Professional Documents
Culture Documents
Dish 1
Dish 1
Dish 1
The main aim of my project was to market the Deposit Products offered
by the Bank and to enhance and to understand the needs and
requirements of the customer and also the offerings that are made by the
bank in return.
Started Internship on 7th May 2013 and for the first few days I was into
understanding the deposit policy of the bank at Staff Training College
located in Jhandelwalan. My main work was to get thorough with the
banks deposit policies and other products offered by the bank. This took
as rough time of 2 weeks to understand each and every netegrity of the
products.
As soon as I o got over with the learning process I was put in the
marketing department of the bank where I started the process marketing
and selling of different products offered by the bank to small and
medium enterprises and the retailers located in the karol Bagh market
area. My work was to reach out to the clients and do direct marketing. At
the end of each day I had to report to my industry mentor and explain
him about the customer feedbacks and what is the current demand of the
customer or what he wants in the current scenario.
Further I was shifted to Rohini Branch where I was involved in the
process of marketing the banks products. The branch was newly opened
and I got the privilege to give my inputs in making the branch
operational for customers. It involved installing of banks customized
software through EDP and various other technical work.
Learnt the task of customer handling and how to do multiple tasking at a
time as the footfall in a public sector bank is very high and different
1
Regional Rural Banks are mainly focused on the agro sector. These banks
are in every corner of the country and extend a helping hand in the growth of
3
the country. Eg. National Bank for Agriculture and Rural Development
(NABARD), Haryana State Cooperative Apex Bank Limited.
Also, under the recently passed The Banking Laws (Amendment) Bill 2011,
the government is likely to give the new banking licenses in the next year or
so18.
In the present competitive scenario, Private banks are targeting the faster
growing retail loans and also improving the growth rate in fee income by
increasing transaction fees, where as Public Sector Banks are targeting to
push for higher recoveries and upgrades in Non Performing Loans (NPL)
and also improving their deposits mix by reducing the share of bulk deposits
PUBLIC
SECTOR
PRIVATE
SECTOR
FOREIGN
BANKS
Barclays Bank
Citi Bank
Allahabad Bank
Axis Bank
Bank of Baroda
Dhanlaxmi
Bank
Bank of India
Deutsche Bank
AG
Federal Bank
Bank of
Maharashtra
HSBC
HDFC Bank
Canara Bank
ICICI Bank
Royal Bank of
Scotland
Corporation Bank
IndusInd Bank
Standard
Chartered Bank
Indian Overseas
Bank
ING Vysya
Bank
Oriental Bank of
Commerce
Karnataka Bank
Karur Vysya
Bank
Kotak Mahindra
Bank
Tamilnadu
Punjab National
Bank
Punjab & Sind
Bank
Syndicate Bank
DENA BANK
HISTORY
Dena Bank was founded on 26th May, 1938 by the family of Devkaran
Nanjee under the name Devkaran Nanjee Banking Company Ltd.
It became a Public Ltd. Company in December 1939 and later the name was
changed to Dena Bank Ltd.
In July 1969 Dena Bank Ltd. along with 13 other major banks was nationalized
and is now a Public Sector Bank constituted under the Banking Companies
(Acquisition & Transfer of Undertakings) Act, 1970. Under the provisions of the
Banking Regulations Act 1949, in addition to the business of banking, the Bank
can undertake other business as specified in Section 6 of the Banking Regulations
Act, 1949.
Milestones
One among six Public Sector Banks selected by the World Bank for
sanctioning a loan of Rs.72.3 crores for augmentation of Tier-II Capital
under Financial Sector Developmental project in the year 1995.
One among the few Banks to receive the World Bank loan for technological
up gradation and training.
Launched a Bond Issue of Rs.92.13 crores in November 1996.
Maiden Public Issue of Rs.180 Crores in November 1996.
Introduced Tele banking facility of selected metropolitan centers.
Dena Bank has been the first Bank to introduce:
Minor Savings Scheme.
