BUILDING A

MORE SECURE WORLD:

Public Diplomacy for 21st Century Actors

Building a More Secure World:

Public Diplomacy for 21st Century Actors
Human security ... embraces far more than the absence of violent
conflict. It encompasses human rights, good governance, access
to education and health care and ensuring that each individual has
opportunities and choices to fulfill his or her potential. Every step in
this direction is also a step towards reducing poverty, achieving economic growth and preventing conflict. Freedom from want, freedom
from fear, and the freedom of future generations to inherit a healthy
natural environment -- these are the interrelated building blocks of
human and therefore national security.

- Kofi Annan, Former United Nations Secretary-General (1997 - 2006)

The Public Diplomacy Symposium is an annual meeting that provides

an environment in which critical and collaborative discussion and networking can occur between students and professionals in order to advance the
field. This year, attendees will have the opportunity to discuss the ways
in which public diplomacy is addressing the rising influence of new, 21st
century actors.

November 5
Center for Strategic and
International Studies
1616 Rhode Island Avenue NW
Washington, D.C.

Questions to be addressed in the 2015 Symposium:

1. How are traditional institutions Governments and IGOs -- dealing with
new challenges, new communication vehicles and far broader, youthful,
and engaged audiences?
2. What are the successes and shortcomings of non-traditional PD?
3. What are opportunities for improved cooperation between traditional PD
institutions and transnational NGO networks?
4. What are the limits and boundaries to government-NGO cooperation?
5. How can their efforts help advance a more secure and just world?
Panels will begin with each speaker giving a brief presentation, followed
by approximately 20 minutes of moderated discussion. The sessions will
conclude with facilitated audience Q and A.

The Association of Public Diplomacy Scholars

Darfur Refugees in Chad by Surian Soosay, used under CC BY 2.0/ Desaturated from original

Schedule
Registration and Continental Breakfast
First Floor Lobby


Welcome and Opening Keynote
9:00-10:20a.m.
Ivan Sigal, Executive Director, Global Voices
First Floor Conference Room

10:25-11:35a.m.
Panel One
How Have Governments, NGOs, and International
Institutions Adapted Their Public Diplomacy Efforts to
Effectively Respond to Growing Threats to Security?
First Floor Conference Room

Biography: Opening/ Ending Keynote

8:30-9:00a.m.

11:40-12:50p.m.
Panel Two
How Are Transnational NGO Networks Advancing
Human Security Goals of Social Justice and Well-Being
Through Public Diplomacy?
First Floor Conference Room

1:00-2:00p.m. Lunch First Floor Lobby
2:15-3:30p.m.
Panel Three
How Can Civil Society Engage in Public Diplomacy to
Address Issues of Human and National Security?
Second Floor Conference Room A
2:00-4:00p.m.

USDC Simulation
Protection & Prevention: Minorities, Refugees &
International Resolution

Second Floor
Conference Room C

3:30-5:00p.m.
5:30-9:00p.m.

Career Fair Second Floor Conference Room Foyer

Alumni Networking Event
Awards Ceremony and Closing Keynote

Anita Sharma
Syracuse University Alumna and Executive Director of
Millennium Development Goals Initiatives at the
United Nations Foundation
The Association of Public Diplomacy Scholars

Opening Keynote

Ivan Sigal is the executive director of Global

Voices, an online citizen media network covering
167 countries in 40 languages, and supports
similar initiatives around the world. From 20132015 he was a fellow and is now an affiliate at
Harvards Berkman Center for Internet & Society,
where he studies digital storytelling and online
communities. He was a Senior Fellow at the U.S.
Institute of Peace, where he wrote about digital
media technologies and their effects on conflict.
He lived in the former Soviet Union and Asia for over a decade, where
he designed and ran dozens of media projects for Internews, focusing
on conflict, humanitarian disaster, transitional societies, and broadcast
and Internet media infrastructure. He is the author of White Road, a
book of photography and writing about Central Asia and Siberia, and his
photographs are in the collections of the Corcoran Gallery of Art and the
National Gallery of Art.

Ending Keynote
Anita Sharma is the Executive Director of
Millennium Development Goals Initiatives at the
United Nations Foundation. She currently oversees
communications and advocacy for Every Woman
Every Child, an international effort engaging
public and private entities to address the major
health challenges facing women and children
in the developing world. For 15 years, she has
held senior positions with a range of campaigns
combining international development, humanitarian
response, advocacy and policy. She earned a B.A. from Syracuse
University and an M.A. from Columbia Universitys School of International
and Public Affairs.

