Nokia Report

ACKNOWLEDGEMENT
Perseverance, Inspiration and Motivation have always played a key role in the success of
any venture. Working on this project was a challenge. It is often difficult to understand
wide spectrum of knowledge without proper guidance and advice.
I wish to express my gratitude to Mr Yogesh Chauhan Sir who assigned me this project.
He has been constant source of guidance and encouragement in exploring the nuances of
the project. He took special interest in the study and gave me his guidance and pertinent
suggestions.
Last, but not the least I would like to thank for intellectual simulation, moral support and
constant source of inspiration throughout the project and I gratefully acknowledge the
continuous assistance and inspiration given to me by her.
It has been a privilege and pleasure working under the guidance and experience which
will be cherished for a long time to come.
This acknowledgement is incomplete without rendering impartial gratitude to all those
who has helped me directly or indirectly in making this project a success.
DECLARATION
I Archit Bhardwaj , student of MBA at GLA Institute Of
Technology And Management hereby declares that the
project report entitled “Market analysis of Nokia and its
comparison with Others ” is an original document and has
been done with consultation with the project guide. Feasible
suggestions duly incorporated have been incorporated in
consultation with the project guide.
CONTENTS
OBJECTIVES………………………………………………
…………………....5
• INTRODUCTION :
NOKIA……………………………………………….
……6
• HISTORICAL
BACKGROUND………………………………………
……….7
• PRODUCTS OF NOKIA AND ITS

FEATURES……………………….……12
• DATA
COLLECTION…………………………………………
…………......…62
• MISSION STATEMENT OF
NOKIA……………………………………...…..63
• AREAS OF
FOCUS…………………………………………………
………..….66
• SWOT
ANALYSIS………………………………………………
…………..…..67
• PEST
ANALYSIS………………………………………………
………….…….70
• STRATEGIC
MANAGEMENT………………………………………
…...……72
• SECRETS OF NOKIA STRATEGIC

SUCCESS……………………………..73
• COMPETITOR
PROFILING…………………………………………….
…….75
• COMPARITIVE
ANALYSIS……………………………………………...
……77
• MARKET SURVEY OF CONSUMER

PREFERENCES……………….……89
• RECOMMENDATIONS………………………………
………………..………102
• CONCLUSION…………………………………………
…………………..……104
• BIBLIOGRAPHY………………………………………
…………………..……105
• QUESTIONNAIRE……………………………………
…………………………106
OBJECTIVES
OBJECTIVES OF RESEARCH REPORT:
• To conduct the comparative study between

Nokia and other prominent Players in the
market.
• Analysis of customer satisfaction and to find
out the reason behind customer buying
behaviour while purchasing nokia.
INTRODUCTION
Nokia is a world leader in mobile communications, driving
the growth and sustainability of the broader mobility
industry. Nokia connects people to each other and the
information that matters to them with easy-to-use and
innovative products like mobile phones, devices and
solutions for imaging, games, media and businesses. Nokia
provides equipment, solutions and services for network
operators and corporations. Nokia is a broadly held company
with listings on four major exchanges.
HISTORICAL BACKGROUND OF
NOKIA
NOKIA was established in 1865 as a wood-pulp mill by Knut
Fredrik Idestam on the banks of the Tammerkoski rapids in
the town of Tampere, in south-western Finland. The company
was later relocated to the town of Nokia by the Nokianvirta
river, which had better resources for hydropower production.
That is where the company got the name that it still uses
today. The name Nokia originated from the river which
flowed through the town. The river itself, Nokianvirta, was
named after the old Finnish word originally meaning a dark,
furry animal that was locally known as the nokia, or sable, or
later pine marten.
Finnish Rubber Works established its factories in the
beginning of 20th century nearby and began using Nokia as
its brand. Shortly after World War I, Finnish Rubber Works
acquired Nokia Wood Mills as well as Finnish Cable Works,
a producer of telephone and telegraph cables. These three
companies were merged to form Nokia Corporation in 1967.
The new company was involved in many sectors, producing
at one time or another paper products, bicycle and car tires,
footwear (including Wellington boots), personal computers,
communications cables, televisions, electricity generation
machinery, capacitors, aluminium, etc.
The first Nokia century began with Fredrik Idestam's paper
mill on the banks of the Nokianvirta river. Between 1865 and
1967, the company would become a major industrial force;
but it took a merger with a cable company and a rubber firm
to set the new Nokia Corporation on the path to electronics...
1865: The birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski
Rapids in south-western Finland, where the Nokia story
begins.
1898: Finnish Rubber Works founded

Arvid Wickström founds Finnish Rubber Works, which will
later become Nokia's rubber business.
1912: Finnish Cable Works founded

Eduard Polón starts Finnish Cable Works, the foundation of
Nokia's cable and electronics businesses.
1937: Verner Weckman, industry heavyweight

Former Olympic wrestler Verner Weckman becomes
President of Finnish Cable Works.
1960: First electronics department
Cable Works establishes its first electronics department,
selling and operating computers.
1962: First in-house electrical device

The Cable Works electronics department produces its first in-
house electrical device - a pulse analyzer for nuclear power
plants.
1967: The merger

Nokia Ab, Finnish Rubber Works and Finnish Cable works
formally merge to create Nokia Corporation.
The newly formed Nokia Corporation was ideally positioned
for a pioneering role in the early evolution of mobile
communications. As European telecommunications markets
were deregulated and mobile networks became global, Nokia
led the way with some iconic products...
1979: Mobira Oy, early phone maker

Radio telephone company Mobira Oy begins life as a joint
venture between Nokia and leading Finnish television maker
Salora.
1981: The mobile era begins

Nordic Mobile Telephone (NMT), the first international
mobile phone network, is built.
1982: Nokia makes its first digital telephone switch

The Nokia DX200, the company’s first digital telephone
switch, goes into operation.
1984: Mobira Talkman launched

Nokia launches the Mobira Talkman portable phone.
1987: Mobira Cityman – birth of a classic
Nokia launches the Mobira Cityman, the first handheld NMT
phone.
1991: GSM – a new mobile standard opens up

Nokia equipment is used to make the world’s first GSM call.
In 1992, Nokia decided to focus on its telecommunications

business. This was probably the most important strategic
decision in its history.
As adoption of the GSM standard grew, new CEO Jorma

Ollila put Nokia at the head of the mobile telephone
industry’s global boom – and made it the world leader before
the end of the decade...
1992: Jorma Ollila becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia, focusing
the company on telecommunications.
1992: Nokia’s first GSM handset

Nokia launches its first GSM handset, the Nokia 1011.
1994: Nokia Tune is launched

Nokia launches the 2100, the first phone to feature the Nokia
Tune.
1994: World’s first satellite call

The world’s first satellite call is made, using a Nokia GSM
handset.
1997: Snake – a classic mobile game

The Nokia 6110 is the first phone to feature Nokia’s Snake
game.
1998: Nokia leads the world
Nokia becomes the world leader in mobile phones.
1999: The Internet goes mobile

Nokia launches the world's first WAP handset, the Nokia
7110.
Nokia’s story continues with 3G, mobile multiplayer gaming,

multimedia devices and a look to the future...
2002: First 3G phone

Nokia launches its first 3G phone, the Nokia 6650.
2003: Nokia launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage.
2005: The Nokia Nseries is born

Nokia introduces the next generation of multimedia devices,
the Nokia Nseries.
2005: The billionth Nokia phone is sold

Nokia sells its billionth phone – a Nokia 1100 – in Nigeria.
Global mobile phone subscriptions pass 2 billion.
2006: A new President and CEO – Nokia today

Olli-Pekka Kallasvuo becomes Nokia’s President and CEO;
Jorma Ollila becomes Chairman of Nokia’s board. Nokia and
Siemens announce plans for Nokia Siemens Networks.
2007
Nokia recognized as 5th most valued brand in the world.
Nokia Siemens Networks commences operations. Nokia
launches Ovi, its new internet services brand.
2008
Nokia's three mobile device business groups and the
supporting horizontal groups are replaced by an integrated
business segment, Devices & Services.
STRUCTURE OF NOKIA
The Devices unit is responsible for developing and managing
our mobile device portfolio, including the sourcing of
components.
Nokia is increasing its offering of consumer Internet services,

in five areas—music, maps, media, messaging and games—
and working to deliver those services in an easily accessible
manner to consumers. The Services unit is responsible for
developing this part of our business.
The Markets unit is responsible for the management of our

supply chains, sales channels, brand and marketing activities.
The three units receive operational support from our

Corporate Development Office, which is also responsible for
exploring corporate strategic and future growth opportunities.
Nokia Siemens Networks provides wireless and fixed

network infrastructure, communications and networks service
platforms, as well as professional services to operators and
service providers.
NAVTEQ is a leading provider of comprehensive digital map

data for automotive navigation systems, mobile navigation
devices, Internet-based mapping applications, and
government and business solutions. NAVTEQ’s map data
will be an important part of the Nokia Maps service that
brings downloadable maps, voice-guided navigation and
other context-aware web services to people’s pockets.
PRODUCTION UNITS
Networks technology
China
Finland
Germany
India
Mobile devices and technology
Brazil
China
Finland
Great Britain
Hungary
India
Mexico
Romania
South Korea
Nokia Today
Today, Nokia is a world leader in digital technologies,

including mobile phones, telecommunications networks,
wireless data solutions and multimedia terminals .Backed by
its experience, innovation, user friendliness and secure
solutions, the company has become the leading supplier of
mobile phones ,fixed broadbands and IP networks. By adding
mobility to the internet, Nokia creates new opportunities for
companies and further enriches the daily lives of people. .
Nokia is operating in over 130 countries and 15 factories over
9 countries.Nokia spends 20% of net sales in research and
development. Nokia registers on an average 5 patents
everyday.
PRODUCT OF NOKIA
AND
ITS FEATURES
Nokia 1208
Key Features
• Experience enhanced visual with the 65,536 color

display
• Dust and splash proof with rubberized keypad and
anti-slippery back cover
• Bright flashlight for convenience and emergency
• Timer tracker feature helps you controls the duration
of each call
• Multiple phonebook makes sharing phone easier
• Easy–to-use menu in multi languages with calendars
Operating Frequency
• GSM Dualband EGSM 900/1800 MHz
Dimensions
• Volume: 67.3 cc
• Weight: 76.9 g
• Length: 102 mm
• Width: 44.1 mm
• Thickness (max): 17.5 mm
Display
• 65,536 color, 96 x 68 pixels display

