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PR2600 2015-2016 Syllabus PDF
PR2600 2015-2016 Syllabus PDF
to
Political
Communication
PR2600
Course Contents
Lecture
1:
Introduction
to
the
Course
Lecture
2:
Democracy
and
the
Media
Lecture
3:
Media
as
Political
Actors
Lecture
4:
Political
News
Lecture
5:
News
Management
and
Political
Public
Relations
Lecture
6:
The
Audience
for
Political
News
Lecture
7:
Comparing
Media
Systems
I:
Features
and
Models
Lecture
8:
Comparing
Media
Systems
II:
Differences
that
Make
a
Difference
Lecture
9:
Journalistic
Objectivity
and
its
Discontents
Lecture
10:
Popular
Politics
and
Intimate
Politics
Lecture
11:
Strategy
in
Election
Campaigns
Lecture
12:
Organization,
Technology
and
Resources
in
Election
Campaigns
Lecture
13:
The
Conditions
for
Political
Persuasion
Lecture
14:
The
Framing
and
Counter-Framing
of
Political
Messages
Lecture
15:
Political
Advertising
Lecture
16:
The
2015
UK
General
Election
Lecture
17:
The
Effects
of
Political
Communication
Lecture
18:
Political
Communication
in
a
Globalizing
World
Lecture
19:
Campaign
Ethics
Lecture
20:
Conclusions:
Political
Communication
and
the
Quality
of
Democracy
Important Facts
Coursework
Deadlines:
Essay
1:
Monday
December
7th
2015
marks
to
be
returned
by
December
28th
Essay
2:
Monday
March
14th
2016
marks
to
be
returned
by
April
4th
Assessments:
Two
essays:
25%
each
Three-hour
unseen
examination:
50%
The
first
thing
you
should
read
for
this
course
is
this
booklet,
in
its
entirety.
It
contains
much
useful
information
which
will
help
you
to
navigate
your
way
through
the
course.
The
purpose
of
this
course
is
to
provide
students
with
a
broad
overview
of
how
citizens,
politicians
and
the
media
interact
across
Western
democracies
during
both
electoral
and
governing
periods.
While
the
course
will
cover
key
aspects
of
political
communication
in
the
United
Kingdom,
the
focus
will
be
mostly
comparative.
The
first
part
of
the
course
will
focus
on
the
production
and
consumption
of
political
news,
while
the
second
part
will
address
election
campaigns
and
their
effects
as
well
as
focusing
on
contemporary
debates
in
political
communication,
including
ethical
issues.
There
will
be
weekly,
one
hour
lectures
and
weekly,
one
hour
seminars.
One
of
the
lectures
will
be
replaced
by
your
individual
viewing
of
a
documentary
film,
for
discussion
in
the
seminar.
Reading
weeks
will
fall
in
week
six
of
the
Autumn
and
Spring
terms.
Each
student
will
be
expected
to
attend
the
lectures
and
prepare
for
the
seminars
by
reading
from
among
and
beyond
the
suggested
reading.
Seminars
will
be
based
upon
practical
activities
and
exercises
as
well
as
open
discussion
of
the
topics
of
the
week.
Some
course
materials
will
be
provided
via
the
Internet.
ATTENDANCE
AT
ALL
SEMINARS
IS
COMPULSORY.
See
the
Departments
Student
Undergraduate
Handbook
for
important
information
on
attendance
requirements
and
disciplinary
action
that
can
result
from
failure
to
attend.
2. Teaching Staff
Cristian
Vaccari,
Lecturer
in
Politics
Room:
FW115
Office
hours:
Monday,
3-4PM
and
Tuesday,
4-5
PM.
NOTE:
On
weeks
1
and
2
there
will
be
no
visiting
hours
on
Tuesday.
There
will
be
no
visiting
hours
during
Reading
Weeks.
If
you
want
to
see
me
outside
term,
please
send
me
an
email
to
schedule
an
appointment.
E-mail:
cristian.vaccari@rhul.ac.uk
Twitter:
@25lettori
RHUL
webpage:
https://pure.royalholloway.ac.uk/portal/en/persons/cristian-
vaccari(45794463-2310-4a97-87db-8b2f2bca0dcf).html
Google
Scholar
profile:
http://scholar.google.com/citations?user=3_TethEAAAAJ&hl=en
Research
project
website:
http://www.webpoleu.net/
New
Political
Communication
Unit
website:
http://newpolcom.rhul.ac.uk/
Nikki
Soo,
Ph.D.
candidate
E-mail:
Nikki.Soo.2011@live.rhul.ac.uk
Twitter:
@sniksw
Office
hours:
Monday,
2-3PM
RHUL
webpage:
http://pure.rhul.ac.uk/portal/en/persons/nikki-soo%28b2eefcc1-bae8-
4d96-924b-d7933eb0ab41%29.html
At
the
end
of
this
course
a
typical
student
should
be
able
to:
(a)
subject
specific
Critically
evaluate
the
role
of
political
communication
for
the
quality
of
democracy
Appreciate
the
differences
that
exist
in
media-politics
relationships
across
the
Western
world
and
assess
their
impact
on
citizenship
and
political
action
Understand
the
changes
that
are
taking
place
in
media
systems
and
election
campaigns
in
the
UK
and
elsewhere,
particularly
with
respect
to
the
role
of
digital
media
Comprehend
the
professions,
tools,
conducts,
and
ethics
of
contemporary
campaigns
Evaluate
the
scope
and
limits
of
the
effects
of
political
communication
messages
(b)
generic
Critically
analyse
texts
Communicate
clearly
and
construct
coherent
arguments,
both
in
seminars
and
in
written
work
Adapt
knowledge
to
specific
contexts
and
types
of
social
actors
Understand
the
role
context
plays
in
shaping
social
and
political
dynamics
(c)
students
will
have
developed
the
following
key
skills
Taking
part
in
group
discussions
Working
in
small
groups
Producing
written
material
in
the
form
of
essays
Problem-solving
and
scenario-building
Effectively
engaging
in
online
discussion
and
dissemination
of
contents
Time
management
and
self-organization
under
each
subject
heading.
