ANNUAL

#2016

MANAGEMENT
& CULTURAL
FEST OF
TISS, MUMBAI

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CONTENTS

03 06 11 12 19
INTRO

MANTHAN IN
NUMBERS

EVENT
PALETTE

T! WARS

T! ACTS

24 28 31 33 35
T!
CULTURAL

T!
MEET

T! ONLINE

SPONSORSHIP
SLABS

CONNECT
WITH US

INTRO

Back2contents

About TISS
The Tata Institute of Social Sciences is one of the best
social sciences institute in India since its inception in
1936. Since its inception, the vision of TISS has been
to be an institution of excellence in higher education
that continually responds to changing social realities
through the development and application of
knowledge, towards creating a people-centred,
ecologically sustainable and just society that
promotes and protects dignity, equality, social justice
and human rights for all. It rightly justifies the slogan
on its logo, Reimagining Futures.
Over the years, the Institute, among other thrusts, has
made a significant contribution to policy, planning,
action strategies and human resource development. It
has done so in several areas, ranging from sustainable
rural and urban development to education, health,
communal harmony, human rights and industrial
relations.

About MANTHAN

MANTHAN is the annual extravaganza of Human

Resource Management and Labor Relations (HRM &
LR) at Tata Institute of Social Sciences (TISS),
Mumbai.
MANTHAN, as the name suggests, represents
churning. Since its inception in 1997, MANTHAN has
lived up to its name challenging B-School students
all over India to churn their minds, challenge their
beliefs and revisit their assumptions to face the
ambiguities of the business world, and especially the
HR domain.
Over the years, MANTHAN has evolved in both scale
and form.
With MANTHAN 2016, we hope to take this legacy of
challenging foundations and seeking new thought
forward.

MANTHAN 2015 HIGHLIGHTS

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WE CELEBRATED THE 19TH

EDITION OF
TISS MANTHAN

SELECTED SPONSORS FOR

MORE EMPLOYER
BRANDING & VISIBILITY

TOTAL NUMBER OF
COLLEGES PARTICIPATED
IN TISS MANTHAN

2
K+

20
K+

15

INDIVIDUALS
PARTICIPATED IN
VARIOUS COMPETITIONS

TOTAL REACHOUT
THROUGH VARIOUS
PLATFORMS

MAJOR EVENTS WHICH

TOOK PLACE +
FLEA MARKET

WHY TISS MUMBAI ?

Recruit the Best!
We oer you an access to the
best of talent across India!
Oer PPIs / PPOs as the
UlVmate Prize

Our
Our
oerings
oerings

Fieldwork
Connection
Direct Branding of the
sponsor through our
students who visit over
100 eldwork
OrganisaVons every
semsester

Eureka!
Outsource your problems! You can also have
event problems / statements designed in
such a way to reect your current /future
problems. Let the best B-school managers
solve your case!

WHY TISS MUMBAI ?

Associate with the best

About 1000 + strong Alumni N/W working in

leadership capaciVes. Direct interacVons with
ExecuVve batch students of HRM and Much
coveted OD and Change Access to top 50 + B-
schools. The best of HR Events.
A Management Fest + A Cultural Fest

Our
oerings

Social Media Visibility

Visibility via our hyperacVve Social Media
Pages ! See it for yourself. WEEKLY TWEET-
UPS which has seen guests like Prabir Jha,
Adil Malia, Saurav Nigam, Aparna Sharma
etc. parVcipate.

We are not a B-school! We are a

Social Sciences Institute
Yes! 2000 + Socially aware students across TISS. A
diverse cohort. We pracVce events like street
play, debate day in and day out. We work in the
eld.Associate with the most condent, jumpy
socially grounded cohort!. We oer you the best! 8

SPONSORSHIP BENEFITS
1.

OFFLINE

2.
3.

1.

CAMPUS

2.
3.

Customized T-Shirt for TISS

Manthan with OrganisaVon Logo.
Logo on Main Poster, Flex , Banner
and Event Passes
Logo on Newspaper ads and
magazines

Permission to set up stalls / canopy

in fest area and distribute products
Chance to conduct promoVonal
events during informal nights
InteracVon with students from
diverse background.

1.

ONLINE

2.

1.

MAILERS
2.

Extensive promoVon our social

media presence especially through
our websites.
Presence on all social media
Plaforms like Facebook, LinkedIn,
Twiger, Instagram and WordPress

MenVon of the OrganisaVon in all

the mailers which will circulated to
Academicians, PracVtoners,
Student Community.
Sending out the Post Manthan
report to dierent Stakeholders
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WHY TISS MANTHAN ?

