CONTENTS

ACKNOWLEDGEMENT

EXECUTIVE SUMMARY

INTRODUCTION TO THE INDUSTRY

INTRODUCTION TO THE COMPANY

RESEARCH METHODOLOGY

• Title

• Objective of the Study

• Scope of the Study

• Significance of the Industry

• Significance of the Research

• Research Technique

• Sampling Methodology

• Sampling unit

• Sampling Area

• Sample Size

• Limitations
DATA AND INTERPRETATION

FACTS AND FINDINGS

RECOMMENDATIONS

BIBLIOGRAPHY

ANNEXURE

• QUESTIONNAIRE
 ACKNOWLEDGEMENT

First of all I would like to thank the Management at 95

FM TADKA (Rajasthan Patrika) for giving me the
opportunity to do my two-month project training in
their esteemed organization.

I am highly obliged to Mr. ALOK SHARMA (Chief

Executive Officer) for granting me to undertake my
training at Jhalana office.

I express my thanks to all Sales Managers under

whose able guidance and direction, I was able to give
shape to my training.

Their constant review and excellent suggestions

throughout the project are highly commendable.

My heartfelt thanks go to all the executives who

helped me gain
knowledge about the actual working and the
processes involved in various departments.
 EXECUTIVE SUMMARY

In today’s corporate and competitive world, I find that

radio sector has the appreciatable growth and
potential as compared to the other sectors.

This growth potential attracts me to enter in this

sector and 95 FM TADKA (Rajasthan Patrika) has
given me the opportunity to work and get experience
in highly competitive and enhancing sector.

Radio is the most exciting, involving and powerful

promotional
medium. Radio’s ability to tease, to create dynamic
promotional
concepts, to build anticipation and generate
excitement, to magnetize the audience … the
exhilaration radio delivers for both audience and
advertisers is unparalleled.

Radio has made a comeback in the lifestyles of

Indians. Radio
has the reputation of being the oldest and the
cheapest medium of
Entertainment in India.

INTRODUCTION
OF INDUSTRY
What is Radio industry:-

"Radio industry" is a generic term for any companies

or public service providers who are involved with the
broadcast of radio stations or ancillary services.

Radio broadcasters can be broken into at least two

different groups.

In the UK, the radio industry regulator of com are

looking to establish a third tier of radio, called
community radio. These radio stations will be fairly
small and run by community groups.
India's radio industry is projected to post a robust
growth of 32 percent over the next few years to touch
Rs.12 billion (nearly $270 million) in revenues by 2010
on the back of a robust economy and easing of stiff
investment rules.

The size of the industry is currently estimated at Rs.3

billion; according to a study by the Federation of
Indian Chambers of Commerce and Industry (FICCI)
and consultancy firm Price water house Coopers.

According to the report, the radio industry has become

the hottest sector for investment in the entertainment
and media space due to the availability of as many as
338 FM radio licenses for bidding for the private
players.

The new FM radio licences cover about 91 cities,

In a major boost to the industry, the government has

allowed up to 20 percent foreign direct investment in
the sector.

The nimble-footed sector won a major vote of

confidence earlier this year when BBC Worldwide, the
British broadcaster's commercial arm, invested four
million pounds in the unit's first move into overseas
markets.

BBC Worldwide has bought a 20 percent stake in Radio

Mid-Day West, a subsidiary of Mid-Day Multimedia, a
listed media group that publishes the popular Mid-Day
afternoon newspaper in Mumbai.

This is the first major investment in radio business

after the government said last year it would allow
foreign firms to own as much as 20 percent stake in an
FM radio station with a view to giving a boost to this
sector.

'The demand is clearly of a whopping 1.5 million hours

of content per annum, if not more,' the report said

FM RADIO:-

FM is a broadcast technology invented by Edwin

Howard Armstrong that uses frequency modulation
(FM) to provide high-fidelity sound over broadcast
radio.

