1411M007

GfK MODE

PROJECT HARMONY

ELIGIBILITY ASCERTAINMENT

INTRODUCTION - SPEAK TO ANY ADULT 18+ years of age.

Good ___________________, Madam. I am ______________, from GfK MODE, an international
market research agency. From time to time we conduct studies on various products and
issues. Currently we are doing one such study in your city. I would be thankful if you could
spare a few minutes to answer a few questions.
SECTION 1: SCREENING
S1.

SHOW CARD S1: For the statistical purposes of this study, could you tell me if you
or any other member of your household is working in any of the organizations/
occupations listed on this card (CARD S1)?
Advertising agency/market research agency...........................................................1
Company producing or broadcasting TV/radio programs.........................................2
Newspapers/ publications/magazines.....................................................................3
Company manufacturing baby products like baby soaps, baby powder,
baby food, diapers, baby oral products...................................................................4
Company wholesaling/stocking/retailing baby products like baby soaps,
baby powder, baby food, diapers, baby oral products.............................................5
Company manufacturing, retailing or stocking pharmaceutical products................6
Bank, financial institutions, insurance.....................................................................7
Software company/IT company, schools..................................................................8
None of the above................................................................................................... 9
IF 1, 2, 3, 4, 5, 6 CODED TERMINATE. DO NOT RECORD IN THE RECORDER.
OTHERWISE CONTINUE.
S2/S3/S4 : ASK IN URBAN CENTRES

S2.

Could you tell me what is the occupation of the chief wage earner of your
household? By chief wage earner, I mean the person who contributes the most to the
household income. CODE OCCUPATION BASED ON THE SEC GRID BELOW Q.S4.

S3.

What is the highest level up to which the chief wage earner of your household has
studied? CODE EDUCATION BASED ON THE SEC GRID BELOW Q.S4

Project Harmony/EAQ

March 8, 2011

S4.

CODE SEC BASED ON EDUCATION AND OCCUPATION IN THE SEC GRID GIVEN
BELOW.

1
E2

Literate
but not
formal
schooling
/
school
upto 4
years
2/3
E2

E2

EDUCATION
Illiterat
e
OCCUPATION

Unskilled worker
1
Skilled worker
2
Petty Trader
3
Shop Owner
4
Businessman/Industrialist
with no of employees :
None
5
1-9
10+
6
Self
employed professional
7
Clerical/Salesmen
8
Supervisory
Level
9
Officer/Executive
Junior
10
Officer/Exec
Mid/Sr.
12
11

Schoo
l 5-9
yrs

SSC/
HSC
5

Some Graduate/
college
Post
Graduate/
(incl. graduate
Post
Dip.) but
graduate
not
General professional
graduat
e
7
8
6
D
D
D

4
E1

E1

B2

B2

E2

B2

B2

B2

B1

A2

A2

B2

B1

A2

A2

A1

C
B1
D
D
D
C
B1

B2
B1
D
D
D
C
B1

B2
A2
D
D
C
C
B1

B1
A2
B2
C
C
B2
B1

A2
A1
B1
B2
B2
B1
A2

A1
A1
A2
B1
B1
A2
A1

A1
A1
A1
B1
A2
A2
A1

IF SEC A/B/C/D CODED - CONTINUE. OTHERWISE TERMINATE.

S5/S6/S7 ASK IN RURAL CENTRES
S5.

Could you tell me upto what level the main earner of your household has
studied ? By main earner I mean, the person who contributes the most to the
household income. CODE IN GRID IN S7.
Illiterate........................................1
Literate, but no formal schooling. .2
School upto 4 years......................3
School 5-9 years...........................4
SSC/HSC/Matric.............................5

S6.

Some college, but not

graduate/Diploma...........................6
Graduate/Post-graduate
- General..................................7
- Professional............................8

RECORD TYPE OF HOUSE.

Pucca............................................................................................................ 1
Semi pucca................................................................................................... 2
Kuchha.......................................................................................................... 3

Project Harmony/EAQ

March 8, 2011

S7.

REFER SEC GRID AND CODE SEC BASED ON RESPONSES TO Q.S5 AND
Q.S6.
TYPE OF HOUSE
EDUCATION

PUCCA

SEMI PUCCA

KUCHHA

Illiterate

R4

R4

R4

Literate but no formal school

R3

R4

R4

Upto 4th std

R3

R3

R4

5th to 9th std

R3

R3

R4

SSC/HSC

R2

R3

R3

Some college but not graduate

R1

R2

R3

Graduate/Post graduate
(General)

R1

R2

R3

Graduate/Post graduate
(Professional)

R1

R2

R3

IF SEC R1/R2/R3 CODED - CONTINUE. OTHERWISE TERMINATE.

S8.

Is there a child aged 03-24 months living in this house currently? If someone has come here
for delivery and is still here, please take her into account. OR if someone is here with a 3-24
month child & will be here for a total of at least 30 days, please take her into account as well.
Please ignore children of guests or servants.
I

Yes..................................................1

No...................................................2

to talk to the mother of the child, aged 3-24 months.

or so.

would
now like
I will take only about 10 minutes

IF MOTHER OF 3-24 MONTH CHILD NOT AVAILABLE CURRENTLY, FIX APPOINTMENT

& RETURN.
APPOINTMENT :
Time :

_________________________

Project Harmony/EAQ

Day

_________________________

March 8, 2011