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Aditya Vikram: View Aditya's Linked in Profile
Aditya Vikram: View Aditya's Linked in Profile
Aditya Vikram: View Aditya's Linked in Profile
Aditya Vikram
Male | av95200@gmail.com | DOB: 27th May, 1987
Mobile: +91-9619591605| View Adityas Linked in Profile
Specialise
in
Details
Details
Aditya Vikram
Male | av95200@gmail.com | DOB: 27th May, 1987
Mobile: +91-9619591605| View Adityas Linked in Profile
o Tracked effectiveness on parameters like leads generated and social media buzz
created.
Results:
o Generated 1000+ leads from activities across 4 cities( 10 malls)
o Created content sourced from desired prospects and increased engagement on
page with addition of 30,000+ fans and increase in conversations by 20%
o Won gold for Integrated Media Campaign of the Year by a Brand at WOW
awards,2013
Delivered HDFC Life's brand association with the film Hawaa Hawaai, in May'14
through:
o Messaging conceptualization and marketing plan creation
o Campaign execution across TV, Radio, Digital ,Cinema, OOH and PR
Results:
o Increased engagement through twitter contest getting 1400 + Retweets on
single day
o Increased in direct website visits during campaign period by 21%, from
baseline levels
o Delivered 36 GRPs, achieving campaign objectives of RF 26 % @1+
o Brand Consideration up by 4 points
SUMMER INTERNSHIP
LOreal India Pvt. Ltd. (Consumer Products Division, Apr 11- Jun 11)
Developing a full business plan on a mass-scale general trade event called "Rang De"
Project
Maharashtra
Title
Highlights
Created a SOP and executed the product-activation event for Garnier Co
Naturals ,involving shop-to-shop selling to barbers
Understood consumer attitudes and preferences for hair color in Tier II & III cit
in Maharashtra
Covered 24 towns, 1800 barber outlets, colored 13500 heads, increas
penetration and converting dye-based color users to crme-based color users
Co-Ordinated the design of Merchandising elements as well as logistics for event
Aditya Vikram
Male | av95200@gmail.com | DOB: 27th May, 1987
Mobile: +91-9619591605| View Adityas Linked in Profile
EDUCATION BACKGROUND
PGDM(Mktg)
2012
Xavier Institute of Management, Bhubaneswar(XIMB)
4.96/8
B.E. (E&E)
2009
Manipal University, Manipal
7.69/10
XII (CBSE)
2005
DAV Model Senior Secondary School, Jeypore
75.8%
X (CBSE)
2003
DAV Public School, Bhubaneswar
95.2%
EXTRACURRICULAR ACHIEVEMENTS
Running:
o Completed the 21.1k race at Bengaluru Marathon and Kaveri Trail Marathon in Se
Oct15 with a PB of 2 hrs 6 mins.
o Completed the Hiranandani Thane 10k and Puma Urban Stampede in Feb-Mar15 wit
PB of 53 mins 44 secs
Quizzing: Won numerous competitions throughout college and after
o 2012-13: Placed 2nd in B-Quizzed, 2012, the business quiz of SIBM, 2nd in B-Quiz at SIIT, Pune
o 2010-11:AIMA, IIFT Kolkata, Business Standard,IIT Bhubaneswar, Rotary Club, Kind
DDM IT Quizetc
Founder-Member of Band Kronic Aberration of MIT, Manipal and Won competitions with
band Kronic Aberration in Utsav and Revels, intercollege and interuniversity festival, in 20
and 2008
Won solo singing contests in Utsav and Revels in 2006 and 2008
Composed and recorded a song for the Model U.N. Summit, organized by MIT, Manipal in 2007
Table Tennis: Won the inter-zonal tournament for DAV Schoolsin 2000; Played at District and st
levels
Social Responsibility: Worked with Open Learning Systems, which works for differently abled child
to raise funds