The term ‘FM band’ is effectively shorthand for

‘frequency band in which FM is used for broadcasting’.
It can upset purists, because it conflates a modulation
scheme with a range of frequencies.

In the late 1950s, several systems to add stereo to FM

radio were considered by the FCC (Federal
Communications Commission). Included were systems
from 14 proponents including Crossly, Halstead,
Electrical and Musical Industries, Ltd (EMI), Zenith
Electronics Corporation and General Electric. The
individual systems were evaluated for their strengths
and weaknesses during field tests in Uniontown,
Pennsylvania using KDKA-FM in Pittsburgh as the
originating station

Driven by the launch of 50 new private FM radio

stations as part of government’s second phase
expansion plans, the FM radio industry has registered
60 per cent growth in 2006 within the media and
entertainment sector.

FM radio generated advertising revenue in excess of

Rs 500 corer in 2006, according to radio industry
estimates. These numbers will be part of the upcoming
FICCI-Price water house Cooper report on media and
entertainment sector which will be released in Mumbai
next month, industry sources said.

“The boom in FM radio is driven by the anticipation of

an increase in the foreign direct investment (FDI) cap
from current 20 per cent to 26 per cent or even more
and the permission to broadcast news and current
affairs,” a media analyst said.
 IRS (Indian Readership Survey )

Indian Readership Survey or IRS is one of the largest

readership survey conducted in India. Conducted by
Hansa Research for Media Research User's Council
( MRUC), IRS covers readership for newspapers,
internet usage, television viewership .
Established in 1995 IRS data is widely used by media
planners for finalizing the media strategy. Besides
giving the readership habits, IRS also provides
valuable insights into the consumption habits of the
Indian consumer. According the Hansa Research, the
information coverage of IRS is as follows
Media data study includes the following:
Press Readership: 350 + Publications
TV: 150+ channels
Cinema
Internet
Radio Listener ship: 15+ Radio Stations

Product data for the following is captured

70+ FMCG products usage and consumption habits
30+ Durable products ownership details
Financial Services
Urban & Rural Lifestyle Indicators
Telecom Data ( Source: Hansaresearch.com)

IRS uses sample from 24 states 91 cities covering a

250,000 respondents. The sampling details can be
found here
IRS survey results are dissected by the media
executives to prove their reach and cost
advantages.
IRS is done twice a year.

ADVANTAGES OF RADIO:-
Cost and Efficiency - One of the main strengths of
radio as an advertising medium is its low cost .Radio
commercials are very inexpensive to produce. They
require only a script of the commercial to be read by
the radio announcer or a copy of a prerecorded
message that can be broadcast by the station. The
cost for radio time is also low.
The low Relative costs of radio make it one most
efficient of all advertising media and the low absolute
cost means the budget needed for an effective radio
campaign is often lower than that for other media.
The low cost of radio means advertisers can build
more reach and frequency into their media schedule
within a certain budget. They can use different
stations to broaden the reach of their messages and
multiple spots to ensure adequate frequency.

Selectivity – Another major advantage of radio is the

high degree of audience selectivity available through
the various program formats and geographic coverage
of the numerous stations.
Radio lets companies focus their advertising on
specialized audiences such as certain demographic
and lifestyle groups.
Most areas have radio stations with formats such as
adult contemporary, easy listening , classical music,
country news/talk shows to name a few.
Radio can reach consumers other media can’t .Radio
has become a popular way to reach specific non-
English speaking ethnic markets.
As mass marketing gives way to market to market
segmentation and regional marketing, radio will
continue to grow
In importance.

Flexibility – Radio is probably the most flexible of all

the advertising media because it has a very short
closing period, which means advertisers can 16
change their message almost up to the time it goes on
the air.

Radio commercials can usually be produced and

scheduled on very short notice.
Radio advertisers can easily adjust their messages to
local market
Conditions and marketing situations.

Mental imagery- A Potential advantage of radio that is

often
Overlooked is that it encourages listeners to use their
imagination
When processing a commercial message.

