MUSIC VIDEO TECHNIQUES

STYL
ES

TYPE
Popular
music
genres

DEFINITION
Pop, Rock, Indie,
Rap etc

EXAMPLE
https://www.youtube.com/watch?
v=GxgqpCdOKak&safe=active

Drake - Hold On, We're Going

Home ft. Majid Jordan
https://www.youtube.com/watch?
v=OmHW9IzZYzU

Migos Ft Drake Versace

Inconcert
as live
footage
Animati
on

Interpre
tive

Footage from a
gig

https://www.youtube.com/watch?
v=HgzGwKwLmgM

Queen - Don't Stop Me Now

Animation is the
rapid display of a
sequence of
images to create
an illusion of
movement.

https://www.youtube.com/watch?
v=djV11Xbc914

The audience to
make their own
interpretation of
what they think
the music video
is about

https://www.youtube.com/watch?
v=KWZGAExj-es&safe=active

a-ha - Take On Me
https://www.youtube.com/watch?
v=imftwjW63oc

Paula Abdul feat. MC Skat

Kat opposites attract
Sia - Elastic Heart feat. Shia
LaBeouf & Maddie Ziegler

Narrativ
e

Telling a story
through a music
video

Shows they dont have any identity due

to them being naked and showing their
relationship between each other.
They dont sing, all they do it show their
relationship.

https://www.youtube.com/watch?
v=JUII7DTACf4&index=3&list=PL14
87B0A90D0B66E5
Madonna - Bad Girl
https://www.youtube.com/watch?
v=AWpsOqh8q0M&safe=active

Beyonc - If I Were A Boy

Surreali
st

Dreamlike and
unreal elements

https://www.youtube.com/watch?
v=qMxX-QOV9tI

Jessi J -price tag

https://www.youtube.com/watch
?v=8gi-ePdjjJs

Katy Perry ft. Snoop Dogg

"California Gurls"
Impress
ionist

A2 Media

Similar to
surrealism,
taking you away
from reality.

https://www.youtube.com/watch?
v=N2ICtCO8TCw&safe=active

Take That - Back For Good

It makes the viewers feel some

emotion towards the video or song.

MUSIC VIDEO TECHNIQUES

Pastich
e

Adaptations of
existing videos

https://www.youtube.com/watch?
v=vZKEevgP8q4&safe=active
Lil Mama - Sausage Official
Video
https://www.youtube.com/watch
?v=ZX3wwbFi_iI&safe=active

Mary J. Blige - Seven Days ft.

George Benson
Part of Lil Mamas music video is
a pastiche of Mary J. Bliges
music video.

Intertex
tual
Referen
ces

References to
other literal
themes or films,
or music similar
to pastiche

https://www.youtube.com/watch?
v=8xg3vE8Ie_E&safe=active

Parody

Taking the mick

of existing music
videos/films etc

https://www.youtube.com/watch?
v=RSdKmX2BH7o&safe=active

Is a
demonstration of
respect or
dedication to
someone or
something?
Understanding
what is meant
by the lyrics
being used
within the text
and using visual
references to
define the lyrics
in the video.
Changing a
songs meaning
to a more
suitable one for
the listener.

https://www.youtube.com/watch?
v=wmDxJrggie8

An expression
designed to call
something to
mind without

https://www.youtube.com/watch?
v=MviFdVHltEM
Take That - Babe

Homag
e

CON
VEN
TION
S

Lyric
Interpre
tation

Extendi
ng or
consolid
ating
songs
meanin
g
Allusion

A2 Media

Taylor Swift - Love Story

She made references to Romeo and

Juliet within her music video which is
a famous story by William
Shakespeare.

Eminem - We Made You

Mocking the celebrity lifestyle.
Luther Vandross - Dance
With My Father
it is a tribute to his father.
https://www.youtube.com/watch?
v=kfVsfOSbJY0&safe=active

Friday - Rebecca Black

https://www.youtube.com/watch?
v=wmYT79tPvLg

Lily Allen - LDN

Throughout the whole music video they

MUSIC VIDEO TECHNIQUES

Links to
other
artists

EDIT
ING
TEC
HNI
QUE
S

Cutting
to beat

Miming
/Lip
Sync

Multiimage

Montag
e

SPX
Special
Effects

Task

A2 Media

mentioning it
explicitly; an
indirect or
passing
reference. When
the idea is not
what it first
seemed.
Referencing
another by
visually adding
them in the
video or lyrics.
When the
shots in the
video cut to
the next in
time with the
beat.
Wording
the lyrics
on the
video to
give the
allusion of
singing the
song

seem sad and towards the end they

change their mood and the tone.

https://www.youtube.com/watch?
v=QcIy9NiNbmo

Taylor Swift bad Blood.

links to Ellie Goulding

https://www.youtube.com/watch?
v=nzY2Qcu5i2A&safe=active

The Offspring - Pretty Fly

(For a White Guy)
https://www.youtube.com/watch?
v=hblH_UWbHBQ&safe=active

Tynisha Keli - I Wish You

Loved Me

The use of
multiple shots on
the same
screen.

https://www.youtube.com/watch?
v=YVkUvmDQ3HY

The technique of
selecting,
editing, and
piecing together
separate
sections of film
to form a
continuous
whole
An illusion
created by
camera, editing
or graphics.

https://www.youtube.com/watch?
v=rYEDA3JcQqw&safe=active

Eminem - Without Me

Adele - Rolling in the Deep

https://www.youtube.com/watch?
v=t5Sd5c4o9UM

Katy Perry - E.T. ft. Kanye

West

MUSIC VIDEO TECHNIQUES

You must find examples of each of these different types of music video and write the name
and put a link in the last box.
With reference to what we learned last week what technique category would each of these fit
into (if any)?
Choose two from styles one from conventions and one from editing techniques to analyse
in more detail.
o Discuss how all aspects of Media Language are used in your more detailed examples
o Explain why you think they have used that particular style, convention or editing
technique and how it links/works within the video.
o Discuss how genre ties in with the different techniques used and whether or not the
different techniques used are typical of that genre.

A2 Media