SLOPES!

MAGAZINE

SKINEWMEXICO.COM

2010-2011 Advertising Programs & Rates

2009-2010 Slopes! Magazine Cover New Mexico Feature Story Business Listings and Article

Homepage Web Cams Ski Area Information

Daily Email Snow Report Facebook Page Twitter Page

Slopes! Magazine
New Mexico’s Winter Adventure Guide has been published annually for
over 20 years. In 2008 the magazine was redesigned as Slopes! and given an
editorial makeover. Print distribution has increased to 80,000 copies. From
September though December, Slopes! is distributed through rack programs and
trade shows in New Mexico, Texas and Oklahoma and nationwide via direct
mail requests and Department of Tourism fulfillment programs. The new online
e-magazine has received tens-of-thousands of pageviews this season bringing
our estimated readership to well over 100,000.

❶ Slopes! advertisers reach a broad demographic of prospective winter

sports toursists at a time when many are beginning to plan their winter
vacations. With so many ways to participate, Slopes! has a proven method for
reaching new and returning visitors to New Mexico.

SkiNewMexico.com
The SkiNewMexico.com website was re-launched in October 2009 with a
suite of new features, a friendly new design and an improved advertising platform.
Traffic has increased more than 30% over the two previous years and the typical
visitor now spends more than three minutes on the website. Page views have
increased an astounding 700%.

❷ Our new vertical web banners doubled in size to 160 x 600 pixels, and were
given more prominent page positioning along side our content. Between
October and January, web banner advertising reached over 336,000 impressions
with nearly 7,600 click-thrus. Hundreds more linked through our Member Listings,
Business Directories and Great Deals pages. Since web banners are packaged
with magazine ads, it’s difficult to predict which media might be more valuable
to advertisers. The benefits of both are enormous.

Opt-in / Social Media

Much of the increased traffic to SkiNewMexico.com can be attributed to our
appearances at the Texas and Oklahoma State Fairs in 2009. But it’s likely that
most new visitors were lured in by our Daily Snow Reports—available on the
website, by email, RSS and Twitter. More than 3,200 people are pinged daily.
Ski New Mexico’s social media following has evolved steadily since last
summer. The Twitter page has over 700 followers and averages 9 new followers
per day. The Facebook fan base doubled to over 850 fans between October and
January and grows at an average of 4 new users per day.

❸ Great Deals posted to our website are also posted to our Facebook page
and tweeted @SkiNewMexico. We’re always exploring new methods to
share New Mexico’s diverse winter sports offerings and are working with members
and advertisers to enhance everyone’s social media presence.
 Ski New Mexico invests
in your success
Ski New Mexico is a non-profit organization that promotes
New Mexico’s winter sports industry and tourism within
and outside of the state. The primary objective of the
organization is to increase winter visitation to the “Land
of Enchantment” through marketing, trade shows, media
relations, internet and promotional strategies.
Ski New Mexico collaborates with many national
clubs and organizations and supports high standards in
the operation of New Mexico’s ski areas.
Sampling of Slopes! Magazine requests by Zip code.

Website Visits:
Dec 2009
68,721
Membership
3 Years, Oct-Jan Ski New Mexico is open to everyone. Our members
60,000 Dec 2008: include ski-industry businesses, lodgers and hotels, local
49,591
and national tourism groups, as well as individual skiers
50,000
and snowboarders. If snow sports are important to you or
your business, consider joining Ski New Mexico. To learn
40,000 Dec 2007:
46,224 more and sign up, visit www.skinewmexico.com.
30,000 Visits for Oct-Jan Membership benefits:
2007-08: 123,725
A Ski NM Pass (punchcard) that entitles members to two
2008-09: 125,308
2009-10: 177,691
lift tickets at each of our nine member ski areas. Cards are
transferrable and do not have black-out dates.

Your membership supports:

Web Banners: Oct 2009 - Jan 2010
150,000 3,000 Marketing & PR n Participation in consumer
trade shows.
n National branding of New
Mexico ski products and n Marketing and promotional
125,000 2,500
industry. opportunities with Ski New

100,000 2,000 n National, regional and Mexico and partners.

local advertising and
Legislative & Government
75,000 1,500 promotional programs.
n Press and media relations n Representation at state,
programs including local and federal regulatory
1,000
familiarization tours, bodies and other government
industry spokesman and affairs and activities.
336,841 7,591
Impressions Click-thrus press mailings. n Representation at local,
n Advertising opportunities state and federal government
and optional Directory inquiries and meetings.
Listing in Slopes! magazine n Representation
Page Views: Oct - Jan
and website. within and outside of
2,000,000
n Referrals and networking the ski industry.
Dec 2009:
1,975,572 opportunities.

1,500,000
Page Views for Oct-Jan
2007-08: 440,250
Promoting your business is easy
with Ski New Mexico
With so many options AVAILABLE, Your advertising dollar is sure to go FAR.

