LONDON COMES TO HAMBURG AT THE GEORGE!

DESIGN HOTELS™ PRESENTS ITS NEWEST MEMBER HOTEL

Berlin, 7 October 2008 – Design Hotels™ new member The George will
open this November in Hamburg, Germany. The 125-room hotel sets a
“New British Style” and attitude in scene. With a decidedly modern and
light-hearted twist to English tradition and design, The George transports
the best of a bygone era into our own.

Inspired by the tradition-rich social clubs of England, The George offers

handsome spaces in which to socialise and lounge. However, membership is
not required and all of its public spaces are open to both hotel guests, as
well as neighbourhood locals. Among the venues are a library, a restaurant
with attached English garden, a rooftop terrace, two clubrooms as well as a
lounge and bar. What’s more: each is available for private hire.

A tour through The George is like a stroll through London: inspiring and
visually varied. Hotelier Kai Hollmann, who already counts Hamburg’s
Gastwerk Hotel and the 25hours Hotel to his repertoire, realised a design
concept that exudes a dynamic yet understated urban elegance. Exotic
influences dating back to colonial times make a striking contrast to modern
classics. Indian saris are colourful highlights as bedspreads, while an
oriental Marrakech style reigns in the spa. In the Library, modern
interpretations of Chesterfield furniture, cosy niches as well as lavish
carpets give the space a clubroom feel.

Located in Hamburg’s St. Georg district, The George is a mirror of its

neighbourhood: charming, cosmopolitan and lively. Trendy boutiques,
restaurants and street cafes have settled in, attracted by the unpolished,
avant-garde flair of this blossoming quarter.

New British Style

Designers like Terence Conran, Kit Kemp and Paul Smith have given a
fresh new look and attitude to classic English style. Inspired by this
contemporary approach with a traditional core, Hollmann brings the “New
British Style” to Hamburg.

The interiors are welcoming, modern and low-key. The primary design
scheme in black and white is softened with spots of colour, pattern and
warm dark woods. Heavier elements are skilfully balanced with gauzy
fabrics, glass and an intelligent lighting design. Craftsmanship also plays an
important role in the interior design and handmade fabrics, carpets and
unique pieces were personally sourced by Hollmann during his travels.
“The bespoke woodwork and one-of-a-kind objects underscore the
 individuality and personality of the hotel. We want to provide an experience
for our guests and not just a place to eat or sleep,” states Hollmann.

Please Do Not Disturb – Private Hire

Similar to British social clubs, each of the public rooms are available for
private hire – whether for a business meeting, a birthday celebration or
product launch. Bar DaCaio is outfitted with soft leather chairs and a
custom woodwoorked bar from which a fine selection of martinis and
whiskeys are served. The restaurant by the same name specialises in
reinterpretations of classic Mediterranean dishes combined with top-notch
wines. A private dining room may also be booked. The Library is a fine and
cosy room with inviting niches and deep armchairs. Two separate
clubrooms are equipped for private business meetings. Alternatively, the
rooftop spa with terrace impresses with fascinating views.

The Guestrooms
The 118 impeccably dressed guestrooms, five junior suites and two suites
are distributed over seven floors. The design theme is carried through in the
rooms where understatement and comfort prevail. Visual appeal and variety
is ensured by differing night tables and lampshades as well as champagne-
hued walls that set off the vivid sari bedspreads. Each room and suite is
outfitted with modern technology (like flatscreen TV’s and iHomes).

The Maker
Kai Hollmann is an integral part of Hamburg’s hotel scene. With the
Gastwerk Hotel Hamburg, the German Hotelier of the Year in 2003
created a milestone in industrial design. He later defined the trend of
“affordable style” with the 25hours Hotel Hamburg. As shareholder in the
25hours Hotel Company, Hollmann also operates the Goldman 25hours
Hotel in Frankfurt. All properties are members of Design Hotels™.

NOTE TO THE EDITORS Images and a press kit are also available online:
www.designhotels.com/press

For reservations, please refer to the website:

www.designhotels.com/thegeorge or the appropriate Design Hotels™ toll-
free number:
 EUROPE
Austria, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands,
Norway, Portugal, Spain, Sweden, Switzerland, UK: 00 800 37 46 83 57
Belgium: 000 800 37 46 83 57
Finland: 990 800 37 46 83 57
Hungary: 06 800 1 22 36
Russia: 810 800 20 74 10 49

ASIA/PACIFIC
Australia: 0011 800 37 46 83 57
China, New Zealand: 00 800 37 46 83 57
Hong Kong, Singapore, Thailand: 001 800 37 46 83 57
Japan: 0041 800 37 46 83 57

AFRICA
South Africa: 09 800 37 46 83 57

ABOUT DESIGN HOTELS™

Design Hotels™ represents and markets a hand-picked collection of more

ABOUT DESIGN than 170 hotels in over 40 countries across the globe. Established in 1993,
HOTELS™ as the first of its kind, the company offers unparalleled specialist knowledge
from conceptual branding through to market trend consultancy and
international representation.

The member hotels are independently owned but united by a commitment

to individuality, progressive design and cultural authenticity. Design
Hotels™ embody the most advanced ideas in the hospitality industry and
offer cosmopolitan travellers new options for both travel and inspiration.

The company has its headquarters in Berlin and branches in London,

Barcelona, New York, Singapore, Bali, Tokyo and Perth.