User Interface
• S30 user interface
Messaging
• Text messaging: Supports concatenated SMS, picture

messaging, SMS distribution
list
• Distribution list - create and manage your personal
list
• Predictive Text Input: Support for all major
languages in Europe and Asia Pacific
including Indian dialect
• Large SMS storage for up to 60 SMS on phone
memory
Ringing Tones
• 32-chord/voice polyphonic ringing tones with MP3-

grade sound
Call Management
• Large contact storage - up to 200 entries in built-in

phonebook
Voice Features
• Integrated handsfree speaker
Personal Information Management (PIM)
• Multi phonebook
• Alarm clock
• Analog/digital clock
• Reminders
• Stopwatch
• Calculator
• Calendar
• Converter
• Countdown timer
Power Management
Battery Talk time* Standby time*

BL-5CA Up to 7 hrs Up to 15.2 days
Nokia 1650
Key Features
• Easy one-touch key to activate FM radio in an instant

• Enjoy easy viewing with the 65,536 colors, large
screen display and large font type when dialing
• Personalize your phone ring with quality MP3-grade
and 32 Polyphonic ringtones
• Extend your talk time with Power Saver mode
• Convenient one-touch key to switch on built-in
flashlight
Operating frequency
Dimensions
• Volume: 69 cc
• Weight: 80 g
• Length: 104.2 mm
• Width: 43.8 mm
• Thickness: 17.8 mm
Display
• 65,536 colors, 128 x 160 pixels CTSN display
User interface
• S30 user interface
Multimedia
• Integrated FM radio
Messaging

messaging, SMS distribution list
• Chat
• Large SMS storage on phone - up to 250 SMS
• Easy to create and send SMS – with local input
method
Language Support
• 18 Input languages: Bahasa Indonesia, Bahasa

Malaysia, Bengali, Simplified Chinese, English,
Gujarati, Hindi, Kannada, Marathi, Pilipino
(Tagalog), Punjabi, Tamil, Thai, Vietnamese, Khmer,
Malayalam, Sinhalese, Telugu
Ringing Tones
• Supported file formats: MP3-grade, 32-chord

polyphonic MIDI ringing tones
Connectivity
• Headset connector: Standard 2.5mm headset

connector
Call Management
• Time Tracker
• Call Duration Log
Voice Features
• Integrated handsfree loudspeaker
Power Management

BL-5C Up to 8 hrs Up to 17.5 days
Nokia 2626
Key Features
• Stand out from peers and friends with colored covers

• Listen to and share your FM radio music through the
integrated handsfree speaker
• Record sound on the move and send to friends with
Nokia Xpress Audio Messaging
• Download wallpapers & ringing tones via GPRS
• Stay updated on work and play with one inbox for
SMS and MMS messages
Operating frequency
Dimensions
• Weight: 91 g
• Length: 104 mm
• Width: 43 mm
• Thickness (max): 18 mm
Display
• 65,536 colors display
Multimedia
• Integrated FM radio
• Nokia Xpress Audio Messaging
• Preloaded polyphonic MP3 and MIDI ring tones
Memory functions
• 2 MB Gallery to store downloaded files
Messaging
• Multimedia messaging: MMS for creating, receiving,

editing, and sending videos and pictures with AMR
voice clips
• Email: Supports SMTP, POP3 and IMAP4 protocols.
Support for attachments
Browsing
• WAP* 2.0 xHTML/HTML browser
Data Transfer
• GPRS: Class B, multislot class 6
Call Management
• Large contact storage – 300 entries in built-in

phonebook
Voice Features
• Voice recorder
• Integrated handsfree speaker
• Set voice clip as ringing tone
Personal information management (PIM)
• Calculator
• Power organizer - week, month review with local
calendar
Power management

BL-5C Up to 3 hrs Up to 300 hrs
Nokia 2600Classic
Key features
• Capture images and videos in dazzling color with the

digital VGA camera and video recorder
• Personalize your phone with MP3, ringtones and user-
created ringtones
• Enjoy music and news on the move with the FM radio
• Monitor call times with Pre-paid Tracker
• Share your photos and video clips with friends and
family using Bluetooth
• Keep in contact with SMS, MMS, email, and Nokia
Xpress Audio Messaging
• Keep all your contacts on hand with 1000-entry phone
book
Operating frequency
• Dual band GSM 850/1900 MHz

• Dual band EGSM 900/1800 MHz
Dimensions
• Volume: 63.5 cc
• Weight: 73.2 g (with battery)
• Width: 46.7 mm
• Thickness: 12 mm
Display
• 65K color, 128 x 160, TFT
Imaging
• VGA camera
• TFT color display
• MMS
Multimedia
• Digital VGA camera with video recorder for pictures

and video
• FM radio
Messaging
• Email supports POP3, IMP4 and SMTP protocols

• Nokia Xpress Audio Messaging (sends greetings with
short voice clips)
• SMS text messages
• MMS messaging with pictures
• Personalize SMS message alerts with your favorite
ringtones
Java™ Applications
• xHTML over TCP/IP, WAP 2.0

• MMS 1.2 (supports 300KB size)
• Nokia Xpress Audio Messaging
• Java MIDP 2.0 applications
• OMA DRM 1.0 smart content download (forward
lock)
Connectivity
• Photo and data sharing with Bluetooth 2.0
Browsing
• WAP 2.0 web browser (xHTML)

Power Management
• Battery: BL-5BT
• Capacity: 870 mAh
• Talk time: Up to 6 hrs
• Stand-by: Up to 24 days
Nokia 3500 classic
Key Features
• An elegant, large, glossy black 1.8" smoked screen

makes viewing all your photos a pleasure.
• A solid metal rim around the phone protects the
screen from scratches
• Splitline coloring in the keymat adds a touch of color
• Benefit from easy connectivity with Bluetooth, and a
mini-USB port to connect to a PC
• Save more of your moments with the option to use
MicroSD memory cards up to 2GB
• Ensure you’re always in touch with up to 2,000
contacts.
• Stay entertained with a music player and FM radio
• Make your handset unique with MP3 ringtones
Display
• Main display: 128x160, up 262k colors. TFT (active

area 1,8")
Imaging
• 2 megapixel camera
• 8 x digital zoom
Messaging
• Email client with attachments (Java version)

• MMS: OMA MMS 1.2 (300 kB MMS size)
• Instant Messaging
Multimedia
• Media player supporting MP3, MP4, AAC, AAC+

eAAC+, H.263, H.264
• FM Stereo radio
• Video streaming (3GPP)
• Video ringing tones
• MIDI ringing tones up to 64 polyphonies
• DRM release 2.0
• HXTML browser
• Java: MIDP 2.0
Connectivity
• Bluetooth
• Micro SD memory slot up to 2GB
• Mini-USB connector
Other features
• Themes including animated wallpapers, screensavers,

color schemes & ringing tones
• Voice recording, voice commands, speaker
independent name dialing
• User configurable right soft key and GoTo menu
• Organizer with calendar, To-do list and notes
• Alarm clock, Countdown timer (normal and interval
timer)
Bearers supported
• DARP
• EDGE class 10; GPRS class 10
• GPRS/EDGE/HSCSD/CSD for browsing and as data
modem
• Bluetooth
Power Management
Battery Talk time Standby time Capacity

BL-4C 300h 860mAh
Nokia 6500 slide
Key features
Take high quality pictures with a 3.2 megapixel camera

with Carl Zeiss optics, auto focus, and 8x digital
zoom
A powerful double LED flash makes indoor pictures
perfect
Share pictures or videos with friends and family via TV-

Out
3G video calling helps you feel even closer to the people

you care about
Connect directly to Flickr™ website to share your photos

with all your friends
Imaging and video
• Integrated 3.2 megapixel camera with Carl Zeiss

optics, auto focus, with up to 8x digital zoom
• Integrated double LED flash
• Macroshot, landscape mode, sequential shots, and
dedicated 2-step capture key
• Horizontal mode with capture and zoom keys allows
you to use the phone like a digital camera
• Use PictBridge™ to print copies of your favorite
images
• Add finishing touches to your pictures with Adobe
PhotoShop software
• Video recording: VGA (15fps) and QCIF (30fps)
resolutions with 4x smooth zoom. Supports H.263
MPEG-4 in .3gp format
• Secondary camera for video calling (QCIF resolution,
15 fps)
• Add a new dimension to your conversations with 3G
TV video calling and TV conference via TV-Out
• Video: Video recording and playback in MPEG4
Browsing
• WAP* 2.0 browser with XHTML support over

HTTP/TCP/IP stack
• Opera Mini browser
• OMA Digital DRM 2.0 - including forward lock for
content protection, combined delivery, separate
delivery and superdistribution
Connectivity
Bluetooth 2.0
Micro USB connector with USB 2.0
2.5mm AV connector for headset and TV-Out
Local and remote SyncML synchronization using Nokia

PC Suite software
Data transfer*
• EDGE Release 4 multi-slot class 31 (5RX+2TX:

maximum 6 slots)
• GPRS multi-slot class 31 (5RX+2TX: maximum 6
slots, class B&C)
• CSD (circuit-switched data) transfer for browsing and
as data modem
Digital services
Over-the-air (OTA) downloads for ringtones, themes,

wallpapers, and screensavers
FOTA – firmware update over the air
Display
• 16 million colors QVGA 240 x 320 pixels 2.2" LCD

display
• Active display area 33.5 x 44.7 mm
• Ambient light sensor
Memory functions
• 20 MB user free internal memory

