Professional Documents
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Corporate Internship Final Report
Corporate Internship Final Report
CORPORATE INTERNSHIP
REPORT Acknowledgements
CORPORATE INTERNSHIP
Above and Beyond, all praises for Allah Almighty that has bestowed upon human being the
REPORT
crown of creation and has endowed him with knowledge and wisdom and I am very thankful to
or the other help and guide me through this journey. I had been an active part at the firm for six
weeks and got to learn a lot. My work in the Marketing/Sales department has made me study
many different aspects of the practical life. The time to time guidance given by the seniors of
each department helped me put together all I learned and implement it in an effective way.
Different issues regarding the labor, the market and the customer, were faced by and I being an
internee was given opportunities to give my best opinion for the particular issue.
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Table of Contents
1. Introduction..4
2. Overview of the organization......5
(a) Brief history.....5
(b) Nature of the organization...6
(c) Business volume...6
(d) Number of employees...6
(i) Departments...........6
(e) Product lines......7
3. Organizational structure...............9
(a) Main offices...............9
(b) Organization Hierarchy.10
4. Marketing strategy....11
(i)
Product.....11
(ii)
Place.....11
(iii)
Price.....11
(iv)
Promotion ...12
(b) Competitors...12
(c) Successful products...13
(d) Failure product..14
(e) Major HR Policies and practices..14
(f) Future prospects of the organization...14
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(iv)Threats:.........16
9. Recommendations......18
10. Conclusion..19
11. References & Sources used20
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1. Introduction:Plastic industry is at glance at current moment. In old times people preferred wooden furniture
chairs and tables but at current times trend have been changed, consumers have developed their
taste towards plastic appliances. Chairs, tables and other home appliances are preferred in plastic
by consumers. Many companies are working in market with the vision to serve customers. There
are almost 20 plus companies who are in business of plastic chairs, tables etc. Gujranwala is
considered to be city of SMEs and each company is manufacturing its products in Gujranwala
with exception of one or two. There is a huge competition in the market. Companies are fighting
for low cost high quality products and after sale service.
Companies are competing in market with two types of products.
Citizen Plastic Furniture is pioneer company in the industry and from the beginning is at number
one due to their high quality products and business techniques. Citizen success in the industry is
due to their production quality of recycled products whereas other companies have failed at
recycled products because it needs high attention, as matching the colors of the products which
they produced earlier is difficult task. Whereas INDUS is managing Pure products in the market
very efficiently which is also very difficult job because companies have to make payments of
raw material early. Citizen, Boss and INDUS are considered as market leaders currently.
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techniques. Employing educated high profile staff and skilled labor force. Haider Electrical
Industry is also registered with Gujranwala Chamber of Commerce and Industry. INDUS is now
on the 3rd position in the ranking of top 6 Pakistani famous Plastic Furniture/Washing Machine
brands. INDUS is working with the production capacity of more than 350,000 units annually. We
also have the honor of having the world Famous round shape washing machine in our range,
specially manufactured through blow mould technology.
INDUS started its Plastic Furniture Project in April, 2005. For this, company is equipped with
most experienced, educated, professional and high profile sales, marketing and production staff.
This unit has dragged its lines in MARKET very fast and efficiently due to high standard
moulds, quality, design and strong network. This project has more than 80,000 units production
capacity per month. INDUS has its own die shop where we have the capacity to make our
moulds avoiding unnecessary delay and meeting our quality standards. Washers, Dryers, Tables
moulds wear made in our own shop. Company has recently passed ISO 9001: 200 Quality
Certification Systems. Got the Certificate of Assessment-CE mark of CNC conformity
compliance in 2007. INDUS is the first company in the manufacturers of plastic furniture who
got the license from Pakistan Standard and Quality Control Authority PSQCA in 2008.
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Company says that With the support of domestic and international customers and effort of all
staff and workers, INDUS will gain a great brilliant tomorrow.
(d)Number of employees:
There are total numbers of 84 employees working in the organization and there are total of 7
departments in Company. Employees allocated in each department are as follows.
(i)
Departments:
There are 7 departments working in Company. This contributes in Organization products from
purchasing raw material and converting into finished products and then selling it.
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Recycle products.
Further there precuts are categorized as consumer needs such as Office chairs, study
chairs, tables, baby or household products.
(i)
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Revolving Chairs.
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Steel Plastic & Study Chair
3. Organizational structure:
(a) Main offices:
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INDUS Plastic Furniture holds only one office in Gujranwala which is Companys main office,
but it does have its warehouse in other cities to facilitate customers over there through low tariff
charges and for ease of access.
