Professional Documents
Culture Documents
Organizational Activities of B.L Agro
Organizational Activities of B.L Agro
Organizational Activities of B.L Agro
PROJECT REPORT ON
ORGANIZATIONAL ACTIVITIES OF B.L AGRO
Submitted To:
Mr. Tarun Gupta
Submitted By:
Sakshi Goel
Roll No. : 1420103063
MBA (B)
PAGE 0
ACKNOWLEDGEMENT
I would like to acknowledge and extend my heartfelt gratitude to the following persons
who have made the completion of this possible project:
I am greatly indebted to Mr. AnkitSaxena for availing me of his competent guidance
under which I am able to accomplish my dissertation report work successfully.
Dr. Rahul Gupta, my project mentor, for her understanding and assistance, assisting in the
collection of the topics for the project. Last but not the least I also wish to thanks
to
everybody who helped me through the successful completion of the project. The learning
from this experience has been immense and would be cherished throughout my life.
SAKSHI GOYAL
PAGE 1
DECLARATION
Sakshi Goel
PAGE 2
CONTENTS
Sr No.
Topic
INTRODUCTION
COMPANY PROFILE
WORK DETAIL
SUGGESTION
CONCLUSION
BIBLEOGRAPHY
PAGE 3
INTRODUCTION
COMPANY PROFILE:B.L. Agro Oils Ltd. is committed to total customer satisfaction, and compliance with
regulatory
bodies
at
all
times
and
at
maximum
effectiveness.
Provide a high level of service to our customers with minimum cause for complaint.
Maintain a healthy & constructive work environment that enables personnel to produce
optimal output.
Continually comply with the requirements of ISO 9001:2000, ISO 14002:2004, HACCP
and other government regulations and continuously improve the effectiveness of our
Quality Management System.
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with a simple
corporate objective - to manufacture, package and market the purest possible edible oil
that
would
offer
healthier
and
tastier
solution
to millions
of
consumers.
Currently, B.L. Agro is in the business of Refining, Quality Control, Packaging and
Marketing of branded mustard and other edible oils.
PAGE 4
MANAGEMENT TEAM
CHAIRMAN
A true entrepreneur, Ghanshyam Khandelwal stepped into the mustard oil trading
business in the 1970s when he was still at a very young age. Beginning from Bareilly, he
single-handedly expanded operations and soon transformed 'Bail Kolhu' into one of the
most preferred mustard oil brand in the entire belt of Eastern UP. A man of foresight and
vision Ghanshyam Khandelwal force behind consistent growth of B.L. Agro Oils Ltd.
With an eye on the future, he has, over the years, displayed a tremendous prowess for
anticipating the changing consumer needs and has repeatedly led the organisation to be a
winner in a dynamic industry scenario. The mantras of his success include his unflinching
commitment towards quality and his passion for perfection. An un-doubted achiever, he
is a man of undaunted determination and courage along with exemplary business acumen.
What distinguish Ghanshyam Khandelwal are his philosophies that originate from his
commitment towards the community. A man of values, he strongly believes in business
ethics and corporate social responsibilities.
EXECUTIVE DIRECTOR
AshishKhandelwal Post Graduate in Commerce, AshishKhandelwal joined his father's
business at a very young age. A quick learner and a determined professional he learnt the
nuances of the trade within no time and established himself as a growth motivator by
bringing in new-age marketing concepts and fresh opportunities. With extraordinary
abilities in sales and channel management, AshishKhandelwal has an unmatched hold on
the market pulse. Still in his prime youth, he has already played a key role in taking B.L.
Agro to newer heights. In his leadership, the company entered into the consumer packs
segment and the venture resulted in unprecedented success. Having spent over 15 years in
this trade, AshishKhandelwal possesses a rare combination of experience as well as
youthful exuberance. With a futuristic outlook, he has an unmatched ability to think
ahead of the times and a vision that is set to take B.L. Agro into a glorious future.
PAGE 5
MISSION:To be the benchmark in purity and perfection. To achieve a leadership position in the
Indian market and to become the preferred Indian edible oil name globally.
QUALITYPOLICY:B.L. Agro Oils Ltd. is committed to total customer satisfaction, and compliance with
regulatory bodies at all times and at maximum.
.
- Consistently enhance our understanding of market dynamics and changing customer
needs so as to offer finest quality products that at all times meet our customers'
expectations
and
the
ever
changing
demands
of
the
market
place.
- Provide a high level of service to our customers with minimum cause for complaint.