While the creative options of radio are limited, many

advertisers take advantage of the absence of a visual
element to let consumers create their own picture of
what is happening in a radio message.

Integrated Marketing Opportunities – Radio

provides
marketers with a variety of integrated marketing
opportunities.
Radio stations become an integral part of many
communities, and
the deejays and program hosts may become popular
figures.

Advertisers often use radio stations and personalities

to enhance
their involvement with a local market and to gain
influence with
local retailers .Radio also works very effectively in
conjunction
with place-based point of purchase promotions.

Retailers often use on-site radio broadcasts combined

with special sales or promotions to attract consumers
to their stores and get them to make a purchase.

Live radio broadcasts are also used in conjunction with

event marketing.
 LIMITATIONS OF RADIO:-

Several factors limit the effectiveness of radio as an

advertising
medium, among them creative limitations,
fragmentation, chaotic
buying procedures, limited research data, limited
listener attention and
clutter. The media planner must consider them in
determining the role
the medium will play in the advertising program.

Creative Limitations - A major drawback of radio as

an
advertising medium is the absence of a visual image.
The radio
advertiser cannot show the product, demonstrate it, or
use any
type of visual appeal or information. Because of these
creative
limitations many companies tend to ignore radio , and
agencies
often assign junior people to the development of radio
commercials.

Fragmentation – Another problem with radio is the

high level
of audience fragmentation due to the large number of
stations.
The percentage of the market tuned to any particular
station is
usually very small. Advertisers that want a broad
reach in their
radio advertising media schedule have to buy time on
a number
of stations to cover even a local market.

Chaotic Buying Procedures – It should be readily

apparent
how chaotic the media planning and purchasing
process can
become for the advertiser that wants to use
radio on a
Nation wide spot basis. This problem has diminished
some what in recent years as the number of radio
networks and of syndicated
programs offering a package of several hundred
stations
increases.
Limited Research Data – Audience research data on
radio are often limited, particularly compared with TV,
magazines, or
Newspapers .Most radio stations are small operations
and lack
the revenue to support detailed studies of their
audiences. And
most users of radio are local companies that cannot
support
research on radio listnership in their markets. Thus,
media
planners do not have as much audience information
available to
guide them in their purchase of radio time as they do
with other
media.

Limited Loyal Listener Attention –Another problem

that plagues radio is that it is difficult to retain listener
attention to commercials. Radio programming,
particularly music, is often the
background to some other activity and may not
receive the
listeners’ full attention. Thus they may miss all or
some of the
commercials.

Clutter – Clutter is just a problem with radio as with

other
advertising media .Advertisers must create
commercials that
break through the clutter or use heavy repetition to
make sure
their messages reach consumers.

Radio Available In Jaipur:-

1.RADIO MIRCHI – Radio Mirchi is a nationwide

network of private FM radio stations in India. It is
owned by the Entertainment Network India Ltd (ENIL),
which is one of the subsidiaries of “The Times Group”.

"Mirchi" is Hindi for chili. The tagline of Radio Mirchi is

"It's hot!".

The original avatar of Radio Mirchi was Times FM.

Radio Mirchi began operation in 1993 in Indore, the
commercial capital of Madhya Pradesh .

Until 1993, All India Radio or AIR, a government

undertaking, was the only radio broadcaster in India.

The government then took the initiative to privatize

the radio broadcasting sector.

It sold airtime blocks on its FM channels in Indore,

Hyderabad, Mumbai, Delhi, Kolkata ,Vizag and Goa to
private operators, who developed their own program
content.
The Times Group operated its brand, Times FM, till
June 1998.

After that, the government decided not to renew

contracts given to private operators.

Radio Mirchi station is available in 15 States and 33

cities.

Rajasthan:- Jaipur.

Gujarat:- Rajkot ,Ahmedabad ,Vadodara , Surat.

Maharastra :- Pune , Nashik , Aurangabad , Nagpur,

Mumbai , Aurangabad , Kolhapur .