58-A, S.I.E.No.1
Gujranwala Pakistan
Tel: +92-55-3850034-36
Fax: +92-55-3859915
E-Mail: info@superindus.com
Website: www.Superindus.com
(b)Organization Hierarchy:
CEO
Manager
Sales/Marketi
ng
Assistant
Manager
Sales
Manager
Accounts
Production
Manager
Sales
Executive
(4)
Accounts
Staf
Labour
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In/Out
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As shown in above hierarchy there are two CEOs but only one CEO takes active role in
managing company whereas all responsibilities are on Sales/Marketing manager shoulder which
means that every one reports him and he is controlling the organization.
Product:
Place:
To facilitate buyers Company have a display centre only in Gujranwala but to make it accessible
at bigger level company have sales force whose purpose are to increase sales by making deals
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with dealers in markets for ease of access of customers. Company works through push strategy
by making its products available at most of shops in markets.
(iii)
Price:
INDUS is providing its product at affordable and reasonable prices. Further INDUS offers 25 %
discount to its dealers and every customer. Breakage discount of 2 % is given on every recycled
product. There are further advantages given to dealers such as if they purchase on cash company
will offer them further 5% discount.
INDUS products prices are almost same compared to its competitors.
(iv)
Promotion:
Company is reaching its target market through brochures, pamphlets and billboards they are also
promoting their products through different schemes to dealers by giving them targets and if they
achieve them company will Give them things like Bikes, Refrigerators or some special
discounts.
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Citizen plastic industries have the higher market share due to its high quality products and at
reasonable prices and posses the market leader rank. As almost all industry of plastic molding in
Pakistan is almost in Gujranwala and therefore it is really easy to judge which company is
growing and gaining market share. Whereas INDUS and Boss ranks near to each other whereas
Toyo and other companies are struggling in the market. Whereas every Company have local
competition due to higher number of local industry in Gujranwala.
Successful products
IC-502 Sofa is the most successful product of INDUS and is sold more than 15000 -18000 units
averagely on monthly basis due to following reasons.
Elegant Shape
Comfortable
Big Size
Low Price
Overall INDUS is producing more chairs with innovative and attractive looks due to which they
are gaining competitive advantage in the market.
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Metro chairs with high prices are even successful in the market due to comfortable and elegancy
and attractive colors.
(ii)
Failure product
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(b)
Short-falls/weaknesses
SWOT Analysis
Following are strengths, weakness, opportunities and threats for the company which I personally
observed at there.
Strengths:
Weaknesses:
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Opportunities:
Make Advertisements
Threats:
Threats from Chinese market due to low price products of same range.
Political Instability
(c) Critical analysis of the management patterns, weak areas that need to
be improved.
INDUS does have high quality products but they are not much excelling in the market as they
should have, there are some reasons which I observed needs to be considered which can enhance
their productivity.
Manager sales controls the HR policies as well as Finance practices of the organization
which is decreasing the sales level due to his workload which he said himself. It should
be better for company if they develop HR and Finance department in terms of
productivity.
Company do not have any good marketing activities which is a weak spot of firm they
can enhance their sales by marketing their products properly.
Employees seemed not motivated towards their jobs only few numbers of employees
have high citizenship behavior. Firm should train and motivate their employees.
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There is lack of work-life balance, employees are demanded to do more than that is in
their job description even on holidays or after office timings.
There should be research department with purpose to investigate the market before
launching the product to make sure product will succeed.
(b)Accomplishments
I performed all my duties very nicely. I managed to be very punctual which manager even
praised. I tried my best to be professional from every angle.
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interesting. We learned very much about the dealing of the company with the local and
international market.
7. Recommendations
They should improve the structure of the organization
HR policies must be improved.
Should make some investment on Advertisement.
The company does not pay much attention towards the HR department.
I concluded that in the organization the departments are not working satisfactory
therefore there should be a proper integration between departments.
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In the organization there is lake of education therefore company should introduce
workshops to train their employees.
For selection of price and new consumers need, company must conduct survey.
Should improve their inventory system.
In their production Safety measures should be forced for employees safety and
companys loss.
8. Conclusion
On the period of internship I observed we need to develop multi-tasking skills along with
dynamic personality and strong communication skills. From the entire project I have gained a lot
of practical experience of the work. I saw how the tasks are performed practically in the
organizations. I saw practical application of my theoretical knowledge. It was a great learning
experience. I conclude my experience in following points
Team work
As I am a student of BSc which is a proper professional study this internship assisted me a lot to
polish my professional behavior and make me work in any professional context. To conclude
book study is very important but real experience from market makes you able to show your real
abilities because here the scenario is real and you are working in the real world which is out of
the books and you have to do real planning and forecasting for your and organizational success.
And the practical learning gives you more knowledge than theoretical knowledge.
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www.superindus.com
Sources:
Mr. Khurram Arshad Khawaja
(Manager)
Mr. Bilal Ahmad
(Assistant Manager)
Mr. Abrar Hussain
(Sales Executive)
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