Global Trends in Beauty and Personal Care: Opportunities For Future

GLOBAL TRENDS IN BEAUTY AND PERSONAL CARE:
OPPORTUNITIES FOR FUTURE

IN-COSMETICS ASIA 2014
PEI YING LOH RESEARCH ANALYST
INTRODUCTION
About Euromonitor International
Vilnius
London
Chicago
Serving North America
Headquarters
Serving Western
Europe
Serving Eastern
Europe and
Scandinavia
Tokyo
Serving Japan
Shanghai
Dubai
Serving China
Serving Middle East and

North Africa
Bangalore
Serving India
Singapore
Serving Asia
bar China, India, Japan, Australasia
Sao Paolo
Serving Latin
America
Santiago
Cape Town
Sydney
Serving Latin
America
Serving South
Africa
Serving Australia, New

Zealand and the Pacific region
Strategic research for over 20 industries

Extensive network of analysts in 80 countries
Global presence, local coverage
Euromonitor International
INTRODUCTION
GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHATS NEXT
CONCLUSION
GLOBAL OVERVIEW
US$454 billion
of total beauty and
personal care retail
sales globally in 2013
2%
value growth
generated in 2013
29%
represented by Asia
Pacific in 2013
Source Euromonitor International

GLOBAL OVERVIEW
Most categories see better performance in 2013

Performance by Category 2012 vs 2013
120
10
9
100
7
US$ billion
80
6
5
60
4
3
40
2
1
20
0
0
-1
US$ billion
Value growth 2011-2012 (%)
Value Sales Growth rates (%)
GLOBAL OVERVIEW

120
10
9
100
7
US$ billion
80
6
5
60
4
3
40
2
1
20
0
0
-1
US$ billion
GLOBAL OVERVIEW

120
10
9
100
7
US$ billion
80
6
5
60
4
3
40
2
1
20
0
0
-1
US$ billion
GLOBAL OVERVIEW
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHATS NEXT
CONCLUSION
10
Market driven by brand loyalty vs experimentation
Brand Loyalty
Product effectiveness
Experimentation
Desire for more effective
products
Brand image
Habit
New claims and innovative

ingredients
Unique product benefits
In-store availability and

price
Source Euromonitor International consumer survey, Personal Appearance Survey 2014

GLOBAL OVERVIEW
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHATS NEXT
CONCLUSION
12
KEY THEMES IN 2014
Key themes to define the industry in 2014

Multi-benefits
products
At-home beauty
experience and
pampering
Dominance of Selfie
trend
Fashion Beauty
13
KEY THEMES IN 2014 MULTI-BENEFITS PRODUCTS
Products with multiple claims feature strongly
Convenience
Cost-saving
Novelty
Moisture
AntiAgeing
Fragrance
Sun
Protection
Colours
Whitening
Coverage
Gentle to
Skin
14
KEY THEMES IN 2014 MULTI-BENEFITS PRODUCTS
Haircare & colour cosmetics stand out
Caviar Anti-Aging
Replenishing
Moisture Conditioner
Maintains moisture, and
also protects hair from
daily stress, colour fade
and future damage
Source: Analysts own photos
Striplac Peel-off
UV/LED Nail Polish
Peel off technology for

easy removal, protects
and strengthens the
natural nail. Finished in 60
seconds under LED.
Lancme Teint
Visionnaire
Two-in-one product used as a
foundation with high coverage
corrector, enriched with LR
2412, the active ingredient
integrated in Visionnaire
skincare. Also claims to
reduce imperfections.
15
KEY THEMES IN 2014

Multi-benefits
products
At-home beauty
experience and
pampering
Dominance of Selfie
trend
Fashion Beauty
16
KEY THEMES IN 2014 AT-HOME BEAUTY EXPERIENCE AND PAMPERING
Consumers increasingly going for self-pampering in the home
Cost-saving
Time
constraints
to achieve
instant
results
Growth of
selfservice
trend
17
KEY TRENDS IN 2014 AT-HOME BEAUTY EXPERIENCE AND PAMPERING
Multiple sectors benefit from at-home beauty experiences

Masks
Hair Treatments
The Face Shop 3D Ampoule

Mask Sheet Red Ginseng
and Ceramide
Two steps facial care using
both ampoule and mask
sheet. Used to achieve
whitening, hydrating and
firming of skin.
Shiseido Tsubaki
Damage Care Hair Mask

Integrated with Camelia Oil,

most suitable for dry,
permed, sun-damaged,
colour-treated and coarse
hair.
Consumer
Appliances
Clarisonic Mia 2
Claims to offer a gentle and

effective cleanse at home,
than traditional manual
cleansing.
18
KEY THEMES IN 2014

Multi-benefits
products
At-home beauty
experience and
pampering
Dominance of selfie
trend
Fashion Beauty
19
KEY THEMES IN 2014 DOMINANCE OF SELFIE TREND
Strong appeal for Selfie Beauty
Colours to portray
individuality
Tailored innovations
with specific solutionbased products
Skin Perfections
20
KEY THEMES IN 2014 DOMINANCE OF SELFIE TREND
Social media and Selfies, the connection with consumers

Lancmes
Dreamtone
Lancme USA has launched a social

media campaign #bareselfie
Encouraged users to use the product
and take bare-look/ no make up
Sephora
Singapore
Launched #NoFilterSephoraSg.
collaboration with CLEO Magazine
Offering tips on different types of
selfie
Sunsilk
Dream
Starter
Launched a social media campaign,

#SunsilkDreamStarter, in Philippines
Benefit
Launched the #realsies campaign

Fans can post selfies with lashes
applied with Theyre Real! mascara
to win long supply
Source: https://www.facebook.com/notes/sunsilk/sunsilkdreamstarter-digital-promo-mechanics/774253665954734
21
KEY THEMES IN 2014