• Options to expand up to 4 GB with microSD memory
card
Music and multimedia
Visual Radio: Listen to music and interact with your

favorite radio stations
Find out what song is playing, who sings it, and

other artist information
Enter contests and answer surveys, vote for your
favorite songs
Download the songs you buy direct to your phone
Integrated music player supports

MP3/MP4/AAC/eAAC+/WMA audio file formats
Video streaming: H.263 & MPEG4 (up to QVGA, 15

fps), and H.264 (QCIF 15fps)
Local video playback: up to 30fps in QVGA for H263

and MPEG-4 with 2048 kbps bitrate. Up to 15fps
QCIF for H264 with 128 kbps
Integrated FM Radio
Still picture to TV-Out in VGA
Video to TV-Out in QVGA 15 fps
Offline and demo modes
• Flight mode: all transmission-related activities turned

off
Operating frequency
• Quadband GSM 850/900/1800/1900 MHz

• Dualband WCDMA 850/2100 MHz
Power management
Battery Talk time Standby time Capacity

Battery BP-5M Up to 6 hrs Up to 13.25 days 900 mAh
Nokia N72
Key Features
• "Slide and shoot" print quality photos with 2

megapixel camera with up to 20x zoom
• Dedicated music keys for access to digital music
player
• Ambient light detector optimizes display brightness
• Transfer data with Bluetooth wireless connectivity or
via USB 2.0
Operating Frequency
• EGSM 900/1800/1900 MHz

• Automatic switching between bands
Dimensions
• Volume: 95.4 cc
• Weight: 124 g
• Width: 53.3 mm
• Thickness (max): 21.8 mm
Display
• 262,144 colors TFT QVGA 176 x 208 pixels display

• Active standby main services always on top
• Ambient light detector - used to optimize display
brightness and power consumption
User Interface
• S60 user interface 2nd Edition

• Dedicated Music keys for direct access to digital
music player
Imaging
• Integrated 2 megapixel camera (1600 x 1200 pixels)

with up to 20x digital zoom and close-up mode
• Slide for lens protection and camera activation
• Integrated flash (operating range up to 1m)
• Flash modes: on, off, automatic
• Dedicated capture key
• Scenes: automatic, user defined, portrait, landscape,
sport and night
• White balance: automatic, daylight, cloudy, tungsten,
fluorescent
• Color tone: normal, sepia, black & white, negative
• Settings for brightness adjustment, image quality,
self-timer, white balance and color tones
• Advanced camera modes: still, sequence, video
• Video
o Video: play, record, stream
o Audio recording AAC
o Video clip up to 60 minutes (limited by
available memory)
o File format .mp4 (high), .3gp (normal, MMS)
o Video capture: 352x288 (CIF) at up to 15 fps
MPEG-4
• On device photo editor and video editors (manual &
automatic)
• Home photo editing on compatible PC with Adobe
Photoshop Album Starter Edition
Multimedia
Visual Radio
RealPlayer Media Player
Played formats: AMR-NB, AMR-WB, AAC,

RealAudio, RealVideo, H.263, MPEG-4
Memory Functions
• Up to 512 MB* internal dynamic memory for

contacts, text messages, multimedia messages, ringing
tones, images, video clips, calendar notes, to-do list
and applications
Messaging
• Multimedia messaging: MMS for creating,

receiving, editing, and sending videos and pictures
with AMR voice clips
• Email: Supports SMTP, POP3 and IMAP4 protocols.
Support for attachments (view jpg, 3gp, mp3, ppt,
doc, xls, pdf files)
Connectivity
• Pop-Port™ interface with USB 2.0 full speed

• Bluetooth 2.0
• Local synchronization with PC using PC Suite
Browsing
• WAP* 2.0 xHTML/HTML multimode browser
Data Transfer*
• EGPRS, Class B, multislot class 10 (UL/DL =

118.4/236.8 kbps)
• Speech codecs supported: FR, EFR, and AMR
• Data transfer application for moving data from
compatible old Nokia S60 device over Bluetooth
connectivity
Voice Features
• Voice dialing
• Voice commands
Power Management
Battery Talk time Standby time

BL-5C GSM: Up to 3.5 hrs GSM: Up to 240 hrs
Nokia N73
Key Features
• 3.2 megapixel camera with Carl Zeiss optics

• Large, bright 2.4-inch display
• Advanced auto-focus and mechanical shutter
• Stereo FM and support for Visual Radio
• Download and stream videos with built-in RealPlayer
Operating Frequency
• Quadband EGSM 850 / 900 / 1800 / 190 MHz

• Dual mode WCDMA / GSM
• WCDMA 2100 MHz
Dimensions
• Weight: 116 g
• Length: 110 mm
• Width: 49 mm
• Thickness (max): 19 mm
Display
• Up to 262,144 colors, 2.4 inch QVGA 240 x 320

pixels display with automatic brightness control
Imaging
• 3.2 megapixel camera (2048 x 1536 pixels) with up to

20x digital zoom
• Camera Specifications
o CMOS sensor, 3.2 megapixel (2048 x 1536
pixels) with autofocus and digital zoom up to
20x
o Carl Zeiss Optics, Tessar™ lens
o Focal length 5.6 mm
• Video
o Video: play, record, stream
o Audio recording AAC stereo
o Video stabilization
o Video clip up to 1.5h (limited by available
memory)
o File format .mp4 (high), .3gp (normal, MMS)
Multimedia
• Visual Radio
• RealPlayer Media Player
• Digital music player for
MP3/AAC/eAAC/eAAC+/WMA formats with
playlist and equalizer
• Integrated stereo speakers with 3D sound effect
Memory Functions
• Up to 42 MB* internal dynamic memory for contacts,

text messages, multimedia messages, ringing tones,
images, video clips, calendar notes, to-do list and
applications
• Options to expand up to 2 GB with miniSD card
Messaging
• Multimedia messaging: MMS for creating,

receiving, editing, and sending videos and pictures
with AMR voice clips
• Email: Supports SMTP, POP3, IMAP4, and APOP
protocols. Support for attachments (view jpeg, 3gp,
MP3, .ppt, .doc, excel, and .pdf files)
Java™ Applications
• Java™ MIDP 2.0, CLDC 1.1 (Connected Limited

Device Configuration (J2ME))
• C++ and Java SDKs
Connectivity
• Pop-Port™ interface to USB 2.0

• Infrared (IR)
• Bluetooth 2.0
Browsing
• WAP* 2.0 xHTML/HTML multimode browser
Data Transfer*
• EGPRS, Class B, multislot class 11 (UL/DL =

118.4/236.8 kbps)
• WCDMA 2100 with simultaneous voice and packet
data (PS max speed UL/DL= 128/384 kbps, CS max
speed 64 kpbs)
• Dual transfer mode (DTM) support for simultaneous
voice and packet data connection in GSM/EDGE
networks
• WCDMA packet data rates: UL 384kbps, DL
384kbps
• Circuit data to 64kbits/s for video call
• Speech codecs supported: FR, EFR, WCDMA, and
GSM AMR
Voice Features
• Voice dialing
• Voice commands
Power Management

BP-6M WCDMA: Up to 3.7 hrs WCDMA: Up to 15 days
DATA COLLECTION
The task of data collection begins after a research. A problem

has been defined and research design/plan chalked out. While
deciding about the method of data collection, the researcher
should keep in mind two types of data viz., primary and
secondary.
The primary data is the one, which is collected fresh and for
the first time and thus happen to be original in character. The
secondary data are those which have already been collected
by someone else and which have already been passed through
the statistical process. The methods of collecting primary data
is that to be originally collected, while in case of secondary
data the nature of data collection work is merely that of
compilation
COLLECTION OF PRIMARY DATA THROUGH

Customer
Retailer
COLLECTION OF SECONDARY DATA THROUGH

• Various publications
• Technical and trade journals
• Books, magazines
• Internet
MISSION STATEMENT, STRATEGY

AND PURPOSES
OF NOKIA
Mission Statement
• Customer – To maintain customer confidence by

continuing to provide quality service specifically
designed to meet their needs.
• Market – To be recognised as a market innovator in

the mobile phone industry to continuing to improve
our business practise.
• Business – To ensure the team has a complete

understanding of all Mobile Network Internal
Systems and Procedures and that each team member
is responsible for compliance with the Business
Management System.
• Training – To develop on going training strategies to
empower personnel with skill levels essential for
future company success.
• The Team – To create the best possible working

environment, promoting career enhancement and job
security, encouraging trust in the company and loyalty
to the customer.
Marketing Strategy
Nokia’s corporate responsibility strategy is to engage,

improve and be accountable. They constantly measure and
review their performance in economic, environmental and
social issues. They engage in stakeholder dialogue and form
partnerships that serve the areas they want to improve upon.
They pursue focused and practical improvement programs in
relevant organizational or geographical areas as part of
business operations - this involves business planning, internal
communications, training. They increase accountability to
stakeholders through reporting, and informative internal and
external communications activities.
What makes them unique is the way they do it. Based on the
same approach that guides the rest of their activity – ‘The
Nokia Way’ - their corporate responsibility is developed
through logical steps, with much of the work concentrated
inside the company, much of the work built on existing
programs, and many stages taken forward in parallel.
According to them it is essential to drive corporate
responsibility through the company-wide strategy process,
support issue owners in building business cases for ethical
improvement and implementation, and increase
accountability to both internal and external stakeholders.
For them, corporate responsibility is an integral and
continuous part of decision-making in all parts of their
business; taking responsibility for the consequence of their
actions. It’s a belief that by focusing on issues over which
they have most influence and which their stakeholders
consider important, they will be able to mobilize more of
company resources, be more proactive, and ensure long-term
programs.
The Nokia Strategy continues to focus on three activities to
expand mobile communications in terms of volume and
value:
Expand mobile voice
Drive consumer multimedia
Bring extended mobility to enterprises
Expand Mobile Voice

