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The IoT: A Revolution Is Under Way - by T.J. McLeish, Director of Experience Technology and Emerging Analytics
The IoT: A Revolution Is Under Way - by T.J. McLeish, Director of Experience Technology and Emerging Analytics
The IoT: A Revolution Is Under Way - by T.J. McLeish, Director of Experience Technology and Emerging Analytics
A REVOLUTION
IS UNDER WAY
T.J. MCLEISH
A higher profile
The movement of big and visible companies into the IoT space has attracted
a great deal of attention. Apple, with its
recent launch of the Apple Watch, has
many people believing that wearables
are ready to go mainstream. The much
anticipated release of its IoT platform,
HomeKit, along with the first wave
of home products compatible with it,
suggests that Apple believes IoT to be
ready for the mainstream, as well.
Samsung acquired the IoT home
platform, SmartThings (launched on
Kickstarter in August, 2012) on August
14, 2014, and has committed $100
million in funding for the creation of
an open Internet of Things to which all
things are to be connected by the end
of 2020 (see Figure 1). Google acquired the home IoT innovator, Nest, on
January 13, 2014, for over $3 billion.
FIGURE01
FIGURE02
ARDUINO
YUN
Trends to watch
Gartner. Gartner Says 4.9 Billion Connected Things Will Be in Use in 2015. http://www.gartner.com/newsroom/
id/2905717.
ALLEGIANCES, PARTNERS,
AND PLAYING WELL
TOGETHER
PRIVACY
Stop Mattels Hello Barbie Eavesdropping Doll. Campaign for a Commercial-Free Childhood. http://org.salsalabs.com/
o/621/p/dia/action3/common/public/?action_KEY=17347.
Predictive behavior,
enabled by machine
learning, is the key
to business models
of most B2C IoT
products.
- Mark Kuniavsky,
Conclusion
The evolution of the IoT is perhaps the
most transformative trend of the next
decade. As billions of devices connect
to networks and begin talking to each
other, vast new potential is unlocked.
The IoT will continue to disrupt entire
industries and change how businesses,
cities, and homes work. For advertisers
and marketers, this ubiquitous computing platform offers a greater chance to
get closer to our customers, and also
allows us to offer personalized stories
that better engage them.
T.J. McLeish
Director of Experience Technology and Emerging Analytics,
SapientNitro Chicago
tmcleish@sapient.com
With his 15 years of experience in ubiquitous computing
and the built environment, T.J. provides expertise in
advanced analytics, data visualization, data modeling,
and measurement to guide innovation and design in the
digital/physical world.
SapientNitro, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. Were changing the way our clients engage todays
connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omnichannel commerce. We call
it our Storyscaping approach, where art and imagination meet the power and scale of systems thinking. SapientNitros unique combination of creative, brand, and
technology expertise results in one global team collaborating across disciplines, perspectives, and continents to create game-changing success for our Global
1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in thirty-one cities across The Americas, Europe, and Asia-Pacific.
For more information, visit www.sapientnitro.com.
SapientNitro and Storyscaping are registered service marks of Sapient Corporation.