Professional Documents
Culture Documents
Marketing Management
Marketing Management
Management
Marketing Plan
Prepared For:
Dr. Abu Naser Ahmed Ishtiaque
Dhaka University
Prepared By:
Farjana Islam
ID: PG15-10-13-028
State University of Bangladesh
SWOT Analysis:
SWOT analysis is a strategic planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project, personal affaires
or in a business venture.
Self-analysis is one of the most complicated things to do but plays a very
significant part in our personal progress. The personal skills SWOT analysis
helps me to identify my strengths, weaknesses, opportunities and threats and is
set out in the below diagram.
Strengths
Strong General Knowledge about the
Weaknesses
of Work
Experience
lack of motivation,
indecisiveness,
shyness, too emotional.
Lack
and
Threats
E
X
T
E
R
N
A
L
Opportunities
in my Career Field
in my Career Field
Build up my Strengths:
This is the internal positives which can control and on which i can capitalize,
such as my business experience, communication skills, and organizational
skills. I can build up my strengths through Getting in the habit of praising other people. Refuse to engage in
backstabbing gossip.
During group discussion have to extrovert and speak up with confidently.
Always be cool and Gratitude minded.
Overcome my Weaknesses:
This is the internal negatives that can control and which I can work to improve,
such as my lack of experience in specific subjects, lack of motivation or weak
public speaking skills. Moreover, I can take some initiative to overcome my
weaknesses like Be innovative and fun in my actions.
Supporting my actions with my values and beliefs.
Telling my nemesis that I can amend everything and make it reality.
My weaknesses:
01. I am an Emotional person. - As I am very Emotional person Related
to my Family , I try the maximum best to see that my work and family matters
do not interfere.
02. I am a extrovert :- i dont get involved much into making many friends
which would be a hurdle at my work place .
03. Self confidence: - At times there are situation were in I am not confident
about my self; I take guidance from my mentors to overcome this.
04. Procastination: These days i am trying to plan things well ahead of
schedule so that i have enough time to make up things even if I further
procrastinate.
05.Laziness :- i am lazy on my holidays when i am not at work , recently i
have been looking forward to make my holidays more interesting by approving
new innovative ideas which would help me in acquiring Fresh breath .
1. Lack of self confidence.
2. Introverdness.
3. Prejudice
According to me these are the main weakness in me which i can remember & I
will overcome by practicing to remove it. I will read books & will practical in
my approach.
This is the Positive external conditions that have no control but of which i
can plan to take advantages. It is very much crucial to do some acts to grasp
the opportunities that are waiting for me. Such as1. Keeping networking events, educational classes, or conferences.
2. Effective workshop for professional development in my relevant field.
3. Completing graduation in the relevant filed where I can grasp my
upcoming opportunities.
4. Be alert always on the jobs placement.
a. Keep what new technology can help me? Or can I get help from
others or from people via the Internet?
b. Is the industry growing? If so, how can I take advantage of the
current market?
c. Have a network of strategic contacts to help you, or offer good
advice?
d. What trends do I see in my company, and how can I take advantage
of them?
e. Any of my competitors failing to do something important? If so,
think that, can I take advantage of their mistakes?
f. Customers or vendors complain about something in my company?
If so, could I create a new technology can help me? Or can I get
help from others or from people via the Internet?
g. Have a network of strategic contacts to help you, or offer good
advice?
h. Are any of my competitors failing to do something important? If
so, can I take advantage of their mistakes?
i. Is there a need in my company or industry that no one is filling?
j. Do my customers or vendors complain about something in my
future company? If so, could I create an opportunity by offering a
solution?
threats -- outside forces that can severely impact my future success. Often the
analysis of threats includes looking at how I mitigate them by:
1.
2.
3.
4.
5.
My expected career:
As I mentioned the area of business where I want to develop my career in
future. Thats why its important to take a serious look at the many possibilities
and outcomes before I jump into a new career or field. Consider these 10 tips as
I would make my career in a furnished way:
1. Have a clear plan. The smartest move that I can make is to carefully
map out an effective career-change strategy. This should include a
detailed action plan that takes into consideration finances, research,
education, and training.
2. Wait for the right time. The best time to consider a career is when I
am safely ensconced in my existing position. This can help me to test the
waters in my desired new field.
3. Be sure of my reasons. Carefully analyze whether it is my actual
career I dislike or whether my employer, supervisor, or office situation
is the problem.
4. Do your research. Be sure to examine all possibilities before
attempting a career jump. Talk to people in my network; read career and
job profiles; meet with a career management professional. The more
information with which I arm myself beforehand, the more successful I
will be.
5. Decide whats important. This is the best time for thoughtful selfreflection. Ask myself what it is I really want to do with the rest of my
life. Take an honest inventory of my likes and dislikes, and evaluate my
skills, values, and personal interests. Many people who are looking to
6.
7.
8.
9.