Credit card in rural India known as "DENA KRISHI SAKH PATRA"
(DKSP).
Drive-in ATM counter of Juhu, Mumbai.
Smart card at selected branches in Mumbai.
Customer rating system for rating the Bank Services.
10
Staff -
Vision
The BANK will emerge as the most preferred Bank of customer choice
in its area of operations, by its reputation and performance.
11
LOGO
12
13
BOARD OF DIRECTORS
Shri A. K. Dutt
Executive Director
Shri V. Vasanthan
RBI Nominee Director
Shri S P Sharma
Workmen Employee Director
Shri J Balasubramanian
Director
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15
GENERAL MANAGERS
Shri M K Jain
Chief General Manager
(Accounts, Inspection &
Internal Audit)
Shri R. K. Gupta
General Manager
(Maharashtra Operations)
Shri M. K. Sharma
General Manager
(North India
Operations)
Shri B. M. Nanda
General Manager
(RMD)
Shri M K Bhatia
General Manager
(Credit)
Shri S K Sharma
General Manager
(IT, FI, Publicity & Board )
Shri S Sarkar
General Manager
(HRM)
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Shri K C Chhipa
General Manager
Shri D K Dua
General Manager
ORGANISATION HIERARCHY
Chief
Executive
Officer (CEO)
Executive
Director
12 General
Managers
General Manager
(IT,FI Pulicity
General Manager
(Accounts
Inspection & Audit)
General Manager
(Tresury & ID)
General Manager
( Chief Vigilance
General Manager
(HRM)
General Manager
(RMD)
General
Manager
General Manager
(Corporate Planning
& Resource
General
Manager
General
Manager
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General Manager
(Credit)
The CEO and Executive Director of the Bank are nominated by the
Government Of India.
The 12 General Manager are appointed By the CEO & Executive
Director and are considered as the Bank staff.
HIERARCHY
Field General
Managers
Regional
Office (Zonal
Regional
Office DELHI
Regional
Office
Regional
Office
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Dena Jeevan SB Account : The Savings Deposit account holders of the Bank between 18
and 59 years of age, who opt to become members under the scheme, would be eligible for an
insurance cover of Rs.1,00,000/- ( Rupees One lac only ) on life, at very low premium.
a Life cover of Rs. 1 lac.
a Life insurance cover upto 60 years of age.
a Very low premium.
a No medical tests required. A simple declaration of good health will suffice.
20
Dena Maha Tax Bachat Yojana : Any Individual or a Hindu Undivided Family [HUF]
can invest a minimum amount of Rs 100/- or multiples thereof, to avail Income tax benefit u/s 80C
of the Income Tax Act subject to a maximum of Rs 1,00,000/- in a financial year.
Dena Super Premium Current Account : Automatic transfer of balance from the
Current Account in excess of Rs. 2,00,000/- to Fixed Deposit, in multiples of Rs. 25,000/- and Retransfer of funds from the Fixed Deposit to Current Account in multiples of Rs. 25000/- when there
is a need.
Existing/new customers who maintain the monthly average balance of Rs 2 lac &
minimum balance of Rs. 5000/- for one full calendar month.
Dena Platinum Current Account Scheme : Maintain average quarterly balance in your
current account and avail concession in service charges. If quarterly average balance :
Metro and Urban Branches - Rs 5 Lac and above [average quarterly balance ] is maintained in the
account No Service Charges.
Dena Minor Savings Scheme : A special savings scheme, for minors. Minors who have
attained 10 years of age and above, who can read & write can open Minor Savings Scheme
account in their own singly or jointly. No cheque book is issued to Minor Savings Account holder,
however a minor is allowed to withdraw the money from his account by withdrawal slip.
Dena Recurring Deposit Scheme : Dena Recurring Deposit Scheme enables the depositor
to save in fixed monthly installments. By putting away only a little amount every month, the
depositor gets a tidy lump-sum amount of principal plus interest at the end of the chosen period.