Co-op Advertising Web Banner Ads

Great Deals

E-Magazine

Facebook

Web Directory
Twitter
RATE CARD Slopes! Magazine SkiNewMexico.com

Important Deadlines:

Business Directory 3

Web Banner Ads 6

Friday April 30 — Pre-season Ad Sales Deadline (2009-10 Rates)

Great Deals Ads

Members Listing
Print Advertising
Friday July 2 ­— Ad Sales Close, Contract & Payment Due

Ski NM Passes 2

Social Media 5
Web Directory
Friday July 9 — Ad Materials and Listings Due

E-Magazine
Monday August 23 — Web Banners Due

Ad Design 4
Monday August 30 — Publication Date

2009-10 2010-11
Rates1 Rates
Membership 2 $295 subject to
change ✔ ✔ ✔ ✔

Directory Listings
1 col x 3/4 inch (5 lines) $435 $455 ✔ ✔ ✔
Additional /4 inch (2 lines)
1
$45/ea $45/ea ✔ ✔ ✔

Co-op Ads $875 $920 ✔ ✔ incl. ✔ ✔ ✔

Fractional Print Ads 2, 3, 5

1/6 page (Vert or Horiz) $1,175 $1,235 ¾" ✔ ✔ $200 ✔ ✔ ✔
1/3 page (Vert or Square) $2,215 $2,325 1" ✔ ✔ $275 ✔ ✔ ✔ 1x
1/2 page (Vert or Horiz) $2,995 $3,145 ✔ 1¼" ✔ ✔ $350 ✔ ✔ ✔ ✔ 2x
2/3 page (Vert only) $3,775 $3,965 ✔ 1½" ✔ ✔ $425 ✔ ✔ ✔ ✔ 3x

Full Page Print Ads $4,495 $4,720 ✔ 1¾" ✔ ✔ $500 ✔ ✔ ✔ ✔ 4x

Inside Back Cover $4,565 $4,795
IFC, pages 2, 3, 4 $4,775 $5,015 Same as Full Page Ad

Back Cover $4,985 $5,235

Member + Advertiser ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
1
Advertising Rates: 2009-2010 Rates are effective until April 30, 2010, with a signed contract. Rate increases take effect 5/1/2010.
2
Membership and Ski Passes: Ski New Mexico Pass (punch card) includes 2 lift tickets to all member ski areas for the 2010-
2011 ski season. There are no black-out dates and passes are transferrable. All half-page or larger advertisers will receive a
complimentary membership and a Ski New Mexico Pass valued at $295. Membership period is from Sept 1, 2010 to August 31, 2011.
3
 usiness Directory Listings: Listings in Slopes! Magazine are sold by the column inch, starting with a one-column by 3/4 inch
B
listing. Additional lines may be added in 1/4 inch increments (2 lines). Print advertisers receive a complimentary Business Directory
Listing in the magazine and on the SkiNewMexico.com website proportional to their ad size (indicated above).
4
 d Design: Graphic design services are available to complete your ad placement. You are not required to contract for ad
A
design services. Your ad materials must conform to the specifications and deadlines provided herein and on our website.
5
 ocial Media: Great Deals ads—posted to our website by advertisers—will also be posted on our Facebook and Twitter pages.
S
We also plan to share relevant content and information with our followers from your websites or feeds.
6
 eb Banner Ads: All web banner ads are sized at 160x600 pixels (tall). Banners appear in a sliding-scale rotation on the website
W
from1x to 4x. A 4x rotation would appear four times more often than a 1x rotation. All banner ads appear in general areas of the
website, but are also confined by ski area on area-specific pages. For example: Only Sante Fe advertisers would appear on Ski
Santa Fe’s webcam, directory and information pages. Advertisers may provide more than one web banner ad, but banners will
appear sequentially by week or month, not simultaneously.
Directory Listings Co-op Advertising
Listings are text-only ads for budget-conscious Intended for small businesses, ads are pre-formatted
businesses. Sold by column-inch and organized by designs grouped by ski area. Ads may include a logo,
ski area, listings include a website, phone number, color photo, phone/fax, website, email address,
description and email address. Below is an actual- description and important dates. Web Directory,
size example of a 1-column inch listing. Both the Great Deals, E-Magazine and Social Media included.
e-magazine
NEW MEXICO
and the Web 1
New Mexico Dept of Tourism Directory list-
1 1
www.newmexico.org 800-733-6396 2 3
We work with local communities to promote their ings include 2 2
attractions and events so that visitors can see the
hyperlinks to
amazing variety New Mexico has to offer. Whether 1 3 4
you’re planning to visit for a day or a month, NMTD your website 3 6
is here to plan your best New Mexico vacation
and email. 2 4 5
ever! guide@newmexico.org

Print Advertising
Ads may be 4-color process artwork. Sizes range from
1/6 page to full-page in the formats shown. Graphic 1/2
1/2
Full Page

design services are available for an additional fee. H

2/3

1/3 V
Advertisers with 1/3 page or larger ad receive a web
V
V
1/3

banner on SkiNewMexico.com. Half-page and larger
advertisers receive a complimenatry Ski New Mexico
membership and a Ski NM Pass ($295 value).
All print advertisers receive:
n Directory listings in the magazine and website
n Great Deals listings on the website
n E-magazine ad, links to your website + email
n Facebook and Twitter announcements
1/6 V
1/6 H SQ
Premium positioning is available for full-page
advertisers, on a first-come first-serve basis.
Artwork submitted for publication must conform to
the mechanical requirements provided on our website.
Templates are also available for download.

Internet Advertising Web Banner Ads

Internet advertising and Slopes! Magazine ads are a
package deal. All advertisers receive a Web Directory
listing and appear in the e-magazine—with links to
their websites and email addresses.
Additionally, co-op and print advertisers receive
free listings on the Great Deals web page—which
are then shared with Ski New Mexico’s followers on
Facebook and Twitter.
All members receive a listing in our Members
Directory. Business members receive a complimen-
tary Web Directory and Great Deals listings.
All web pages on SkiNewMexico.com feature one
rotating sky-scraper web banner ad. At 160 x 600
pixels, these banners are generously proportioned
and prominently placed next to our page content.
Ski Area pages, such as webcam pages, will only
feature advertisers from that specific ski area.
Banners appear on a sliding scale, proportional
to the size of print ad purchased in the magazine
(1/3 page or larger), as indicated on the rate card.
Advertisers receive weekly email reports includ-
ing impressions and click-thru statistics.
Forest Stewardship Council RECYCLED PAPER