Biography: Moderators
Shanthi Kalathil is an adviser, consultant and speaker on

development, democratization and the role of technology in international

affairs. She has an extensive background advising the U.S. government,
international organizations and nonprofits on civil society, independent
media, technology, transparency and accountability. Previously a Senior
Democracy Fellow at the U.S. Agency for International Development
and a regular consultant for the World Bank, she has authored or
edited numerous policy and scholarly publications, including the edited
volume Diplomacy, Development and Security in the Information Age
(Georgetown University, Institute for the Study of Diplomacy). Kalathil
is a member of the Advisory Board for the National Endowment for
Democracy's Center for International Media Assistance, and is an
adjunct professor at Georgetown University.

R.S. Zaharna is a professor of Public Communication at American

University and has taught strategic communications for nearly 20 years.

Specializing in public diplomacy as well as intercultural and international
strategic communication, she has advised on communication projects
for multinational corporations, NGOs, diplomatic missions, and
international organizations, including the United Nations, World Bank,
and USAID. With an academic emphasis on culture and communication
in the Arab and Islamic regions, she has repeatedly testified before
the US Congress and has addressed diplomatic audiences and
military personnel in the United States and Europe on cross-cultural
communication and public diplomacy.

Jennifer Clinton is the President of Global Ties U.S., a nonprofit

partner of the U.S. Department of State that coordinates international

exchange programs and brings current and future leaders from around
the world to communities throughout the United States. Clinton is
dedicated to raising awareness within Congress and the American
public about the importance of public and citizen diplomacy, and works
to unite public, private, and nonprofit sectors together in leveraging
international exchange programs as a key tool for building a more
peaceful, prosperous world. Global Ties U.S. has developed a number
of new programs under her leadership including the Discover Diplomacy
Weekend, Meet America, and a series of regional summits across the
U.S. called Diplomacy Begins Here.

The Association of Public Diplomacy Scholars

Panel One
How Have Governments,
NGOs, and International
Institutions Adapted
Their Public Diplomacy
Efforts to Effectively
Respond to Growing
Threats to Security?

Moderator: Shanthi Kalathil,

Georgetown University

Robert Bole is the director of global strategy for the Broadcasting Board
of Governors and oversees the formation and execution of BBGs global
growth and development strategy. Bole previously served as the VP of
digital media strategies at the Corporation for Public Broadcasting. Bole
received a B.A. in Economics from George Washington University and a
masters in City Planning from the University of Pennsylvania.
Beatrice Edwards is the international program director at the Government
Accountability Project. She has over 30 years of experience working on
labor issues, anti-corruption measures and public-service reforms. Edwards
previously managed the International Financial Institutions Project for
Public Services International, and served as a senior specialist for social
and economic affairs at the Organization of American States. Edwards
holds a M.A. in Latin American Studies from the University of Texas and a
Ph.D. in Sociology from American University.
Marie Harf is the senior advisor for strategic communications to the
Secretary of State. She previously served as the deputy and acting
spokesperson for the Department of State; a spokesperson for and senior
advisor to former Secretary of Defense Chuck Hagel; lead for national
security and foreign policy issues on President Obamas re-election
campaign; and as the CIAs media spokesperson. Harf earned a bachelors
degree in Political Science from Indiana University and received her
masters degree in Foreign Affairs from the University of Virginia.
Macon Phillips is the coordinator for the Bureau of International
Information Programs at the Department of State. Previously he served as
a special assistant to and director of digital strategy for President Obama.
He ran the Presidential Transition Teams new media program and served
as the deputy director of the Obama campaigns new media department.
Phillips is a graduate of Duke University.

Moderator: Professor R.S. Zaharna,

American University

Panel Two

Panel Three

How Are Transnational

NGO Networks
Advancing Human
Security Goals
of Social Justice and
Well-Being Through
Public Diplomacy?

How Can Civil Society

Engage in Public
Diplomacy to Address
Issues of
Human and National
Security?

John Prendergast is the Founding Director of the Enough Project, an

initiative to end genocide and crimes against humanity. He is also the CoFounder of The Sentry, a new investigative initiative focused on dismantling
the networks financing conflict and atrocities. Prendergast has worked
for the Clinton White House, the State Department, and two members
of Congress, the National Intelligence Council, UNICEF, Human Rights
Watch, the International Crisis Group, and the U.S. Institute of Peace. He
has been awarded six honorary doctorates, and is or has been a visiting
professor at Stanford University, Yale Law School, and Columbia University
among many others.
Marshall Stowell is the vice president of external relations and
communications at PSI. He provides organizational leadership on corporate
communications and advocacy, effectively balancing the needs of PSIs
more than 65 field programs and the network as a whole. Stowell has
over 20 years of experience in nonprofit communications and marketing,
including crisis communications and media relations, and was named
Director of Corporate Marketing and Communications for PSI in 2010. He
earned a B.A. in Communications and Latin American Literature from Wake
Forest University.
Sam Worthington is president and CEO of InterAction, the largest alliance
of U.S.-based nongovernmental international organizations, with more
than 180 members. Worthington has represented U.S. NGOs and their
programs before the United States Congress, the administration, and
numerous major national and international media. Worthington has a
masters degree with distinction from the Monterey Institute of International
Studies and a Bachelors degree from the University of Vermont.

