[ MS – SURVEY REPORT ]

Report on 3 most preferred international IT companies to work with and give the
reason for preference.

SYMBIOSIS INSTITUTE OF COMPUTER STUDIES AND RESEARCH

Course Name: MBA (IT)

Div: B
Batch: 2009-2011
Subject Name: Managerial Skills

Submitted by:
ShwetaSaxena (09030141100)
Aniket Dharia (09030141101)
Divya Arora (09030141102)

ACKNOWLEDGEMENT
 We would like to thank our Professor MS. BIDISHA BHADURI for her

valuable advice and support that she has given us while preparing this report.

We would also like to thank all our class mates and students of our college

for providing their valuable feedback.

EXECUTIVE SUMMARY
This study was to prepare a Report, to find -
”THE BEST THREE INTERNATIONAL IT COMPANY TO WORK WITH
AND WHY”.
It was requested by Professor BIDISHA BHADURY on 10th March 2010.
The QUESTIONAIRRE is prepared by the combined efforts of all the three
members.
The findings were divided on various criteria namely gender, course and work
experience.
It was concluded that when it comes to choosing international company to work
with for it professionals Google is at no. 1 position, followed by Microsoft at no. 2
and Yahoo! at no. 3.

FINDINGS FROM SURVEY:

Course Number of Male Female Work Non
Students Experienced Experienced
MBA IT 19 9 10 13 6
M.Sc. 9 5 4 1 8
(CA)
BBA IT 13 8 5 3 10
BCA 9 5 4 1 8
TOTAL 50 27 23 18 32

Gender Ratio Experienced Vs Non

Male Female
Experienced
Work Exp No Work Exp

46% 36%
54%
64%

There were 50 students of SICSR who participated in this survey which comprised
 On the basis on gender, 54% males and 46% females.
 On the basis of work experience 36% experienced and remaining 64%
non- experienced.

The students were selected randomly from four different courses namely MBA-IT,
M.Sc.(CA), BBA-IT and BCA and it was found that they belonged to different age
group varying from 18 to 28 years.
They belonged to different cities as well as foreign students also actively
participated which took care of it being a global survey.
ANALYSIS FROM SURVEY:
 Company Rank 1 Rank 2 Rank 3
Google 32 10 5
Yahoo! 0 8 13
Microsoft 10 16 10
IBM 1 6 4
Accenture 0 2 8
HP 2 0 0
Adobe 1 0 0
Oracle 4 8 10
Total 50 50 50

From the above table, it can be interpreted that there are many options
available for the IT professionals in the global market. But maximum students
preferred Google, Microsoft and Yahoo! as their choices for the first three ranks.
It may be the result of them belonging to same college so the brand value remains
more or less same for all of them.
Another reason for a similar trend might be a result of the goodwill of these
companies on the internet as it is the main source for youngsters to search their
various queries.

CONCLUSION:
 35
32
30

25

20

15
10
10

5 4
1 2 1
0 0
0
Google Yahoo! Microsoft IBM Accenture HP Adobe Oracle

I RANK BAR CHART

Google
Employer - Employee Relation
20%
Perquisites Employee Satisfaction
10% 20%
Career Development
20%
Job Security Good Will of company
24% 6%

From the above Graphs, it is depicted that Google is the buzzword amongst
youngsters when they want to work with a renowned international IT company.
This being a company started by two youngsters Larry Page and it is a source of
inspiration
Around 68% chose Google for first preference so it is clearly depicted that
its still tough for its competitor to play at par with this giant. The other companies
were not even near to it. Microsoft bagged 20 % votes which show Google’s
excellence.

COMPANY PROFILE:
 Google Inc. (NASDAQ: GOOG, FWB: GGQ1) is a multinational public
cloud computing and Internet search technologies corporation. Google hosts and
develops a number of Internet-based services and products, and generates profit
primarily from advertising through its AdWords program. The company was
founded by Larry Page and Sergey Brin while the two were attending Stanford
University as Ph.D. candidates. It was first incorporated as a privately held
company on September 4, 1998, with its initial public offering to follow on August
19, 2004. The company's stated mission from the outset was "to organize the
world's information and make it universally accessible and useful", and the
company's unofficial slogan – coined by Google engineer Paul Buchheit – is don’t
be evil. In 2006, the company moved to their current headquarters in Mountain
View, California.