Multi-benefits
products
At-home beauty
experience and
pampering
Dominance of Selfie
trend
Fashion Beauty
22
KEY THEMES IN 2014 FASHION BEAUTY
Fashion apparel brands make a stronger mark within beauty
Fashion Brands
Consumers
expansion in
fashion brands
beauty range
Brand
consciousness
Rising
Affluence
GLOBAL OVERVIEW
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHATS NEXT
CONCLUSION
24
ASIA PACIFIC TRENDS
Growing appeal for safe cosmetics in Asia Pacific

Non-preservatives beauty
and personal care
Derma-cosmetics
Himalaya Herbals
Purifying Neem Face
Wash
First Aid Beauty Ultra Repair

Cream Intense Hydration for
Dry Parched Skin

Natural and organic

beauty and personal care
APIVITA Suncare
25
ASIA PACIFIC TRENDS
Internet retailing shows fast growth

Asia Pacific Beauty Sales by Key
Distribution Channel 2008-2013
100%
Growing presence of
internet retailing
80%
60%
40%
20%
0%
2008 2009 2010 2011 2012 2013
Internet Retailing
Department Stores
Direct Selling
Modern Grocery Retailers
Health and Beauty Specialist Retailers
26
ASIA PACIFIC TRENDS
Bloggers are a big influence on young consumer trends
Xiaxue
Jane Chuck
Bryan Tan
Top Blogger in Singapore
Top Blogger in Malaysia
Top Blogger in Thailand
Source: http://xiaxue.blogspot.sg/
Source: http://chuckei.com/
Source: http://bryantanmakeupartist.blogspot.sg/
GLOBAL OVERVIEW
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHATS NEXT
CONCLUSION
28
WHATS NEXT
Global market: other facial make-up to be the driving force

Fastest Growing Beauty and Personal Care
Categories 2013-2018 Constant Value CAGR (%)
Other Facial
Make-Up
Mens Skin
Care
11%
8%
Baby and
Child-Specific
Skin Care
Face Masks
6%
6%

Anti-Agers
5%
29
WHATS NEXT
Asia Pacific: Other Facial Make-Up to have the strongest growth

Other Facial Make-Up constant value CAGR
2013-2018 by countries (%)
18%
South Korea
13%
China
Philippines
constant value CAGR

expected from 2013 to
2018 in Asia Pacific
Indonesia
Hong Kong, China
Malaysia
South Korea
Singapore
fastest constant value

CAGR of close to 18%
expected from 2013 to
2018
India
Thailand
Japan
Taiwan
0
5
10
15
Constant value CAGR 2013-2018 (%)

20
30
WHATS NEXT
Global market: Selfie creates opportunities

Look good factor
Personality
Individuality
Skin perfection
Consumers
Even tone
Spot correction
Smooth texture
Tailored innovation
Solution-based
Hyperpigmentation
Scalp health
Retailers
Manufacturers
GLOBAL OVERVIEW
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHATS NEXT
CONCLUSION
32
CONCLUSION
Ideas to take away
The continuous success: Multi-benefits and

at-home beauty products
Technology will be a main focus for
manufacturers and consumers
Other Facial Make-Up to be a main focus of

major manufacturers
THANK YOU FOR LISTENING

Pei Ying Loh
Research Analyst
Peiying.loh@euromonitor.com.sg

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GLOBAL TRENDS IN BEAUTY AND PERSONAL CARE:

OPPORTUNITIES FOR FUTURE

About Euromonitor International

Serving Middle East and

Serving Australia, New

Strategic research for over 20 industries

Source Euromonitor International

Most categories see better performance in 2013

Value growth 2011-2012 (%)

Value growth 2012-2013 (%)

Value Sales Growth rates (%)

Most categories see better performance in 2013

Value growth 2011-2012 (%)

Value growth 2012-2013 (%)

Value Sales Growth rates (%)

Most categories see better performance in 2013

Value growth 2011-2012 (%)

Value growth 2012-2013 (%)

Value Sales Growth rates (%)

Market driven by brand loyalty vs experimentation

New claims and innovative

In-store availability and

Source Euromonitor International consumer survey, Personal Appearance Survey 2014

KEY THEMES IN 2014

Key themes to define the industry in 2014

KEY THEMES IN 2014 MULTI-BENEFITS PRODUCTS

Products with multiple claims feature strongly

KEY THEMES IN 2014 MULTI-BENEFITS PRODUCTS

Haircare & colour cosmetics stand out

Peel off technology for

KEY THEMES IN 2014

Key themes to define the industry in 2014

KEY THEMES IN 2014 AT-HOME BEAUTY EXPERIENCE AND PAMPERING

Consumers increasingly going for self-pampering in the home

KEY TRENDS IN 2014 AT-HOME BEAUTY EXPERIENCE AND PAMPERING

Multiple sectors benefit from at-home beauty experiences

The Face Shop 3D Ampoule

Source: Analysts own photos

Integrated with Camelia Oil,

Claims to offer a gentle and

KEY THEMES IN 2014

Key themes to define the industry in 2014

KEY THEMES IN 2014 DOMINANCE OF SELFIE TREND

Strong appeal for Selfie Beauty

KEY THEMES IN 2014 DOMINANCE OF SELFIE TREND

Social media and Selfies, the connection with consumers

Lancme USA has launched a social

Launched a social media campaign,

Launched the #realsies campaign

Source: Analysts own photos

KEY THEMES IN 2014

Key themes to define the industry in 2014

KEY THEMES IN 2014 FASHION BEAUTY

Fashion apparel brands make a stronger mark within beauty

ASIA PACIFIC TRENDS

Growing appeal for safe cosmetics in Asia Pacific

First Aid Beauty Ultra Repair

Source: Analysts own photos