Questions
may
be
written
on
subjects
other
than
these,
but
only
after
consultation
with
me.
For
your
first
essay,
you
should
choose
questions
only
from
weeks
2-10;
for
your
second
essay,
you
should
choose
questions
only
from
weeks
11-19.
You
should
start
to
plan
and
research
your
essays
well
ahead
of
time.
Essays
should
be
treated
as
an
answer
to
a
question
and
a
reflection
on
its
possible
implications,
an
argument
rather
than
a
simple
factual
description
of
a
topic.
I
don't
expect
essays
to
be
comprehensive
factual
accounts
of
a
topic:
in
2,000
words,
they
couldn't
be.
What
I
look
for
is
evidence
of
knowledge
and
understanding,
but
even
more
important,
the
ability
to
think
critically
and
imaginatively
about
the
question
asked
on
the
basis
of
such
knowledge
and
understanding.
When
we
have
marked
your
essay,
it
will
be
returned
via
Moodle
with
an
Essay
Assessment
Sheet,
detailing
the
strengths
and
weaknesses
of
your
work.
Please
note
that
no
member
of
the
teaching
staff
will
provide
feedback
on
draft
essays
or
essay
outlines,
whether
by
email
or
in
person.
If
you
have
specific
questions
on
how
to
structure
your
essay,
how
to
address
a
question,
or
how
to
interpret
some
theory
or
empirical
evidence
in
the
readings,
you
should
come
to
our
office
hours
to
discuss
them.
Final
assessment:
examination
(worth
50%
overall)
A
three
hour,
unseen,
written
examination
taken
in
the
summer
term
will
count
for
50%
of
the
total
possible
mark.
Each
student
will
be
required
to
write
essays
in
answer
to
two
questions
chosen
from
a
list
of
eight.
A
specimen
examination
paper
is
attached
at
the
end
of
this
syllabus.
Essay
deadlines
are
as
follows:
Essay
1:
Monday
December
7th
2015
marks
to
be
returned
by
December
28th
Essay
2:
Monday
March
14th
2016
marks
to
be
returned
by
April
4th
Upload
one
digital
copy
of
your
essay
to
Turnitin
by
9AM
and
submit
one
hard
copy
to
me
or
the
NET
at
the
beginning
of
the
weeks
seminar
by
4PM
or
5PM
according
to
the
group
you
are
in.
Essay
Assessment
Criteria
Below
are
listed
the
general
criteria
that
I
will
be
using
when
I
mark
your
essays.
Please
bear
them
in
mind
when
you
prepare
your
written
work:
Interpretation
of
question
and
introduction
Subject
relevance
Logical
development
Insight
and
originality
Critical
analysis
Use
of
sources
Use
of
evidence
Presentation
of
references
Spelling
Grammar
Punctuation
Style
and
'readability'
Study
Resources
and
Essay
Writing
Guide
Royal
Holloway
has
put
together
some
very
useful
resources
to
help
you
organize
your
study
and
write
clear
and
compelling
essays.
Take
a
look
at
http://www.rhul.ac.uk/ecampus/academicsupport/studyresources.aspx
Mind
Maps
Mind
maps
are
a
useful
tool
to
organize
the
concepts
and
main
arguments
of
the
course.
I
encourage
you
to
get
familiar
with
them
if
you
do
not
know
them.
An
essential
guide
on
how
to
use
mind
mapping
can
be
found
at
http://www.mind-mapping.co.uk/mind-mapping-
information-and-advice/how-to-make-a-mind-map/,
a
free
online
course
by
the
company
started
by
the
inventor
of
mind
maps
can
be
found
at
http://thinkbuzan.com/how-to-mind-
map/,
and
a
simple
video
on
how
to
create
a
mind
map
can
be
found
at
https://www.youtube.com/watch?v=wLWV0XN7K1g.
There
are
various
pieces
of
software,
mostly
available
for
a
modicum
price,
that
facilitate
drawing
mind
maps
with
your
computer,
tablet,
or
smartphone.
Alternatively,
you
can
draw
your
mind
maps
with
paper
and
pencils.
Below
is
a
very
basic
mind
map
of
all
the
topic
of
the
course.
NOTE:
before
each
lecture,
I
will
try
to
post
a
mind
map
summarizing
the
main
topics
of
the
week
on
Moodle.
You
can
use
this
mind
map
to
follow
my
lecture
and
take
notes.
Make
sure
to
log
on
to
Moodle
in
the
morning
when
a
lecture
is
going
to
take
place
to
download
the
mind
map.
How
to
Write
Essays
for
this
Course1
Start
by
making
an
outline
for
your
essay.
Do
not
begin
to
write
until
your
outline
is
fully
formulated.
Plan
your
essay
to
be
divided
in
three
parts:
1) Introduction.
This
should
contain:
a. A
clear
explanation
of
your
thesis,
or
main
argument,
and
of
the
case
that
you
are
going
to
make
to
support
it.
Make
sure
your
essay
is
based
on
one
main
point
from
which
everything
else
follows.
