JAIPURIA INSTITUTE OF MANAGEMENT LUCKNOW

PGDM, PGDM (FS), PGDM (RM)

Academic Year: 2014-15
Term: V
Course Code: GM 501

Course Title: Strategic Management II

Industry Research Project

Credits: 1.5
Guidelines:
It will be on group basis. Project will involve application of theoretical concepts to specific
sector/industry. Group will have to conduct research using both primary and secondary sources to
gather detailed information on following aspects of the allotted industry/sector.

Industry setting and evolution of the industry

Special strategic issues facing the industry (such as changes in governmental policies,
changes in demographics, globalization, etc.).
Industry structure
Industry attractiveness, driving forces & Key success factors i.e. what does it take to
succeed in this industry,
Industry players and their strategies. You are also expected to discuss which strategy seems
to be most successful in the industry, and why.
Performance of major players of the industry (Last 3 years)

Final Output: A comprehensive report outlining the above mentioned information about the
industry and companies within the industry. The report shall be of about 50 pages, neatly presented
in typewritten form in A4 size sheets to the PMC. Relevant appendices may be attached. Each
member will individually indicate her/ his contribution in the report. The project report has to be
submitted in both soft & hardcopy.
The report would contain the work done by the group based on the primary and secondary data
collected by the group. It would follow the sequence suggested below.
Sl. No. Description of activity
Important dates
1.
Submit the name of the Latest by 4th Dec. 2015
industry/ sector selected by
group
2.
1st
Progress
Report 15th Dec 2015
submission comprising of:
Industry setting and
evolution of the
industry.
Special
strategic
issues facing the
industry (such as
changes
in
governmental
policies, changes in
demographics,
1

globalization, etc.).
3.

2nd
Progress
Report 25th Dec 2015
submission comprising of:
Industry structure
Industry
attractiveness,
driving forces &
Key success factors
i.e. what does it
take to succeed in
this industry,

4.

Final Report submission

6th Jan 2016

Viva-Voce/Presentation: From 7th Jan to 20th Jan, 2016. (Student groups shall fix up a time
prior to the viva with the instructor and shall appear together in the group.)
Evaluation: It will be on the basis of group performance as well as individual performance.
Project Report will be assessed on the following parameters:

Technical correctness and comprehensiveness: the degree to which prescribed content

requirements have been met.
Critical Thinking: the ability to integrate information and ideas & carry out a rational and indepth analysis and the ability to identify key strategic management issues.
Organization and writing skills: overall written communication skills, appropriateness of
language, structuring and referencing.
Originality

Viva Voce will be assessed on the basis of individual contribution and learning derived from the
process.
Evaluation Criteria:
Component

Weightage

Project Report

30%

Viva/Presentation

20%