Karnataka:- Mangalore , Bangalore.

Kerala:- Thiruvananthapuram , Visakhapatnam.

Thamil Nadu:- Coimbatore , Madurai , Chennai.

Andhara Pradesh:- Hyderabad, Vijayawada .

Madhya Pradesh:- Bhopal, Indore, Jabalpur.

Uttar Pradesh:- Kanpur , Lucknow, Varanasi.

West Bengal:- Kolkata.

Punjab :- Jalandhar,
Delhi:- Delhi.

Goa:- Goa.

Chhattisgarh :- Raipur.

Bihar:- Patna.

2. MY FM – The “ Bhaskar Group” is one of the largest

media groups of the country and is the largest read
newspaper group in the country with over 2.67 crore
readers.

The new wave of private FM radio which started in

1999 prompted the group to make a foray in FM where
the group decided to apply as a serious contender in
the second round of license allotment by the
Government.

In order to utilize the immense print potential of the

group in some of the major cities and towns of the
country, the group strategically bid for 18 licenses and
won 17 out of them, the only one left out being
Baroda.

My fm radio station is available in 7 States and 17

cities.

Madhya Pradesh :- Indore, Bhopal, Jabalpur,

Gwalior
Chhattisgarh :- Raipur, Bilaspur

Rajasthan :- Jaipur, Jodhpur, Udaipur, Kota, Ajmer

Gujrat :- Ahmedabad, Surat

Punjab :- Jalandhar, Amritsar

Haryana :- Chandigarh

Maharashtra :- Nagpur

3. S FM - The top slot is a result of a carefully

planned thoroughly enjoyable, round-the-clock,
wholesome entertainment-oriented package.

The interactive element will encourage everyone to

make their own broadcasting. There will be substantial
localization of content to retain the regional flavor.

The Frequency Modulation broadcasting will be

through state-of-art, high power transmitters to
provide fine aural output. In order to maintain tonal
fidelity and sound clarity, Suryan FM has bid good
bye to playing tapes and compact discs.

The entire program will be digitized and broadcast

from a sensitive computer server, eliminating sound
impurities and disturbances totally
Promoted by “Sun TV Network.” S FM is today present
in 45 Cities and 16 States.

Rajasthan:- Jaipur.

Gujarat:- Rajkot ,Ahmadabad ,Vadodara.

Maharastra :- Pune , Nashik , Aurangabad , Nagpur.

Karnataka:- Gulbarga , Mangalore , Mysore ,

Bangalore.

Kerala:- Kannur , Kozhikode , Thrissur , Kochi ,

Thiruvananthapuram.

Thamil Nadu:- Coimbatore , tirunelveli , Tuticorin ,

Madurai , Trichy , Pondicherry , Chennai.

Andhara Pradesh:- Hyderabad, Tirupati,

Vijayawada, Warangal, Rajahmundry, Virag.

Orissa:- Bhubaneshwar.

Madhya Pradesh:- Bhopal, Indore, Jabalpur.

Uttar Pradesh: - Khanpur , Lucknow, Allahabad,

Varanasi.

Jharkand:- Jamshedpur

West Bengal:- Asansol, Siliguri

Sikkam:- Gangtok.
Meghalaya: - Shilong.

Assam:- Guwahati.

Mizoram:- Aizwal.

4. RADIO CITY – Radio City pioneered private FM in

India to offer premium quality radio entertainment to
every listener. Radio City launched its first station in
Bangalore, 6 years ago; and hasn't looked back ever
since.

Promoted by “Music Broadcast Pvt. Ltd.” (MBPL), Radio

City is today present in 17 Cities and 8 States.

Maharastra: - Mumbai , Nagpur , Sholapur , Pune ,

Akola , Sangli , Ahmednagar.

Delhi:- Delhi.
Karnataka:- Bangalore.

U.P:- Lucknow.

Andhara Pradesh:- Virag , Hyderabad.