We believe that many opportunities for growth exist in the
mobile voice market, and we intend to continue to focus on
this area. In doing so, we aim to capitalize on our
demonstrated efficiency and skill in execution and demand-
supply chain management, and our history of innovation. The
markets on which we intend to focus include markets with
low mobile subscription rates relative to the size of the
population, geographic areas where it is more cost-effective
to build wireless infrastructure than fixed-line networks, and
heavily populated areas, where factors such as poor housing
infrastructure or theft of materials tilt the scales in favour of
wireless solutions. We also intend to focus on markets where
the need for network capacity is growing as a result of mobile
network operators promoting the replacement of fixed
networks with wireless.
Drive Consumer Mobile Multimedia

They intend to enter new product and service niches, which
we expect will emerge as technologies from diverse
industries start to converge, especially in the area of
consumer multimedia. Our strategy is to explore, identify and
extract revenue from the most profitable and fastest growing
segments of the consumer multimedia business and its value
chain by anticipating consumer needs in this area, and
developing innovative products and services. In the near
term, we intend to focus on imaging and games, where we
have already introduced a number of products. Our strategy
to drive consumer multimedia will also involve leverage of
our strong position in the consumer voice market.
Bring Extended Mobility to Enterprise

We intend to capture profitable segments of the corporate
market by offering products and services that will benefit
companies and individual business people alike, including a
diverse handset range as well as security and mobile
connectivity solutions specifically tailored for enterprise
needs. As we do this, we intend to capitalize on companies'
needs for mobility and seamless mobile connectivity in their
operations, and also expect to collaborate with leading
technology and systems integration partners.
Business Objective
Nokia’s business objective is to strengthen their position as a
leading systems and products provider. Their strategic intent,
as the trusted brand, is to create personalized communication
technology that enables people to shape their own mobile
world.
Nokia innovates technology to allow people to access
Internet applications, devices and services instantly,
irrespective of time and place. Achieving interoperability of
network environments, terminals and mobile services is a key
part of their objective.
They intend to capitalize on their leadership role by
continuing to target and enter segments of the
communications market that they believe will experience
rapid growth or grow faster than the industry as a whole.
By expanding into these segments during the initial stages of
their development, Nokia has been established as one of the
world's leading players in wireless communications and
significantly influenced the way in which voice and other
services have been transferred to a wireless, mobile
environment.
As demand for wireless access to an increasing range of
services accelerates, they plan to lead the development and
commercialisation of the higher capacity networks and
systems required to make wireless content more accessible
and rewarding to the end user. In the process, they plan to
offer their customers unprecedented choice, speed and value.
In addition, they will continue to be active in IP

convergence. Nokia has established alliances with other
service providers in order to make mobile access to services
easier for the end user.
AREAS OF FOCUS
To achieve their business objective, their strategy focuses on:
being the preferred provider of solutions for mobile
communications; creating personalized communication
technology; driving open mobile architecture enabling a non-
fragmented global mobile services market; strengthening and
leveraging Nokia, the trusted brand; and expanding our
business and market position on a global basis.
Mobile Communications—The aim is to position Nokia

as the preferred provider of products and solutions for
mobile communications by providing leading
communications networks that enable end-to-end
service delivery for both cellular and broadband
networks. They develop leading high-capacity cellular
networks, platforms and user applications for the
mobile Internet, end-to-end broadband access
solutions and Professional Mobile Radio systems.
Personalized Technology—They want to strengthen

their leadership position in converging personal
digital terminal solutions. They build on their core
competencies in various key areas, including design
and product innovations, brand development, and
effective demand/supply network management, to
bring new product concepts and associated services to
market.
Driving Open Mobile Architecture—Nokia’s key

commitment is to create a global and open mobile
software and services market. They aim to achieve
this through strong partnering with customers,
suppliers and industry participants, and solid focus on
end-to-end solutions in all their development
activities.
Strengthening the Brand--According to a variety of

consumer surveys, the Nokia brand is associated with
well-designed, high quality and technologically
advanced products and customer services that are also
user-friendly. Having invested considerable resources
in establishing the Nokia name as the leading brand in
mobile communications, they intend to sustain and
enhance the brand through aggressive advertising,
sponsorship and other marketing activities in all of
their principal markets. It’s a belief that the leading
market position provides significant opportunities for
Nokia to better understand and respond to the usage
patterns of end users, and thus enhance the Nokia
brand.
Expanding The Business-- For more than a decade, they

have actively expanded their business globally. They,
therefore benefit from strong economies of scale
throughout the organization. Nokia’s strategy is to
continue focused pursuit of global business
opportunities by cultivating a strong local presence in
all growing markets and pursuing partnering and
acquisition opportunities in order to obtain
complementary technologies and market positions.
SWOT ANALYSIS OF NOKIA’S

STRATEGY
There are various tools which can be employed to understand
the effectiveness of a company’s strategies. SWOT Analysis
outlines the Strengths, Weaknesses, Opportunities and
Threats facing the operating strategy of a company.
Analysing the effectiveness of strategies, strength and
weaknesses can be defined as internal to an organisation. The
businesses do not necessarily have to correct all its
weaknesses however, it should be able to retain its strengths.
The key success factor for operating in the targeted market
depends on the external factor. ie. Opportunity. Nokia has
numerable opportunities to enlarge its market share, however,
they could be faced with a threat which could be challenge
posed by an unfavourable trend or development That may
lead into absence of defensive marketing action and thus
diminish sales and profit.
SWOT ANALYSIS
STRENGTHS
Global Products and Image – Nokia is a global

company. It not only sells its products to 130
countries but also sets up research and development
departments in fifteen countries to produce its
products in different culture and language needs,e.g
English, Dutch, German and Chinese.
High Quality Products – Nokia concerns about product

quality which is the most important factor to satisfy
customer’s needs. Nokia adds more values by
superior quality or differentiated features to the
market. Meanwhile, it also continuously improves
upon the existent markets.
Serving new designs and trends – Nokia launched a

wireless game which by use of sms, tv, print media,
radio and internet provides clues to help players to
solve a mystery. This helps Nokia to attract customers
to use its products.
Wide range of products – Nokia has the highest number

of product line(more than 10 models) compared to its
competitors Samsung, Ericsson, Motorola etc.
Product Warrantee Worldwide – No matter where
Nokia’s customers are, if they got a problem with
their mobile phones, they can approach any of the
Nokia’s centres. Thus, ensuring a good customer
service.
WEAKNESSES
• High Price – Nokia offers a good range of high

quality products at high prices Though the high
prices may be justified in terms of the costs to the
company but this can act as a weakness in certain
sections of the market e.g the middle-low income
group people. Demand is skyrocketing but the price
pressure is high.
• New product developing problems – Although Nokia

provided colour screen mobile phones in September
2002,this was late as compared with its competitors
such as Sony Ericsson and Samsung. This acted as a
weakness as the people had already accepted the
range introduced in the market and didn’t want to
switch.
OPPORTUNITIES
• Joint venture in Technology – Nokia has joined with

Hewlett Packard(HP) Company in technology which
has a very good reputation for many years. Nokia
thus, has a considerable opportunity to enlarge their
market size into PC users who prefer mobile phones
compatible with PC device.
• Product launch continuously - Nokia uses Total

Quality Management (TQM) which mentions more
about training worker program, and makes product of
high quality. All employees are well-trained and
motivated and consecutively production processes
are also developed as well. Nokia has established
Research and Development department (R&D) which
develops its product line into modern modification as
well quality as the existing products.
• New Software Market – As known, the amount of

data traffic in mobile networks is growing at a
tremendous rate. People around the world are using
new mobile services, which are directly relevant to
personal needs. Nokia has already added value
through MMS for Messaging and E-mail, Java for
download any applications and HTML especially for
content search. So it may attract those businessmen
and teenagers who are interested in the new software
market.
• Easy Availability - Many mobile phone retail stores,

such as, the link, Phone4U and Carphone warehouse,
have spread across London in every street. And, of
course, every store have not missed the opportunity to
choose Nokia as their product line. Consequently, all
the customers can be guaranteed that any damage or
loss of Mobile phone will be serviced through these
retail shops.
THREATS
• Threats in PC Markets - Due to fierce competition in

mobile phone market it has caused new technology
compatible with PC computer. Sony Ericsson
specializes on PC computer now. Sony applied their
computer system into mobile phone as well as PC
computer on hand at the same time. Furthermore,
nowadays people are interested in advance of
computer as similar as mobile phone market. In this
sharp competition, it is going to be harder for Nokia
to grasp customers’ attention and they will have to
focus on outstanding imagination and creativity in
their marketing plans.
• Fluctuations in Euro exchange rates – Most of the

European countries have joined the European Union
and thus because of the variedeconomic
conditions, the currency will fluctuate a lot finally
effecting the profits of the company.
Blurring of product boundaries – This implies new

entrants in the same industry like Sony, Motorola etc.
who are producing almost the same product range as
Nokia and thus, there is a need to change their
models.
Keeping in mind the weaknesses and threats, Dan
Steinbock in an article called the ‘Nokia revolution’
outlines the secrets behind the success of Nokia.
Apart from the SWOT analysis, the effectiveness of

