JOYRIDE ENTERPRISE

1.0

INDUSTRY
1.1

DEFINE THE BACKGROUND OF INDUSTRY

INTRODUCTION
A cyber cafe (aka an internet cafe or PC cafe) is a commercial venue where members of the
public can access the net for a fee, usually per hour or minute. Some cafes offer unmetered wireless
access. The venue will generally offer beverages and food. Declining connectivity prices in Australia
and in other advanced economies mean that most cyber cafes now often base their revenue on
retailing

comestibles

and

services

such

as

printing.

Tele cottages are more likely to be in rural locations, often run on a voluntary basis (sometimes with
government support), may offer subsidised ICT training and are often associated with other
community facilities. Internet kiosks is the public phone boxes of the 2000s are coin or card-operated
devices that offer metered access to the net. Cybercafes and kiosks are located world-wide,
although they tend to cluster in major population centres and locations such as airports.
One reporter comments that there are thousands of internet cafs of all shapes and sizes, all
over the world from city centres to small villages to the depths of the jungle and even on remote
mountains sides. From simple beginnings the internet caf concept has brought access and
communication to local people and travellers alike and now it's hard to imagine life without them.
Uses of cyber cafes vary. John Stewart's 2000 Caf matics: the Cyber cafe and the
Community (PDF) notes that cyber cafes are social meeting points, with many customers
considering the atmosphere and opportunity to be with friends an important reason for use. That is
consistent with the history of cafes, bars and other meeting places. Use by travellers is significant,
with many people visiting them when away from home or the office to access mail, catch up with
news or make travel arrangements. Some of them are also used formulti player games (with
machines on the cafe's LAN or linked via the net to players at another site).

1.2

TOOLS
HISTORY
The precursors of the cyber cafe appeared in the early 1990s, typically as venues that featured

personal computers - sometimes coin-operated - allowing access to bulletin boards. (Assertions that
the "first cyber cafe" was opened in 1984 have not been substantiated.)
Cafe Cyberia, often claimed as the world's first cyber cafe, opened in London's West End in
September 1994. Despite expectations that it would advance online feminism, it gained attention as

a fashionable venue and supposedly as "one of the only places in central London where you could
get a decent cup of coffee". That is perhaps ironic, given the nastiness of the coffee available from
later cyber cafes.
The simplicity of the model - connectivity, coffee, cake and a cash register - saw adoption across the
world, with what is claimed as Australia's first cyber cafe - Cybernet - opening in Melbourne and
Suba launched as the first North American cyber cafe during early 1995. By mid-1995 there appear
to have been around 60 cyber cafes operating in Australia, North America and Europe. Around 350
tele cottages or 'tele service centres' were in operation globally at that time.

By 1997 there appear to be several thousand cybercafes across the globe, most in North
America (some estimates suggest 25% of the global total) and Western Europe. Some were largescale, with for example Stelios Haji-Ioannou of the Easy cybercafe chain operating a 500 PC venue
in New York's Times Square.

STATISTICS
Statistics about the diffusion and current number of cybercafes are problematical because of
uncertainties in definition and the absence of authoritative measurement mechanisms. Government
statistical agencies and commercial metrics groups, for example, have not been collecting and
publishing national statistics about the number of cafes and their equipment. Some online and print
guides list venues that no longer exist - or that merely no longer offer connectivity - and thus do not
offer

accurate

counts.

Figures about the number of customers and their use of cafes and telecentres are even more
uncertain, although there appears to be significant regional variation (eg in advanced economies
more time is spent on game-playing and by tourists checking email than at venues in emerging
economies).
They all have a regular customer base, with over 50% of customers coming in at least once a month
and many more regularly. Users are very mixed, male and female, young and old, although there is
a marked bias toward younger people using the cafes.
In practice the major counts of cybercafes have been provided by online and print cybercafe
and tourism guides. They suggest that by late 1999 the global number of cybercafes had grown to
around 4,400, with estimates that between 20,000 and 200,000 cafes were operating in 2004. The
latter figure reflects claims of up to 50,000 cafes in India and 110,000 in China (most, apparently, a

single

PC

with

slow

dial-up

connection).