Thamil Nadu:- Coimbatore , Chennai.
Rajasthan:- Jaipur.
Gujarat:- Ahmadabad ,Vadodara , Surat.
 Introduction of the
Company

History of the company (When Started):-

The FM Radio of Rajasthan Patrika Group Radio Tadka
95 FM, which launched its services in august 2006, has
roped in celebrities like Abhijeet Bhattachrya, Sunidhi
Chauhan, Shaan and Kailash Kher for the campaign to
promote its radio station in Jaipur. The launching date
of TADKA

“I liked the idea because radio is about entertainment,

and hence, the advertisement must communicate fun
and music. Also amongst various brands this was a
unique approach for any FM station as no other station
has used as many as four celebrities, each
representing a different segment. We found this idea
stronger than using a single celebrity as a brand
ambassador as it communicates range,” explained
Siddharth Kothari, Director, Rajasthan Patrika,
promoter of Radio Tadka.

95 FM TADKA-solid radio (Rajasthan Patrika):-

The radio division of Patrika Group, FM Tadka is
declared the no. 1 FM station in Jaipur by recently
conducted IRS 08 survey.

With a listener ship base of 5 lakh 89 thousand

listeners, Tadka has beaten its nearest competitor by
1-lakh 70 thousand listeners. FM Tadka has more
listeners among all socio economic classes, which
clearly indicates the mass penetration of this station.

Why Name Is TADKA:-

The brand name is Tadka because tadka is a taste
enhancer! You would never like to have dal or sabzi
without tadka.

The reason why human beings learned to cook their

food was to enhance its taste. They initially used to
eat it raw but when accidentally they discovered that
roasted food had better taste, people began cooking
food.

Every thing that you eat has a taste but there is

always a possibility of making it taste better and tadka
does that. Tadka gives a flavour to life.

One more reason for using tadka is that it gives the

flexibility of changing the taste the way one wants. We
can have different tastes on different seasons,
festivals and on special occasions.
 PROGRAMS
SNo Show Name Radio jockey Time Band Days
1 Naman Anand 5 am – 6 amMon – Sat
2 Ek Cup Chai Jiya 6 am – 7 amMon –Sun
3 Solid Sufi 7 am – Mon - Sat
Breakfast 11am
4 Bolti Band 11 am – 2 Mon –Fri
pm
5 Dil Mange Jiya 2 pm – 5 Mon - Sat
More pm
6 Thadi.com Sachin 5 pm – 9 Mon – Sat
pm
7 95 RPM Shekhar 9 pm – 12 Sun - Fri
pm
8 Bolti Band 12 pm Mon - Sun
midnight
9 Tadka Top Payal 11 am – 2 Saturday
30 pm
10 BBC EK Sanjeev 11 am – 12 Sunday
Mulakat Shrivastav am
11 Royal Payal 7 am – 11 Sunday
Breakfast am
12 Free Parking Payal 5 pm – 9 Sunday
pm
 About the Business:

65% of any FM listeners tunes into Radio Tadka (last

1 week listenership category)

Any FM Listenership – 8,99,000

FM Tadka Listenership – 5,83,000

Turnover:-
The yearly turnover of TADKA is 50000000.

Presence in Rajasthan & Other States:-

• Jaipur
• Udaipur
• Kota
• Raipur
 USPs:-
• Creatively designed programs to get listeners stay
connected.
• Programs are interactive and presented in
innovative style.
• Content Tie-up with BBC and BNS.
• RJ school for developing and identifying new
talent.
• Festival based partnerships such as Dandia, New
Year etc.
• RJ-Sufi has got his name inscribed in the Limca
Book for non stop 28hrs RJing.

No. of add Advertisement:-

Fm Tadka get approx 50 advertisement per month.

Price of advertisement:-
Price of advertisement is 30 Rs. Per second.

