Professional Documents
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C:/Users/sunna Ahmed/pictures/mcdonalds - JPG St. Hrmpresented To: Prof: Sohail Saleempresented By: Adeeba Aslamsunna Ahmedhirra Pervaiz
C:/Users/sunna Ahmed/pictures/mcdonalds - JPG St. Hrmpresented To: Prof: Sohail Saleempresented By: Adeeba Aslamsunna Ahmedhirra Pervaiz
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ST. HRMPRESENTED TO:
PROF: SOHAIL SALEEMPRESENTED BY:
ADEEBA ASLAMSUNNA AHMEDHIRRA PERVAIZ
McDonald s
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MCDONALD S CORPORATE PROFILEMcDonald's is the world's leading fast-food company by
sales, with about 32,000 restaurants serving burgers and
fries in about 120 countries. (There are nearly 14,000
Golden Arches locations in the US.) The popular chain is
well-known for its Big Macs, Quarter Pounders, and
Chicken McNuggets. Most of its outlets are free-standing
units, but McDonald's also has many units located in
airports and retail areas.
PRODUCTS
McDonald's is proud to offer a wide variety of high-quality, great tasting
menu options. The restaurants offer substantially uniform menu
consisting of hamburgers and cheeseburgers. The menu includes the
following
Big Mac
Quarter Pounder with Cheese
Filet-O-Fish
Several chicken sandwiches
French fries
Chicken Mc Nuggets
Salads
Low-fat shakes,
Mc Flurries
Sundaes. Cones
Pies
Cookies
Soft drinks as well as other beverages
McDonald s
COMPETITION
McDonald s restaurants compete with
international, national, regional and local retailers
of food products. McDonald s competes on the
basis of:
Price
Convenience
Service, by offering quality food products.
McDonald s
Its competitors include:
Burger King
Wendy s
Hardees
Taco bell and
KFC
McDonald s
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ORGANIZATIONAL ANALYSIS
EXTERNAL ENVIRONMENT
.POLITICAL
.ECONOMICS
.SOCIAL/CULTURAL
.TECHNOLOGY
.LEGAL
.ENVIRONMENT
McDonald s
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SWOT FRAMEWORK ANALYSIS
STRENGTHS
Leader in the Quick Service Sandwich Industry,
Brand Recognition
Strongest International Presence and Highest
Worldwide Sales
Real-Estate Holdings
Easily Recognizable Product
Variety of Sources of Income
Franchise Business Model
McDonald s
WEAKNESSES
Continuous Struggles in Offering Value-Priced
Items and Expensive Items
McDonald s
OPPORTUNITIES
Growth in Global Food-Service Industry
Initial Public Offerings in Other Countries
Acquisition of Other Restaurants
Retail Sales of Merchandises
McDonald s
THREATS
Increased Competition from Various
Industries
Health Conscious Consumer Trend
Value-Conscious Consumer Trend
Saturation of US fast-food market
Slow Growth in the Sandwich Segment
Price War Business Practices
McDonald s
CORPORATE STRATEGY
It includes the following,
Philosophy
Vision
McDonald s
McDonald s
CORPORATESTRATEGYGROWTH
STRATEGYDIVERSIFICATION
STRATEGYCORPORATE
SOCIAL
RESPONSIBITY
Vision:
McDonald s vision is
TO BE THE WORLD S BEST
QUICK SERVICE RESTAURANT
EXPERIENCE.
McDonald s
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To achieve this vision, McDonald s is focused on
three worldwide strategies:
To be the best employer for its people in each
community around the world,
To deliver operational excellence to its
customers in each of its restaurants, &
To achieve enduring profitable growth by
expanding the brand and leveraging the
strengths of McDonalds system through
innovation and technology.
McDonald s
Philosophy of McDonald s:
Company s philosophy is
Q.S.C. & V.
McDonald s
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McDonald s
GROWTH
STRATEGY
ADDING
RESTURANTSMAXIMIZING
SALES & PROFIT
IMPROVING
INTERNATIONAL
PROFITABILITY
Adding restaurants can be achieved with
people and capital resources.
Maximizing sales & profit can be
accomplished through better operations,
reinvestment, product development, effective
marketing and lower development costs.
Improvement of international profitability can
be achieved as economies of scales are
achieved in individual markets.