Internet Usage Statistics

Statistics in 2005 showed Internet users in the world in December 2005 was 1,018,057,389
users according to Internet World Stats. According to the NITC , the number of Internet users in
Malaysia was 10,040,000 users in December 2005. This amount is 38 % of the total population of
Malaysia. The largest number concentrated in Selangor , Kuala Lumpur , Johor and Penang . Since
2003 till now , the rate of increase of internet users in Malaysia is almost 200 % ! Looking at these
statistics , it shows internet users in Malaysia increased at a very fast rate .

Worldwide Internet users

2005

2010

2013a

World population[24]

6.5 billion

6.9 billion

7.1 billion

Not using the Internet

84%

70%

61%

Using the Internet

16%

30%

39%

Users in the developing world

8%

21%

31%

Users in the developed world

51%

67%

77%

Estimate.

Source: International Telecommunications Union.[25]

The Internet continues to grow, driven by ever greater amounts of online information and
knowledge, commerce, entertainment and social networking . During the late 1990s, it was estimated
that traffic on the public Internet grew by 100 percent per year, while the mean annual growth in the
number of Internet users was thought to be between 20% and 50%. This growth is often attributed to
the lack of central administration, which allows organic growth of the network, as well as the nonproprietary open nature of the Internet protocols, which encourages vendor interoperability and
prevents any one company from exerting too much control over the network.

As of 31 March 2011, the estimated total number of Internet users was 2.095 billion (30.2%
of world population). It is estimated that in 1993 the Internet carried only 1% of the information
flowing through two-way telecommunication, by 2000 this figure had grown to 51%, and by 2007
more than 97% of all telecommunicated information was carried over the Internet.

Internet users by language[55]

Overall Internet usage has seen tremendous growth. From 2000 to 2009, the number of
Internet users globally rose from 394 million to 1.858 billion. By 2010, 22 percent of the world's
population had access to computers with 1 billion Google searches every day, 300 million Internet
users reading blogs, and 2 billion videos viewed daily on YouTube.
The prevalent language for communication on the Internet has been English. This may be a
result of the origin of the Internet, as well as the language's role as a lingua franca. Early computer
systems were limited to the characters in the American Standard Code for Information
Interchange (ASCII), a subset of the Latin alphabet.
After English (27%), the most requested languages on the World Wide Web are Chinese
(23%), Spanish (8%), Japanese (5%), Portuguese and German (4% each), Arabic, French and
Russian (3% each), and Korean (2%). By region, 42% of the world's Internet users are based in
Asia, 24% in Europe, 14% in North America, 10% in Latin America and the Caribbean taken
together, 6% in Africa, 3% in the Middle East and 1% in Australia/Oceania. The Internet's
technologies have developed enough in recent years, especially in the use of Unicode, that good
facilities are available for development and communication in the world's widely used languages.
However, some glitches such as mojibake (incorrect display of some languages' characters) still
remain.
In an American study in 2005, the percentage of men using the Internet was very slightly
ahead of the percentage of women, although this difference reversed in those under 30. Men logged
on more often, spent more time online, and were more likely to be broadband users, whereas
women tended to make more use of opportunities to communicate (such as email). Men were more
likely to use the Internet to pay bills, participate in auctions, and for recreation such as downloading
music and videos. Men and women were equally likely to use the Internet for shopping and banking.
More recent studies indicate that in 2008, women significantly outnumbered men on most
social networking sites, such as Facebook and My space, although the ratios varied with age. In
addition, women watched more streaming content, whereas men downloaded more. In terms of
blogs, men were more likely to blog in the first place; among those who blog, men were more likely
to have a professional blog, whereas women were more likely to have a personal blog.

According to Euromonitor, by 2020 43.7% of the world's population will be users of the
Internet. Splitting by country, in 2011 Iceland, Norway and the Netherlands had the highest Internet
penetration by the number of users, with more than 90% of the population with access.

