BIO SUN Lozenges LAUNCH PLAN

1.

MARKET SCENARIO- Only Annual sales figures required

PRODUCT
DESCRIPTIO
N

CORPORATIO
N

Value
s PPP
2013
- M1
EUR

Value
s PPP
2013
- M2
EUR

Value
s PPP
2013
- M3
EUR

Value
s PPP
2013
- M4
EUR

Value
s PPP
2013
- M5
EUR

Value
s PPP
2013
- M6
EUR

Value
s PPP
2013
- M7
EUR

Value
s PPP
2013
- M8
EUR

Value
s PPP
2013
- M9
EUR

Value
s PPP
2013
- M10
EUR

Value
s PPP
2013
- M11
EUR

PROTECTIS
compr.mast
x10

All

17,78
0

13,78
4

15,57
2

15,50
4

15,96
0

16,36
6

17,76
3

19,43
9

17,47
5

19,99
3

20,27
2

PROTECTIS
compr.mast
x10

EWOPHARMA

17,78
0

13,78
4

15,57
2

15,50
4

15,96
0

16,36
6

17,76
3

19,43
9

17,47
5

19,99
3

20,27
2

All

610

1,078

1,234

729

440

496

578

680

531

633

753

NATURE'S
BOUNTY

610

1,078

1,234

729

440

496

578

680

531

633

753

ACIDOPHILU
S CU
BIFIDUS
compr.mast
x30
ACIDOPHILU
S CU
BIFIDUS
compr.mast
x30

The market for BIO SUN chewable is for oral hygiene, digestive health and well-being,
Market data on all probiotic in Romania is 7.8 mio euro on 2013.
Market data on chewable probiotics:
The pharmaceutical market CEGEDIM of probiotics in 2013 in chewable probiotic consumption per total
43.672 units on value 213.194 euro.

PROTECTIS compr chewable 10 cps from EWOPHARMA sales in 2013: 38890 units on value
189.908 euro.
ACIDOPHILUS CU BIFIDUS compr 30 cps trans in 10 cps chewable from NATURE'S BOUNTY
sales in 2013 : 4782 units on 7762euro

BIO SUN chewable positioning: Eliminates Bad Bacteria Removes Bad breath PLEASANTLY

Stomatitis

 Bad breath
Gingivitis

2. SALES PLAN:
Total in
units

BIO SUN Sales in unit for 12 month from Octomber 2014 to September 2014

01-Oct

01-Nov

01-Dec

01-Jan

01-Feb

01-Mar

01-Apr

01-May

total

01-Jun

01-Jul

01-Aug

01-Sep

3500

3600

3800

4000

4200

4200

4200

4500

32000

4600

4800

4800

4800

Total in
euro

Net Sales value in Euro for 12 month fromOctomber 2014 to September 2014

01-Oct
13650

51000

01-Nov

01-Dec

01-Jan

01-Feb

01-Mar

01-Apr

01-May

total

01-Jun

01-Jul

01-Aug

01-Sep

14040

14820

15600

16380

16380

16380

17550

124800

17940

18720

18720

18720

198900

Sales plan for 250000 EURO

3.PRODUCT TRAINING FOR TEAM

Division meeting in Bucharest September, 2014
-

Product Information
Medical information
Competition
Our advantage over competition
Detailing practice & Competition

4.TARGET PHARMACY/SALES GIRLS

BIO SUN chewable will be promoted to:
-pharmacy: 1080 pharmacies
-each sales representative will have 60 pharmacies/ PSR/ his area

5.AVAILABILITY PLAN
Day 0 1 th Octomber BIO SUN chewable is in Romania
Octomber 15 th BIO SUN chewable is in the distribution chain
Octomber 3- 4 th BIO SUN chewable is available in pharmacies( No.of Pharmacies)

6.SAMPLING PLAN
VARIANTA 1:
a) To how many pharmacies?
We will have just one type of boxe / artwork with 10 tablets
FOCUS: first 5 month because of availability in pharmacies begins on October and since this
period will be the season of cold and flu, also the consumption of antibiotics will be increasing.

