kind

spotting
an illustrated guide to
celebrating the kindness
around you

kind
spotting
an illustrated guide to
celebrating the kindness
around you

Since day one, KIND has been on a mission to make the world a little
kinder. We call this the KIND Movement. Over the years, weve tinkered
with different ways of bringing this mission to life and have learned a
lot about the magical power of kindness: to enrich both the person being
KINDED as well as the one doing the kind act. This year, we reached an
important milestone: our community has inspired and performed more
than one million kind acts.
But were just getting started! We hope to make kindness a state of mind.
Our next step on this journey is to make it more fun to spot and celebrate
kind acts, big and small, every day. Join us by recognizing kindness
towards you and those around you.
We hope you have a #kindawesome time helping us make this world a
little kinder, one act at a time.
Daniel Lubetzky
CEO & Founder, KIND

kind spotting
\knd spti\

the act of observing and celebrating kind acts

between humans within their natural habitatyay!
This book is a collection of kind acts and some of the places
you can find them. Use it as a guide to celebrate the kindness
thats happening all around you every day.
Happy kind spotting!

table of kindness
chapter 1: kind spotting at home

pg. 8

chapter 2: kind spotting on the job

pg. 16

chapter 3: kind spotting online

pg. 28

chapter 4: kind spotting on the road

pg. 36

chapter 5: kind spotting at the airport

pg. 46

chapter 6: kind spotting in the city

pg. 56

chapter one

kind spotting
at home
Its where the heart is, so
naturally its a great place to
start spotting kindness.

kind spotting at home

getaway greenthumbin
While the neighbors are on vacation,
one very watchful eye keeps the houseplants
happy and well hydrated.*

*Act is only kind if

greenthumber is invited
into home. In all other
occurrences, contact
authorities immediately.

other getaway niceties

get the mail

feed the cat

kind spotting at home

sidewalk savior

Snowy suburban sidewalks are nothing to

smile about. Spot this kind samaritan as they
burrow a way to snowless sanctity for all
their neighbors.

kind spotting at home

hot zone help

This caretaker serves hot tea in a

common cold world.

chapter two

kind spotting
on the job

While you arent supposed to

play games on the clock, youre
totally allowed to spot kindness
in between spreadsheets.

kind spotting on the job

hold it!

One strong arm extends bravely to keep

the 8:30 am Monday morning meeting
from disastrously turning into the 8:35 am
Monday morning meeting.

other hand-saving elevator savers

S
OU
RI
SE

briefcase

crutch

KIND bar

Serious Business
Magazine

kind spotting on the job

changing the cooler

Office conversations around the world
would run dry without the swift action of
this water cooler crusader.

the coworkers love it

If the water cooler was empty,
Id have nowhere to discuss
last nights episode of Vampire
Zombie President.
- Nick, IT Department

I have a really big water bottle

and I dont have to feel guilty
about filling it up!
- Kevin, Designer

This water is good!

- Aaron, Marketing

Suzannes arms are so strong!

- Heather, Human Resources

kind spotting on the job

carpool party!!!!!!!!!!!!!

Doors open at 8:30 am sharp, Monday thru Friday.

Except when Carols drivingshe runs a little late. Woo!

other carpool parties

newly leased sedan

motorcycle & sidecar

bicycle built for three

clown car

kind spotting on the job

taking the lunch lead

Those noble few, brave enough to stand before their

uncertain peers and say, Today, lets do Thai.

kind bit

caught being kind

7
6
5
4
3
2
1

Delores
Pasadena, CA

Last seen feeding

almost expired parking
meters with quarters
from her floral print
coin purse.

Charlie
Detroit, MI

Identified as the sole

perpetrator of holding
the door for a busload of tourists exiting
a rest stop.

Edmund
Abington, PA

Recently spotted
stacking the deck in
his grandsons favor
while playing W-A-R.
He still won.

Hermelinda
Jacksonville, FL

Suspected of bringing
snacks for her entire
office after getting
through a big project.

Caramel Almond &

Sea Salt KIND bar
Atlanta, GA

Accused of selflessly
offering itself to a man
who didnt have lunch
before his 3-hour meeting.