- Maintain a healthy & constructive work environment that enables personnel to produce
optimal output.
- Continually comply with the requirements of ISO 9001:2000, ISO 14002:2004, HACCP
and other government regulations and continuously improve the effectiveness of our
Quality Management System.
PAGE 6
SUCCESS OF COMPANY:-
The MARKET and Consumer Insights possessed byB.L. Agro leadership is unparalleled. B.L.
Agro understands that Fooding habits of consumers are very individualistic and vary from
HOUSE to house. And in order to make a long term relationship with the collective base, the
company needs to pack Real Customer Delight in each pack that it offers.
Moreover what has brought laurels to B.L. Agro and awarded it a leadership position is the
companys ability to anticipate and adoptto Market Demand Shifts resulting from either
consumer Living Pattern Shifts or any other reason. At B.L. Agro, change has been one of the
most consistent processes. Be it technological capabilities, be it the strength of human minds
or be it the collective efficiencies, B.L. Agro has always anticipated the changing
environment and empowered itself for the same.
The most important success driver at B.L. Agro is its ability to offer Consistency of
HighestQuality Standards. Pack by pack, batch by batch, consignment by consignment, the
products of B.L.Agro carry exactly the same quality and purity standards for which they have
gained widespread respect.
PAGE 7
STRENGTH:B.L. Agro Oils Ltd. is also one of the selected oil players in the country that have been
granted the Blending License thus enabling it to further expand its product portfolio. With
the vast possibilities in Blending, the company is now in a position to develop many new
products and cater to the evolving consumer needs.
Whatever the product and whatever be the process, at B.L. Agro the Purity & Hygiene
factor is always the topmost priority. At its technologically advanced refinery plant, all
processes are designed to be automated. Right from the un-loading of the crude oil
tankers to the filling and packaging of oil in various pack-sizes, the product remains
untouched by human hand.
As a result the established Edible Oil Brands of B.L. Agro are today enjoying Market
Leadership in a vast market and region. The unique taste preferences developed by the
companys products ensure an unflinching consumer loyalty that in turn results in the
consistent demand for the company.
The company has secured sources for supply of crude oil. The identification of multiple
regions ensures that supplies to B.L. Agro are not affected by climatic adversities or any
other form of agricultural contingencies.
One of the unique strengths of B.L. Agro is that the company even has its own facilities
for manufacturing of packaging materials used for its products. This results not just in
controlling the costs and enhancing value but also in maintaining the product purity to the
last possible level.
PAGE 8
socio-economic
development
of the
community through
different
participatory and need- based initiatives in the best interest of the poor and deprived
sections of the society so as to help them to
PAGE 9
Our Activities
The CSR activities we pursue will be in line with our stated Vision and Mission, focused
not just around our plants and offices, but also in other geographies based on the needs of
the communities.
The three focus areas where our Development programmes would run are:
A.SWACHHTTA
Ensuring
environmental
sustainability and
ecological
balance
through:
Cleanliness campaign and Programs . Plantation in villages, our manufacturing units &
offices/business premises and other areas in general;
Reviving endangered plants, .conservation of natural resources, .Maintaining quality of
soil, air & water. .Promoting alternate energy resources.
B.SWASTHYA
Promoting Health care including Preventive Health care through awareness programmes,
health check-ups, provision of medicine & treatment facilities, awareness programmes
for preventing diseases and building immunity through vaccination drives
C.SIKSHA
Employment and livelihood enhancing vocational skills and projects by identifying the
needs of the local industries so that they can be employed by local industries itself.
Promotion of education among children of poor and deprived sections through:
Non-formal education programs. Improving educational facilities in general. Supporting
children for higher education.
Other Activities
Employing people and incurring other costs to carry out aforesaid activities. Such other
activities as the Board may consider to be appropriate.
PAGE 10
Operations of company:-
.Quality Control
.Refining
.Fractionation
.Blending
.Packing
Marketing of Mustard, Soyabean, Palmolein and other Blended Edible Oils.
The company has its own manufacturing unit of bottles, jars & cartons used
in packaging of its products.
Product
PAGE 11
Bail Kolhu
Bail KolhuKachchiGhani Mustard Oil is the flagship brand of the company. This is a
Grade A Mustard Oil and due to its unique taste and ideal pungency, it enjoys a
tremendous consumer preference throughout the states of UP, Uttaranchal and Delhi. Bail
Kolhu is a clear market leader in most of its distribution territories and commands almost
monopolistic leadership position in many of the markets.