Do
not
begin
to
write
your
essay
until
you
can
state
your
argument
in
a
single
declarative
sentence.
Your
argument
should
be
introduced
in
your
introduction,
not
in
your
conclusion.
Do
not
leave
your
reader
in
the
dark
and
avoid
cliff-hangers.
b. The
plan
of
development:
once
you
have
stated
your
thesis,
tell
your
reader
how
you
are
going
to
support
your
argument.
Without
a
precise
plan
of
development,
readers
may
miss
some
of
your
key
points
or
some
of
the
logical
connections
between
them.
The
plan
should
be
placed
at
the
end
of
the
1
These
guidelines
are
adapted
from
those
developed
by
Professor
Sam
Popkin
at
the
University
of
California
at
San Diego.
introduction
and
should
briefly
introduce
the
main
points
that
support
the
argument.
2) Body:
this
is
the
heart
of
the
paper,
where
you
provide
and
substantiate
the
points
that
support
your
argument.
Each
paragraph
should
start
with
a
topic
sentence
that
summarizes
the
point,
followed
by
a
few
other
sentences
that
introduce
evidence
for
that
point.
Each
point,
and
so
each
topic
sentence,
should
relate
to
and
support
your
one-sentence
thesis
statement.
Document
your
points
with
references
to
readings
and
provable
facts
rather
than
your
own
opinion.
Never
make
all-encompassing
statements
such
as
negative
messages
usually
work
better
than
positive
ones
without
providing
evidence
for
them
in
the
form
of
citations
or
compelling
facts.
This
part
of
the
essay
will
be
much
easier
to
write
if
you
are
following
an
outline.
3) Conclusion:
summarize
your
argument
and
the
support
you
provided
for
it.
If
you
want
to
include
your
opinion
about
any
ideas
and
evidence
presented
in
your
work,
the
conclusion
is
the
appropriate
place
to
do
so.
A
few
other
important
suggestions:
Remember
that
you
are
writing
a
formal
essay
that
requires
precise
language.
Do
not
be
cute.
Use
concepts
carefully:
words
such
as
priming,
framing,
agenda
setting,
political
parallelism,
pseudo-events,
and
so
forth
have
very
precise
meanings
in
political
communication,
and
these
meanings
are
spelled
out
in
the
readings.
You
will
lose
points
if
your
essay
uses
these
concepts
casually
and
inconsistently
with
how
they
are
used
in
the
readings.
Do
not
cite
lectures
or
presentations;
cite
readings
and
publicly
available
materials.
Never
hide
behind
the
authors,
for
instance
by
using
sentences
like
Hallin
and
Mancini
argue
that.
Instead,
use
citations
to
bolster
your
arguments,
as
in:
Public
service
broadcasting
has
been
proved
to
substantially
augment
citizens
information
about
politics
(Curran
et
al.
2009).
Proofread
your
work.
There
should
be
no
misspelling
or
grammatical
errors
in
your
essays.
You
should
not
hand
in
your
essay
until
you
have
proofread
your
final
draft,
so
plan
your
work
to
have
time
to
do
that.
If
you
want
your
readers
to
take
your
ideas
seriously,
present
them
clearly.
Read
your
essay
to
detect
poor
sentences.
Read
the
first
sentence
of
every
paragraph
(the
topic
sentence)
aloud
and
see
if
they
follow
smoothly
and
if
they
all
relate
to
and
support
the
thesis
of
your
paper;
if
not,
reorganize
the
paragraphs
and/or
rewrite
the
topic
sentences.
Read
the
first
and
last
sentence
of
each
paragraph
aloud
and
see
if
the
two
sentences
are
clearly
connected;
if
not,
reorganize
and
rewrite
the
paragraph.
See
the
Departments
Undergraduate
Student
Handbook
for
important
information
about
referencing,
word
count,
evaluation,
and
late
submission
of
essays.
JYA/Study
Abroad
students
studying
in
the
Department
for
one
term
only
will
not
be
required
to
sit
the
summer
examination.
Their
assessment
will
be
based
on
two
essays,
each
of
2,500
words
in
length.
The
deadlines
for
submission
of
both
of
these
essays
are
as
follows:
For
students
visiting
during
the
Autumn
Term:
Monday
December
7th
2014
For
students
visiting
during
the
Spring
Term:
Monday
March
14th
2015
JYA/Study
Abroad
students
taking
the
complete
course
will
sit
the
final
examination
in
May
in
the
usual
way.
There
will
be
no
exceptions
to
this
rule.
Plagiarism
will
not
be
tolerated
by
the
Department
and
the
College.
For
all
course
work,
the
work
must
be
your
own.
Attempts
to
pass
off
someone
else's
work
(written
by
another
student
or
from
a
book/article
you
have
read)
as
your
own
is
plagiarism.
Duplicate
work
(work
that
you
have
submitted
for
one
course,
then
resubmitted
for
another
course)
is
also
not
permitted.
If
we
find
you
have
cheated
in
this
way,
any
mark
awarded
will
be
reduced
to
zero,
and,
depending
on
the
seriousness
of
the
offence,
your
overall
degree
classification
may
be
lowered,
or
you
may
be
prevented
from
graduating.
See
the
Departments
Student
Undergraduate
Handbook
for
important
information
about
plagiarism
and
the
Turnitin
plagiarism
detection
database,
where
you
are
required
to
submit
your
essays.
As
in
all
courses
offered
by
the
Department
of
Politics
and
International
Relations,
you
must
follow
a
specific
referencing
style
when
citing
bibliographic
sources
in
your
essays.
