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Luxemburg Casco High School Students Urged to Take

Pledge to Keep Eyes on the Road and Not on Their Phones
Research Shows Smartphone Use Has Grown Beyond Texting;
AT&T, AAA, Wisconsin State Patrol Team Up to Highlight Dangers
LUXEMBURG, Thursday, October 29, 2015 Nearly 650 students at Luxemburg Casco High School learned today
about the dangers of smartphone activities while driving and were encouraged to take the pledge to keep their eyes on
the road and not on their phones.

Luxemburg Casco High School teamed up with AT&T, AAA and the Wisconsin State Patrol as part of the It Can Wait
campaign to remind students that smartphone activity should wait until after driving.
In todays connected world, our teen drivers need to know that smartphone use behind the wheel is extremely
dangerous and can be deadly, said Principal Adam Kurth. We hope our students take the It Can Wait message
seriously and put their phones down while driving.
Todays assembly was part of a series of high school events AT&T, AAA and the Wisconsin State Patrol are holding
this school year to drive home the dangers of distracted driving and encourage students to take the pledge.

The effort is part of AT&Ts It Can Wait campaign, which has expanded this fall from a focus on texting while driving
to include other smartphone activities now common behind the wheel.
When we launched the It Can Wait campaign five years ago, our message was simple no text is worth a life, said
Scott T. VanderSanden, president of AT&T Wisconsin. The same applies to other smartphone activities. We are
urging drivers, especially teens, to keep their eyes on the road and not on their phones.
Todays event featured AAAs distracted driving simulator, which allowed students to experience the dangers of
smartphone activities behind the wheel. Teens also watched a new AT&T video that shows how one young mans
dreams of playing college football ended instantly when another driver hit his vehicle after glancing at a phone.

Students were also encouraged to tag their top 5 contacts in a social media post asking them to take the pledge and
pass it on, as part of AT&Ts new #Tag5toSave5 campaign. Research shows 2 in 3 people have most of their
smartphone communications with just 5 people, and those top 5 have a lot of influence over each other.
The Governor has proclaimed October as It Can Wait Distracted Driving Awareness Month throughout Wisconsin
and is urging drivers to take the pledge. This December also marks the 5 year anniversary of Wisconsins ban on
texting while driving.
Too many of todays drivers are either texting or on their smartphone while driving, said State Rep. Joel Kitchens (RSturgeon Bay). Driving is not only a privilege, but an obligation to do so safely for the sake of everyone on our roads.
Theres no reason it cant wait if youre behind the wheel.
New research from AT&T shows 7 in 10 people are engaging in smartphone activities while driving. Texting and
emailing are still the most prevalent, but 4 in 10 drivers also tap into social media. Over 25 percent are on Facebook,
1 in 7 are on Twitter, almost 3 in 10 surf the net, and surprisingly, 1 in 10 video chat.
If you text while driving, your hands are not on the steering wheel, your eyes are not on the road, and your attention is
not on the traffic and road conditions around you, said State Patrol Superintendent Stephen Fitzgerald. Texting while
driving will, without a doubt, increase your risk of causing a crash or failing to avoid one. You are putting yourself, your
passengers, and everyone else on the road in grave danger.

AT&T first launched the It Can Wait campaign in 2010 to educate the public about the dangers of texting while driving
and encourage people to take the pledge to not text and drive at www.ItCanWait.com.
The campaign has now expanded and turned into a national social movement with support from organizations all over
the country, including the Wisconsin State Patrol and AAA. Since 2010, AT&T, AAA and the State Patrol have
partnered together to hold events in 78 cities throughout Wisconsin, reaching over 32,000 high school students.
The It Can Wait campaign has inspired over 7.4 million pledges not to text and drive across the country. Visit
www.ItCanWait.com to learn more.

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