CASE CHALLENGES : Customized
soluVons to Live Business Problems
through student community.

KAUSTUBHAM : Branding through our

Annual HR Magazine. Circulated to all
the FW organizaVons and Recruiters

TATTVABODHA : Ideal Networking

opportunity to interact with best HR
Crowd and promote OrganisaVon

DHAROHAR : The Annual Alumni meet

is a great place to interact with top
leaders placed in various OrganisaVon

FLEA MARKET : One of its kind. This is

the CSR part of Manthan where NGOs
are given a plaform to showcase.

EVENTS : You name the type of event

and we have it. This also increases our
target audience and hence visibility

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MANTHAN 2016 EVENTS PALETTE

TT! ACTS

T! NITES

Srijan

T! Bate

Antaraagini

Udghosh

T! Play

Band Nite

Daksya

Street Soccer

T! WARS

Jigyasa

Comedy Lounge

T! Plan Challenge

T! Market

T! MEET

T! ONLINE

Flea Market

Dharohar

Myopia
Describe

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T!
WARS

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SRIJAN
I am convinced that nothing we
do is more important than hiring
and developing people. At the
end of the day you bet on
people, not on strategies!
Lawrence, GE

SRIJAN , the tradiVonal HR Challenge

from TISS has been a pioneer in
challenging the HR trends. Organized as a
Case Challenge, SRIJAN has leading B-
school parVcipants ideaVng on future
ready workplaces

Last year, we had par>cipants deliberate & design HR policies for an upcoming
poli>cal party. Yes! We never hesitate to spring a surprise. We promote the 4 Ps
of HRM People, Power, Policies & Procedures.

EVENT FORMAT:

ROUND 1 ONLINE QUIZ

ROUND 2 CASE CHALLENGE
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JIGYASA
Quizzers dont grow old!
Thats why we have JIGYASA, a general quiz
open for all!
JIGYASA has been a tradi>onal quiz event
of MANTHAN, a^rac>ng experienced
quizzers across the western quizzing circle
of India!

BRING OUT
THE GENIUS IN YOU
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MAY DAY

DAKSYA
From the campus of Personnel Management &
Industrial Rela>ons (PMIR), we bring to you the
toughest Industrial Rela>ons campus event in India.

Increasing growth, Expansion,

Generational Gaps, Changing
Aspirations, Work 'women , man vs
machine
The ground reality has changed! Are the future managers
ready to don the blue collars ?
DAKSYA , is the annual IR Case challenge. This year, the stage
is set and we have also expanded the challenge to a Trade
Union nego>a>on round

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UDGHOSH

Employees need managers!

But Winners need Leaders!!
Our future is not just about having
employees, it is about creaVng winners!
Do B-schools produce Leaders?
Can we spot a Lion King from the
Campus ?

UDGHOSH is the Campus Leadership
Hunt! An ulVmate bagle ground,
UDGHOSH will judge the future leaders
based on their ability to create prots,
move beyond prots & create a
sustainable future

Come, IdenVfy Leaders with us!

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T! PLAN CHALLENGE
What is the most resilient parasite? Bacteria? A
virus? An intes>nal worm? An idea. Resilient...
highly contagious. Once an idea has taken hold
of the brain it's almost impossible to eradicate.
An idea that is fully formed - fully understood -
that s>cks; right in there somewhere.

We are bored of B-plans which dont trickle down.

What is a B-plan if it doesnt touch the life of a common man?

At TISS, we strongly believe in an inclusive growth- growth
which trickles down and brings smiles to the owers and
the roots!
Hence, we created the T! PLAN CHALLENGE where

we invite B-plans, created out of ideas & themes

which touches the everyday life of a common man!

B! Plan

Common
Man

T! PLAN
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T! ACTS

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T!BATE
TISS is known for its strong stand on social issues. Stalwarts like
Medha Patkar have adorned the hallowed portals of this campus,.
T!Bate is the Debate competition under the aegis of Manthan
which aims to carry on the rich legacy of TISS. T!BATE is about
questioning conventions and challenging society in a bid to
humanise world thinking.
T! BATE is a stage to
VOICE OPINIONS
RESPECT OPINIONS
CRITICIZE OPINIONS!
We are Post-Modernists! We believe in Multiple truths!
T! BATE is all about multiple voices and multiple truths!
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T! PLAY
Street Play is arguably the oldest form of
theatre in existence but is a forgotten art!
But not in the lands of TISS.
A form of intervention, sometimes
entertainment, many a time a form of voice
street plays have always been a powerful
medium for communicating TRUTH!
Given its supremacy in the sociopolitical
space, Street play artists take to the theatre
because they didnt fit into the mainstream!
Yes, T!PLAY will be a stage for people who
dont fit into the mainstream, for ideas
which arent acceptable in the mainstream.