Minimum amount of monthly installment Rs.50/. Further amount in multiple of Rs. 5.
Dena Fixed Deposit Scheme : Dena Fixed Deposit Scheme allows you to choose the
intervals of receiving your interest. You can choose yearly, half-yearly, quarterly or even monthly
interest payments according to your needs of income.
Duration : The deposit is accepted under this scheme for any period from 7 days to 10 years.
SERVICES
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Dena ATM Service : Dena Bank Debit cum ATM Card offers you an easy and
convenient way to do all your transactions and that too within a fraction of seconds.
Presently we have more than 693* ATMs all across India and out of these ATMs, 23
ATMs with biometric based identification features have been installed including 21 ATMs
in four tribal blocks in the state of Gujarat initiated by Development Support Agency of
Gujarat Government (D-SAG) as of 30.06.2013.
Internet Banking : The Bank provides its customers with the Internet Banking services
through which the customers can operate their account through internet. They can perform
transactions like funds transfer, balance enquiry, print the statements, etc. To avail this
service Bank provide a password to their customers on their requests.
Dena Bill Pay : Dena BillPay is an extremely convenient service that enables you to pay
your various bills directly from your Dena Bank account without the need for cash, cheques
or standing in long queues.
You can use Dena BillPay to pay various bills-Electricity, Telephone, Mobile, Insurance,
Gas, etc.
Mobile Banking : Dena Bank's offers Dena MConnect the convenient and secure way
to conduct banking transaction in your account using your mobile handset. You can
access facilities like account information, fund transfer. The customer can also avail
the post registration services like reset MPIN, change of mobile number.
Dena e-Tax Pay : The Bank offers its customers with the service of paying their taxes
like:
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EPayment of Excise and Service Tax : Dena Bank offers its customers the facility of
making E-Payment of Excise / Service Tax. This facility can be availed of by customers
of any Centralized Banking branch of Dena Bank. The customers wishing to pay Excise
or Service tax should possess a valid Assessee code registered with the Central Board of
Excise & Customs. The customer should have Dena Banks' Internet Banking User Id and
Sign On as well as Transaction passwords. E-Payment of Excise / Service tax can be
made at any time of day.
EPayment of Direct Taxes : Dena Bank offers its customers the facility of making EPayment of all Direct Taxes. This facility can be availed of by customers of any
Centralized Banking branch of Dena Bank.The customers wishing to pay Direct taxes
should possess a valid PAN / TAN. The customer should have Dena Banks Internet
Banking User Id and passwords. EPayment of Direct taxes can be made at any time of
day.
Dena Alert Services : Alerts" are messages that are sent to the customer in form of
SMS on occurrence of events. Customers who have provided the mobile number at the time
of opening of the account would receive alerts on occurrence of certain events.
23
COMPETITORS
Andhra Bank
Canara Bank
Bank of India
Syndicate Bank
24
GEOGRAPHICAL COVERAGE
Category
March 13
% Share
Rural
543
37.09
Semi Urban
299
20.42
Urban
285
19.47
Metro
377
23.02
Total
1464
100
Category
Rural
Semi Urban
Urban
OBJECTIVES OF DEPOSITS
25
Metro
Deposit Policy
One of the important functions of the Bank is to accept deposits from the
public for the purpose of lending. In fact, depositors are the major
stakeholders of the Banking system. Therefore the depositors and their
interests form the key area of the Regulatory Framework for Banking in India
and this has been enshrined in the Banking Regulation Act, 1949. The Reserve
Bank of India is empowered to issue directives / advises on interest rates on
deposits and other aspects regarding conduct of deposit accounts from time to
time.
This Policy document on deposits outlines the guiding principles in respect of
formulation of various deposit products offered by the Bank and terms and
conditions governing the conduct of accounts. This document recognizes the
rights of depositors and aims at dissemination of information with regard to
various aspects of acceptance of deposit from members of public, conduct and
operations of various deposits accounts, payment of interest on various
deposit accounts, closure of deposit accounts, method of settlement of claims
of deceased depositors etc., for the knowledge and benefit of customers. This
document will impart greater transparency in dealing with the individual
customers and create awareness among customers of their rights.