INCLUDEPICTURE
"http://www.blagro.org/images/pic12.jpg" \*
PAGE 12
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic12.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic12.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic12.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic12.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic12.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic12.jpg" \*
MERGEFORMATINET
Mohan Dhara
Mohan Dhara is a well accepted brand in the Refined Soyabean Oil segment At B.L.
Agro.
PAGE 13
INCLUDEPICTURE
"http://www.blagro.org/images/pic10.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic10.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic10.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic10.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic10.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic10.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic10.jpg" \*
MERGEFORMATINET
PAGE 14
Balance Lite
This is a fast growing brand that has facilitated the advent of B.L. Agro in the Refined
Vegetable Oil segment.
INCLUDEPICTURE
"http://www.blagro.org/images/pic09.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic09.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic09.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic09.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic09.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic09.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic09.jpg" \*
MERGEFORMATINET
PAGE 15
AviralDhara
AviralDhara is a multi-product brand of Mustard Oil, Palmolein Oil, and Vegetable Oils.
Having gained instant acceptance in the market, the brand is on a steady growth chart.
INCLUDEPICTURE
"http://www.blagro.org/images/pic15.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic15.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic15.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic15.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic15.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
"http://www.blagro.org/images/pic15.jpg" \*
MERGEFORMATINET INCLUDEPICTURE
PAGE 16
"http://www.blagro.org/images/pic15.jpg" \*
MERGEFORMATINET
Nourish Delite
A soon to be launched multi-product National Food brand. Nourish Delite is a Dream
Project of B.L. Agro management that promises to enhance the image as well as scale of
company's operations. the vision is to make Nourish Delite India's biggest and most
trusted Food Brand and the company is planning and preparing to make this dream a
reality.
First product to be offered under this brand will be Premium Soya bean oil followed by
Premium Mustard Oil. The line will be further expanded to multiple food products that
will even extend beyond edible oils and include products like Atta, Besan, and Pulses on
one hand and Packaged Drinking Water on the other.
PAGE 17
PAGE 18
WORK DETAIL.
PAGE 19
LEARNING:-
How to different departments work as a team for full filling organizations goal.
How to maintain co-ordination between members.
Learn about various function of hr in company.
PAGE 20
LEARNING:
LEARNING: To learn about how to fill provident fund form on internet as well as manual.
To learn about company policies such as-compensation, procurement,
development etc.
Learn about resource planning in organization.
PAGE 21
LEARNING: how bottles are packaged & how the packaging unit works
How the oil gets transferred from one place to another through tankers as a
transportation medium.
To learn about dispatching process.
PAGE 22
LEARNING: To learn about how to maintain stock of oil and raw material.
PAGE 23
.
SUMMARY
The title of the Report is Work as a HR trainee & HR representative. The project was
carried out at B L Agro Pvt. Ltd., Bareilly which is prominent oil firm. The duration of
the TRAINING was of two months i.e. 16/06/2015 to 15/08/2015.
One of the fastest growing firm in the market. With a Team of highly trained&
experienced manpower; it consists of independent teams for institutional & corporate
sales. It is 365 days & 24 hours operational.
PAGE 24
me to drive out the job profiles & descriptions which were essential for the
vacant posts.
Later on I created Job Description & Job Profile on the basis of the
policies followed by the company.
SUGGESSION
BL Agro is well established because of its distribution channel , but still in some
area like old city ,rajendra nagar etc. supply is improper which is hampering
sales data
New HR policies are required to be implemented which could help in creating
job satisfaction among the workers.
PAGE 25
Promotional actives of B L Agro very week as retailer get hardly any reward or
gift for selling B L Agro product while others competitor are using the tool for
boosting their sale
As many other edible oil are perishable in nature so retailer need replacement
facility by company , which is not as prompt as it should be
For increasing the sale company should reduce the price near about competitor
product price
Conclusion
Through this short study of 2 MONTHS duration. We can conclude that during its first
working year of B.L AGRO Ltd. At Persakhera, Bareilly has faced many difficulties in
improving the worrying environment of organization and also several ups and down. It
should try to cater to the needs of more customers with more efficiency. On 31st March
2007 the authorized share capital of the b.l agro Corporation has been Rs.7000500.
PAGE 26
Bibliography
www.blagro.org
Past data
www. Google
B.l agro manual.
PAGE 27