Read
the
style
guide
of
Political
Studies,
the
journal
of
the
British
Political
Studies
Association,
and
follow
them
scrupulously
when
writing
your
essays.
They
are
available
at
https://www.nottingham.ac.uk/politics/documents/journal-ps-style-guide.pdf
If
you
use
information
from
the
Internet
in
your
assignments
you
must
give
the
full
url
(address)
from
which
the
information
was
gleaned,
and
the
date
on
which
you
found
the
information
on
the
site.
I
will
deduct
marks
from
your
essays
if
you
do
not
cite
references
properly.
As
in
all
other
cases,
plagiarism
will
not
be
tolerated.
8.
Texts
The
texts
for
this
course
are:
Brian
McNair,
An
Introduction
to
Political
Communication,
Routledge,
2011
(fifth
edition).
The
latest
edition
of
a
best-selling
text
in
the
field
of
political
communication,
this
book
provides
a
comprehensive
overview
of
most
of
the
topics
in
the
course.
Referred
to
as
McNair
(2011)
throughout
the
reading
list.
You
should
purchase
a
copy
of
this
book.
You
can
also
read
this
book
online
at
https://www-dawsonera-
com.ezproxy01.rhul.ac.uk/abstract/9780203828694
Erik
Albk,
Arjen
Van
Dalen,
Nael
Jebril,
&
Claes
de
Vreese
(2014).
Political
journalism
in
comparative
perspective.
Cambridge
University
Press.
A
ground-breaking
study
on
journalists,
media
coverage
of
politics,
and
its
effects
on
the
audience
in
Denmark,
Spain,
and
the
United
Kingdom.
Referred
to
as
Albaek
et
al
(2014)
throughout
the
reading
list.
You
should
purchase
a
copy
of
this
book.
You
can
also
read
this
book
online
at
http://ebooks.cambridge.org/ebook.jsf?bid=CBO9781139567367
General
books
Useful
general
books,
which
either
provide
an
overview
of
many,
but
not
all,
elements
of
the
course,
or
are
stimulating
and
thought
provoking,
include
those
listed
below.
Please
note
that
I
have
generally
not
listed
these
books
in
the
individual
subject
readings.
Use
these
books
as
a
collection
of
resources
if
you
need
to
put
the
weekly
headings
in
a
broader
context,
or
require
inspiration
for
an
essay.
Aalberg,
T.,
&
Curran,
J.
(Eds.).
(2012).
How
media
inform
democracy:
A
comparative
approach.
Routledge.
Chadwick,
A.
(2013).
The
Hybrid
Media
System:
Politics
and
Power.
Oxford
University
Press.
Esser,
F.,
&
Pfetsch,
B.
(2004).
Comparing
political
communication:
Theories,
cases,
and
challenges:
Cambridge
University
Press.
Kaid,
L.
L.,
&
Holz-Bacha,
C.
(2007).
Encyclopedia
of
political
communication:
SAGE
Publications.
Negrine,
R.
M.
(2008).
The
transformation
of
political
communication:
Palgrave
Macmillan.
Semetko,
H.
A.,
&
Scammell,
M.
(2012).
The
SAGE
handbook
of
political
communication:
SAGE
Publications.
Stanyer,
J.
(2007).
Modern
political
communications:
mediated
politics
in
uncertain
times:
Polity.
Important
Note
Single
books
can
provide
nothing
more
than
summaries
of
debates
and
issues:
they
are
no
substitute
for
reading
specialist
studies
and
arguments
for
yourself.
As
far
as
possible,
you
should
avoid
becoming
dependent
on
any
single
text,
and
you
should
aim
to
read
as
widely
as
you
can.
You
will
not
be
able
to
get
through
the
whole
reading
list
for
each
week
but
be
resourceful
and
strategicbriefly
look
at
different
readings
then
concentrate
on
those
ideas
which
particularly
appeal
to
you.
You
are
NOT
expected
to
read
all
of
the
items
on
the
list.
But
you
ARE
expected
to
read
all
the
readings
identified
as
Core
reading
and
to
read
as
widely
as
possible
about
the
subjects
you
research
for
your
essays.
You
must
not
rely
on
the
textbooks
alone.
If
the
books
on
this
list
are
out
of
the
library,
there
are
usually
relevant
books
at
the
same
shelf
mark.
If
during
your
research
you
come
across
interesting
books
that
the
library
does
not
own,
please
let
me
know
by
email
and
I
will
ask
the
library
to
place
an
order
as
soon
as
possible.
Scholarly
Journals
It
is
also
a
good
idea
to
keep
an
eye
on
the
many
scholarly
journals
and
periodicals
which
include
material
related
to
this
course.
A
selection
is
included
below.
All
of
these
are
held
by
Royal
Holloway
and
are
also
available
as
e-journals
through
the
library
catalogue.
You
can
access
them
from
any
location
using
the
Campus
Anywhere
VPN
service
(see
http://www.rhul.ac.uk/it/faq/itfaqs/vpn/faqwebvpn.aspx).
Good
journals
which
almost
always
contain
useful
and
up
to
date
articles
on
political
communication
include:
European
Journal
of
Communication
Information,
Communication
and
Society
International
Journal
of
Communication
International
Journal
of
Press
Politics
Journalism
Journal
of
Communication
Journal
of
Information
Technology
and
Politics
Journal
of
Political
Marketing
New
Media
&
Society
Party
Politics
Political
Communication
Social
Media
and
Society
10
Gateways
to
Academic
Research
Writing
your
essays
will
require
you
to
do
some
independent
research
as
well
as
consulting
both
core
and
recommended
readings.