Competitors in market place:-

1. S FM -

2. MY FM -

3. RADIO MIRCHI –
4. RADIO CITY –

Rural Reach of 95 FM Tadka(90 km radies)

:

Some
of
rural

reaching places of 95 FM Tadka are(90Km radies:

Dausa Sambhar Fulera Khina Lalsot

Chomu Bagru Bende Ke Balaji Badhal Gangapur City

Ringus Narena Kukas Shapura Niwai

Dudu Jobner Ramgarh Karoli Chaksu

Other work:-

95 FM Tadka is not only famous for its entertaining

programs, but also known for its dutiful social
contributions time and again.

The very popular 95 FM Tadka in Kota actually

contributed in saving the life of a 6-year of girl
suffering with Acute Cardiac disease (ACD), a hole in
the heart in simple language.

Her father could not afford the expenses of operation

in a salary of Rs. 2000 per month.

When RJs of 95 FM Tadka came to know of this tragic

story they started a campaign ‘Meenakshi ko bachao’
where in they urged the people of Kota for help.

Sanjal, the most popular RJ of Kota initiated the drive.

Whoever listened about the child’s plight on 95 FM
Tadka rushed to the bank and deposited the money to
the account of child’s father?

People even came in groups to 95 FM Tadka office to

express their concern. Students in Kota went out of
the way by donating their pocket money for the
treatment of Meenakshi. Rs. 1 lakh was collected in
just 7 days through this campaign.

With enough financial support and thousands of

prayers, Meenakshi will now get operated on 10th
September 08.
This is first time when any radio station has gone for a
philanthropic issue and strongly contributes for it.

FM 95 FM Tadka has been declared as the No. 1 FM

station in Jaipur by recently conducted IRS 08 survey,
with a listenership base of 5 lakh 89 thousand listeners
(Ever tuned into category).

Along with playing its entertainment media role

fabulously it is also taking initiative for social
responsibilities.

95 FM Tadka is operating in Jaipur, Udaipur, Kota and

RAIPUR.

Staff Strength:-
Number of employee working in 95 FM TADKA is 35.
 RESEARCH
METHODOLOGY
 TITLE:
To make Trend Analysis on market of FM TADKA in
jaipur in last two years.

TITLE JUSTIFICATION:-

The above title is self explanatory. The study deals

mainly with studying the trend analysis of 95 FM
tadka.

OBJECTIVE:-

1. To determine the feedback on services provide by

95 fm tadka.

2. To know the most preferred fm channel.

3. To provide the company with information of
customer’s

4. Preference for Sound quality, RJ’s, shows of 95 fm

tadka.

SCOPE OF THE STUDY:-

A big boom has been witnessed in FM Industry in

recent times. A large number of new players have
entered in the market.

The study deals with the trend analysis of 95 FM

TADKA.

The study then goes on to evaluate and analyze the

findings so as to present a clear picture of trends in
the FM sector.

SIGNIFICANCE TO THE INDUSTRY :-

This is a limited study which takes into consideration
the responses of 100 people. This data can be
explored to take in the trends across the industry.
The significance for the industry lies in studying
these trends that emerge from the study. It is a rapidly
changing and evolving sector.

SIGNIFICANE FOR THE RESEARCHER :-

To facilitate and provide all the useful information of

the student, the company, the FM industry and also
provide marketing trends of 95 fm tadka.

RESEARCH DESIGN:-

* Exploratory research technique.

The research is only exploratory in nature. The sources

of information are both primary & secondary.
A well-structured questionnaire was prepared to
collect the information.

SAMPLING METHODOLOGY:-
Sampling Technique: Initially, a rough draft was
prepared keeping in mind the objective of the
research.
.
A pilot study was done in order to know the accuracy
of the Questionnaire.

The final Questionnaire was arrived only after certain

important changes were done.

Thus my sampling came out to be simple random and

convenient.

Sampling Unit:-

The respondents who were asked to fill out

questionnaires are the sampling units. These comprise
of fm listeners.

Sample size:-

The sample size was restricted to only 70, which

comprised of mainly peoples from different regions of
Jaipur.
 Sampling Area :

The area of the research was JAIPUR, RAJASTHAN.

