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Levi's Store Under Texco Marketing Pvt. LTD.: "Inventory Management and Personal Selling" Undertaken at
Levi's Store Under Texco Marketing Pvt. LTD.: "Inventory Management and Personal Selling" Undertaken at
EXECUTIVE SUMMARY
Name of Organization - Levis Store under Texco Marketing Pvt. Ltd , Jamshedhpur
Period of Internship - 23/06/2014 to 14/08/2014
Title of Work - Inventory Management & Personal Selling
About the OrganizationLevi Strauss & Co. is a privately held American clothing company known worldwide for its
Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from
Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers'
New York dry goods business. The company's corporate headquarters is located at Levi's
Plaza in San Francisco.
Nature of WorkDuring the course of Internship, I have been given the task of Inventory Management in
which I have to take care of inventories of apparels & accessories. I have been given details
of inventories and the guidelines for its management. Mainly, I have to checklist each and
every item and if an items inventory goes down by 85%, I have to forward the details to
purchase department for its purchase. Even I work as a Fashion Consultant in which I assist
customers to go for products which suits them best.
Also, we were in the process of Research design, data collection and its analysis.
COLLECTION OF DATA
We had to visited the various stores, who were our competitor and had to do market survey
about the products they were providing and compare the services same time. Also primary
data was collected with the help of questionnaires provided by the company. The
questionnaire consisted of multiple choice questions, close ended questions, open ended
question, so as to gain the information from the respondent. The secondary data was collected
through various websites, books, journals, etc.
POPULATION
The study aims at total number of apparel stores in Jamshedpur city
TECHNIQUE OF SAMPLING
Random sampling technique is used.
SAMPLING METHODS
survey.
4. Area -
Jamshedpur [Jharkhand]
DATA ANALYSIS
In the view of present study, the required data was collected through structured questionnaire
designed by the company. The data so collected was processed manually by editing coding and
tabulating. For analyzing the data, various statistical techniques was used to draw meaningful
results. The data, after collection, was processed and analyzed in accordance with the outline laid
down for the purpose at the time of developing the research plan. This was essential for a scientific
study and for ensuring that we had all relevant data for making contemplated comparisons and
analysis. Once the necessary data was collected, the next task was to aggregate the data in a
meaningful manner. The research team then worked on the collected data and provided analysis in
the form of graphs and pie-charts which was used by the company to develop its sales and generate
revenue accordingly.
As the questions were filled during working hours, the respondents had little time to devote
Dealing with customers - They also taught me of to deal with customers, how to increase the
sales, how to create a prospect to customer.
Proper management of store
Proper display of product and proper visibility of the product list.
Also I went to stores of competitors of Levis and compared the products among them as in
price, in quality etc.