FASHION ORIENTATION

ASSIGNMENT ON
DESIGNERS
SUBMITTED TOMS. BRISHTI PANNA
ASST. PROFESSOR
SUBMITTED BYASHVINI BHRAMBHATT
MFM I

LEE ALEXANDER MCQUEEN

EARLY LIFE AND WORK

Born on 17 March 1969 in Lewisham, London, to Scottish taxi driver Ronald and social
science teacher Joyce, McQueen was the youngest of six children. He attended
Carpenters Road Primary School, started making dresses for his three sisters at a young

age, and announced his intention to become a fashion designer.

He left school at 16 and trained on Savile Row at Gieves & Hawkes, where he reportedly
once embroidered a suit for the Prince of Wales with the words "I am a c**t" (in the
lining).

He earned his master's degree in fashion design from London's Central Saint Martins
(formerly Central Saint Martins College of Art and Design) in 1994.

His entire degree show was bought by influential stylist Isabella Blow, whose later
suicide in 2007 led to him dedicating his entire spring/summer 2008 collection to her
memory.

Soon after obtaining his degree, Alexander McQueen started his own business designing
clothes for women. He met enormous success with the introduction of his "bumster"
pants, so named because of their extremely low-cut waistline. And silk scarves with skull
motif.

CAREER
GIVENCHY APPOINTMENT

The President of LVMH president, Bernard Arnault, controversially installed McQueen

as John Galliano's successor at Givenchy in 1996. McQueen told Vogue in October 1997
that his debut couture offering for the label was "crap", but he stayed with the house until

March 2001 - continuing to create challenging collections, including one featuring carrobots spraying paint over white cotton dresses and double amputee model Aimee Mullins
striding down the catwalk on intricately carved wooden legs - until the contract which he
said was "constraining his creativity" was ended.

COLLECTION
SPRING/SUMMER 1999

VOSS

McQueen's most celebrated and dramatic catwalk show was his 2001 spring/summer
collection, named VOSS.

The centre piece tableau that dominated the room was an enormous glass box. But
because the room outside the box was lit and the inside of the box was unlit, the glass
walls appeared as large mirrors, so that the seated audience saw only their own reflection.

Finally, after an hour, and when the show began, lights came on in inside the
enormous glass case and revealed the interior to be filled with moths and, at the
centre, a naked model on a chaise longue with her face obscured by a gas mask.
The glass walls then fell away and smashed on the ground

ACCOMPLISHMENTS

McQueen won the British Fashion Awards' British Designer of the Year four times
and won the Men's Wear Designer of the Year award in 2004. In 2003, he received
the CFDA Award for Best International Designer and was hono Queen Elizabeth II
for his services to the fashion industry.

KENZO TADAKA

INTRODUCTION
TH
Kenzo Tadaka was born on 27
Feb 1939.
He is a Japanese Designer and also the founder of

KENZO, a worldwide brand of

perfumes, skincare products and clothes.

Currently acting as the Honorary President of the Asian Couture Federation.

EARLY LIFE AND WORK

He attended City University of Foreign Studies where he eventually got bored and withdrew
against the will of his family.
IN 1958, HE JOINED a fashion school, tokyos bunka fashion college.
After gaining his diploma he settled in Paris in 1964.

CAREER
Career success started in 1970
He presented his first show in Vivienne Gallery.
His first store Jungle Jap was Opened and one of his models appeared in the cover of Elle.
Career in 1971
Kenzos collection was presented in New York and Tokyo.
He won the Fashion Editor Club of Japans Prize.
Kenzo proved his sense of dramatic appearance in 1978 when he presented his fashion
show in a circus tent, finishing with horsewomen performers and he himself riding an
elephant.

COLLECTION

KARL LAGERFELD

INTRODUCTION
The Modern Day Fashion and controversy God Karl Lagerfeld is nicknamed as Kaiser Karl is a
German Fashion Designer, artist and photographer based in Paris. Born on September 10, 1933
as Karl Otto Lagerfeld. He is the Head designer and creative director of the fashion house
Chanel as well as the Italian house Fendi.
Lagerfeld has his own label fashion house named after his name
KARL LAGERFELD.