1.3

MAIN PLAYERS IN THE INDUSTRY - THE BUSINESS OF CYBER CAFE

JOYRIDE ENTERPRISE
Market Analysis Summary
JOYRIDE ENTERPRISE is faced with the exciting opportunity of being the first-mover in the
Shah Alam, Selangor cyber-cafe market. The consistent popularity of coffee, combined with the
growing interest in the Internet, has been proven to be a winning concept in other markets and will
produce the same results in Joyride enterprise.
Target Market Segment Strategy
JOYRIDE ENTERPRISE intends to cater to people who want a guided tour on their first
spin around the Internet and to experienced users eager to indulge their passion for computers in a
social setting. Furthermore, JOYRIDE ENTERPRISE

will be a magnet for local and traveling

professionals who desire to work or check their email messages in a friendly atmosphere. These
professionals will either use JOYRIDE ENTERPRISE

PCs, or plug their notebooks into Internet

connections. JOYRIDE ENTERPRISE target market covers a wide range of ages: from members of
Generation X who grew up surrounded by computers, to Baby Boomers who have come to the
realization that people today cannot afford to ignore computers.
Market Needs
Factors such as current trends, addiction, and historical sales data ensure that the high
demand for coffee will remain constant over the next five years. The rapid growth of the Internet and
online services, that has been witnessed worldwide, is only the tip of the iceberg. The potential
growth of the Internet is enormous, to the point where one day, a computer terminal with an online
connection will be as common and necessary as a telephone. This may be 10 or 20 years down the
road, but for the next five years, the online service provider market is sure to experience tremendous
growth. Being the first cyber-cafe in Eugene, JOYRIDE ENTERPRISE will enjoy the first-mover
advantages of name recognition and customer loyalty. Initially, JOYRIDE ENTERPRISE will hold a
100 percent share of the cyber-cafe market in Eugene. In the next five years, competitors will enter
the market. JOYRIDE ENTERPRISE has set a goal to maintain greater than a 50 percent market
share.

Market Segmentation
JOYRIDE ENTERPRISE customers can be divided into two groups. The first group is
familiar with the Internet and desires a progressive and inviting atmosphere where they can get out
of their offices or bedrooms and enjoy a great cup of coffee. The second group is not familiar with
the Internet, yet, and is just waiting for the right opportunity to enter the online community. JOYRIDE
ENTERPRISE target market falls anywhere between the ages of 18 and 50. This extremely wide
range of ages is due to the fact that both coffee and the Internet appeal to a variety of people. In
addition to these two broad categories, JOYRIDE ENTERPRISE target market can be divided into
more specific market segments. The majority of these individuals are students and business people.
See the Market Analysis chart and table below for more specifics.
Service Business Analysis
The popularity of the Internet is growing exponentially. Those who are familiar with the
Internet are well aware of how fun and addictive surfing the Net can be. Those who have not yet
experienced the Internet, need a convenient, relaxed atmosphere where they can feel comfortable
learning about and utilizing the current technologies. JOYRIDE ENTERPRISE seeks to provide its
customers with affordable Internet access in an innovative and supportive environment.
Due to intense competition, cafe owners must look for ways to differentiate their place of
business from others in order to achieve and maintain a competitive advantage. The founder of
JOYRIDE ENTERPRISE realizes the need for differentiation and strongly believes that combining a
cafe with complete Internet service is the key to success. The fact that no cyber-cafes are
established in Eugene, presents JOYRIDE ENTERPRISE with a chance to enter the window of
opportunity and enter into a profitable niche in the market.
Competition and Buying Patterns
Competition from online service providers comes from locally-owned businesses as well as
national firms. There are approximately eight, local, online service providers in Eugene. This number
is expected to grow with the increasing demand for Internet access. Larger, online service providers,
such as AOL and CompuServe are also a competitive threat to JOYRIDE ENTERPRISE. Due to the
nature of the Internet, there are no geographical boundaries restricting competition.
Business Participants

The number of online service providers in JOYRIDE ENTERPRISE is approximately eight

and counting. These small, regional service providers use a number of different pricing strategies.
Some charge a monthly fee, while others charge hourly and/or phone fees. Regardless of the pricing
method used, obtaining Internet access through one of these firms can be expensive.. These service
providers are also rather costly for the average consumer. Consumers who are not convinced they
would frequently and consistently travel the Internet, will not be willing to pay these prices.
Distributing a Service
The dual product/service nature of JOYRIDE ENTERPRISE business faces competition on
two levels. JOYRIDE ENTERPRISE competes not only with coffee retailers, but also with Internet
service providers. The good news is that JOYRIDE ENTERPRISE does not currently face any direct
competition from other cyber-cafes. JOYRIDE ENTERPRISE is internet cafes are now an accepted
form of business enterprise. Competition is not only among the industry players but also with other
similar technologies. Innovations in internet caf operations are being introduced in order to maintain
market share