The
best
places
to
start
are
ISI
Web
of
Science
(http://apps.webofknowledge.com/)
and
Scopus
(http://www.scopus.com/).
These
are
databases
that
allow
to
search
for
any
document
that
has
been
published
on
peer-reviewed
academic
journals.
The
same
query
on
each
database
will
generate
slightly
different
results
because
they
differ
in
the
publications
they
index.
Most
if
not
all
results
from
these
datasets
can
be
considered
as
trustworthy
academic
literature
that
you
can
safely
cite.
However,
books,
edited
volumes,
and
the
journals
that
are
not
indexed
by
these
databases
will
not
be
featured
among
the
results
of
your
searches.
Google
Scholar
(http://scholar.google.co.uk/)
is
a
handy
search
engine
for
academic
research,
but
it
does
not
differentiate
between
high-quality
peer-reviewed
journal
articles
and
less
reliable
documents
such
as
conference
papers,
research
reports,
and
even
newspaper
articles.
However,
it
has
the
advantage
of
covering
books
and
edited
books,
which
the
other
two
citation
indices
do
not
include,
as
well
as
more
specific
or
novel
peer-reviewed
academic
journals
that
have
not
been
included
into
ISI
or
Scopus
yet.
9. A Final Note
Suggestions
and
improvements
to
any
part
of
the
course
outline
are
most
welcome,
and
will
benefit
both
you
and
future
students.
If
you
see
any
problem
or
room
for
improvement
in
any
aspect
of
the
planning
or
delivery
of
the
course,
please
come
to
my
office
hours
or
email
me
to
let
me
know
your
thoughts.
I
hope
you
enjoy
the
course!
Cristian
Vaccari
Last
updated
21
September
2015
11
To-do
list
Read
this
reading
list
Buy
McNair
(2011)
and
Albaek
et
al.
(2014)
Read
Chapter
1
of
both
books
Log
on
to
the
course
website
on
Moodle,
explore
the
resources
available,
and
get
accustomed
to
it.
12
13
14
15
16
17
Lipsitz,
K.,
Trost,
C.,
Grossmann,
M.,
&
Sides,
J.
(2005).
What
voters
want
from
political
campaign
communication.
Political
Communication,
22(3),
337-354.
Webster,
J.
G.
(2005).
Beneath
the
veneer
of
fragmentation:
Television
audience
polarization
in
a
multichannel
world.
Journal
of
communication,
55(2),
366-382.
Buckingham,
D.
(2002).
The
making
of
citizens:
Young
people,
news
and
politics.
Routledge.
Tewksbury,
D.,
Weaver,
A.
J.,
&
Maddex,
B.
D.
(2001).
Accidentally
informed:
Incidental
news
exposure
on
the
World
Wide
Web.
Journalism
&
Mass
Communication
Quarterly,
78(3),
533-554.
Schudson,
M.
(1998).
The
good
citizen:
A
history
of
American
civic
life.
New
York:
Martin
Kessler
Books.
Morley,
D.
(1992).
Television,
audiences
and
cultural
studies.
Routledge.
Ang,
I.
(1991).
Desperately
seeking
the
audience.
Routledge.
Zukin,
C.,
&
Snyder,
R.
(1984).
Passive
learning:
When
the
media
environment
is
the
message.
Public
Opinion
Quarterly,
48(3),
629-638.
18
19
Brown
and
Gitlin
(2011).
Partisans,
Watchdogs,
and
Entertainers:
The
Press
for
Democracy
and
its
Limits.
In
Edwards,
Jacobs
and
Shapiro
(Eds),
The
Oxford
Handbook
of
American
Public
Opinion
and
the
Media.
Oxford,
New
York:
Oxford
University
Press.
Nordicom
(2010).
International
Media
and
Communication
Statistics,
available
at
http://www.nordicom.gu.se/sites/default/files/publikationer-hela-
pdf/nmt12_a_sampler_of_0.pdf
Tunstall,
J.
(2008).
The
media
were
American:
US
mass
media
in
decline.
Oxford:
Oxford
University
Press.
Hanitzsch,
T.
(2007).
Deconstructing
journalism
culture:
Toward
a
universal
theory.
Communication
theory,
17(4),
367-385.
20
21
22
23
24
Baum,
M.
A.
(2005).
Talking
the
vote:
Why
presidential
candidates
hit
the
talk
show
circuit.
American
Journal
of
Political
Science,
49(2),
213-234.
Jones,
J.
P.
(2005).
Entertaining
politics:
New
political
television
and
civic
culture:
Rowman
&
Littlefield
Pub
Inc.
Lunt,
P.,
&
Stenner,
P.
(2005).
The
Jerry
Springer
Show
as
an
emotional
public
sphere.
Media,
Culture
&
Society,
27(1),
59-81.
Esser,
F.
(1999).
Tabloidization'of
News
A
Comparative
Analysis
of
Anglo-American
and
German
Press
Journalism.
European
Journal
of
Communication,
14(3),
291-324.
Brants,
K.
(1998).
Who's
afraid
of
infotainment?.
European
Journal
of
Communication,
13(3),
315-335.
Langer,
J.
(1998).
Tabloid
Television,
Popular
Journalism
and
the
Other
News:
Taylor
&
Francis.
Zaller,
J.
R.
(1998).
Monica
Lewinsky's
contribution
to
political
science.
PS:
Political
Science
and
Politics,
31(2),
182-189.
25
Seminar/essay
questions
Has
political
marketing
improved
the
ways
in
which
politicians
engage
with
voters?
Is
it
appropriate
for
politicians
to
treat
citizens
as
consumers?
