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Engro Food
Engro Food
Engro Food
INTRODUCTION:
Engro Foods is among the biggest and fastest
growing companies in Pakistan with a vision to
complete its local needs with products conforming
to global standards.
It is highly passionate about providing millions of
people across the length and breadth of Pakistan
and beyond with the ultimate brand experience,
our product portfolio comprises some of the
country's biggest and best selling brands.
Engro Foundation aims to realize the dreams of our
people to make a difference in the lives of those
around us and in our value chain. At Engro, we
believe in the power of Pakistans human capital to
change the face of communities and economies
and make them agents of a wider change.
(ENGRO OFFICIAL PAGE)
our people
HISTORY:
Engro foods has been established in 2005 as part
of diversification process at the engro group. The
plant located on sukkur at 23 acre land has the raw
milk reception capability of 300,000 litres per day
and UHT milk capacity of 200,000 litres per day the
plant has been established at a cost of rs 1 billion
which provides direct employment to 750 people.
Engro foods has entered the food business through
milk processing and sale with the companies vision
to pursue growth opportunities based on country
fundamentals and own strength. It also positions
the company to leverage its corporate social
responsibility initiatives and work closely with rural
communities to promote integrated farming and
livestock development.
Founding days:
It was 1957 when in search for oil by Pak Stanvac,
an Esso/Mobil joint venture led to the discovery of
the Mari Gas field near Daharki Pakistan. Esso
proposed the establishment of a urea plant in that
area which led to a fertilizer plant agreement
signed in 1964. In the subsequent year, Esso
Recent history:
Engro company was established in 2003, after
which in 2005 Engro decided to diversify their
business more by venturing into the food business
by establishing Engro Foods Limited.
Engro also ventured into the power generation
business by setting up Engro Energy Limited in
2006, which later on was renamed as "Engro
Powergen Limited" in 2008. It was established with
the basic aim to play Engro's part to tackle the
energy crisis in the country.In year 2007, Engro
Asahi polymer divested its share in joint venture
with Mitsubishi and the company renamed as
Engro Polymer and Chemicals Limited.
In 2010, keeping in view the immense
diversification of Engro Chemical Pakistan Limited,
it was decided to rename the company as Engro
Corporation as the holding company.
(reference : Wikipedia)
COMPETITOR:
Its competitor is nestle company. Because both
companies product and production is almost same.
Nutrition, Health and Wellness is Nestls strategic
direction. Nestle want us to be able to make
healthy choices about our food and beverages. it
also believe that good food sometimes means
treating ourself!
Nestle aim to make our life more pleasurable
because our products not only taste better; but
they are also more nutritious.
(reference: nestle official page)
Background of competitor:
Our history begins back in 1866, when the first
European condensed milk factory was opened in
Cham, Switzerland, by the Anglo-Swiss Condensed
Milk Company.
In 1867 Switzerland, a pharmacist launched a
combination of cows milk, wheat flour and sugar,
saving the life of a neighbours child. Nutrition has
been the cornerstone of our company ever since.
Henri Nestl, himself an immigrant from Germany,
was instrumental in turning his Company towards
international expansion from the very start. We
owe more than our name, our logo and our first
infant-food product to our founder. Henri Nestl
embodied many of the key attitudes and values
that form part and parcel of our corporate culture:
pragmatism, flexibility, the willingness to learn, an
open mind and respect for other people and
cultures.Peter Brabeck-Letmathe, Nestl
Chairman
1905
The Anglo-Swiss Condensed Milk Company,
founded by Americans Charles and George Page,
merged with Nestl after a couple of decades as
fierce competitors to form the Nestl and AngloSwiss Milk Company.
(nestle official page)
Competitors product:
1)
2)
3)
4)
5)
6)
7)
8)
nestle
nido
milo
nescafe
nesvita
milkpack
everyday
maggie