2.0

THE COMPANY - JOYRIDE ENTERPRISE

2.1

COMPANY BACKGROUND

BUSINESS NAME:

JOYRIDE ENTERPRISE

BUSINESS ADDRESS: LOT 58, GROUND FLOOR, JALAN BRP , BUKIT RAHMAN
PUTRA, SEKSYEN U20, 47000 SHAH ALAM, SELANGOR.
NO. PHONE: 019-425 3808
NATURE OF BUSINESS: BUSINESS PARTNERSHIP TO PROVIDE INTERNET SERVICES
PRINCIPAL ACTIVITIES: INTERNET SERVICES AND PRINTING
DATE OF COMMENCEMENT OF BUSINESS: 12 DECEMBER 2000
OWNERS NAME: MR. LUI BEI LING
OPERATION TIME: 24 HOURS
MOTTO AND SLOGAN: Joy the world
COMPANYS OFFERING:
1. PRODUCTS: WATER AND SNACKS
2. SERVICES: PRINTING AND INTERNET
START-UP CAPITAL: RM250,000
WORKERS:
1. MUHAMMAD NAIM BIN ROSLAN
2. JACK CHUA LIM
3. TAM BING HUI

2.1

COMPANY CONCEPT

JOYRIDE ENTERPRISE is a company that provide internet services and printing was
inspired from a family of hereditary and latest techs. Although there have been a few people who
might know about use of internet at home, but we are confident that with the strategies that will be
undertaken by the company, the community will know the unique services provided by JOYRIDE
ENTERPRISE. Further, it is hoped that the community will respond positively to company services
with other companies. The company try to provide the best services to customers in terms of quality
assurance as well as innovative in the technologies used.
Customers who obtain and use the internet provided consist of all ages. The
company targets the internet services and printing market to all levels of society. When the target's
customers are open to everyone, so there will be no problem to find the actual customers will
respond to the market. We will do a specialization in chosen target customers for internet JOYRIDE
ENTERPRISE has its own uniqueness in terms of quality and satisfaction of each of our customers
enjoy the services. At the beginning of the business focuses on students, individuals, family, and
community.
Location is ticked by A symbol

Internet services

Printing

VISION
a) PROFITABILITY

Maintaining profitability means making sure that revenue stays ahead of the costs of doing
business, according to James Stephenson, writing for the "Entrepreneur" website. Focus on
controlling costs in both production and operations while maintaining the profit margin on products
sold.
b) PRODUCTIVITY
Employee training, equipment maintenance and new equipment purchases all go into
company productivity. Your objective should be to provide all of the resources your employees need
to remain as productive as possible.
c) CUSTOMER SERVICE
Good customer service helps you retain clients and generate repeat revenue. Keeping your
customers happy should be a primary objective of your organization.
d) EMPLOYEE RETENTION
Employee turnover costs you money in lost productivity and the costs associated with
recruiting, which include employment advertising and paying placement agencies. Maintaining a
productive and positive employee environment improves retention, according to the Dun and
Bradstreet website.
e) CORE VALUES
Your company mission statement is a description of the core values of your company,
according to the Dun and Bradstreet website. It is a summary of the beliefs your company holds in
regard to customer interaction, responsibility to the community and employee satisfaction. The
company's core values become the objectives necessary to create a positive corporate culture.
f) GROWTH
Growth is planned based on historical data and future projections. Growth requires the
careful use of company resources such as finances and personnel, according to Tim Berry, writing
on the "Entrepreneur" website.
g) MAINTAIN FINANCING
Even a company with good cash flow needs financing contacts in the event that capital is
needed to expand the organization, according to Tim Berry, writing on the "Entrepreneur" website.
Maintaining the ability to finance operations means that you can prepare for long-term projects and
address short-term needs such as payroll and accounts payable.
h) CHANGE MANAGEMENT
Change management is the process of preparing your organization for growth and creating
processes that effectively deal with a developing marketplace. The objective of change management
is to create a dynamic organization that is prepared to meet the challenges of your industry.
MISSION