McDonald s
CUSTOMERSATISFACTION:
Healthier Foods
Food Quality and Nutrition
Larger Menus
Restaurant Diversity
Kids
McDonald s
UNTAPPEDMARKETS:
Diversification:
Ronald%2520McDonald%2520House%2520Charities
HUMAN RESOURCE
STRATEGY
McDonald s
coversmall
McDonald s
Managing Diversity/ Labor
Shortages
McDonald s has created program
McJobs for disabled people age of
16-60,
McMasters
aid_2
DSCF0146.jpg McDonalds image by isthisnickcool
HUMAN RESOURCE FUNCTIONS
JOB ANALYSIS
In McDonald s job analysis done on the basis
of interviews.
In MacDonald s they have predetermined
standards on which employees are awarded
on the basis of their skills, knowledge and
experience.
McDonald s
Recruitment, Selection and
Retention :
For McDonald's, people are its
most important asset. This is
because customer satisfaction
begins with the attitudes and
abilities of employees and
effective workers are the best
route to success.
McDonald s
GetAttachment
Recruiting Suitable applicants
coversmall
SELECTION
McDonald s
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RETENTION
McDona4
TRAINING AND DEVELOPMENT:
The first stage of training is at the Welcome
Meetings. These set out the company's
standards and expectations.
The majority of training is floor based, or "on-
the-job" training
classroom-based training sessions
McDonald s
20090324_mcdonaldgames
McDonald s also has its own HAMBURGER
UNIVERSITY .
McDonald s also offers its mangers the solid
diversity training program. Training competencies
are also extend to McDonald s QUALITY
MANGEMNT programs ,
McDonald functions as a job training program by
teaching youth discipline and the basis of how to
work.
McDonald s
mcdonaldsAP190906_228x270
McDonald's Management Development
Curriculum takes new recruits from trainee
manager to Restaurant Manager.
The Management Development Curriculumis
divided into four key programs:
.Shift Management
.Systems Management
.Restaurant Leadership
.Business Leadership
McDonald s
PERFOMANCE APPRAISAL SYSTEM OF
MACDONALDs:
McDonald s
Rewards
mcd-tablechairs-909
BENEFITS:
McDonald s
The accomplishment of the benefit
communication planning team includes:
Plastic insurance cards with a magnetic strip
to automatically bill for prescriptions.
Coworkers communication programs, which
allow a group of trained employees to explain
the program to other workers
McDonald s
Profit sharing
Preferred provider
organization (PPO)
Educational assistance
program
Sabbaticals
Child care
McDonald s
Human Resource Management System
McDonald has implemented K/3 HR Personnel
Management, Payroll Management and Report
module, as well as Performance Management,
Employee Capacity Quality module.
McDonald has built HR management platform
and finished planning for organization structure,
managed personnel files, input dynamic human
resource data and managed payroll.
McDonald s
Base on K/3 HR System Personnel Management
and Payroll Management, McDonald not only
records employee transfer, promotion and
transfer history but also adjusts the related
workflow.
If a resigned staff come back and re-join in, K/3
HR system checks ID Card Number and lists all the
history of the staff, which helps the manager
make proper decision.
McDonald s
Awards/Achievements
HR Excellence Awards 2009:
Best Learning and
Development Strategy -
McDonald's Restaurants
HR Excellence Award 2007:
HR Initiative The People
Project
HR Excellence Award 2006:
HR Director of the Year
David Fairhust
McDonald s
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Major Findings
At McDonalds, the corporate
culture and management system
are strictly imposed, detailed
operating manuals followed to the
letter and an extensive field
organization checks on each store
to enforce standards.
The organizational development
focused upon generating revenues
from the existing operations.
McDonald s
McDonald s
McDonald s
McDonald's believes that the
success of the restaurants
and the company is achieved
through the people it
employs.
The company aims to recruit
the best people, to retain
them by offering ongoing
training relevant to their
position and to promote
them when they are ready.
McDonald s
McDonald s Framework for Plan to Win
Key Elements Relevant Measures
PeoplePlace
Well trainedClean
Fast and friendly serviceRelevant
Delighting customersAttractive
ProductPromotion
Food tastes greatConsistent with the brand
Lots of choicesRelevant to the customers
Hot and fresh
Price
Best value to the most people
Affordable
McDonald s
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RECOMMENDATIONS FOR AFC:
Customer Satisfaction,
Proper Advertisement campaign
employees turnover rate
No proper orientation
No proper Performance Appraisal System
exists,
Proper sitting
arrangements
McDonald s
anonymity
clearly communicate
employees benefits plan
food preparation system to
ensure serve fresher, better
tasting food at the
customary speed,
AFC should focus on
corporate social
responsibility
McDonald s
suggestions_feedback