LIMITATIONS OF THE RESEARCH:-

1. The research is confined to a certain parts of JAIPUR

(RAJASTHAN) and does not necessarily shows
a pattern applicable to all of Country.

2. In a rapidly changing industry, analysis on one day

or in one segment can change very quickly. The
environmental changes are vital to be considered in
order to assimilate the findings.

3. In radio industry fm channels can’t be ranked by

TRP. So survey is the only source of getting result.
 DATA ANALYSIS
AND
INTERPRETATION
1. Do you think the fm is best medium of
entertainment?

Frequency of Responses Percentage

Yes 56 80%
No 7 10%
Can’t Say 7 10%
 Figure 1: The FM is best medium of entertainment

Interpretation:
 According to 80% listeners FM is the best medium of
entertainment.

 10% listeners are not agreeing that FM is the best

medium of entertainment.

 Rest 10% can’t say anything. +

2. On what time you prefer listening FM?

Frequency of
Percentage
responses

Morning 39 55.71%
 Night 21 30%

When I have time 10 14.29%

Figure 2: Preferred time for listening fm

Interpretation:
 Around 14.29% respondents prefer listening fm in
morning.

 Around 30% respondents prefer listening fm in

evening.

 Around 56% respondents prefer listening fm when

they have time.

(3) Which fm channel do you prefer most?

 Frequency of
Percentage
responses

Tadka 21 30%

Mirchi 19 27.14%

Radio City 17 24.29%

My fm 7 10%

S fm 6 8.57%

Figure 3: The most preferred fm channel

Interpretation:

 Around 30% listeners like tadka most.

 Around 25% listeners are in favor of radio city.

 27% listeners prefer mirchi and

 Rest 19% listeners are in favor of S fm and my fm.

 (4) Which show do you like most?

Frequency of
Percentage
responses
Solid break fast 18 25.71%
Salaam Jaipur 13 18.57%
Hello Jaipur 9 12.86%
Joy ride 2 2.86%
Any other 28 40%

Figure 4: The most favorite show

Interpretation:

 Arround 26% listeners like solid break fast of fm

tadka.
 Arround 19% listeners liked salaam jaipur of my fm.
 Arround 13% listeners liked hello jaipur of radio
mirchi.
 Arround 3% listeners liked joy ride of radio city.
 Rest of the like any other.
(5) Tadka is better than other fm ?
Frequency of
Percentage
responses
Agree 24 34.29%
Disagree 11 15.71%
Can’t say 35 50%

Figure 5: Tadka is better than other fm

Interpretation:

 Around 34% listeners agree that tadka is batter then

other fm.

 Around 16% are disagree.

 Rest of can’t say.

6) Do you like event Organized by TADKA?

Frequency of Responses Percentage

Yes 25 35.71%
No 10 14.29%
Can’t Say 35 50%

Figure 6: Do you like events organized by Tadka

Interpretation:

 Around 36% listeners like tadka’s event.

 Around 14% listeners don’t like .

 Around 50% listeners can’t say any thing.

7) Which fm Sound quality is best ?
Frequency of
Percentage
responses

Tadka 16 22.86%

Radio City 21 30%

Mirchi 16 22.86%

My fm 7 10%

S fm 10 14.29%

Figure 7: Sound quality of Fm channels

Interpretation:

 Around 23% listeners like sound quality of tadka.

 Around 30% listeners like sound quality of radio city.

 Around 23% listeners like sound quality of mircihi.

 Around 10% listeners like sound quality of my fm.

 Around 14% listeners like sound quality of S FM.

8) Ranks for FM channels?

Channel/R
I II III IV V
ank
Tadka 25 18 22 3 4

Mirchi 18 21 11 13 7

Radio City 14 17 13 9 17

S fm 5 3 9 22 31

My fm 8 9 13 24 16

Figure 8: Ranks for fm channels

9) Which RJ you like most?
Frequency of
Percentage
Responses
Sufi 21 30%
Deep 4 5.72%
Bhumika 12 17.14%
Moniya 5 7.14%
Any other 28 40%

Figure 9: Which RJ you like most

Interpretation:

 Around 30% listeners like sufi. (tadka).