Be the recognized leader in all markets we serve

Be a customer-focused organization that provides one-stop solution

Build enduring relationship based on trust with our customer and partner
3.0

THE COMPANYS CURRENT PRODUCTION & OPERATIONS MANAGEMENT

CONDITIONS.
3.1

SWOT

Among the company's strength is that when the incidence of damage to the equipment and
the like in the case of Internet or electricity, special employee will immediately be placed in the cyber
cafe to solve the problem immediately. As usual, there will be a technician who is always ready to
work.
Among the weaknesses is the lack of places are available to customers for parking when he
cybercafe. in addition, the problem also is limited due to safety oversight of cctv also sometimes
make things too busy to be monitored as we have workers on duty on each shift is a one-on- one
time.
Some of the opportunities available to the company is a company providing Graphic cards
are Higher , Used monitors bigger , faster internet provided , more clean and Up- to-date tools and
equipments required .
The threats detected from the company is that there is a proliferation of cyber cafes near the
E -MAX ENTERPRISE. no exception as well, will also expected robberies are more common when
there undocumented immigrant foreigners who dare to make a mess in cyber cafe crowd when
employees are preoccupied with customers during peak hours.

3.2

SWOT ANALYSIS

JOYRIDE ENTERPRISE
STRENGTH
Graphic cards are higher
Bigger monitor used
Faster internet provided
More clean
Up-to-date tools and equipments required
Open 24 hours
Better price package

WEAKNESS
lack of places are available to customers for parking
is limited due to safety oversight of cctv
workers on duty on each shift is a one-on- one time

OPPORTUNITIES
Graphic cards are higher
Bigger monitor used
Faster internet provided
More clean
Up-to-date tools and equipments required

THREATS
proliferation of cyber cafes near the E -MAX ENTERPRISE
robberies cases
undocumented immigrant foreigners who dare to make a mess

3.3

CURRENT PROBLEMS

Among the common problems that usually occur in the theft problem is that where there is
loss of speakers, mouse etc.. Not only that, there is also a customer refuses to pay to escape from
the cyber cafe. Damage to equipment in the cyber cafe often occurs due to the presence of
uninformed customers in the use of IT and high-tech computers. In addition, hygiene problems also
occur because there are customers who do not care to let the cleanliness of toilets not cleaned after
use. Some left a cigarette butt in the toilet when there is no smoking signs in the area cyber cafe.
Arrival of students who persist to use the internet in school uniform also be a problem for cyber
cafes.

The company is strict about their rules.

3.4

POTENTIAL PROBLEMS

Among the problems that may be encountered at any time by the company is the problem
without electricity and air conditioning problems that do not function properly during peak hours
where many clients who come to use the internet at the time.
4.0

THE COMPANYS STRATEGIES ANALYSIS

4.1

CURRENT STRATEGIES FOR JOYRIDE ENTERPRISE

By understanding the customer's needs, JOYRIDE ENTERPRISE has used its strength to fill
the needs of the customers more than any internet service provider in Rahman Putra presently. This
has given them a competitive advantage, boosted enthusiastic sale and increased more customer
loyalties. Through careful and in-depth research in the characteristics if the Rahman Putra market,
JOYRIDE ENTERPRISE has created distinctive target markets for its products through creating a
strategic marketing mix that just not makes the services available, but also affordable, convenient
and unique at a consistent and flexible level. This is geared towards improving new and existing
services as well as profit to the company. JOYRIDE ENTERPRISE will focus on pushing its service
to sustain its quarterly growth streak. Its primary target now is to double its customer.
PROMOTION
JOYRIDE ENTERPRISE make pamphlete promotion or advertising to inform customers
about the sale of the products and services offering by the company. In addition, the company is
making brochures will be distributed to residents, students and workers in the area.
In addition, the easiest way to do that is also used in the promotion of social network sites
such as facebook and websites. Now, many customers are surfing the internet, especially the
students. Apart from that, it is a technology that should be fully utilized. Society will be easier to
recognize the diversity of products and know clearly fragrance. SHANS RECIPE companies also use
combo strategy set food and drink menu, though this can reduce the profits of the company, but
customers will be attracted to the price offered and could affect the stability of the business.
TOURNAMENT GAMES ONLINE PROMOTION ON BANNERS

1. PRICE SENSITIVITY
As seen on the above picture, it is always the lowest price given by the company which is
only RM8.00 for 7 hours, and RM5 for 4 hours. These promotions will lead customers take the
package instead of taking the price RM2.50 per hour.