Nokia’s strategies can also be analysed looking at the
environment in which it operates.
PEST ANALYSIS
Nokia, is an international organisation which requires to
focus on macro environmental factors. Macro Environmental
factors comprise Political, Economical, Society and
Technology, viz., PEST Analysis. In view of the different
culture and different external factors between different
countries, Nokia has to adjust its strategic plan in order to
develop international market.
Political Factors
It is important of a company to acquire certain kind of

policies from its government, such as the economic policy,
and science and technology policy. Finnish policies assist
Nokia to advance its products.
The Finnish policies are the most important factors behind
Nokia’s success. To operate efficiently, a modern knowledge-
and technology-based economy that is highly specialized,
internationalized and undergoing rapid structural change
requires active support from the public sector. In its widest
sense industrial policy and science and technology (S&T)
policy comprise all those measures by which the public sector
shapes the operating environment for business and thus
fosters public welfare. Both policies pursued by Finnish
government and the Parliament are crucial for the
development of both, the Finnish Economy and of national
information society.
General macroeconomic stability, low interest rates, stable
currency conditions and the international competitiveness of
the tax system form the foundation for the growth of business
and improvement in employment. As the result of this, not
only Finnish Government but also international companies,
such as Nokia, have to play very important roles to develop
their information society and national technology strength.
Economic Factors
According to the fact that Russian Federation was collapsed

in early 1990s and it clashed with Finnish economics. Nokia
also faced problems, and changed its functions from single
market and overall products to global market and focusing
mobile phone market.
During the first half of the year 2001, Nokia continued to
perform strongly in the global mobile communications
market and was able to strengthen its leading market position.
However, the general economic slowdown in the US has
recently shown signs of extending to other regions and to the
wireless telecommunications industry as a whole. The
slowdown could be a result of a general market deterioration
- driven by economic uncertainty, the ongoing technology
transition and less aggressive marketing by the operators.'
In a press release on June 12,2001 it was quoted that ‘Nokia
saw slower market growth affecting second quarter results
and was to take up actions to expand leadership while
maintaining strong profitability’.
Nokia will continue to take determined actions in all areas of
the business to align its operations with the changing market
conditions. Previously announced moves to increase the
company’s efficiency and competitiveness include
operational changes to further enhance customer focus in
Nokia Networks.
While market deterioration has had an inevitable impact on
Nokia's sales growth, their products have remained strong,
their market position has
strengthened and they have been able to find further
efficiencies through tight control of their own performance.
Nokia has countered changing market conditions by
accelerating ongoing programs and generating efficiencies
and cost savings. This, in combination with the current
financial health and proven performance, should enable them
to exit the current slowdown in a stronger position than
before.
Social
At Nokia, their whole business is based around

communication and connecting people. One of Nokia's aims
is to make it as easy as possible for their people to be
satisfied working with them. Thus, it keeps various
stakeholders interests in mind.
Nokia develops products and services that encourage
communication and learning among people and societies.
They are using their strengths - connecting and
communicating - to help make a difference. It complements
the core business and their vision to be involved with the
youth and education issues around the world, preparing
young people for their future.
The goal is to be a good corporate community member
wherever they operate, as a responsible and contributing
member of society. Sharing in the belief that prevention is
better than cure, they take part in long-term projects aimed at
helping young people to create a firm foundation for
themselves and to find their place in the world.
Technological Factors
In the 1980s, there was a trend towards microcomputers and

Nokia tried to match this tendency by producing its main
products as computers, monitors and TV sets. Due to the
changes in 1990s, Nokia also changed its functions to mobile
phone market. .
Sustainable development and environmental protection have
various effects on the operation of the innovation system.
Innovation also creates new opportunities for promoting
sustainable development.
Nokia always improve their product line through Research
and development process, beside this Nokia also has
multimedia compatible improvement with mobile at the same
time, such as, GPRS and WAP Service. Nokia has numerous
technologies which can satisfy those end-users need, such as,
Bluetooth, Symbian, SYNCML, M2M, Wireless LAN and
Java. Nokia employed more than 17,000 people in R&D
department over fourteen countries worldwide. They also
provided customers to choose the features and service that
they personally want and need. It means Nokia does not
develop only their product line, but they also improve their
service process to provide the most appropriate service to
those customers efficiently.
STRATEGIC MANAGEMENT
This report outlines the mission statement, strategy and

purposes of Nokia .It analyses the impact of the external and
internal influences on the business strategies of Nokia. It also
emphasises the strengths, weaknesses, opportunities and
threats in context of Nokia’s operating and marketing
activities.
Nokia has established its leadership in the mobile phone
market owing to its successful marketing strategies and
internal management. Nokia’s philosophy is to learn
continuously, to satisfy customers and to respect individual
and pursue professionalism
SECRETS TO NOKIA’S STRATEGIC
SUCCESS
One can analyze the secrets behind how an enigmatic Finnish

Company got an edge over the US and Asian giants to
triumph as the global leader in mobile communications.
Bold Strategic Intent – While others debate and agonize

over first –mover strategies, Nokia rushes for new
opportunities and products. Growing up as a small
Finnish Company with few resources and no
incumbent privileges, Nokia is accustomed to moving
swiftly and decisively to claim its share of worldwide
markets- from infrastructure to handsets and software
applications.
Innovation through Value Chain – Through

technology, innovation and segmentation, branding
and design, Nokia makes innovation a top priority.
Like Proctor & Gamble, it has shrewdly filled the
shelves with innovative new products to dominate
categories. Like Sony, it has used its umbrella brand
to sell new products and services and to create
footholds in new markets. Unlike its direct rivals
(Motorola, Ericsson), Nokia’s innovation extends
from technology innovation to marketing activities.
Flat Organization – Prior to its worldwide expansion,

Nokia extended the use of IT throughout the
company. As it became a process organization, it has
shunned hierarchies and bureaucracy. Even the senior
executives have been rotated from one work task to
another. The organization chart looks hierarchic but
teams and networking reigns.
Entrepreneurial Spirit – Like the best Silicon startups,

Nokia encourages entrepreneurialism throughout the
ranks and views failure as a learning experience.
Incentives, rewards and lifelong learning permeate the
entire company. Humility is taken seriously at Nokia
as in the technology sector, the arrogant of today are
considered losers of tomorrow.
Collective leadership – Nokia relies on its executive

board, with each member bringing something unique
Global R & D Networks – Nokia’s R&D efforts reflect

extensive collaboration with vital research institutions
worldwide. The company invests less in technology
development than its rivals, but often exploits new
knowledge more efficiently. Through technology
coalitions it has managed to internalize new know-
how while neutralizing competitive threats.
Competition and Co-operation – By managing its

corporate and government relations with diplomacy
and consideration, Nokia has been able to avoid high
profile and costly anti-trust actions and competition
policy struggles. Instead of trying to buy or crush
potential rivals, Nokia works to cooperate with
suppliers, partners, clients, even direct competitors.
Customer Focus – The most enduring factor is Nokia’s

ability and willingness to listen to the customer –a
fact apparent in its strategy, structure and resource
allocation and also in its products and services. Due to
its foresight, Nokia can not only finger at the pulse of
the market – it often knows what the customer wants
even if the customer is not yet aware of this.
COMPETITORS PROFILING
SONY ERICSSON
Sony Ericsson Mobile Communications
Sony Ericsson is a joint venture established in 2001 by the

Japanese consumer electronics company Sony Corporation
and the Swedish telecommunications company Ericsson to
make mobile phones. The stated reason for this venture is to
combine Sony's consumer electronics expertise with
Ericsson's technological leadership in the communications
sector. Both companies have stopped making their own
mobile phones.
The company's global management is based in
Hammersmith, London, and it has research & development
teams in Sweden, Japan, China, Germany, the United States,
India, Pakistan and the United Kingdom.
While Sony Ericsson has been enjoying strong growth
recently, its South Korean rival LG Electronics overtook it in
Q1 2008 due to the company's profits crashing significantly
by 43% to €133 million, sales falling by 8% and market share
dropping from 9.4% to 7.9%, despite favourable conditions
that the handset market is expected to grow by 10% in 2008.
The situation is getting worse as Sony Ericsson announced
another profit warning in June 2008[1], leading to wide fear
that Sony Ericsson is on the verge of decline along with its
struggling rival, Motorola.
Sony Ericsson has approximately 8,000 employees
worldwide. The company's current President is as of
November 1 Hideki Komiyama who has replaced Miles Flint,
and the Corporate Executive Vice President is Anders
Runevad.
HISTORICAL BACKGROUND
Ericsson, which had been in the cellular phone market for
decades, decided to divest this business in 2001 following
huge losses. Ericsson had decided to source on chips for its
phones from a single source, a Philips facility in New
Mexico. In March 2000 a fire at the Philips factory
contaminated the sterile facility. Philips assured Ericsson and
Nokia (the other major customer of the facility) that
production would be delayed by less than a week. When it
became clear that production would actually be compromised
for months, Ericsson was faced with a serious shortage.
COMPARISION BETWEEN NOKIA N73, SAMSUNG
D900, SONY ERICSSON K800 CAMERA PHONE
The three contenders in this article are some of the hottest

phones on the market. Each of them has 3.2 megapixel
autofocus camera.
Nokia N73 • Samsung D900 • Sony Ericsson K800

Sony Ericsson K850 vs. Nokia N95: 5
megapixel shootout
Nokia, Sony Ericsson, Shootout, K850, N95
Introduction
This year several GSM cameraphones have already reached

the 5 megapixel barrier. The Nokia N95 has been out long
enough now that it's even got an update - an 8GB version
with a larger screen and a larger battery so obviously it will
stick around as a Nokia flagship for quite some time. The
Sony Ericsson K850 will be out selling really soon and it's
surely going to be the Sony Ericsson cameraphone of
cameraphones. Taking those two with a pinch of the 5
megapixel LG KU990 Viewty must surely add for one
interesting comparison. And since we were curious probably
as much as everybody else out there, we didn't lose any more
time and we set off our GSMArena heads-on 5 megapixel
cameraphone shootout - we thought that it would be fun and
we really like to… well, shoot things. And it really turned out
to be fun.
Official photos of Sony Ericsson K850