 Around 6% listeners like deep. (radio city).

 Around 17% listeners like bhumika. (my fm).

  Around 7% listeners like moniya (mirchi).

 Around 40% listeners like any other rj’s.

10) In below which fm channel coverage is best?

Frequency of
Percentage
responses

Tadka 21 30%

Radio City 18 25.7%

Mirchi 14 20%

My fm 13 18.57%

S fm 4 5.72%

Figure 10: Which fm channel's coverage is best

Interpretation:
 Around 30% listeners think that tadka’s coverage is best.

 Around 26% listeners think that radio city coverage is

best.

 Around 20% listeners think that mirchi coverage is best.

 Around 19% listeners think that my fm coverage is best.

 Around 6% listeners think that Sfm coverage is

best.

FACTS AND
FINDINGS
1.The data gathered by survey , shows that FM is
the best medium of entertainment and most of
people prefer listening FM in morning time.

2.Tadka is preferred by around 30% listeners &

better than other fm channels which are Mirchi,
Radio city , My fm and S fm.

3. The events organized by tadka are not so much

popular among the listeners as 50% respondents
can’t say much about the events.

4.The sound quality of radio city is best than other

FM channels.
5.The survey shows that the coverage of FM Tadka
is best then other fm . Which is around 30%.

6.The listeners are divided about their preferences

for shows & RJ’S.

RECOMMENDATIONS
1. The authorities of 95 fm tadka should invest
more on its promotional activities for the brand
awareness of the channel.

2. As many listeners prefer to listen old songs so

more and more old songs must be include
except night time to attract each segment of
listeners.
3. For the SEC A + segment of listeners more
popular or famous English songs should be
played on a specific time.

4. The shows “BOLTI BAND” is running at the time

when business men and shopkeepers prefer to
listen radio. so to increase the INTERACTION
Bolti Band should be stopped and a show with
RJ’S to interact with shopkeepers should be
included.

5. To popularize 95 fm tadka among people on

ground activities should be organized.

6. As all shows of 95 fm tadka are of single RJ’S

to make the shows more interesting dual RJ’S
should be there.

7. Radio should be in proper format.

BIBLIOGRAPHY
1. www.fmtadka.com

2. www.google.com

3. www.rajasthanpatrika.com

4. www.radioduniya.com

5. Book published by Rajasthan Patrika.

6. Ppt’s and other data provide by FM tadka.

 ANNEXURE
&
QUESTIONNAIRE
 QUESTIONNAIRE FOR LISTENERS

Name of the Respondent:-

Address :-

Contact no. :-

Age :-

(1) Do you think the fm is best medium of entertainment?

(a) Yes (b) No (c) Can’t say

(2) On what time you prefer listening fm ?

(a) Morning (b) Night (c) When I have time

(3) Which fm channel do you prefer most?

(a) Tadka (b) Radio city (c) Mirchi (d) My fm (e) S fm

(4) Which show do you like most?

 (a) Solid break fast (b) Salaam Jaipur (c) Hello jaipur (d) Joy Ride (e) Any other

(5) Tadka is better than other fm ?

(a) Agree (b) Disagree (c) Can’t say

(6) Do you like event Organized by TADKA ?

(a) Yes (b) No (c) Can’t say

(7) Which fm Sound quality is best ?

(a) Tadka (b) Radio city (c) Mirchi (d) My fm (e) S fm

(8) Please give rank (1 to 5) for FM:-

Rank Channel

Tadka , Radio city , Mirchi ,My fm , S fm

(9) Which RJ you like most?

(a) Sufi (b) Deep (c) Bhumika (d) Moniya (e) Any other

(10) In below which fm channel coverage is best?

(a) Tadka (b) Radio city (c) Mirchi (d) My fm (e) S fm