Google runs over one million servers in data centers around the world, and
processes over one billion search requests and twenty petabytes of user-generated
data every day. Google's rapid growth since its incorporation has triggered a chain
of products, acquisitions and partnerships beyond the company's core search
engine. The company offers online productivity software, such as its Gmail e-mail
software, and social networking tools, including Orkut and, more recently, Google
Buzz. Google's products extend to the desktop as well, with applications such as
the web browser Google Chrome, the Picasa photo organization and editing
software, and the Google Talk instant messaging application. More notably,
Google created the Android mobile phone operating system, used on a number of
HTC phones such as the Nexus One and Droid Eris. Because of its popularity and
numerous products, Alexa lists Google as the Internet's most visited website.
Google is also Fortune Magazine's fourth best place to work, and BrandZ's most
powerful brand in the world.
 18
16
16
14
12
10
10
8 8
8
6
6
4
2
2
0 0
0
Google Yahoo! Microsoft IBM Accenture HP Adobe Oracle

II RANK BAR CHART

Microsoft

Employer - Employee Relation

10%
Employee Satisfaction
Perquisites 10%
20%
Career Development
Job Security 30%
10%
Good Will of company
20%

From the above Graphs, it is clearly visible that Microsoft is the second most
preferred company amongst youngsters to work with.
The major factor for the selection turned out to be career development of
employees (30%) and Microsoft has a very positive goodwill (20%) in the market.
Students (20%) feel that it provides many perquisites which keep the employees
satisfied.
COMPANY PROFILE:

Microsoft Corporation (NASDAQ: MSFT, HKEX: 4338) is a

multinational computer technology corporation that develops, manufactures,
licenses, and supports a wide range of software products for computing devices.
Headquartered in Redmond, Washington, USA, its most profitable products are the
Microsoft Windows operating system and the Microsoft Office suite of
productivity software.

The company was founded in 1975, to develop and sell BASIC interpreters
for the Altair 8800. Microsoft rose to dominate the home computer operating
system market with MS-DOS in the mid-1980s, followed by the Windows line of
operating systems. Many of its products have achieved near-ubiquity in the
desktop computer market. One commentator notes that Microsoft's original
mission was "a computer on every desk and in every home, running Microsoft
software." Microsoft possesses footholds in other markets, with assets such as the
MSNBC cable television network and the MSN Internet portal. The company also
markets both computer hardware products such as the Microsoft mouse and the
Microsoft Natural keyboard, as well as home entertainment products such as the
Xbox, Xbox 360, Zune and MSN TV. The company's initial public stock offering
(IPO) was in 1986; the ensuing rise of the company's stock price has made four
billionaires and an estimated 12,000 millionaires from Microsoft employees
 14 13
12
10 10
10
8
8

6 5
4
4

2
0 0
0
Google Yahoo! Microsoft IBM Accenture HP Adobe Oracle

III RANK BAR CHART

Yahoo
Employee Satisfaction
10%
Employer - Employee Relation Career Development
30% 20%

Perquisites Good Will of company

10% 10%
Job Security
20%

From the above Graphs, it is depicted that Yahoo!(13%) is the third most preferred
company amongst youngsters to work with. Though it was a close fight with oracle
and Microsoft both having 10% share.
The major factor for the selection came out to be a good employer-employee
relationship(30%) and 20% students found that career development scope is
abundant as well as job security(20%) came out to be a prevalent factor.
COMPANY PROFILE:

Yahoo! Inc. is an American public corporation headquartered in Sunnyvale,

California, (in Silicon Valley), that provides Internet services worldwide. The
company is perhaps best known for its web portal, search engine (Yahoo! Search),
Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping
(Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and
services. As of January, 2010, Yahoo held the world's largest market share in
online display advertising. JP Morgan put the company’s US market share for
display ads at 17%, well ahead of No. 2 Microsoft at 11% and AOL at 7%.

Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was
incorporated on March 1, 1995. On January 13, 2009, Yahoo! appointed Carol
Bartz, former executive chairperson of Autodesk, as its new chief executive officer
and a member of the board of directors.

According to Web traffic analysis companies, the domain yahoo.com

attracted at least 1.575 billion visitors annually by 2008.The global network of
Yahoo! websites receives 3.4 billion page views per day on average as of October
2007.