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Joseph Moxon 1683. .
Pierre Simon Fournier

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1775. . Francois-Ambroise Didot
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Hermann Berthold,
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12 = 1
(12 0,376 = 4,513 )
1 = 0, 376065
12 = 1 = 4,513
8 = 1 = 3,0084
6 = 1 = 2,2563
1 = 2660
1 = 26,6
1 = 2,66


1 () = 0,3514 mm
1 () = 4,212 mm
1 = 2846
1 = 28,46
1 = 2,846
1 = 0,35277

(12 )
0,3759 =
1,0699 =
0,0148 =
()
2,66 = ()
2,846 =
0,0394 =
()
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SVETSKA BIBLIOTEKA

BIBLIOTEKA SOLARIS

Naslov origanala
Urednik
DEJAN SOKOLOVI
HERITAGE OF BRITAIN

Urednik
Nikola Simi

Dizajn korica
MIRKO ILI

Preveo
Milan Vojnovi
I ZDANJE MATICE SRPSKE

.

.

,

. ,

.

Den Braun - DA VINIJEV KOD



,
( ).

Lagun
a

52

Posveeno
mom najveem prijatelju

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.

. ,
, ,
.
, ,
,
.

,

Fernandu Petriu


.
,
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,
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MIRKO ILI

DIZAJN NOVINSKE
STRANE

SA 52O SLIKA
I DOPUNJENIM PRIMERIMA

DRUGO IZDANJE

BEOGRAD 2006.
UDRUENJE GRAFIKIH DIZAJNERA SRBIJE

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1. , ., , ., , ., , ., , .,
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