30 pharmacies type A+ * 18 PSR= 540 pharmacies

b)How many sample boxes/per month
FOCUS: 1 month 1620 samples boxes x 10 cps/per month
c) How many months, sampling will be done in a year?
5 month.
d) Total number of sample boxes to be sampled in the first year?
In the first year : 8100 boxes samples x 10 cps
In the first year : 4050 boxes (the total of boxes per 20 cps)

VARIANTA 2: YES YES

a) To how many pharmacies?
We create individually package per one tablet, like a candy .
We will create a jar that contains 100 individually packaged tablets to cover 100 patients and taste
the products.
FOCUS: first 5 month because of availability in pharmacies begins on October and since this
period will be the season of cold and flu, also the consumption of antibiotics will be increasing.
30 pharmacies type A+ * 18 PSR= 540 pharmacies
b)How many sample boxes/per month
FOCUS: 1 month 2700 boxes/per month
c) How many months, sampling will be done in a year?
1 month.
d) Total number of sample boxes to be sampled in the first year?
In the first year : 2700 boxes x20 cps

7. GIFT PLANa) To how many pharmacies

Focus pharmacies : total 50 pharmacies*18 PSR= 900
b) How many times in the first year?
5 month
c) Cost of gifts?
2 euro/gift * 900 pharmacies * 5 month = 9000 euro

8. PHARMACY ACTIVITIES
8.1.SALES GIRLS GROUP MEETINGS (SGGM)
a) How many times on 5 month? (1 MEETING = 20 SALES GIRL)
3 meetings/ ASM /month
3 meetings * 3 ASM * 5 month = 45 SGGM
b) Total number of SGGM in the first year?
TOTAL= 45 SGGM
c) Cost per SGGM
200 EURO *45 SGGM= 9000 euro

8.2 CONFERENCES ON HOUSTON FARMA PRACTIC

TOTAL PER ONE CONFERENCES: 4500 euro
This is a package that include 150 invitation of pharmacies girls. 10 minutes speech knowledge products,
promotional materials, stand, sampling.
roll-up
spider
10 minutes of presenting BIO SUN chewable TO ALL 250 sales girls from pharmacy there will
particed on such Conference
All the representative that have encharge those area will be on this conference to discuss with pharmacies
and invite a total of 150 sales girls/conference

8. 3 CONFERENCES SUN MEDICAL( in association with uro-gineco, gastro, junior will be a

conference FARMA PRACTIC with 150 pharmacist invited by us= 10.000 euro TOTAL COMPANY)
Mention only Pharmacy share of total cost

8.4. SUN DOTS SYSTEM

BIO SUN chewable will be included in this Campaign SUN DOTS Wishes come true of SALES OUT and
will be bonus each box with 5 points = 5 ron per box.

8.5. COMERCIAL OFFERS

Packages with additional discounts value thresholds
Promo packages of products dedicated to patients 1+ 1 FREE on benefits of patients
Because the product BIO SUN chewable has a very good margin we can do many commercial campaigns
that determine:

to develop and to increase the probiotic market

get the pharma market already activate and convert patients on the product BIO SUN chewable

8.6. FINANCIAL DISCOUNT on association with the others division- Not required
9.BROCHURES PLANNED
Shared range BIO SUN chewable brochure for patients
Specific brochure or flyer , 5 month will be in FOCUS our products

10.MONITORING PLAN OF THIS PRODUCT LAUNCHMonthly feed-back collected from the ASM on availability: Sales out & Activity implementations.
Additionally Brand manager & BUD to work in field to get direct feedback.

11.PROMOTIONAL EXPENSES
PROMO
TOOL
SAMPLE
varianta 1
SAMPLE
varianta 2
GIFT
SALES GIRL
GROUP MEET
BROCHURE
CONFERENC
E BIO SUN
CHEWABLE
CONFERENC
E SUN
MEDICAL
SUN DOTS
TOTAL
varianta 1
TOTAL
varianta 2

NO. OF UNITS/
YEAR

COST PER
UNIT

TOTAL
COST

% TO
PLANNED
SALES

4050

1.1

6075

3.05%

2700

1.1

4050

2.04%

4500

9000

4.52%

45

200

9000

4.52%

50000

0.02

1000

0.50%

4500

4500

2.26%

850

5100

2.56%

10000

1.11

11100

5.58%

------------------------

-----------------

45775

23.01%

43750

22.00%