The Association of Public Diplomacy Scholars

Moderator: Dr. Jennifer Clinton,

President, Global Ties

Taunya Atwood is the senior program officer for the Community Solutions
Program at IREX, which matches community leaders from around the world
with U.S. host organizations to exchange skills and cultural experiences.
She has an M.A. in International Affairs from George Washington University
and a B.A. in International Affairs from Lewis & Clark College.
Jeanne Bourgault is the president and CEO of Internews, an international
nonprofit that trains professional and citizen journalists and provides the
means to disseminate their work in areas underserved by local media.
She speaks regularly on information technology, media development and
democracy assistance, including addresses to the Skoll World Forum,
Clinton Global Initiative and the World Economic Forum at Davos.
Bourgault earned an M.P.A. and an M.A. in International Studies from the
University of Washington.
Mara de los ngeles Crummett is the Institute of International
Educations deputy vice president of scholar exchanges and the executive
director of the Council for International Exchange of Scholars. A Fulbright
scholar with extensive international higher education experience, she has
served as a consultant with numerous international development agencies.
She received a B.A. in Latin American Studies from Stanford University and
an M.A. and Ph.D. in Economics from the New School for Social Research.
Ken Harper is an associate professor and the first director of the
Newhouse Center for Global Engagement at the S.I. Newhouse School
of Public Communications at Syracuse University. In addition to years
of award-winning design and photojournalism work, he has served in
the leadership of Together Liberia, New Narratives, and most recently
EbolainLiberia.org. He holds an M.A. from Ohio University's School
of Visual Communication and a B.A. in photojournalism from Western
Kentucky University.

United States Diplomacy Center (USDC)

Simulation

Presented by
The Association of Public Diplomacy Scholars
The Association of Public Diplomacy Scholars is a professional,
student-run organization at the Maxwell School of Citizenship
and Public Affairs and the S.I. Newhouse School of Public
Communications. It was founded in 2008 with the launch of the
dual-degree professional Public Diplomacy Program at Syracuse
University. Since its inception, APDS has evolved into one of the
most active on-campus student organizations, conducting the
annual Public Diplomacy Symposium, and publishing Exchange:
The Journal of Public Diplomacy. The purpose of this organization is
to support the exploration and practice of public diplomacy through
scholarship, outreach, and campus and community activities.

Career Fair
U.S. Department of State
United States Agency for International
Development (USAID)
InterAction
Voice of America (VOA)
Center for Strategic and International
Studies (CSIS)
Partnership for Public Service

The Association of Public Diplomacy Scholars

Offered jointly by the S.I. Newhouse School of Public Communications

and the Maxwell School of Citizenship and Public Affairs, the public
diplomacy program trains students to carry out public communications
for governments, nongovernmental organizations (NGOs) and the private
sector. This two-year dual degree program leads to a Master of Arts in
International Relations and a Master of Science in Public Relations.
Our students bring a wide array of academic, professional and life
experiences to our community. They come from dozens of countries,
including Palestine, Turkey, Canada, China, Greece, South Korea,
the UAE, Haiti and Nigeria. They have studied international relations,
philosophy, communications, political science, regional studies, and
business. In the public diplomacy program, students gain the skills needed
to understand how to build relationships with multicultural audiences. They
are the leaders of the discipline and will continue to drive the field forward.

10

Funding Provided by
Lorraine Branham
Dean, S.I. Newhouse School of Public Communications
Rochelle L. Ford
Chair, Public Relations, S.I. Newhouse School of Public Communications
Catherine M. Gerard
Director, Program for the Advancement of Research on Conflict and
Collaboration (PARCC), Maxwell School of Citizenship and Public Affairs
Graduate Student Organization (GSO), Syracuse University
Margaret Hermann
Director, Moynihan Institute of Global Affairs, Maxwell School of
Citizenship and Public Affairs
Joel Kaplan
Associate Dean for Professional Graduate Studies, S.I. Newhouse
School of Public Communications
Dennis Kinsey
Director of Public Diplomacy, S.I. Newhouse School of Public
Communications
Elizabeth D. Liddy
Interim Vice Chancellor and Provost, Syracuse University
PDAA, Association of Public Diplomacy Professionals
Michael Schneider
Director of Washington Public Diplomacy Program, Syracuse University
James B. Steinberg
Dean, Maxwell School of Citizenship and Public Affairs
David Van Slyke
Associate Dean of Public Administration and International Affairs,
Maxwell School of Citizenship and Public Affairs

The Association of Public Diplomacy Scholars

11