PRICING STRATEGY
Company is comparing the price with other competitors and we can offer a cheaper price
than the competitor's price. So, JOYRIDE ENTERPRISE put a cheaper price than many competitors
set prices higher. It is sure to satisfy their customers. If customers want to save on the price,
package is a last resort.
2. COMPANY MANAGEMENT JOYRIDE ENTERPRISE

PROCESS TO BOOK A COMPUTER FOR INTERNET USE

4.2

EVALUATE AND ANALYZE SUITABLE STRATEGIES

Refer to the competitive edge, JOYRIDE ENTERPRISE will follow a differentiation strategy to
achieve a competitive advantage in the cafe market. By providing Internet service, Java Net
separates itself from all other cafes in Eugene. In addition, JOYRIDE ENTERPRISE provides a
comfortable environment with coffee and bakery items, distinguishing itself from other Internet
providers in Eugene.
In marketing strategy, JOYRIDE ENTERPRISE will position itself as an upscale coffee house
and Internet service provider. It will serve high-quality coffee and espresso specialty drinks at a
competitive price. Due to the number of cafes in Eugene, it is important that JOYRIDE
ENTERPRISE sets fair prices for its coffee. JOYRIDE ENTERPRISE will use advertising as its
main source of promotion. Ads placed in The Register Guard, Eugene Weekly, and the Emerald will
help build customer awareness. Accompanying the ad will be a coupon for a free hour of Internet
travel. Furthermore, JOYRIDE ENTERPRISE will give away three free hours of Internet use to
beginners who sign up for an introduction to the Internet workshop provided by JOYRIDE
ENTERPRISE.

The pricing strategy, The strategy and implementation summary of internet caf business plan is
determining a fair market, hourly price, for online use is more difficult because there is no direct
competition from another cyber-cafe in Eugene. Therefore, JOYRIDE ENTERPRISE considered
three sources to determine the hourly charge rate. First, we considered the cost to use other Internet
servers, whether it is a local networking firm or a provider such as America Online. Internet access
providers use different pricing schemes. Some charge a monthly fee, while others charge an hourly
fee. In addition, some providers use a strategy with a combination of both pricing schemes. Thus, it
can quickly become a high monthly cost for the individual. Second, Java Net looked at how cybercafes in other markets such as Portland and Ashland went about pricing Internet access. Third,
JOYRIDE ENTERPRISE used the market survey conducted in the Fall of 1996. Evaluating these
three factors resulted in JOYRIDE ENTERPRISE hourly price of five dollars.
4.3

IDENTIFY MOST APPLICABLE STRATEGIES

By the promotion strategy also, JOYRIDE ENTERPRISE will implement a pull strategy in order
to build consumer awareness and demand. Initially, JOYRIDE ENTERPRISE has budgeted $5,000
for promotional efforts which will include advertising with coupons for a free hour of Internet time in
local publications and in-house promotions such as offering customers free Internet time if they pay
for an introduction to the Internet workshop taught by JOYRIDE ENTERPRISE computer technician.
JOYRIDE ENTERPRISE realizes that in the future, when competition enters the market, additional
revenues must be allocated for promotion in order to maintain market share.
In sales strategy, as a retail establishment, JOYRIDE ENTERPRISE employs people to handle
sales transactions. Computer literacy is a requirement for JOYRIDE ENTERPRISE employees. If an
employee does not possess basic computer skills when they are hired, they are trained by our fulltime technician. Our full-time technician is also available for customers in need of assistance.
JOYRIDE ENTERPRISE commitment to friendly, helpful service is one of the key factors that
distinguishes JOYRIDE ENTERPRISE from other Internet cafes.
5.0

THE COMPANY RECOMMENDATION (s)

5.1

HOW SHOULD THE SELECTED STRATEGIES BEING IMPLEMENTED

Internet Cafe Business Plan

The strategy and implementation summary of internet caf business plan is like focuses on
attracting novice Internet users. By providing a novice friendly environment, JOYRIDE
ENTERPRISE hopes to educate and train a loyal customer base.

