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PWK Round 1 Submission
PWK Round 1 Submission
ROUND 1 Submission
CASEANALYSIS
OBJECTIVE
Design a business plan for
an online store
REQUIREMENTS
Facebook Store
Innovative Products
CONSTRAINT
Budget
PRESENT SCENARIO
Few stores selling prank
items
THE IDEA
An online store that sells prank
items and novelty products, such
Whoopie Cushions, Harry Potter
wands, etc
But
THE IDEA
Comic-Cons, Halloween celebration, themed parties,
etc are gaining hype
To be imported from
renowned websites and
stores
1
6
3
4
Introducing products
not sold in Bangladesh
BUSINESS PROCESS
Import from
renowned
websites and
stores
Receive orders
from
consumers
Deliver the
products from
designated pick
up spots
Feedback and
Further
promotion to
retain customers
FACEBOOK STATISTICS
1
18 million
2.9 million
18-25
10 million
25-35
3.7 million
TARGET GROUPS
Urban Youth
Ages: 16 to 24
Upper and middle
economic class
Income (8,000 TK and
above)
Self purchasing capability
Urban Primary School Students
Ages 10-12
Secondary TG
Household Income: 50,000 TK
and above
Dependent on Parents for
purchases
Primary TG in the making
4
3
Startups
Light working environment where
office pranks are welcome
Few employees
High growth potential
Examples: Maverick Studios,
Analyzen, Navigators
PRODUCT VARIETY
PRANK ITEMS
Exploding lipstick
Backwards watch
Shocking pen
PRODUCT VARIETY
Costumes for
Halloween, Comic-Con
PRICING STRATEGY
All product prices range from 400-2000tk
Costume prices range from 1500-4000tk
PROMOTIONAL STRATEGIES
Uploading photos of products on
Instagram and videos on Youtube
1
2
PROMOTIONAL
STRATEGIES
3
4
BUDGET
Initial Campaign (1 month long)
Cost of Producing 3 Promos
Boosting Facebook Page
Initial Inventory
Total (in BDT)
120,000
5,000
200,000
325,000
THANK YOU!!!