Table 2: Annual Growth Rate Per Municipality

Total Target Population

Municipality
Santa Rita
Porac
Guagua
Lubao

Growth Rate (per year)

1.42%
1.35%
1.44%
1.84%

Table 3: Total Projected Population Increase

Municipality
Santa Rita
Porac
Guagua
Lubao
TOTAL

2015
41593
122377
119439
165243
448652

2016
42184
124029
121159
168283
455655

Note: Total projected population increase based on growth rate.

Table 4: The Target Market per Municipality

Municipality
Santa Rita
Porac
Guagua
Lubao
TOTAL

Target Market
29115
85664
83607
115670
314056

Note: The proponents project 70% potential customers from the population of each municipality

Table5: Survey Distribution

Location
Santa Rita
Porac
Guagua
Lubao
TOTAL

Target Market Population

29115
85664
83607
115670
314056

% of the Total
Target Market Population
9%
27%
26%
38%
100%

Using the Slovin's formula, the table shows that out of 400 respondents, Santa Rita contributed 36 (9%
respondents, Porac 108 (27%) respondents, Guagua 104 (26%) respondents and Lubao 152 (38%) res

2017
42783
125704
122904
171379
462770

of each municipality

Number of Respondents

ta Rita contributed 36 (9%)

and Lubao 152 (38%) respondents.

36
108
104
152
400

2018
43391
127401
124674
174532
469998

2019
44007
129121
126469
177744
477341

computation
2010
38762
114441
111199
150843
415245

yamu ini eya abe

2011
2012
39312
39871
115986
117552
112800
114425
153619
156445
421717
428293

2013
40437
119139
116072
159325
434973

2014
41011
120747
117744
162257
441759

Table 6: Daily Consumption

Percentage of
Population
Consumption
Daily
32%
2 times a week
40%
3 times a week
24%
Others
4%
Total

314056
314056
314056
314056

Table 7: Classification of market according to age

Daily
Percentage per
Consumption
Age
168763
168763
168763
168763

A
B
C
D

15.50%
41.50%
35.75%
7.25%

To compute the daily classification according to age, the proponents multiplied the average
daily consumption of the target market by the assumed percentage of each age. These
percentages represent the composition of people in the second district and towns in Pampanga
according to their age bracket.

Table 11: Determination of reliable

Total
Class
Class
Class
Class

A
B
C
D

Safety Margin
610
255
955
627

95%
95%
95%
95%

Table 8: Market Size

Percentage of Chances
of Consuming Daily
1/1
2/7
3/7
1/180

Daily
Consumption
100498
35892
32303
70
168763

A
B
C
D

Since the proponents alre

which can be seen in the
of the respondents who li
have conducted. (Refer to

Classification per
Age
26158
70037
60333
12235

the proponents multiplied the average

med percentage of each age. These
the second district and towns in Pampanga

Table 9: Demand

A
B
C
D

The proponents already d

the percentage of respon
that they have conducted

Reliable Number of Market

580
242
907
596

Table 10: Supply and D

Class
Class
Class
Class

A
B
C
D

The proponents determin

between the demand and
(Refer to Appendix G for t

able 8: Market Size

Classification Percent who
per Age
like Crackers
26158
70037
60333
12235

Market Size
82%
84%
77%
55%

21450
58831
46456
6729

ince the proponents already determined the number of each age

which can be seen in the towns; then they multiplied it by the percentage
f the respondents who like crackers which resulted in the survey that they
ave conducted. (Refer to Appendix C)

able 9: Demand
Market Size

Percent who are

Demand
willing to buy
21450
84%
58831
82%
46456
71%
6729
66%

18018
48241
32984
4441
103684

he proponents already determined the market size then they multiplied it by

he percentage of respondents who are willing to buy which resulted in the survey
hat they have conducted. (Refer to Appendix E)

able 10: Supply and Demand Gap

Demand

Supply
18018
48241
32984
4441

GAP
17408
47986
32029
3814

610
255
955
627

he proponents determined the supply and demand gap which is the difference
etween the demand and supply that was already supplied by their competitors
Refer to Appendix G for the Competitor's Profile)

Appendix A: Daily Consumption

Daily
2 times a week
3 times a week
Others

314056
314056
314056
314056

x
x
x
x

32%
40%
24%
4%

=
=
=
=

100498
125622
75373
12562

(1/7)
(2/7)
(3/7)
(1/180)

100498
35892
32303
70
168763

Appendix B: Classification of Market According to Age

10-15
16-21
22-44
45-65

168763 x
168763 x
168763 x
168763 x

15%
41.5%
35.75%
7.25%

26158
70037
60333
12235

Appendix C: Percentage who like Cracker

Age
10-15
16-21
22-44
45-65

No. Of Respondents
62
166
143
29
400

% per class

Yes
15.50%
41.50%
35.75%
7.25%

51
139
110
16
316

Appendix D: Market Size

10-15
16-21
22-44
45-65

26158 x
70037 x
60333 x
12235 x

82%
84%
77%
55%

= 21450
= 58831
= 46456
=
6729

Appendix E: Percentage who are willing to buy

Age
10-15
16-21
22-44
45-65

No. Of Res %
62
166
143
29
400

per class
15.50%
41.50%
35.75%
7.25%

Appendix F: Demand
%

No
82%
84%
77%
55%

%
11
27
33
13
84

18%
16%
23%
45%

10-15
16-21
22-44
45-65

21450 x
58831 x
46456 x
6729 x

84%
82%
71%
66%

18018
48241
32984
4441

ing to buy
Yes

%
52
136
101
19
308

No
84%
82%
71%
66%

%
10
30
42
10
92

16%
18%
29%
34%

Appendix G: Competitor's Supply

Competitor's Name
Universal Robina Corp
Nutitive Stateline Snacks Food Corp
Leslie's Corp
Regent Foods Corp
JBC Food Corp

10-15
16-21
22-44
45-65
6632
27104
11799
1427
2474
4329
2861
503
3090
6836
4253
471
3652
5698
7480
793
1560
4019
5636
620
17408
47986
32029
3814
101237

Appendix H: Supply and Demand Gap

18018
48241
32984
4441

17408
47986
32029
3814

Appendix I: Determination of Relia

610
255
955
627

610 x
255 x
955 x
627 x

95%
95%
95%
95%

Determination of Reliable
580
242
907
596

Appendix J: Determination of Yearly Output

Daily
580 x
242 x
907 x
596 x

30
30
30
30

Monthly
17400 x12
7260 x12
27210 x12
17880 x12

Appendix K: Projected Sales

Year

Output
Price
2015
837000 x 30
2016
862110 x 32
2017
887973 x 34
2018
914612 x 36
2019
942051 x 38

Sales
25110000
27587520
30191082
32926032
35797938

Appendix L: Market Share

Market Share =

Annual Output / Competitor's Supply + Ann

Competitor's Supply = 95366 x 30 = 2860980 x 12 = 34331760

Market Share=

2845080/ 34331760 + 2845080

= .077 x 100 = 7.65% or 8%

Yearly
208800
87120
326520
214560
837000

t / Competitor's Supply + Annual Supply

= 2860980 x 12 = 34331760

331760 + 2845080
= 7.65% or 8%