The second, and most important, strategy focuses on pulling in power Internet users. Power
Internet users are extremely familiar with the Internet and its offerings. This group of customers
serves an important function at JOYRIDE ENTERPRISE. Power users have knowledge and webbrowsing experience that novice Internet users find attractive and exciting.
The third strategy focuses on building a social environment for JOYRIDE ENTERPRISE
customers. A social environment, that provides entertainment, will serve to attract customers that
wouldn't normally think about using the Internet. Once on location at JOYRIDE ENTERPRISE, these
customers that came for the more standard entertainment offered, will realize the potential
entertainment value the Internet can provide.
The fourth strategy is by marketing the cybercaf through blog that is made by us, we
created a post which is detailing on every types of information provided from the company to the
customers. The link of the post of the blog was http://nurlis-roslan.blogspot.com/2013/10/joyrideenterprise.html and through facebook page at https://www.facebook.com/pages/Joyride-InternetCAFE/1445351872358003
The strategy and implementation summary of internet caf business plan also is strategy
pyramid. Strategy pyramid graphics are presented in the appendix of this plan. This strategy
included attracts power internet users. Power Internet users provide an important function is like
providing the latest in computing technology, providing scanning and printing services and providing
access to powerful software applications
The third strategy focuses on building a social environment. A social environment, that
provides entertainment, will serve to attract customers that wouldn't normally think about using the
Internet. Once on location at, JOYRIDE ENTERPRISE these customers that came for the more
standard entertainment offerings, will realize the potential entertainment value the Internet can
provide.
5.2

FLOW OR STEPS OF IMPLEMENTATION

Business Planning
An Internet cafe business requires contact making aptitude and people friendly work culture.
This business runs successfully when viability is given importance. Profitability aspect is important.
This would have importance only when you set up the entire stuff under proper planning. Develop an

idea about making this business truly profitable and remember how it would run successfully. After
all you look for making money from it for which you have to develop best infrastructure.
Organize Business
Cyber cafe business can run only when it is done in organized manner. Apply the methods
that help you in organizing business. There are various ready-made plans too but taking opinion
from experts proves worthy. All required items need to be arranged in set up of business which is
one time investment. Do it strategically and always keep problem solving element ready to ensure
customers dont face difficulties that may disrupt your business. Updated systems and best of
networking facilities will ensure that nothing hampers business growth.
Business Strategy
Most important aspect for starting cyber cafe business is giving emphasis on organizational
structure of cafe and team management. Be ready to invest certain amount of financial capital in the
inception and wait for rewards once your business establishes and becomes self-financing through
making profit. Keep overall business model of your cyber cafe business ready and initiate thereafter.
Important Models
Three major business models working effectively in Internet cafe businesses are focusing on
basic Internet connection, selection of location and using automated Internet kiosk. You are willing to
make money from your cyber cafe business for which you have to understand its typical volume
based nature. You encounter countless people at your place. Serve them with satisfaction by offering
extra service a cafeteria for refreshment and other services will do. Cyber cafe business is smart
business option. You dont require additional employees. Manage it on daily basis and do market
analysis through advertising, imparting training for employees, bookkeeping, determining target
market and analyzing competition.
IMPLEMENTING SECURITY ACCESS CONTROL (SAC)
Security access control (SAC) is an important aspect of any system. Security access control
is the act of ensuring that an authenticated user accesses only what they are authorized to and no
more. The bad news is that security is rarely at the top of people's lists, although mention terms
such as data confidentiality, sensitivity, and ownership and they quickly become interested. The
good news is that there is a wide range of techniques that you can apply to help secure access to
your system.