While adopting this policy, the Bank reiterates its commitments to individual
customers outlined in our "Code of Bank's Commitments to Customers",
which is based on the model Code, prepared by Banking Codes and Standards
Board of India (BCSBI) and as approved by the Board.
26
While various deposit products offered by the Bank are assigned different names,
they can be categorized broadly into Savings, Current and Term Deposits.
DEMAND DEPOSITS
It means a deposit received by the Bank, which is withdraw able on demand.
(Current and Savings Account Deposits are Demand Deposits).
SAVINGS DEPOSITS
"Savings Deposits" means a form of demand deposit which is subject to
restrictions as to the number of withdrawals permitted by the Bank during a
specified period.
CURRENT ACCOUNTS
"Current Account" means a form of demand deposit where from
withdrawals are allowed any number of times depending upon the balance in
the account or up to a particular agreed amount and will also include other
deposit accounts which are neither Savings Deposit nor Term Deposit like
margin deposits where no interest is payable.
TERM DEPOSITS
"Term Deposit" means a deposit received by the Bank for a fixed period
generally withdrawable only after the expiry of the fixed period and include
deposits such as Recurring Deposits inclusive of Loan linked / insurance
linked R.D., Dena Freedom Deposit, Samruddhi Deposit, Fixed Deposit,
Savifix ( Dena Savifix Deposit Scheme offers the facility of Sweep-Out and
Sweep-In of the deposits.) Ceiling for conversion of units to Term Deposit
and Maximum period will be decided by the Bank from time to time. Penalty
for premature withdrawal is not applicable for this scheme.
Term deposit is available for a minimum period of 7 days and for a maximum
period of 10 years. However, as per mandate of the customer, Term Deposit
can be renewed on the date of maturity for the period mentioned in the
mandate at the rate prevalent on the date of maturity.
OPENING OF ACCOUNT
27
KYC NORMS
Know your customer (KYC) refers to due diligence activities that financial
institutions and other regulated companies must perform to ascertain relevant
information from their clients for the purpose of doing business with them. The
term is also used to refer to the bank regulation which governs these activities.
Know Your Customer processes are also employed by companies of all sizes for
the purpose of ensuring their proposed agents, consultants or distributors antibribery compliance. Banks, insurers and export credit agencies are increasingly
demanding that customers provide detailed anti-corruption information, to verify
their probity and integrity.
28
29
For Opening of accounts of Salaried persons branches should not only rely on a
certificate issued by the employer as the only KYC document account for purpose
of certification of Identity as well as Address Proof. Such practice is open to
misuse and fraught with risk. Hence branches need to rely on certification only
from the corporate and other reputed entities and should be aware of the competent
authority resigned by certain employer to issue such certificate / letter and attested
Salary slip along with one of the officially valid document i.e. PAN Card, Voters
Identity card and utility bill (electricity bill/telephone bill). These accounts can be
opened and maintained at Zero Balance . The Account holder will be allowed to
maintain the account at zero balance as long as he/ she is associated with the
organization. In case of retirement or switch over to other organization the account
30
will be treated as Regular Savings Account where in he/ she will have to maintain
required minimum balance.
OPENING OF CORPORATE SALARY ACCOUNT :
With an objective to enhance our Low Cost Deposit clientele base and to increase
CASA Deposits, a new Saving Bank Account Scheme named as Corporate
Salary Account has been designed. The targeted clientele for the scheme are
employees working in Central / State Government/ PSUs/ Reputed Public Limited
Companies/ MNCs/ Reputed Educational Institutions (Govt. recognized/ aided
Schools/ Colleges/ Universities/ Research Institutes who have more disposable
income and capable of maintaining large balance in Savings Bank Account. The
main feature of the scheme is availability of an overdraft upto two months net
salary of the account holder which shall enable them to meet their urgent social
obligation/requirement such as medical/educational expenses etc.
