Glenna DeRoy

GHDEROY@GMAIL.COM / TWITTER: @GHDEROY

Professional Experience
CBS Local Digital Media, national network of local news and information websites
SOCIAL MEDIA STRATEGY MANAGER, MAY 2011 - PRESENT
 Responsible for the development, execution and management of CBS Local’s social media strategy.
 Establish social media organizational structure and guidelines across network of 23 websites.
 Guide implementation of protocols and best practices and oversee local markets’ social efforts.
 Prepare and analyze weekly and monthly metric-based performance reports for CBS Local leadership.

USATODAY.com, national news website

SOCIAL MEDIA ANALYST, DECEMBER 2010 – MAY 2011
 Used data to shape social media strategy and best practices; reported insights company-wide.
 Measured performance with online tools such as Omniture, Radian6, Comscore, Hitwise, bit.ly, AddThis.
 Redesigned monthly report framework to provide better, more consistent analytics to key team members.
 Spearheaded efforts to improve social elements of USAT.com to increase traffic and brand reach.
 Managed relationships with all major social media platforms and brainstormed potential partnerships.
 Worked with Editorial to expand and place increased emphasis on branded social media presences.
 Collaborated with Sales on partnerships and social media-related offerings for advertisers.
ASSISTANT ONLINE EDITOR, NOVEMBER 2008 - DECEMBER 2010
 Edited USATODAY.com homepage, adapting stories and layout to breaking news and readership data.
 Marketed USA TODAY content via social media, primarily Twitter and Facebook.
 Conducted competitive research on social media use, compiled and analyzed real-time readership data.
 Achieved a 50% YOY increase in number of new @usatoday Twitter followers per day.
 Led newsroom effort to quantify our reach on Twitter via a branded short URL – usat.ly.
 Responded to customer service issues relayed via social media and routed readers’ complaints.
 Monitored mobile applications for quality issues and brainstormed additional features.
 Advised recent Gannett hires on career issues via company webinars and/or speeches.
NEWS PRODUCER, JUNE – NOVEMBER 2008
 Promoted after five months to assistant online editor.
 Added photos and interactive elements to enhance online presentation of articles.
 Praised for standout performance on weekends that Hurricanes Ike and Gustav hit U.S. Gulf Coast.

InsideVandy.com/The Vanderbilt Hustler, student media website and affiliated newspaper

EDITOR-IN-CHIEF, JANUARY – DECEMBER 2007
 Oversaw edits and production for award-winning online product and thrice-weekly campus newspaper.
 Conceived and implemented major initiative to restructure into a combined Web/print staff.
 Led and motivated new staff of more than 60 students over a 40-hour workweek.
 Controlled a $350,000 budget and met a monthly payroll.
 Directed transition from older website to updated technology.

Education
American University, MBA – January – May 2011

Vanderbilt University, B.A., Political Science and Communications – May 2008

Magna cum laude, cumulative GPA: 3.67, Phi Beta Kappa

Skills: Conversant in Spanish. Proficient in social media applications, Microsoft Office, Photoshop, Final Cut
Pro. Advanced understanding of Web publishing and data. Can create podcasts and shoot and edit video.

Awards
 Gannett Chairman’s Award, one of 120 honorees chosen from 40,000 employees
 Hainer Award (2010), USA TODAY’s weekly newsroom award for consistently excellent work
 Charles Forrest Alexander Award winner (2008), finalist (2007), highest journalism honor at Vanderbilt
 College Journalist of the Year (2006), regional award from the Southeast Journalism Conference