Official photos of Nokia N95
Before we start though, we should point out that it's really

hard to tell which of the 5 megapixel shooters is the best.
First off, our Sony Ericsson K850 test unit is actually a pre-
release version (expect our detailed review really soon), so
changes in the camera algorithm are likely to be made. They
all pack top-notch camera performance and there's not an
easy way to announce a clear winner. As each of them has its
own quirks we've tried to apply a scoring system that would
evaluate their overall performance based on their particular
performance in different shooting scenes. Each handset can
get a maximum of 5 points for its performance in the
individual tests. But bear in mind that we haven't applied any
weight factor to these tests which simply means that shooting
in the dark is equally important as shooting under bright sun.
In real life however this is not always the case - many of you
shoot only during the day, while others will find themselves
with the lens cover open only at night-time parties. So in the
end, it's up to you to decide which cameraphone will suit
your shooting preferences the best. Enough small talk, let's
get to work.
The two rivals
Taking a peek at the EXIF
Both mobiles save detailed EXIF information to the JPG

files. This fact helps us a lot in our test. The focal length of
the Sony Ericsson K850 is recorded there as 5.18 mm, while
the one of the Nokia N95 it is 5.60 mm. That along with the
fact that the two phones have the same field of view means
that Nokia N95 has larger sensor and we can expect better
performance from this phone in terms of noise and dynamic
range.
Studio, moderate light
We started off with several studio trials in order to determine

how the handsets deal with several controlled lighting
situations.
Sony Ericsson K850 (full) • Nokia N95 (full) • 100% crops

• LG KU990 Viewty (full)
LG KU990 Viewty (full)
Even from the thumbnails you can see the different color
reproduction from the two photo mobiles. Neither of the
phones is spot-on, but the real poster looks closer to what
Nokia N95 shows. Sony Ericsson auto mode chooses 1/30
sec and ISO 64, which is a good choice, while the Nokia
strangely prefers to shoot at 1/111 sec and ISO 200. No idea
why N95 needed the ISO boost.
Bear in mind that the ISO and the shutter speed are the
single two elements that determine the amount of light that is
to be captured, when you have a fixed aperture size. A slower
shutter speed allows more light to reach to the matrix. A
higher ISO makes the matrix more sensitive to the light that
comes in. However it's a really fine balance between these
two, since the higher the ISO is, the more noise there is on
the image. The slower the shutter speed, the more likely you
are to get a blurry picture due to camera shake. The camera
software has to balance those two in the best possible way to
avoid both blurring and noise. Sometimes one is taken care
of at the expense of the other - it's up to the camera to decide,
really.
At first look N95 surprises us with a cleaner looking image

(look at the first crop or at the sky). Very good ISO 200
performance indeed. However, looking a little bit deeper
we've noticed the price paid. Nokia has implemented some
clever noise suppressing technique, which delivers smooth
image. In some cases however, it also results in a loss of
detail, look at the second crop - the fine texture of the chair is
missing and the sand looks very strange. The noisier image of
K850 presents the sand a lot better. The file size of the K850
is twice as big, which is not a surprise, the noise reduction in
Nokia N95 loses a lot of fine detail. You can see the same
effect in some outdoor photos if you look carefully at the
foliage. Overall, we've decided that the Sony Ericsson
approach is slightly better, as image noise can be fixed with
specialized software, while the lost detail in the N95 photo
cannot be recovered.
K850 vs N95 - 4:3

Nokia N95 kept the ISO 200, just slowing the shutter to 1/17
sec. K850 used even slower shutter - 1/10 sec and increasing
the ISO to 125. Note, that with shutter speeds like this you
will usually end with unusable photos, because of the motion
blur. Anyway, here Nokia is a clear winner, not much to
explain.
K850 vs N95 - 2:4
Flash photos
We've tested the flash performance in almost total darkness.

We expected Sony Ericsson K850 to win easily, because of
the xenon flash and it did. Because of the weak LED light,
N95 had to pump up the ISO up to 800 and even underexpose
a bit.
K850 vs N95 - 4:1

MOTOROLA
Motorola is known around the world for innovation and
leadership in wireless and broadband communications.
Inspired by their vision of Seamless Mobility, the people of
Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information,
and entertainment that you want and need. They do this by
designing and delivering the "must have" products, "must do"
experiences and powerful networks - along with a full
complement of support services. A Fortune 100 company
with global presence and impact, Motorola had sales of $47.8
billion in 2007.
Connected Home Solutions
Provides integrated, end-to-end systems that reliably deliver

digital entertainment, information, and communications
services over a variety of wired and wireless broadband
network architectures. The world's leading provider of digital
video set-tops and cable modems, Connected Home
Solutions empowers consumers by connecting their homes,
keeping the people, content, and services important to them
always within their reach.
Government and Enterprise Mobility Solutions
A leading provider of integrated radio communications and

information solutions, with more than 65 years of experience
in meeting the mission-critical requirements of public safety,
government and enterprise customers world-wide. It also
designs, manufactures and sells automotive and industrial
electronics systems and telematics systems that enable
automated roadside assistance, navigation and advanced
safety features for automobiles.
Mobile Devices
Offers market-changing icons of personal technology -

transforming the device formerly known as the cell phone
into a universal remote control for life. A leader in multi-
mode, multi-band communications products and
technologies, Mobile Devices designs, manufactures, sells
and services wireless subscriber and server equipment for
cellular systems, portable energy storage products and
systems, servers and software solutions and related software
and accessory products.
Networks
Delivers proven capabilities in cellular, wireless broadband
and wireline access technologies, with recognized leadership
in integrating core networks through wireless IP, wireless
softswitch and IP multimedia subsystems. The Networks
group is advancing seamless mobility with innovative
technology solutions, as well as a billion dollar services
business with an expanded portfolio delivering support,
integration, applications and management.
2005 Customer Satisfaction

Survey
• At Nokia, we are committed to listening carefully
to the voice of our customers so we can deliver
innovative products and services of the highest
quality at competitive prices.
• In June 2005, Nokia commissioned TNS, a global

marketing information firm to conduct its annual
stakeholder management survey. The survey
collected input across a broad range of areas
important to our customers − from resellers to end
users in the Americas, Europe & Africa, and Asia
Pacific.
• Our goal was to identify, prioritize and facilitate

action plans in areas of needed quality
improvement for Nokia customers.
• This top-line analysis identifies areas for

improvement initiatives
• Actions planned or undertaken based on input

from Nokia customers surveyed will be identified
and communicated in the near term.
2005 Customer Satisfaction
Survey Strengths
Nokia Strengths included:
• Seen as a mobility technology leader
• Sales representatives’ knowledge of products and

services
• Reliable and dependable products that are easy to

install/deploy
• Services and Support
• Strong Return Material Authorization process for

advanced hardware replacement
• Low market resistance: positive word of mouth

• Overall, high loyalty scores
Nokia aims to provide products and services which meet the

needs of trade customers and consumers. We research the
views of both groups to understand where we are succeeding
and how we can do better.
Trade customers
We research trade customers’ views of Nokia through the

Listening to Trade Customers survey. This is carried out
twice a year on our behalf by an independent research
company, and aims to reach executive and operational
contacts in customers who account for about 80% of Nokia’s
revenue each year.
In 2007 we surveyed almost 1000 individuals, from nearly

400 customers in 80 countries. The response rate was 75%.
The responses showed satisfaction with Nokia at the highest

level since we began this kind of survey in 1998. Comparison
with others in our industry placed us in the top 10% of
telecommunications companies globally and ahead of key
mobile competitors Sony Ericsson, Samsung and Motorola.
Satisfaction varied by distribution channel, which also

influenced geographical scores. Distributors were most
satisfied with Nokia, and Operator Groups were the most
demanding.
The research revealed the following Nokia strengths driving

customer satisfaction:
• Diversity of product range

• Relationships with our account teams
• Logistics
Nokia Account Managers discussed the initial survey results

with their teams and customers, and then took action relevant
to each account. We used the consolidated feedback to
understand where systematic improvements are needed. The
main areas are shown in the table, together with our plans for
improvement.
Customer comment Our response
Logistics was perceived well overall

but there was potential for We are acting in these areas to ensure
improvement in the ability to meet best availability in the industry to
customization requirements and consumers and to make Nokia our trade
product deliveries during product customers’ preferred partner.
ramp-up and launch
We have changed the organisation to be

Relationships with our Account Teams
more customer and consumer focused
were considered very positively but
and added competencies needed to
customers felt that Account Teams
understand and address individual
could contribute more on sharing our
customer’s strategic drivers and
vision on industry & market evolution
objectives.
We are reviewing our trading terms to

Trading Terms need more tailoring meet the different needs of operators,
towards specific trade customers. retailers and distributors in each
geographic area.
We are improving the care quality

Repair time and problem resolution process, focussing on improvements in
require improvement repair capacity planning and vendor
management
Consumers
Nokia Care provides support services to consumers through

online, email and call center services, supported by a network
of authorized service centers. The support includes basic
product information, guides and demonstrations, discussion
boards, software updates, advice on specific issues, and
warranty repairs. It also helps consumers to find out where to
recycle their old products.
We aim at getting a holistic picture of consumer experience
by using different consumer feedback channels, and respond
with targeted improvement actions. The main feedback
channels include consumer satisfaction surveys, feedback
through independent market research companies and Nokia
Care contacts.
Operators
Nokia continues to receive enquiries and assessment requests

about social and environmental performance from our
operator customers. We respond to those requests through our
normal customer account management interface.
Reasons Why Nokia Rules the