The account can be opened and maintained at Zero Balance. The account holder
will be allowed to maintain at zero balance as long as he/she associated with that
organization. In case of Retirement, switch over to other organization the Account
will be treated as Regular Savings Bank Account wherein he/she will have to
maintain the required minimum balance charges.
(circular No 269/58/2011-12 dated 30.11.2011)
OPENING OF SAVING ACCOUNT JOINTLY WITH NRI .
RBI vide circular No. RBI/2011-12/173 dated September 15, 2011
As per the latest RBI guideline individuals resident in India may be permitted to
include Non Resident close relative(s), (relatives as defined in section 6 of
Companies Act,1956 ). As a joint holder(s) in their resident Bank accounts on
former or survivor basis. However, such non resident Indian close relatives shall
not be eligible to operate the account during the lifetime of the resident account
holder.
( Circular no.290/64/2011-12 dated 15.12.20011.)
ACCOUNT OF ILLITERATE / BLIND PERSON
31
The Bank may at its discretion, open Deposit Accounts other than Current Account
of Illiterate / Blind persons.
The account of such person may be opened provided he / she call on the Bank
personally along with a witness who is known to both the depositor and the Bank.
Normally, no cheque book facility is provided for such Savings Bank account.
At the time of withdrawal / repayment of deposit amount and / or payment of
interest, the account holder should affix his / her thumb impression or mark in the
presence of the authorized officer who should verify the identity of the person. The
Branch shall explain the need for proper care and safe keeping of the pass book,
etc. given to the account holder. The Bank official shall explain the 'terms and
conditions' governing the account to the illiterate.
32
In terms of the General Clauses Act, the term Sign with its grammatical
variations and cognate expressions, shall with reference to a person who is unable
to write his name,include mark with its grammatical variations and cognate
expressions. The SupremeCourt has held in AIR 1950 Supreme Court, 265 that
there must be physical contact between the person who is to sign and the signature
can be by means of a mark. This mark can be placed by the person in any manner.
It could be the toe impression, as suggested. It can be by means of mark which
anybody can put on behalf of the person who has to sign, the mark being put by an
instrument which has had a physical contact with the person who has to sign.
33
34
35
BANKS PERFORMANCE
DEPOSITS BREAKUP
SB, 21283,
21.90%
SB
CA
TD , 64254,
66.10%
36
CA, 6755,
6.95%
TERM DEPOSITS
ADVANCES
(Growth % in advances as on 31st march, 2013 as compared to
march,2012 )
March,12
March, 13
Gross Advances
57,159 (26.56%)
66,457 (16.27%)
Priority Sector
15,501 (24.60%)
18868 (21.72%)
Direct Agriculture
3,875 (31.13%)
5295 (36.65%)
MSME
8,291 (43.74%)
10,673 (28.73%)
Retail
7,282 (18.68%)
7,724 (6.07%)
37
Rs. Crore
March,12
Net Worth
4256
4626
Risk Weighted
Assets
50574
66813
5822
7373
Tier I Capital
4482
4852
Tier II Capital
1340
2521
Rs. Crore
March,13
March,13
Under Basel I
10.07
9.67
Under Basel II
11.51
11.03
Tier I
8.86
7.26
Tier II
2.65
3.77
38
OTHER HIGHLIGHTS
803.14
1,528.43
810.38
1738.86
7.27
210.43
0.90%
13.77%
9554.85
7376.30
2178.55
29.53%
2383.10
210.00
13.43%
0.86%
17.62%
24.08 rs.
23.15 rs.
39
Nationalized Banks
Allahabad Bank
Andhra Bank
Bank of Baroda
Bank of India
Bank of Maharashtra
Canara Bank
Corporation Bank
Dena Bank
10
Indian Bank
11
12
13
40
Sl. No.