To
what
extent
can
campaign
strategies
affect
the
ways
in
which
campaigns
unfold?
What
factors
can
derail
even
the
smartest
political
strategy?
Core
reading
Burton,
M.
J.,
&
Shea,
D.
M.
(2002).
Campaign
mode:
Strategic
vision
in
congressional
elections.
Rowman
&
Littlefield,
chapter
1
(Campaign
mode
and
professional
understanding).
Broadshaw
(2009),
"Who
Will
Vote
for
You
and
Why:
Designing
Strategy
and
Theme",
chapter
3
in
Thurber
and
Nelson
(Eds),
Campaigns
and
Elections
American
Style,
Westview
Press,
3rd
edition.
Popkin,
S.
L.
(2012).
The
Candidate:
What
it
Takes
to
Win-and
Hold-the
White
House.
Oxford
University
Press.,
Chapter
2
(Planning
for
Chaos).
Supplementary
reading
Scammell,
M.
(2014).
Consumer
Democracy:
The
Marketing
of
Politics.
Cambridge
University
Press.
Sides,
J.,
&
Vavreck,
L.
(2014).
The
gamble:
Choice
and
chance
in
the
2012
presidential
election.
Princeton
University
Press.
Johansen,
H.
P.
(2012).
Relational
Political
Marketing
in
Party-centred
Democracies:
Because
We
Deserve
it.
Ashgate
Publishing,
Ltd..
Lees-Marshment,
J.
(Ed.).
(2012).
Routledge
handbook
of
political
marketing.
New
York:
Routledge.
Tenscher,
J.,
Mykknen,
J.,
&
Moring,
T.
(2012).
Modes
of
Professional
Campaigning:
A
Four-Country
Comparison
in
the
European
Parliamentary
Elections,
2009.
The
International
Journal
of
Press/Politics,
17(2),
145-168.
Lees-Marshment,
J.,
Rudd,
C.,
&
Stromback,
J.
(2010).
Global
political
marketing:
Taylor
&
Francis.
Henneberg,
S.
C.,
&
O'Shaughnessy,
N.
J.
(2009).
Political
relationship
marketing:
some
macro/micro
thoughts.
Journal
of
Marketing
Management,25(1-2),
5-29.
Sanders,
K.
(2009).
Communicating
politics
in
the
twenty-first
century:
Palgrave
Macmillan.
Bannon,
D.
P.
(2005).
Relationship
marketing
and
the
political
process.
Journal
of
Political
Marketing,
4(2-3),
73-90.
Wring,
D.
(2005).
The
politics
of
marketing
the
Labour
Party:
Palgrave
Macmillan.
Druckman,
J.
N.,
Jacobs,
L.
R.,
&
Ostermeier,
E.
(2004).
Candidate
strategies
to
prime
issues
and
image.
Journal
of
Politics,
66(4),
1180-1202.
Franklin,
B.
(2004)
Packaging
Politics:
Political
Communications
in
Britains
Media
Democracy,
Arnold.
Lees-Marshment,
J.
(2004)
The
Political
Marketing
Revolution,
Manchester
University
Press.
Farrell,
D.
M.,
Kolodny,
R.,
&
Medvic,
S.
(2001).
Parties
and
Campaign
Professionals
in
a
Digital
Age:
Political
Consultants
in
the
United
States
and
Their
Counterparts
Overseas.
The
Harvard
International
Journal
of
Press/Politics,
6(4),
11-30.
26
27
Seminar/essay
questions
Despite
all
the
changes
in
technology,
campaigns
are
always
going
to
be
about
time,
people
and
money.
Discuss.
U.S.
President
Franklin
Roosevelt's
campaign
manager
Jim
Farley
once
said,
"I
know
half
the
money
I
spend
is
wasted.
I
just
don't
know
which
half."
Discuss.
How
can
campaigns
employ
volunteers
and
supporters
effectively?
Has
the
internet
changed
the
way
election
campaigns
are
conducted?
Core
reading
Chadwick
(2013).
The
Hybrid
Media
System:
Politics
and
Power,
Chapter
6
(Symphonic
Consonance
in
Campaign
Communication:
Reinterpreting
Obama
for
America).
Nielsen
(2012).
Ground
Wars:
Personalized
Communication
in
Political
Campaigns,
Princeton
University
Press,
Chapters
1
(Personalized
Political
Communication
in
American
Campaigns)
and
6
(Always
Fighting
the
Same
Ground
War?).
Gibson,
R.
(2012).
From
Brochureware
to
MyBo:
An
Overview
of
Online
Elections
and
Campaigning.
Politics,
32(2),
77-84.
Supplementary
reading
Enos,
R.
D.,
&
Hersh,
E.
D.
(2015).
Party
Activists
as
Campaign
Advertisers:
The
Ground
Campaign
as
a
Principal-Agent
Problem.
American
Political
Science
Review,
109(02),
252-278.
Lilleker,
D.
G.,
Tenscher,
J.,
&
ttka,
V.
(2015).
Towards
hypermedia
campaigning?
Perceptions
of
new
media's
importance
for
campaigning
by
party
strategists
in
comparative
perspective.
Information,
Communication
&
Society,18(7),
747-765.
Stromer-Galley,
J.
(2014).
Presidential
campaigning
in
the
Internet
age.
Oxford
University
Press.
Karpf,
D.
(2013).
The
Internet
and
American
Political
Campaigns
The
Forum
(Vol.
11,
pp.
413).
Vaccari,
C.
(2013).
Digital
Politics
in
Western
Democracies:
A
Comparative
Study:
Johns
Hopkins
University
Press.
