Subject

Title

Business
Methods

Subject
Code
Type

Research

Semester

II

15P2MBA11

Specializati
on

NA

Core

L:T:P:C

3:0:1:3

Objectives
1. Formulate a research design for a given problem through hypothesis building
2. Design tools for collecting data from the samples drawn from a given set of
population
3. Analyze the refined data using descriptive statistical tools and techniques

Uni
t

Syllabus Contents

Number of
Sessions

Introduction to Business Research

Meaning, Types - Process - Features of a Good Research Study

Research Applications in Business Decisions - Formulation of 12
Research Proposals Formulation of Research Hypotheses Research
Designs
Exploratory,
Descriptive
and
Experimental.
Review of Literature

II

III

Primary and Secondary Data - Secondary Data Collection

Methods - Applications - Benefits and Drawbacks - 12
Classification - Methods of Qualitative Research - Types of
Measurement Scale - Classification of Scales - Attitudinal
scales.
Primary Data Collection Methods
Questionnaire - Types Design - Procedure - Structure - Types
of Questions - Physical Characteristics - Pilot Testing Reliability and validity- Administering Questionnaire Sampling Concepts Central Limit Theory, Sandlers A test,
Standard Error - Sampling design - Probability and Non-

12

Probability Sampling Types, Advantages and disadvantages

of each method.

IV

Processing and Analysis of Data

Editing Coding Classification Tabulation & cross tabulation Problems
in Processing. Hypothesis testing - Univariate, Bivariate and Multivariate 12
Descriptive Analysis - ANOVA - One-way, Two-way - Non-Parametric Tests
- Chi-Square Test
Report Writing

Interpretation Techniques of Interpretation Report Writing: 12

Importance, Different Steps, Layout, Mechanics of Writing
Report - Referencing and Citation.
Relevant Case Analysis for each units for practical hours

Unit

II

Topics

No.
of
Hours
Propose
d

Introduction to Business Research

Meaning & Types of Business Research

Process of Business Research

Features of a Good Research Study

Research Applications in Business Decisions

Formulation of Research Proposals

Formulation of Research Hypotheses

Research Designs - Exploratory, Descriptive and

Experimental.

Review of Literature

Primary and Secondary Data

Secondary Data Collection Methods

Applications
Methods

of

Secondary

Data

Benefits and Drawbacks of

Collection Methods

Collection

Secondary

Data

IV

Classification of Primary Data Collection Methods

Methods of Qualitative Research

Types of Measurement Scale

Classification of Scales & Attitudinal scales

III

Questionnaire Types, Design, Procedure

Questionnaire Structure

Types of Questions - Physical Characteristics &

Pilot Testing

Reliability
and
Questionnaire

validity

&

Administering

Sampling Concepts Central Limit Theory

Sandlers A test,

Standard Error

Probability & Non-Probability Sampling design

Types,

Advantages and disadvantages of each method.

Editing & Coding

Classification Tabulation & cross tabulation

Problems in Processing

Hypothesis testing - Univariate, Bivariate and

Multivariate

Descriptive Analysis - ANOVA

One-way, Two-way - Non-Parametric Tests

Chi-Square Test

Techniques of Interpretation Report Writing

Interpretation

Different Steps

Layout

Mechanics of Writing Report

Referencing and Citation.

Total

60