LESLIE-ANNE FRYE

Hollywood, Florida
Phone: (818) 359-2497 / Email: swritah78@yahoo.com
CREATIVE REELS AVAILABLE AT:
ReelStoriesCreative.com
https://www.linkedin.com/in/leslieannefrye
https://vimeo.com/album/3413512
LeslieAnneFrye.com

Award winning storyteller with over a decade of multi-channel use experience. Positive and innovative team
leader with great attention to detail, proficient in copy writing as well as producing and editing video,
specifically Promos, sales presentations, sizzle reels and original content. Previous experience includes
producing media for linear and digital platforms on both domestic and international scope.

EXPERIENCE:
Senior Executive Creative Director
6/2013-Present, Reel Stories Creative Hollywood, FL.
Designing promotional campaigns and concepts in order to meet multi platform marketing objectives,
while promoting specified brand to targeted demographic.
Resolving operational problems, identifying work flow improvements, leading team in exceeding
client expectations, ensuring that clients consistently return for our creative and professional
expertise.
Managing a group of graphic artists, audio engineers, voice over artists, video editors, copywriters
and publicists to maximize client retention, satisfaction, creativity, quality, and profitability.

Creative Video Producer - DIGITAL DEPARTMENT

6/2014-6/2015, Fusion - Doral, FL.

Conceptualized promotional campaigns and directed commercial shoots.

Wrote copy and edited content for Fusions linear lineup as well as created content for the digital
team, pitched creative concepts, spearheaded various marketing campaigns, in addition to
directing on and off screen talent as well as management of a team of on air talent, audio mixers
and graphic designers.

Helped contributors focus in on superior creative angles by infusing a human element into each
story.

Senior Creative Writer-Producer - CREATIVE SERVICES DEPARTMENT

2009-2013, 2C Media - Miami, FL.

Wrote, produced and edited award winning Promos; included but not limited to The Steve Harvey
Show, Fast & Loud, The Peoples Court, House Leverage Criminal Minds Law &
Order and for the following campaigns: Covert Affairs, Deadliest Catch, Bethenny
Frankel, and Discovery Familias Entre Nosotras.

Wrote, produced and edited Promos, Sizzle Reels and Sales Presentations. Established the overall
tone and style of weekly packages by managing a team of V.O. artists, video editors and graphic
designers as well as pre and post production of commercial shoots, talent casting, in addition to
pitching evergreen and new season launch campaigns.

Simultaneously managed multiple clients, ensuring that each of them felt like respected partners in
a mutually established creative vision.

Creative Writer-Producer - CREATIVE SERVICES DEPARTMENT

2006-2009, Telepictures - Glendale, CA.

Wrote and produced Promos for The Peoples Court, Judge Mathis and Extra.

Wrote and produced Promos as well as managed a team of Associate Producers, editors, audio
mixers and graphic design artists to set the creative tone and style of weekly packages in addition
to directing V.O. artists and pitching evergreen and new season linear launch campaigns.

Consistently delivered projects on time, because I pride myself on being an exceptional multitasker
and have been praised for my ability to work extremely well under pressure.

Creative Associate-Producer - CREATIVE SERVICES DEPARTMENT

2004-2006 Telepictures - Glendale, CA.

Assisted the Production Team in creating Promos for The Ellen Degeneres Show.

Pitched concepts that made the Emmy Award winning show as well as the Promos innovative and
fresh, enhanced the Promos overall look and tone by selecting b-roll footage and music to best suit
its theme, established a working relationship with the show to acquire necessary materials from
staff, directed V.O. artists, wrote and produced Promos.

Worked with a team of creatives to establish and drive the branding effort behind this hugely
successful and groundbreaking, daily syndicated talk show.

Creative Writer-Producer - VEG TV (www.vegtv.com)

August 2004 Veg TV, INC. - Tanzania, East Africa

Traveled to East Africa, Tanzania as a Veg TV On-Air Correspondent.

Interviewed and interacted with vegetarian chefs to produce segments for Veg TV; wrote,
directed, and produced all segments.

Solely responsible for the acquisition of local East African talent, making history as the first
Veg TV correspondent to travel to Africa on behalf of the award winning digital series.

Creative Production Coordinator - CREATIVE SERVICES DEPARTMENT

2003-2004, Telepictures - Glendale, CA.

Supported the Production Team in creating Promos for The Jenny Jones Show, Judge
Mathis, ElimDate, Extra, Celebrity Justice, Street Smarts and The Ellen
Degeneres Show.

Logged show tapes and organized them into digital tape database, directed V.O. Artists, enhanced
Promos overall creative presence by selecting b-roll footage and music to best suit its theme, as
well as writing Promos.
Mentored by some of the best creative minds at Telepictures and Warner Brothers.

Education:
University of Massachusetts, Amherst
Department of Communications
California State University, Northridge
College of Radio Television Video and Film
Bachelor of Arts - Screenwriting Emphasis

CLIENTS:
* National Geographic * HBO * Warner Brothers * Telepictures * DebMar Mercury * Telemundo * NBC Universal * Fuse
* Logo * Oxygen * Fusion* Monumental Network * Lioness Magazine * Citrix

Additional Skills:
* Voice Over Artist * Final Cut Pro * Avid * Still Photography * News Cutter * Ooyala * iNews * Word Press * Vimeo
* YouTube

Awards:
* Emmy Award Winner
Warner Brothers The Ellen DeGeneres Show - 33rd Annual Daytime Emmy Awards
* Promax BDA Award Winner
Fuses Hip Hop Shop - 2012 Promotion, Marketing & Design Awards

https://vimeo.com/69900000