Vaccari,
C.,
&
Nielsen,
R.
K.
(2013).
What
Drives
Politicians'
Online
Popularity?
An
Analysis
of
the
2010
US
Midterm
Elections.
Journal
of
Information
Technology
&
Politics,
10(2),
208-222.
Vaccari,
C.
(2013).
From
Echo
Chamber
to
Persuasive
Device?
Rethinking
the
Role
of
the
Internet
in
Campaigns.
New
Media
&
Society,
15,
n.
1,
pp.
109-127.
Nielsen,
R.,
Vaccari,
C.
(2013).
Do
People
like
Candidates
on
Facebook?
Not
really:
Large-Scale
Direct
Candidate-to-Voter
Online
Communication
as
an
Outlier
Phenomenon.
International
Journal
of
Communication,
7:
23332356.
Vaccari,
C.
(2013).
From
Echo
Chamber
to
Persuasive
Device?
Rethinking
the
Role
of
the
Internet
in
Campaigns.
New
Media
&
Society,
15,
n.
1,
pp.
109-127.
Pew
Global
Attitudes
Project
(2012).
Social
Networking
Popular
Across
Globe,
available
at
http://www.pewglobal.org/files/2012/12/Pew-Global-Attitudes-Project-
Technology-Report-FINAL-December-12-2012.pdf
Beck,
P.,
Heidemann,
E.
(2010).
Changing
Strategies
in
Grassroots
Canvassing:
1956-
2008,
conference
paper,
available
at
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1666576
28
Vaccari
(2010).
Technology
is
a
Commodity:
The
Internet
in
the
2008
United
States
Presidential
Election.
Journal
of
Information
Technology
&
Politics,
7(4):
318-339.
Anstead
and
Chadwick
(2009).
Parties,
Election
Campaigning
and
the
Internet:
Toward
a
Comparative
Institutional
Approach.
In
Chadwick
and
Howard
(Eds),
The
Routledge
Handbook
of
Internet
Politics,
Routledge.
Chadwick
(2009).
Web
2.0:
New
Challenges
for
the
Study
of
E-Democracy
in
an
Era
of
Informational
Exuberance.
I/S:
Journal
of
Law
and
Policy
for
the
Information
Society
(5)1:
9-41.
Fisher,
J.,
and
D.
Denver
(2009)
Evaluating
the
Electoral
Effects
of
Traditional
and
Modern
Modes
of
Constituency
Campaigning
in
Britain
19922005.
Parliamentary
Affairs
62(2):
196-210.
Panagopoulos,
C.,
&
Francia,
P.
L.
(2009).
Grassroots
mobilization
in
the
2008
presidential
election.
Journal
of
Political
Marketing,
8(4),
315-333.
Green,
D.
P.,
&
Gerber,
A.
S.
(2008).
Get
out
the
vote:
How
to
increase
voter
turnout.
Brookings
Institution
Press.
Norris,
P.,
&
Curtice,
J.
(2008)
Getting
the
Message
Out:
A
Two-Step
Model
of
the
Role
of
the
Internet
in
Campaign
Communication
Flows
During
the
2005
British
General
Election.
Journal
of
Information
Technology
&
Politics,
4,
313.
Ward,
S.
(2008).
Making
a
difference:
A
comparative
view
of
the
role
of
the
Internet
in
election
politics:
Lexington
Books.
Bennett,
W.L.,
Mannheim,
J.
(2006)
The
One-Step
Flow
of
Communication.
The
ANNALS
of
the
American
Academy
of
Political
and
Social
Science,
608:
613-632.
Howard,
P.
N.
(2006).
New
media
campaigns
and
the
managed
citizen:
Cambridge
University
Press.
Bimber,
B.
A.,
&
Davis,
R.
(2003).
Campaigning
online:
The
Internet
in
US
elections:
Oxford
University
Press.
Gibson,
R.
K.,
Nixon,
P.
G.,
&
Ward,
S.
J.
(2003).
Political
parties
and
the
Internet:
net
gain?.
Routledge.
Whiteley,
P.,
&
Seyd,
P.
(2003).
How
to
win
a
landslide
by
really
trying:
the
effects
of
local
campaigning
on
voting
in
the
1997
British
general
election.
Electoral
Studies,
22(2),
301-324.
Harris,
P.
(2002).
Who
Pays
the
Piper?
The
Funding
of
Political
Campaigning
in
the
UK,
US
and
the
Consequences
for
Political
Marketing
and
Public
Affairs.Journal
of
Political
Marketing,
1(2-3),
89-107.
Norris
(2000).
A
Virtuous
Circle:
Political
Communication
in
Postindustrial
Societies,
Cambridge
University
Press.
Blumler
and
Kavanagh
(1999).
The
Third
Age
of
Political
Communication:
Influences
and
Features.
Political
Communication,
16(3):
209-230.
29
30
31
32
33
Core
reading
Media
Standard
Trust
(2015).
Election
Unspun:
Week-by-Week
Analysis
of
the
2015
General
Election.
Available
at
http://electionunspun.net/
Freely
explore
and
browse
data
from
this
impressive
content
analysis
of
a
diverse
range
of
media
outlets
and
topics.
Jackson
and
Thorsen
(Eds.)
(2015).
UK
Election
Analysis
2015:
Media,
Voters
and
the
Campaign.
Available
at
http://www.electionanalysis.uk/
Read
all
the
chapters
from
at
least
one
section
of
your
own
choosing
between
Media
Reporting,
Voters,
Polls,
and
Results,
Political
Communication
and
Image
Management,
The
Nations,
Campaigning
and
Civil
Society,
Social
Media,
Popular
Culture,
and
Media
Influence
and
Interventions.