Mobile Phone Market
In spite of the presence of big names in consumer electronics
like Samsung, LG, Sony-Ericsson and Motorola, Nokia really
rules the mobile phone market all over the world with nearly
40% of the market share with no close competitors. Nokia is
certainly the king when it comes to brand value, service and
experience. The Finnish mobile giant is clearly No. 1 choice
in South East Asia including India and China. How they
could reach the top position?
1. Call Quality
Nokia is known for its circuitry to handle the RF Reception

and providing the best call reception quality. You won’t
see users complaining much about the noise or the
disturbances within Nokia phones unless its a problem of
the telecom service provider. So, the primary objective of
a mobile phone i.e. to serve us with better and clearer
sound when we talk , is served by Nokia perfectly. And if
you are a person who is accustomed to other mobile
phone manufacturers, then you know that even Apple
iPhone and Sony Ericsson are guilty of it.
2. Hardware
You
can be assured of the quality that Nokia provides in your
phone hardware. The circuits are far more durable and
reliable than any of the other mobile phone available in
the market. I am using a single Nokia phone for 6 years
and I had to take it to the service centre only once during
this period for a trivial problem. That speaks for the truth I
am talking about.
3. Battery
The Battery life of Nokia mobile phones is longer than

many other cellphones available in the market. People
who talk a lot prefer Nokia than any other brands. They
always know that the battery will not run out in the middle
of the call. iPhone has had this problem with battery life in
the past and that hasn’t been solved yet. Nokia leaves
others miles behind when we consider the longevity of the
battery.
4. Robustness
Everyone knows that Nokia mobiles are truly rock solid. I
want to share my experience with respect to this. I
dropped my Nokia the very next day I bought it. I dropped
it on the staircase and it bounced to nearly 12 steps down.
My heart pumped out with the fear of losing the phone on
the second day. But what I found when I reached
downstairs is that the phone is fully functional and it only
had a few scratch in its body. Since then, it slipped off my
hand many a times but it did not refuse to function.
Thanks to Nokia for making such rugged phones. It would
really be the worst thing if I had to take my phone to
service centre or had to buy a new one every time I
dropped my phone.
5. Wide Product Range
Nokia has a vast and huge list of mobile phones. Nokia

mobile phones are available for every consumer groups,
starting from simple and durable phones for the low
income groups and high-end phones for those who can
afford to spend money. So regardless of you being a
corporate honcho or a fresher into the world of economy,
Nokia has something for you. The sheer range of products
is enviable and at the same time the success mantra of
Nokia’s dominance.
6. Customer Service
The Customer Care of Nokia which they call the Nokia

Care, handles the complaints very efficiently satisfying
their customers. I had a problem with the display of my
Nokia Phone. I took it to the Nokia Care and they very
quickly fixed it and gave it back. Its just the trust they
implement on the customer’s mind, is really appreciable.
Hope you remember the battery bursting incidents of

Nokia mobile phones in India. The BL-5C battery, which
was the culprit in this case, was promptly replaced with no
questions asked. They also helped people with a
temporary site to go and put their unique manufacturing
id and see if they needed to change the battery or not.
Believe me, the call wasn’t that easy keeping in mind the
number of battery parts they had to change.
7. Reliability
Nokia really has become a brand that people can trust
upon. The error rates or crash rates of Nokia phones are
very low. It will not dump you when you need this phone.
And petty may this be but still, Nokia has this trust thing
going in favour of it. People can blindly trust Nokia in
Asian Countries. and not to mention, Nokia has
deservingly earned this place.
8. Price
The price tags of every Nokia mobile phone is very

reasonable. I mean, I can still get a GSM mobile phone for
as less as Rs. 1200 in India with all the basic features and
that will last long enough to pay me back with my dues.
9. Experience
Nokia is the largest cellphone manufacturer in the world
with about 40% of market share with its competitors
nowhere near its sales volume. They know the world of
mobile phone more than any other. They have ages of
experience, hundreds of success stories and dozens of
smart handsets in current portfolio. That helps them to
evolve and thereby nourish our needs.
10. Marketing Strategy

One of the main reasons behind the success of their
mobile phones is their marketing strategy. The main
source of earning is the popularity of their phones in the
Asian market. China is making phone designs/softwares
specific for the region. For instance, since many rural
Chinese aren’t familiar with the romanized transliteration
system that most cell phones use to input Chinese for text
messages, Nokia developed two phones with software that
lets them write characters with a stylus. And for India,
Nokia launched two India-specific models, which included
a flashlight, dust cover, and slip-free grip (handy during
India’s scorching, sweaty summers). They also included
some softwares in several regional languages which made
Nokia a success.
MARKET SURVEY
OF
CONSUMER PREFERENCES
Q1) Who was the main influencer while purchasing the mobile phone?
Cumulative
Frequency Percent Valid Percent Percent
Valid Own decision 172 43.0 43.0 43.0
Friends and relatives 110 27.5 27.5 70.5
sales executive of
51 12.8 12.8 83.3
the showroom
Television/Print ads 53 13.3 13.3 96.5
any other 14 3.5 3.5 100.0
Total 400 100.0 100.0
Who was the main influencer while purchasing the mobile

phone?
Own decision
Friends and
relatives
sales executive
of the showroom
Television/Print
ads
any other
43% of the respondents said that it was their own decision to

purchase their handset, while 27.5% of the respondents were
influenced by their friends and relatives to purchase that
handset. Sales executive of the showroom, television could
influence only 12.8%, 13.3% respectively. Other factors such
as gifts could account for only 3.5% of the sales.
Q2) Rank the following brands in order of
your preference _NOKIA
Cumulati
Freque Percen Valid ve
ncy t Percent Percent
Valid high
176 44.0 44.0 44.0
est
high
125 31.3 31.3 75.3
er
high 55 13.8 13.8 89.0
neutr
21 5.3 5.3 94.3
al
low 6 1.5 1.5 95.8
least 17 4.3 4.3 100.0
Total 400 100.0 100.0
Rank the following brands in order of

your preference _NOKIA
highest
higher
high
neutral
low
least
44% of the respondents opted for Nokia to be their most

preferred brand while 4.3 % of them rated Nokia to be their
least preferred brand
Q3)Rank the following brands in order of
your preference _SAMSUNG
Cumulati
Valid high
121 30.3 30.3 30.3
est
high
134 33.5 33.5 63.8
er
high 50 12.5 12.5 76.3
neutr
71 17.8 17.8 94.0
al
low 18 4.5 4.5 98.5
least 6 1.5 1.5 100.0
Rank theTotal 400in order
following brands 100.0 100.0
of your preference _SAMSUNG
highest
higher
high
neutral
low
least
30% of the respondents opted for Samsung to be their most

preferred brand while 1.5 % of them rated Samsung to be
their least preferred brand.
your preference _LG
Cumulati
Valid high
13 3.3 3.3 3.3
est
high
26 6.5 6.5 9.8
er
high 143 35.8 35.8 45.5
neutr
82 20.5 20.5 66.0
al
low 80 20.0 20.0 86.0
least 56 14.0 14.0 100.0
Total 400 100.0 100.0
Rank the following brands in order

of your preference _LG
highest
higher
high
neutral
low
least
3.3% of the respondents opted for LG to be their most

preferred brand while 14% of them rated it be their least
preferred brand.
your preference PANASONIC
Cumulati
Valid high
9 2.3 2.3 2.3
est
high
14 3.5 3.5 5.8
er
high 27 6.8 6.8 12.5
neutr
96 24.0 24.0 36.5
al
low 109 27.3 27.3 63.8
least 145 36.3 36.3 100.0
Total 400 100.0 100.0
of your preference _PANASONIC
highest
higher
high
neutral
low
least
2.3% of the respondents opted for Panasonic to be their most
preferred brand while 36.3% of them rated it to be their least
preferred brand.

your preference _MOTOROLA
Cumulati
Valid high
33 8.3 8.3 8.3
est
high
34 8.5 8.5 16.8
er
high 51 12.8 12.8 29.5
neutr
99 24.8 24.8 54.3
al
low 98 24.5 24.5 78.8
least 85 21.3 21.3 100.0
Total 400 100.0 100.0

of your preference _MOTOROLA
highest
higher
high
neutral
low
least
8.3% of the respondents opted for Motorola to be their most
preferred brand while 21.3% of them rated it to be their least
preferred brand.

your preference _SONY ERICSSON
Cumulati
Valid high
46 11.5 11.5 11.5
est
high
71 17.8 17.8 29.3
er
high 71 17.8 17.8 47.0
neutr
30 7.5 7.5 54.5
al
low 93 23.3 23.3 77.8
least 89 22.3 22.3 100.0
Total 400 100.0 100.0
Rank the following brands in order of

your preference _SONY ERICSSON
highest
higher
high
neutral
low
least
11.5% of the respondents opted for Sony Ericsson to be their
most preferred brand while 22.3% of them rated it to be their
least preferred brand.
Q8) What is your main reason for having a

mobile phone? _Just making and receiving
calls
Cumulati
Valid least
8 2.0 2.0 2.0
likely
somew
hat 10 2.5 2.5 4.5
likely
more
22 5.5 5.5 10.0
likely
very
87 21.8 21.8 31.8
likely
most
273 68.3 68.3 100.0
likely
Total 400 100.0 100.0
What is your main reason for having a mobile
phone?_Just making and receiving calls
least likely
somewhat
likely
more likely
very likely
most likely
A whopping 68.3% of the respondents says that making and

receiving calls is the main reason for them for having a
mobile phone while a mere 2% of the respondents voted it to
be least likely.
Q9)What is your main reason for having a

mobile phone?_It's a status symbol
Cumulati
Valid least
72 18.0 18.0 18.0
likely
somew
hat 28 7.0 7.0 25.0
likely
more
43 10.8 10.8 35.8
likely
very
108 27.0 27.0 62.8
likely
most
149 37.3 37.3 100.0
likely
Total 400 100.0 100.0
What is your main reason for having a
mobile phone?_It's a status symbol
least likely
somewhat
likely
more likely
very likely
most likely
Having a mobile phone is a status symbol for almost 37.3%

of the respondents while 18% of them do not consider it as a
status symbol. The rest of them are somewhat confused and
their responses are shown by the above table and pie chart.