5.3

THE RATIONAL AND THE IMPROVEMENT THAT LIKELY TO ACHHIEVE AFTER

IMPLEMENTATION
Managing people effectively in extension programmes is a skill that requires constant
planning and development. An extension programme manager can be defined as the person who is
vested with formal authority over an organization or one of its sub units. Management is concerned
with the optimum attainment of organizational goals and objectives with and through other people.
Extension management organizations are characterized by many strategies, wide spans of control,
democracy, and autonomy. Their management practices cannot be reduced to one standard set of
operating guidelines that will work for all organizations continually.
Figure 1.1. The Input-Process-Output Relationship
Let's consider that we are making barbecued ribs. To make delicious barbecued ribs
(output), we need fresh meat, a tasty sauce, and other ingredients (inputs). We also need to ensure
that the grilling (process) is good. We can have the best-tasting sauce in the world, but if we let the
ribs burn, we're not going to have tasty ribs.
Let's now look at the rational-thinking process. In arriving at a conclusion, we must take a
series of inputs and do something to them (a process). Figure 1.2 shows how the input-processoutput model for rational thinking might look.
The same logic that applies to the ribs applies to the rational-thinking process. A sound
conclusion (output) requires high-quality inputs (e.g., accurate information and access to the right
people) and a high-quality thinking process. Focusing on the inputs is not enough to ensure success;
we need to give equal attention to the process or what we do with the inputshow we collect,
organize, and analyze them.
Let's look at a specific situation where rational thinking applies. A group of student-athletes
has been asked to recommend a district wide substance abuse policy for all student athletes. The
output for this situation would be the substance abuse policy. What would the inputs be? They might
be statistics on substance abuse by student athletes or opinions from students, coaches,
administrators, parents, and board members on what should be done. Maybe the inputs would
include examples from other districts' substance abuse policies. As with most complex situations,
some ideas and opinions might conflict.
THE RATIONA PLANNING MODEL
The rational planning model is the process of realizing a problem, establishing and
evaluating planning criteria, creating alternatives, implementing alternatives, and monitoring
progress of the alternatives. It is used in designing neighbour hoods, cities, and regions. The rational

planning model is central in the development of modern urban planning and transportation planning.
The very similar rational decision-making model, as it is called in organizational behaviour, is a
process for making logically sound decisions. [1]This multi-step model and aims to be logical and
follow the orderly path from problem identification through solution. Rational decision making is a
multi-step process for making logically sound decisions that aims to follow the orderly path from
problem identification through solution

RATIONAL DECISION-MAKING OR PLANNING FOLLOWS

SERIES

OF

STEPS

DETAILED BELOW:
Verify, define, and detail the problem
Verifying, defining & detailing the problem (problem definition, goal definition, information
gathering). This step includes recognizing the problem, defining an initial solution, and starting
primary analysis. Examples of this are creative devising, creative ideas, inspirations, breakthroughs,
and brainstorms.
The very first step which is normally overlooked by the top level management is defining the
exact problem. Though we think that the problem identification is obvious, many times it is not. The
rational decision making model is a group-based decision making process. If the problem is not
identified properly then we may face a problem as each and every member of the group might have
a different definition of the problem. Hence, it is very important that the definition of the problem is
the same among all group members. Only then is it possible for the group members to find alternate
sources or problem solving in an effective manner.
The essentials of a successful internet caf business of JOYRIDE ENTERPRISE is location
is the key. location is a very important factor in a cybercafe business. This is the initial factor that will
determine the success of a peniagaa. as JOYRIDE ENTERPRISE, business location is must have
optimum consumer. This case is important in the process of expanding the business. besides that,
the business environment is also very important. This situation is not directly in support JOYRIDE
ENTERPRISE to further develop its business.
The next factor JOYRIDE ENTERPRISE manual focus is refer to the ambiance. JOYRIDE
ENTERPRISE success of an internet caf is dependent on its ability to attract all type of customers.
The successful internet caf operators are usually those who providers an atmosphere that is
conductive to their customers. Internet caf often called cyber caf is a place that offers customers
hi-speed internet access, other computer services and variety of PC games. Like JOYRIDE
ENTERPRISE it deals with internet time that a customer buys and it can be sod per hour or minute
and sometimes longer.

REFERENCES
Bonoma, T, & Slevin, D. P. (1978). Executive survival manual. Boston: CBI Publishing
Company.
Buford, J. A., Jr., & Bedian, A. G. (1988). Management in extension. Alabama: Auburn
University Press, p. 263.
Chambers, R. (1993). Challenging the profession - Frontiers for rural development. London:
Intermediate Technology Publications, p. 67.
C. (1973). Basic concepts and theories of administration and supervision (revised edition).
Madison:
Department of Agricultural and Extension Education, University of Wisconsin at
Madison.http://www.caslon.com.au/cafenote.htm
Hillman, A., A. Zardkoohi, and L. Bierman. "Corporate Political Strategies and Firm
Performance." Strategic Management Journal, January 1999, 6782.
Kaplan, R.S., and D.P. Norton. The Balanced Scorecard: Translating Strategy Into Action.
Boston: The Harvard Business School Press, 1996.