Frank
Brooklyn, NY

Busted giving the

neighbors dog a treat
every time they rode the
elevator together.

chapter three

kind spotting
online

The internet is a constantly

expanding interconnected web
of kindness ready to be spotted.
Well, kindness and cat videos.

crushing the cooler

kind
trolling
Aquia consequi aut id ut minci aut apelese ctempor
kind spotting online

The
kindqui
trollaccae
lurksipsum
onlinefuga.
waiting
for a post
to pounce
esequod
Nequiandi
nonse
onwith
smiley
faces
and
kind
comments
of
consequide omnis dolorum et fugit optae volocourse.
con
nobit elestis sinctur? Natem voluptae simpos as ipsam
quis ad quam, con et, occus.
Picatem oloreicia doluptae lab in perrorempor repedit
auta dollore nisquodia quat rerspienda plam que res
mi, sequam volorem faciendis del ius dolorit dolupta
tesequi aniste moluptas illorist.

Es dolessi tiatqui voluptior sed untem quibustiscia

plamustrum qui quo volupti bla volorrovid quam
quatum.

24

You would post this because youre awesome!

Guy above me is awesome for liking this too
:)

25

kind spotting online

liking moms photos

A simple click on one, mostly unrecognizable photo,

and this moms heart melts a little bit more.

moms favorite filters

add thumb

un-focus

crop recklessly

post twice

kind bit

tools of a kind spotter

magnifying glass

for the smallest acts of kindness

monocle

x-ray

see the kindness inside

the fancy kind

telescope
kind ahoy!

night vision goggles

kindness doesnt sleep

drone

military-grade kind spotting

spy cam

covert kind spotting

camera

say, kind!

chapter four

kind spotting
on the road

Buckle up, check your mirrors, and

keep your eyes on the roadbecause
theres kindness coming your way.

kind spotting on the road

classic! kindness

The oldest kind act in the book (this book):

Helping the elderly cross the street.

kind crossings

suburban street
kind

busy street
very kind

incredibly busy street

not advised

elm street
runnnnnnn!!!

kind spotting on the road

back up backup

With nothing more than a gesture and simple depth

perception, an un-parallel park is narrowly avoided.

parking without back up backup

the It Fit

the Perpendicular Park

the Not a Spot

kind spotting on the road

gahead

The universal gesture of automotive kindness.

Lets see it in action.

STOP

1 Slow vehicle to a stop

STOP

STOP

Raise left hand out window

STOP

Move hand left to right in a

gesturing motion

STOP

Smile

kind bit

thanks through time

the stone tablet

the smoke signal

[thanks]

the quill and parchment

Dearest Reginald,
thanketh thee
for mailing me
that funnyeth
photograph.
Doth hath no
idea how much l
lol 'deth.
Sincerely,
your bro,
Bartholomew

the smartphone

thanks

chapter five

kind spotting
at the airport

Theres a whole world out there

full of kindness to spotjust dont
forget your passport.

kind spotting at the airport

see ya later toilet paper

An embarrassing bathroom souvenir is removed in

an instant with a big step from one little strappy shoe.

famous tp removals

Tutankhamun
1320 BCE

King Arthur
480 CE

Moon Landing
1969 CE

kind spotting at the airport

make way for the middle

The middle seat comes with enough baggage. These

select-premium-upgrade fliers sacrifice their armrests
in the name of kindness.

kind spotting at the airport

for the family

Flying is already stressful enough, without being

separated from your family. Thankfully, there are
kind people willing to play musical chairs at 30,000 ft
to make sure row 25 is a family affair.

kind bit

kindness in any language

flott
hfa!

i like
your hat!

saya suka
topimu!

gostei do
seu chapu!

dwin
hoffi
dy het!

magrada el
teu barret!

awusemhle
umqwazi wakho!

ich mag
deinen
hut!

me gusta
tu sombrero!

!
jaime ton
chapeau!
pidn hattu!

chapter six

kind spotting
in the city
A higher population density
just means more chances to
spot something kind.

kind spotting in the city

open sesame

Alakazam! No, its not magicits just someone

opening the door for a stranger. Its easy, its on the
way, and of course, its kind.

kind spotting in the city

buzzback

The best things in life are free, or more

specifically, about $2.00. Except when this kind
line-goer decides to pass a cup back. Boom!

kind spotting in the city

a kind powerup

When phones are running on empty, this kind stranger

appears with a full heart and a spare charger.

kind spotting in the city

the hard truth

A long day averted with one mildly awkward

conversation from a kind person.

seeds
and nuts

common
culinary
clingers

a carrot

kale, spinach, swiss

chard, and other
trendy leafy greens

and the kindness continues

Hey, you look
really nice today.

now celebrate the

kind acts you spot
give a kind-doer a
#kindawesome card

or, go online to
howkindofyou.com
to send one digitally
and well send them
a small token of our
appreciation