as well as ordering and payment process. Due to the
big boon of information technology, greatly influencing and enhancing the
effectiveness of logistics, the time is not far when logistics services would prove to
be one of the major contributors to the National Income.
The industrial policies in India have prompted manufacturers to build plants in
remote, backward areas due to inexpensive land and tax benefits. This poses some
serious logistical problems. Apart from a poor road and transportation network, the

existing communications system in India leaves a lot to be desired by any

international standard.
With increased geographical distribution of incomes in India, the consumer
markets are extending beyond the five metros of Mumbai, Delhi, Bangalore,
Chennai and Hyderabad. However, rather than being pre-emptive, the companies
are only following with new distribution outlets. As such, the increased
competition across industry verticals is forcing firms to focus on product
distribution, and logistics is gaining further momentum with this.

ecommendations
1. Market Research
The Logistics and Transportation industry is one of the booming sectors of the
Indian Economy and India's market is all set to experience a period of explosive
organic growth and thus market research plays a vital role in the expansion of the
Industry.
Market research is the process of systematically gathering, recording and
analyzing data and information about customers, competitors and the market.The
company can go ahead and conduct a systematic market research so as to
understand and explore the potential markets where more business can be
generated.
Market information is making known the prices of the different commodities in
the market, the supply and the demand. Information about the markets can be
obtained in several different varieties and formats.
Examples of market information questions are:

Who are the customers?

Where are they located and how can they be contacted?

2.

What quantity and quality do they want?

Timely Supervision of Vehicles:

The logistics and the transportation industry is concerned with the movement of
goods from the place of manufacturing to the place of consumption for this it
requires trucks, trailers, low bed trailers etc The cost incurred to maintain these
modes of transports contributes to a large amount of the total expenses incurred.
D.A. Logistics may appoint a Dedicated Vehicle supervisor to look after the
replacement, maintenance, performance etc of the vehicles on a regular basis.
This in turn would help in determining when the vehicles needs to be serviced,
whether they need to be replaced etc which would help in reducing cost to a great
extent. The appointment of a vehicle supervisor would definitely lead to regular
maintenance and in turn would reduce the cost and to minimize wastages which
in turn would contribute to the Organizations success.

3.

Appropriate Credit Policy:

There should be an appropriate credit policy developed as per the convenience of
the organization. As a higher credit collection period can lead to idle funds and
contribute to the inefficiency of the organization, credit should be assigned to the
client based on some research done about the turnover, financial position etc of
the client. With proper assignment of credit one can avoid the blockage of funds
which in turn can be used for other business activities and in turn would
contribute to the organizations success.
When the services are provided by the company on credit basis, the Company
should keep a record of the number of days the client takes to pay the amount
back, say a client in particular has been delaying payments on a regular basis, the
company should consider altering its credit policy for the particular client may be
by ways of asking for a greater amount of advance or may be completely on cash
basis etc.

Product photos

LCV

CONTANIRISED LCV

Open Truck

40 Feet Trailer

Low Bed Trailer

Well Bed Trailer

Distribution

Warehousing

Bibliography & Webliography

http://www.wikipedia.org/
http://managementparadise.com/
http://marketingteacher.com/

Economic Times
Exim India
Business Standard
DNA Money
Transportation Magazines