Parliamentary
Affairs
68
(2015),
special
issue
on
Britain
Votes
read
at
least
one
of
the
following
articles:
The
Conservatives:
Their
Sweetest
Victory?,
Hell,
No!
Labour's
Campaign:
The
Correct
Diagnosis
but
the
Wrong
Doctor?,
Party
Finance:
The
Death
of
the
National
Campaign?,
Immigration,
Issue
Ownership
and
the
Rise
of
UKIP,
Exit
Velocity:
The
Media
Election,
The
General
Rejection?
Political
Disengagement,
Disaffected
Democrats
and
Doing
Politics
Differently
Supplementary
reading
Geddes
and
Tonge
(Eds.)
(2015).
Britain
Votes
2015.
Oxford
University
Press.
Hansard
Society
(2015).
Audit
of
Political
Engagement
12,
available
at
http://www.auditofpoliticalengagement.org/media/reports/Audit-of-Political-
Engagement-12-2015.pdf
Reuters
Institute
for
the
Study
of
Journalism
(2015).
Reuters
Institute
Digital
News
Report
2015,
available
at
http://www.digitalnewsreport.org/
UK
Office
of
Communications
(2015).
Adults
Media
Use
and
Attitudes
Report,
available
at
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/media-lit-
10years/2015_Adults_media_use_and_attitudes_report.pdf
Wring
and
Ward
(2010).
The
Media
and
the
2010
Campaign:
The
Television
Election?
Parliamentary
Affairs,
63(4):
802-817.
Allen,
N.,
Bara,
J.,
&
Bartle,
J.
(2013).
Rules,
Strategies
and
Words:
The
Content
of
the
2010
Prime
Ministerial
Debates.
Political
Studies,
61,
92-113.
Drake,
P.,
&
Higgins,
M.
(2012).
Lights,
Camera,
Election:
Celebrity,
Performance
and
the
2010
UK
General
Election
Leadership
Debates.
The
British
Journal
of
Politics
&
International
Relations,
14(3),
375-391.
Wring,
D.,
Mortimore,
R.,
&
Atkinson,
S.
(Eds.).
(2011).
Political
communication
in
Britain:
The
leader
debates,
the
campaign
and
the
media
in
the
2010
general
elections:
Palgrave
Macmillan.
34
35
Walgrave,
S.,
&
Van
Aelst,
P.
(2006).
The
contingency
of
the
mass
media's
political
agenda
setting
power:
Toward
a
preliminary
theory.
Journal
of
Communication,
56(1),
88-109.
Farrell,
D.
M.,
&
Schmitt-Beck,
R.
(2004).
Do
political
campaigns
matter?
Campaign
effects
in
elections
and
referendums:
Routledge.
Gavin,
N.
T.,
&
Sanders,
D.
(2003).
The
press
and
its
influence
on
British
political
attitudes
under
New
Labour.
Political
Studies,
51(3),
573-591.
Schmitt-Beck,
R.
(2003).
Mass
communication,
personal
communication
and
vote
choice:
The
filter
hypothesis
of
media
influence
in
comparative
perspective.
British
Journal
of
Political
Science,
33(2),
233-259.
Whiteley,
P.,
Seyd,
P.
(2003)
How
to
Win
a
Landslide
by
Really
Trying:
The
Effects
of
Local
Campaigning
on
Voting
in
the
1997
British
General
Election.
Electoral
Studies,
22(3):
301324.
Beck,
P.
A.,
Dalton,
R.
J.,
Greene,
S.,
&
Huckfeldt,
R.
(2002).
The
social
calculus
of
voting:
Interpersonal,
media,
and
organizational
influences
on
presidential
choices.
American
Political
Science
Review,
96(01),
57-73.
Mutz,
D.
C.,
&
Martin,
P.
S.
(2001).
Facilitating
communication
across
lines
of
political
difference:
The
role
of
mass
media.
American
Political
Science
Review,
95(1),
97-114.
Popkin,
S.
L.
(1994).
The
reasoning
voter:
Communication
and
persuasion
in
presidential
campaigns.
University
of
Chicago
Press.
Iyengar,
S.
(1987).
Television
news
and
citizens'
explanations
of
national
affairs.
The
American
Political
Science
Review,
815-831.
36
37
Entman,
R.
M.
(2003).
Cascading
activation:
Contesting
the
White
House's
frame
after
9/11.
Political
Communication,
20(4),
415-432.
Robinson,
P.
(2001)
Operation
Restore
Hope
and
the
Illusion
of
a
News
Media
Driven
Intervention,
Political
Studies,
49,
941956.
Bennett,
W.
L.
(1990).
Toward
a
theory
of
press-state
relations
in
the
United
States.
Journal
of
communication,
40(2),
103-127.
Hallin,
D.
C.
(1989).
The
uncensored
war:
The
media
and
Vietnam.
Univ
of
California
Press.
Media,
War,
&
Conflict,
an
excellent
specialized
journal,
is
freely
available
though
our
library.
38
39
Note:
the
seminar
will
run
as
a
revision
session,
where
you
will
have
the
opportunity
to
ask
questions
about
the
course
as
a
whole.
I
will
also
give
you
some
guidance
for
your
revision.
Core
reading
McNair
(2011).
Chapter
10
(Conclusion:
Performance
Politics
and
the
Democratic
Process).
Albaek
et
al.
(2014).
Chapter
9
(Political
Journalism:
Today
and
Tomorrow).
40
41