Organizing for social change

involves more than just
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mobilization, service, or charity
.

 Social Media + Memes = Instant Heroes!

THE COMEDY
LOUNGE

It is the age of Instant Justice.

Comedy rules the roost!
Sattire, Slapstick, Parodic, Slapstick,
Farcical
The Comedy Lounge is an initiative
following the trends. Humour is good and is
better when used for a purpose.
Can someone use humour with substance?
The Nation needs an answer!
Pun , Humour, OMG moments
Oh Yeah! Thats what Comedy Lounge is all
about.
The Laughter Bucket Challenge!
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T! CULTURAL

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ANTARAAGINI

Antaraagini is the annual social and

cultural festival under the umbrella
of Manthan. With a medley of
performances that will entertain and
inspire, Antaaragini is one of the finest
exhibitions of talent. From dancing divas to
musical maestros, watch the contestants
try it all to win over the audience and an
esteemed panel of judges. After all, here
they rise up who can bring the house
down.

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BAND NIGHT
Strings, Music, Youth!
Thats what it is all
about!
An Emotional Outlet!
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T! MARKET
The Flea Market is a concept to pay respect to creaVvity and also a way to get together on
one plaform Bombays coolest arVsts, mavericks, outliers, designers, chefs and start ups
to showcase their talent and ideas to the humans of TISS and surrrounding areas. This will
also include NGOs to show their work and gain the much needed visibility which they
oien miss out on. to create a thriving community that can help make our great citys art &
creaVve scene that much more happening.

The idea of Flea market is for also for all those who like their weekends to be a tad more
experimental, meet new people, learn new things and of course those who just love to
nd new things to shop.
FIGURES
EXPECTED

FOOTFALL EXPECTED
10000+

Total Stalls : 50
NGOs : 20
ArVst Performing: 10
Food Stalls : 10
Showcases: 30

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T! ONLINE

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Dscribe

E (vil)- Branding

Employer Branding is fast

catching up. The ght for
Dscribe is what you get when you
placement slots are here to stay!
make an HR student design an
Imagine a gang of Super Villains
event with his 8 year old niece!
Combining Fun with work, we recruiVng from Indian B-schools!
(Gulp)
will have the Indian

Bschoolers design Job
DescripVons for Superheroes! Challenging future managers to
assist in Employer Branding

strategies for Super Villains

#buhahahaha #evillaugh



#SOS #Superheroes
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ECSTATIC

OTHER AVENUES FOR PARTNERSHIP

WITH US

8 L
MAIN
SPONSORSHIP

MAGAZINE
PARTNER

ASSOCIATE
SPONSORSHIP

7 L

2,00,000

4,00,000

HAPPY

POWER
SPONSORSHIP

SUPPORT
SPONSORSHIP

2,00,000

1,00,000

OVERJOYED

SUPPORT
PARTNERSHIP SLABS

6 L
KNOWLEDGE
PARTNER

STATIONERY
PARTNER

LOGISTICS
PARTNER

RADIO
PARTNER

1,00,000

50,000 / KIND

KIND

KIND

MEDIA
PARTNER

TRAVEL
PARTNER

FOOD
PARTNER

KIND

KIND

25,000 / KIND

**Detailed Benets of Each Sponsorship Avenue(s) will be provided on request.

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MANTHAN 2016 EVENTS SPONSOR AMOUNT in INR LACS

T! WARS

TT! ACTS

T! NITES

Srijan

2
T! Bate

2
Antaraagini

Udghosh

2
T! Play

2
Band Nite

Daksya

2
Comedy Lounge

3
Jigyasa
2
T! Plan Challenge

T! Market

T! MEET

2
Flea Market

3
Dharohar

** Err! We are open to Bi-parVte NegoVaVons. Our brackets negoVable Eg., Even
Amount can be adjusted for coupons / discounts and other specialized oers! We
promise we wont go on strikes!

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MANTHAN 2015 SPONSORS

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#M16
CONTACT US

SUMIT I 9958061434

REACH OUT TO US

WEBSITE : WWW.TISSMANTHAN.COM
EMAIL ID : MANTHAN.HR@GMAIL.COM
FACEBOOK : FACEBOOK.COM/TISSMANTHAN
TWITTER : TISS_FORUM
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