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MARKETING MARSHAL

ROUND-1
1. What is the specific connection between the outward appearance of the Duronto express and the state of West Bengal?
a)The outer paint of Duronto express is based on the paintings of Rabindranath Tagore.
b) The outer paint is based on Mamata Bannerjees paintings.
c) The outer paint depicts the scenic beauty of Sunderbans.
d) The outer paint signifies Indigo Revolt of 1859.

2. A leading US-based brewing company New England Brewing company was in the news recently because of branding their
beer after a famous revolutionary leader. Identify the leader.
a)Jawaharlal Nehru

c)Mahatma Gandhi

b)Bhagat Singh.

d)Subhash Chandra Bose

3. Which software company has recently fopund that various other companies are doing fraudulent activities in its name and now
it has started taking legal action to save its image. Identify the company.
a) Apple

c) Samsung

b) Microsoft

d) IBM

4. Connect the company Zings with any of the following ?

a) Its a famous fast-food brand.
b) It is a brewing company.
c) Its an advertising cum software firm. d)It is the manufacturer of LED lights used in stumps of World Cup 2015

5) A sum of $13 billion is spent annually by the Americans every year on which apparel.?
a) Jeans

c) Lingerie

b) Tuxedo

d) Hats

6) Kanti, Dantkanti, Ojas, Tejas beauty cream are brands of..??

a) Vicco

c) Dabur

b)Colgate Palmolive

d) Patanjali

7) Which is largest selling biscuit brand in the world..?

a) Britannia

c) Oreo

b) Parle-G

d)Dunkin

8) Recently, confidential data related to Sony Pictures Studios was hacked. The hackers called themselves the Guardians of
Peace and demand the release of the film X which portrays a comic plot to assassinate Kim Jong Un. Identify X.?
a) American Sniper

c) The Interview

b) Foxcatcher

d) Theory of Everything

9) This mascot has a scarf, a chefs hat, 2 big eyes, a blush when girls kissed him and a soft warm chuckle when poked in the
stomach. What are we talking about..?
a) Disney

c)Vodafone zoozoo

b) McDonalds Ronald

d)Pillsbury doughboy poppin

10) The striding man can be seen as a logo on which of the best selling brand..?
a) Teachers Pride

c) Cherry Blossom

b) Johnnie Walker

d)Bagpiper

11) Identify the place from the tagline-99% fun in 1 % land..

a)Goa

c) Andaman and Nicobar Islands.

b) Lakshadweep

d) Puducherry

12) Signor Felice _______ established Felice ________ & Co, a chemical lab in Milan to manufacture a drug to combat malaria.
While there is little evidence to suggest he never visited India he gives his name to a product which currently holds a 36% market
share in its category of Drinking fluids.
a) Bisleri

c) Coscopin

b) Frooti

d) Negroni

13) What is the Walmart ticker in Mexico.?

a) Walrey Mysterio

c) Walmico

b) Walmax

d)wal del rio

14) In November 2014, 2 more PSUs were given the Navratna status. One of them isa) PGCIL

c) NMDC

b) NBCC

d) Neyveli Lignite

15) Which brand of scooter when translated into Italian means Wasp..?
a) Pep

c) Vespa

b) Holister

d) Lambretta

16)The recent ad of which company depicts Wagah Border beating retreat ceremony..?
a) Pidilite Industries

c) Bata

b) ITC

d) Airtel

17) Name the football used in FIFA World Cup 2015..?( not the company)
a) Armadillo

c)Pedro

b) Zabulani

d) Brazuca

18) A luxury product which is newly released in the market is most likely to use which pricing strategy..?
a) Penetration pricing

c)Cost plus pricing

b) Competitve pricing

d) Skim pricing

19) Which numerical digit is recently being used as the brand name of a major product to target diabetics..?
a) Zero

c) Five

b) Seven

d) One

20)In the late 1990s, this corporation launched a unique re-branding exercise titled Get the F out.
What was the new brand name.?
a)
b)

WWE
BBC

c)UFC
d) TNA

21) Milind Soman was depicted as drinking tea in the advertisement of which famous mens grooming brand
a) Gillette

c) V-John

b) Old Spice

d) Axe

22) Name the French magazine whose office was recently attacked for maligning religious sentiments?
a) Playboy

c)Debonair

b) Vogue

d) Charlie Hebdo

23) In parts of North India, what brand is often referred to as Char Choodiyon wali gaadi..?
a) Audi

c) Balwan

b) Escorts Tractor

d) Sonalika

24) Horse is depicted in which of the following car logos..?

a)
b)

Lamborghini
Peugeot

c)Dodge
d) Porsche

25)Recently, Indian post launched commemorative stamps in recognition for their service .Identify.
a) Indian Railways

c) Indian Police Services

b) Mumbai Dabbawallahs.

d) Indian Fire Services

26) Which company recently launched an ad featuring a famous film personality with the tagline- Yeh Game hi HaiTaste ka..
a) Coca Cola
b) Star Sports

c) Pepsico India
d) ITC

27) Santoor is a very popular soap marketed in Andhra Pradesh. The marketing head of santoor is considering expanding to
other South Indian states. The strategy involved in this isa) Market Development
b) Diversification

c) Product Development
d) Market Penetration

28) Recently, Oxford Dictionary included 2 new Indian words. One of them is Keema. The other word is-

a) Papad

c) Ganthia

b) Dhokla

d) khasi

29) Identify this logo of a popular business house

a)

Walmart

b)

Wesco International

c) Wayne Enterprises
d) Walgreen

30) Identify the logo of a French Automobile brand which used to manufacture coffee mills and bicycles during its inception.

a)

Citroen

b) Venturi

c) Bugatti
d) Peugeot