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The Impact of Cosmetic Advertisements in Television: A Study Among College Girl Students Self - Esteem and Beauty
The Impact of Cosmetic Advertisements in Television: A Study Among College Girl Students Self - Esteem and Beauty
Available at http://internationaljournalofresearch.org/index.php/JSMaP
e-ISSN: 2395-0463
Volume 01 Issue 03
April 2015
INTRODUCTION
Advertising
is
the
non
personal
communication of information usually paid
for and usually persuasive in nature about
products, services or ideas by identified
sponsors through the various media.(Bovee,
1992) The word advertising comes from the
latin word advertere meaning to turn the
minds of towards. Advertising in said to be a
form of business communication used to
encourage, persuade, or manipulate an
audience to take some action to buy the
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AND
SOCIETY
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LIMITATIONS
1. This study is limited with 500
samples from 5 colleges.
2. Age group not more or less than 18
21.
3. Participants are only girls from 1st
year to 3rd year from the mentioned
colleges.
4. No female participants from outside
the college are involved in this study.
5. No male participants are involved in
the survey.
RESULTS
This chapter starts by presenting the findings
obtained from the result, by setting out the
questionnaire. In order the evaluate the
responses received from the samples chi
square test is applied to those important
questions to prove the hypothesis and its
importance. The whole chapter discuss about
the results collected for the study of the
impact of cosmetic advertisements in
television, a study among college girl
students self esteem and beauty. Based on
this some question seems to be repeated one
but actually its not the same.
by
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the
cosmetic
IMPACT
OF
COSMETIC
ADVERTISEMENTS IN TELEVISION
SOCIAL
COMPARISON
COLLEGE GIRLS
AMONG
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and,
presumably,
their
physical
attractiveness. Although, the literature is by
no means voluminous, several researchers
have examined the psychological correlates
and consequences of cosmetic use (Cash
and Cash, 1982), (Miller and Cox, 1982),
(Graham and Kligman, 1985) (Cash et al.,
1985), ( Cox and Glick, 1986), ( Etcoff,
1999).
Cash (1980), reviewed some of the available
research evidence and, from a selfpresentational perspective, argued that
cosmetics use specifically and grooming
behaviours in general function to manage
and control not only social impressions but
also self-image (for example, body image
which differs from every single girl to the
other, self-perceptions, and mood states that
they are ready for a try on a new product).
According to Kashima (2000) Core values of
any country shape its national culture.
Culture can be conceptualized as dynamic
production and reproduction of meaning by
concrete individuals activities in particular
contexts. To maintain a culture is like
proving the one to be in the nation where all
follow one rule to survive.
REFERENCE
[1]
Adams GR. Physical Attractiveness
Research, Toward a Developmental Social
Psychology of Beauty. Hum. Dev., 20,
1977, 217-239.
[2]
Bailey, S. D., & Ricciardelli, L. A.
(2010). Social comparisons, appearance
related comments, contingent self-esteem
and their relationships with body
dissatisfaction and eating disturbance
among young women. Eating Behaviors,
11,
107-112.
doi:10.1016/j.eatbeh.2009.12.00
[3]
Blechert, J., Nickert, T., Caffier, D.,
& Tuschen-Caffier, B. (2009). Social
Comparison and Its Relation to Body
Dissatisfaction in Bulimia Nervosa:
Evidence
From
Eye
Movements.
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