Early life
Emigrated at 14 to Paris
At 17 Karl worked at Balmain
Initially he worked as a Draftsman for Fashion houses. At the time, in fashion, Drafts
were preferred over Photographs.
Lagerfeld is able to recap any costume style in European history drop-of-a-hat.
The First Break

At the age of 22, Lagerfeld was awarded a position as an apprentice at Pierre Balmain after
winning second place, behind Yves Saint-Laurent, in a competition for a coat sponsored by the
International Wool Secretariat.
Karls Various Labels
Karl Lagerfeld (since 1974,various brands)
1. Hogan (2011)
2. H&M(2004)
3. Chanel (since 1983)
4. Fendi (since 1965)
5. Chloe(19631978, 19921997)
6. Jean Patou (1958-1963)

7. Freelanced at Krizia

Career
His first collection was shown in a two-hour presentation in July 1958, but he used the
name Roland Karl, rather than Karl Lagerfeld.

That first collection was poorly received.

His next collection, for spring 1959, was a vast improvement and was applauded widely
and even shouted several bravos.

But he loosed his consistency and his skirts for the spring 1960 season were the shortest
in Paris, and the collection was not well received.

1983-moved to Chanel as chief designer

Own- name label- intellectual sexiness
Innovating to reactivate style of Coco Chanel
He eats, breathes and sleeps fashion which he portrays through his image
1997- Vogue said unparalleled interpreter of the mood of the moment
Reactivated image of Coco Chanel
Bold statements determine success

COLLECTION

RITU KUMAR

EARLY LIFE AND WORK

Kumar was born in Amritsar in 1944, but the lack of educational opportunites there led her to
move to Simla for her schooling, where she attended Loreto Convent. She later studied at Lady
Irwin College, where she met and married Shashi Kumar, and then went on to accept a

scholarship at Briarcliff College in New York, where she studied Art History. On returning to
India, she studied museologyat the Asutosh Museum of Indian Art, part of the University of
Calcutta.
L Kumar began her fashion business in Kolkata, using two small tables and handblock printing techniques. Beginning with bridal wear and evening clothes in the 1960s and 70s,
she eventually moved into the international market in the subsequent two decades. As well as
shops in India, Kumar's company has also opened branches in Paris, London and New York. The
London branch closed after three years, in 1999. Her company's annual turnover at the time was
the highest of any Indian fashion outlet, estimated at around 10 billion. In 2002 she launched
the "Label" line in partnership with her son Amrish. In 2013 she was given the Padma Shri award
by the Government of India. In addition, she was recently featured in the Creating Emerging
Markets project at the Harvard Business School, which includes interviews with long-time
leaders of firms and NGOs in Latin America, South Asia, Turkey and Africa.

COLLECTION:
PANCHVASTA GANGA

COLLECTION:
THE ROYAL TEXTILE

ZUHAIR MURAD

EARLY LIFE AND WORK

Zuhair Murad was born to a Maronite family in Beirut. Shortly after high school, Zuhair Murad
moved from Beirut to Paris where he obtained his degree in fashion.
In 1999 Murad made his first appearance on the catwalks of Rome with an acclaimed collection
that led to his participation in the Italian calendar. In 1995, Murad opened his third head shop in
Beirut.[2] His extensive lines encompass haute couture, ready-to-wear, accessories and eyewear.
Plans to expand the fashion line are underway to includebeauty
products, perfumes, swimwear and lingerie as well as furnishings. Two boutiques (including
showrooms) have been opened. The first in Beirut on Charles Helou Avenue and the second on
rue Francois I in Paris. He also has a showroom in Milan on the Via Borgogna.

COLLECTION
SPRING 2015 COUTURE

COLLECTION:
BRIDAL FALL 2016

REFRENCES

http://www.vogue.co.uk/
http://www.karl.com/
https://en.wikipedia.org/wiki/Zuhair_Muradhttp://w
ww.vogue.com/fashion-shows/spring-2015couture/zuhair-murad#collection

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