Nationalized Banks
14
15
16
17
18
19
20
21
22
Syndicate Bank
23
UCO Bank
24
25
26
Vijaya Bank
41
Dena Bank plans to spread wings overseas: We have already got the
approval from the Reserve Bank of India for opening a representative office
in the UK. The permission of the Finance Ministry is awaited, Kumar told
reporters here today.
The bank is also planning to open its branches in the US and African
countries, Chairman and Managing Director Ashwani Kumar.
42
43
CSR INITIATIVES
44
ON THE JOB
TRAINING
REPORT
45
OBJECTIVES OF TRAINING
To get a hand on experience in banking sector.
To understand the functioning of a financial institution.
To implement the skills and knowledge learned till date in
the actual working environment.
To develop and implement strategies in the working
environment.
To determine and inculcate marketing skills.
Marketing :
To visit the target clients and to provide them information about the various
products and services offered by the bank and to encourage them to get
associated with the bank.
47
Name of Customer
48
1.
Mr. Mohammad
Sahabuddin
Savings
013610025376
2.
Savings
013610025377
3.
Savings
013610025378
Name Of Customer
Account Type
1.
Mr. Taneja
Savings
2.
Savings
3.
Savings
4.
Savings
5.
Savings
6.
Savings
49
During this week the Branch became operative for the public
transactions.
As branch became operative I was assigned the work of opening of
accounts, dealing with the new clients, customer handling and
solving their problems if any, scanning of the signature cards,
sending thanks letter to the customers, etc.
Apart from this I started assisting the officer as by helping her in
the work like checking the formalities to b completed by the client
in case of account opening, for availing the Locker facility, for
making fixed deposits, etc.
Worked on printing of Thanks Letters.
During the week I was able to open the accounts 13 savings
accounts.
S.No.
1.
Savings
2.
Savings
3.
Savings
4.
Mrs. Geeta
Savings
5.
Joint- Savings
6.
Joint- Savings
7.
Savings
8.
Savings
9.
Joint- Savings
10.
Mrs. Sonia
Savings
50
Account Type
11.
Joint- Savings
12.
Savings
13.
Joint- Savings
WEEK 5 :
This week the main work assigned to me was printing, packaging
and dispatching of the Thanks Letters to the account holders of the
bank and I was able to dispatch 290 letters.
Opened the accounts of:
S. No.
Name of the
Customer
Account Type
1.
Savings
2.
Joint- Savings
3.
Savings
Along with this I was able to look after the customers by helping
them in opening of FD accounts and allotting them lockers.
o Mr. Dimple Bhalla
51
o
o
o
o
o
o
WEEK 6 :
During this week I mainly worked on sending the thanks letters to
the clients as sent 279 letters.
Like the previous weeks this week also I was into customer
handling.
Opened savings account of Mr. Vishnu.
Allotted Lockers to:
o Mrs. Rita Arora
o Mr. Chander Shekhar Gaur
o Mr. Mahesh Kumar
52
WEEK 7 and 8 :
Like other weeks these two weeks also I was assigned the work at
Banks Branch only.
Worked on Thanks Letters, Scanning of Signature Cards for the
Bank records, opening of accounts, Fixed deposits, allotment of
lockers, etc.
53
54
CONCLUSION
Dena Bank makes its products available to its customers by understanding their
needs and the current scenario of the industry by giving each and every product a
detailed analysis. Some of its popular products are savings account, fixed deposit
schemes, recurring deposits, alpa bachat khata scheme and minor savings account
which are hot selling products in the market.
Dena bank has something for each category of customer may it be senior citizens,
small and medium enterprise, minors and household and that is its edge over other
banks. Due to the changing market requirements and customer needs it needs to
update itself and focus more on customer retention and attract more clients.
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BIBLIOGRAPHY
www.denabank.com
www.wikipedia.com
www.google.com
www.yahoo.com
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ANNEXURE
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