mobile phone? _Inclined towards sms and
other features like camera, fm, etc.
Cumulati
Valid least
44 11.0 11.0 11.0
likely
somew
hat 34 8.5 8.5 19.5
likely
more
72 18.0 18.0 37.5
likely
very 72 18.0 18.0 55.5
likely
most
178 44.5 44.5 100.0
likely
Total 400 100.0 100.0
What is your main reason for having a mobile

phone?_Inclined towards sms and other ...
least likely
somewhat
likely
more likely
very likely
most likely
44.5% of the respondents also say that the reason for their
keeping the mobile that they are inclined towards sms,
camera, radio, etc, while 11% of them are least affected by
such features.

mobile phone?_A combination of all or
some of the above reasons
Cumulati
Valid least
23 5.8 5.8 5.8
likely
somew
hat 12 3.0 3.0 8.8
likely
more 40 10.0 10.0 18.8
likely
very
120 30.0 30.0 48.8
likely
most
205 51.3 51.3 100.0
likely
Total 400 100.0 100.0
What is your main reason for having a

mobile phone?_A combination of all or
some of the above reasons
least likely
somewhat
likely
more likely
very likely
most likely
51% of the respondents say that a combination of all or some

of the above mentioned factors is their reason to have the
mobile phone, while 5.8% of them are not affected by such
factors.
Descriptive Statistics
N Sum Mean
What is your main
reason for having
a mobile phone? 400 1807 4.52
_Just making and
receiving calls
What is your main
reason for having
a mobile phone? 400 1434 3.58
_It's a status
symbol
What is your main
reason for having
a mobile phone?
_Inclined towards 400 1506 3.76
sms and other
features like
camera, fm, etc.
What is your main
reason for having
a mobile phone?
400 1672 4.18
_A combination of
all or some of the
above reasons
Valid N (list wise) 400
The above table shows the means of responses for all the four
options. Thus Just making and receiving calls scores 4.52 on
a scale of 1-5 ( 5-most likely), thereby showing that it is one
the most important reason to own a handset. Then mobile
phone being a status symbol could score only a mean of 3.58
thereby exposing the naked psyche of the Indian Consumers.
Similarly, having a mobile for other features as sms, camera,
fm, etc could score only 3.76 thus showing that its not the
main reason of having a mobile. A combination of all the
above reasons scores a good 4.18 mean thus showing the
inclination of the consumers towards all the above reasons.
RECOMMENDATIONS
Nokia can do an excellent job to make the mobile phone easy

to use. In order to maintain the leader position of mobile
phone market, the company should closely focus on the
tendency of marketing development.
It would be good for Nokia to make out specialized products
for enterprise markets. These specialized products’ functions
would be to make the connection more quickly and handily
than before. The enterprises could involve big companies,
hospitals, government organizations etc.
Some advantages attached to this approach are:
1. The group market is a long run market. The enterprise

wouldn’t change these products easily and they may
require updating after a period of time.
2. This group market may get further marginal profits

than the individual market and the rate of return over
cost will be improved as well this is because the
competitors will be less in the group market than the
individual market.
Analyzing the current business situation, Nokia needs to :
 Differentiate its products capability between the old

and new category.
 Enhance its products with computer IT compatible,

focusing on new technology users.
 Maintain its price reasonable.
 Follow, practise and promote its environment

policies.
It is also essential to treat the services and the products as

equally important. The provision of a service can be
attractive in itself. Developing a good understanding of how
your products and services will be used and how they will
change is important. Operators may well find themselves
positioning R&D as a means to promote the use of bandwidth
and focusing on service creation.
While remaining flexible and alert to change, a company
should build on standards. In a world where services will be
delivered across a variety of components, one needs their
component to ‘fit in.’
OTHER RECOMMENDATIONS
1. Nokia has to control market skimming as it negatively

attacks the brand
2. Nokia is the market leader and it should try to increase
the growth rate as it had become flatter in 2007.
3. Nokia should be innovative on style and looks frint of the
cell phones as it has recently sprung up in the present in
order to attract youth.
4. High end mobile phones from Nokia have a hanging
problem they must be tweaked to perform as desired.
5. The price of Nokia cellphones is high as compared to the
grown up twins available so the buyer is unable to buy the
latest available.
6. Nokia should work on a phone for the masses as it has a
lot of scope, just like bird and motorola did.
7. The infrared present on the low end phones of nokia lack
compatibility with the non0 nokia phones.
8. Nokia should work upon their combination of price and
features in an instrument.
9. The user interface present in both brands of phones are
each of a type and are acceptable by the users.
CONCLUSION
The findings of the research I found that nokia is the market

leader in the mobile phone industry in india. Nokia has storng
brand image to influence and create large customer base.
Nokia should Launch new mobile phones that are an
optimum balance between price and features Strengths and
opportunities of Nokia suggest that high quality, advanced
technology, worldwide service and continuous new products
are the essential factors for Nokia’s product development.
Nokia concerns on its enterprise culture. In the company the

relationship between individuals is mutual trust, fair and
openness. Nokia makes courses to train its employees
regularly which will assist Nokia in achieving its higher goal.
BIBLIOGRAPHY
 Merriden, Trevor, (2005),’Business The Nokia Way’.
 Johnson Gerry and Scholes Kevan, Exploring

Corporate Strategy,6th edition, Prentice Hall London,New
York.
 Porter Michael E, Competitive Strategy –Techniques

for analysing industries and
competitors(1980),MacMillan publishing Co. New York.
 http://www.news.bbc.co.uk/1/hi/sci/tech/1723738.stm
 http://www.amanet.org/books/catalog/081440636x_hi
story.htm
 http://www.nokia.com
 http://reinholm.com/strategic%20management.htm
QUESTIONNAIRE
Q1. Which mobile brand you would prefer to buy?

1. Nokia
2. Samsung
3. Motorola
4. LG
5. Spice
6. Sony Ericsson
Q2. Rate the following brands based on your perception
on the mentioned criteria on a scale of 1-6 where,
1= Below Average 2=Average 3=
Satisfactory
4= Good 5= Very good 6=
Excellent
Criteria Nokia Sony Motorola Others LG, Spice,

Ericsson Reliance.
Maintenance
Durability
Style/ Design
Color
Size
Price
Availability
Lightweight
Comfort
Discount
Q3. How often do you purchase mobiles?
1. Every two months
2. 2-4 months
3. 4-6 months
4. Any time of the year
Q4. For what all purposes do you normally buy mobiles?

(Please specify)__________________
Q5. Where did you come to know about Nokia?

1. Word of mouth
2. Print Media
3. Electronic media
4. Retailers Recommendation
Q6. When do you go for new mobiles?

1. When old one is worn out
2. For change
3. Seek variety and range of mobiles
4. Special occasions
Q7. Who influences your buying decision?

1. Friends
2. Trends
3. Family
4. Myself
5. Salesman
Q8. From where do you like to purchase your mobiles?

1. Multi-branded outlet
2. Exclusive showroom
3. Any other, please specify_____________
Q9. If in a multi-branded outlet, if your brand is not

available, do you go for other brand?
Q10. Have you ever used Nokia? What is your opinion

about it?
Name: __________________
Phn No: ____________________
1. Occupation:
Service
Business
Graduate Professional
Student others,
please specify________________
Monthly Income:
Less than 10000 10000-15000
15000-20000 above 20000

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ACKNOWLEDGEMENT

• PRODUCTS OF NOKIA AND ITS

• SECRETS OF NOKIA STRATEGIC

• MARKET SURVEY OF CONSUMER

OBJECTIVES OF RESEARCH REPORT:

• To conduct the comparative study between

1865: The birth of Nokia

1898: Finnish Rubber Works founded

1912: Finnish Cable Works founded

1937: Verner Weckman, industry heavyweight

1962: First in-house electrical device

1967: The merger

1979: Mobira Oy, early phone maker

1981: The mobile era begins

1982: Nokia makes its first digital telephone switch

1984: Mobira Talkman launched

1991: GSM – a new mobile standard opens up

In 1992, Nokia decided to focus on its telecommunications

As adoption of the GSM standard grew, new CEO Jorma

1992: Nokia’s first GSM handset

1994: Nokia Tune is launched

1994: World’s first satellite call

1997: Snake – a classic mobile game

1999: The Internet goes mobile

Nokia’s story continues with 3G, mobile multiplayer gaming,

2002: First 3G phone

2005: The Nokia Nseries is born

2005: The billionth Nokia phone is sold

2006: A new President and CEO – Nokia today

Nokia is increasing its offering of consumer Internet services,

The Markets unit is responsible for the management of our

The three units receive operational support from our

Nokia Siemens Networks provides wireless and fixed

NAVTEQ is a leading provider of comprehensive digital map

Today, Nokia is a world leader in digital technologies,

• Experience enhanced visual with the 65,536 color

• GSM Dualband EGSM 900/1800 MHz

• 65,536 color, 96 x 68 pixels display

• S30 user interface

• Text messaging: Supports concatenated SMS, picture

• 32-chord/voice polyphonic ringing tones with MP3-

• Large contact storage - up to 200 entries in built-in

• Integrated handsfree speaker

Personal Information Management (PIM)

Battery Talk time* Standby time*

• Easy one-touch key to activate FM radio in an instant

• GSM Dualband EGSM 900/1800 MHz

• 65,536 colors, 128 x 160 pixels CTSN display

• S30 user interface

• Text messaging: Supports concatenated SMS, picture

• 18 Input languages: Bahasa Indonesia, Bahasa

• Supported file formats: MP3-grade, 32-chord

• Headset connector: Standard 2.5mm headset

• Integrated handsfree loudspeaker

Battery Talk time* Standby time*

• Stand out from peers and friends with colored covers

• GSM Dualband EGSM 900/1800 MHz

• 65,536 colors display

• 2 MB Gallery to store downloaded files

• Multimedia messaging: MMS for creating, receiving,

• WAP* 2.0 xHTML/HTML browser

• GPRS: Class B, multislot class 6

• Large contact storage – 300 entries in built-in

Personal information management (PIM)