Bibliografie

Albaum, Gerald, International marketing and export management, Prentice Hall/Financial

Times, 2005
Andreasen, Alan R., Strategic marketing for nonprofit organizations, Prentice Hall/Pearson
Educational International, 2008
Anghel, L. D.; Petrescu, E. C., Business to Business Marketing, ediia a 2a, Ed. Uranus,
Bucureti, 2002
Balaure V. (coordonator), Marketing, ediia a II-a revzut i adugit, Ed. Uranus, Bucureti,
2002
Belch, George E. ; Kruckeberg, Dean ; VanSlyke Turk, Judy ; Coman, Cristina, trad.
Advertising and promotion : an integrated marketing communications perspective McGrawHill, 2009
Bradley, Frank, Strategic marketing : in the customer driven organization John Wiley &
Sons, 2003

Clow, Kenneth E. ; Baack, Donald, Marketing management : a customer-oriented approach,

Sage Publications, 2010
Colla, Enrico ; Collectif , Marketing Et Management Commercial - Etudes et recherches
NEGOCIA Vuibert, 2003
Cravens, David W., Strategic marketing, McGraw-Hill, 2009
Crou, Charles, Marketing International, 4e dition, De Boeck & Larcier, Bruxelles, 2003
Cruceru Anca, Tehnici promoionale, Ed. Uranus, Bucureti, 2009
Doole, Isobel ; Lowe, Robin, Strategic marketing decision in global markets, Thomson,
2005
Doyle, Peter ; Stern, Phil, Marketing management and strategy, Financial Times Prentice
Hall, 2006
Gilbert, David, Retail marketing management, Prentice Hall, 2003
Gilligan, Colin ; Wilson, Richard Malcolm Sano, Strategic marketing planning,
Butterworth-Heinemann, 2003
Gilmore, Audrey, Services, marketing and management, Sage Publications, 2003
Gronroos, Christian, Service management and marketing : customer management in service
competition, John Wiley & Sons, LTD, 2007
Hougaard, Soren ; Bjerre, Mogens, Strategic relationship marketing, Springer, 2002
Hughes, Arthur Middleton, Strategic database marketing, McGraw-Hill, 2006
Hutt, Michael D. ; Speh, Thomas W., Business marketing management : a strategic view of
industrial and organizational markets, South-Western, 2004
Johansson, Johny K., Global marketing : foreign entry, local marketing, and global
management, McGraw-Hill, 2006
Johansson, Johny K., Global marketing : foreign entry, local marketing, & global
management, McGraw-Hill/Irwin, 2003
Kotabe, Masaaki, Global marketing management, John Wiley & Sons, 2008
Kotler, Philip ; Dubois, Bernard, Marketing Management, Publi Union, 2000
Kotler, Philip ; Dubois, Bernard, Marketing management, Publi-Union, 1992
Kotler, Philip ; Keller, Kevin Lane, Marketing management, Prentice Hall, 2006
Kotler, Philip Marketing management Pearson Education Limited, 2012

Kotler, Philip, Keller, Kevin L., Marketing management, 12th Edition, Pearson Education,
2006
Lee, Kiefer ; Carter, Steve, Global marketing management : changes, challenges and new
strategies, Oxford University Press, 2005
Lendrevie, Jacques, Lindon, Denis, Mercator, 6e dition, Dalloz, Paris, 2000
McDonald, Malcolm H. B. ; Leppard, John W., Marketing by matrix : 100 practical ways to
improve your strategic and tactical marketing, Butterworth-Heinemann, 1992
Meissner, Hans Gunther, Strategic international marketing, Springer, 1990
Mudie, Peter ; Pirrie, Angela, Services marketing management, Elsevier ButterworthHeinemann, 2006
Owens, Irene, Strategic marketing in library and information science, Haworth Press, 2003
Parry, Mark E., Strategic marketing management : a means-end approach, McGraw-Hill,
2005
Payne, Adrian, The Essence of Services Marketing, Prentice Hall International Ltd.,
Hertfordshire, 1993
Peattie, Ken, Environmental marketing management: meeting the green challenge, Financial
Times, 1995
Petrescu, E. C., Marketing: concepte de baz i aplicaii, Ed. Uranus, Bucureti, 2008
Petrescu, E. C., Marketing n asigurri, Ed. Uranus, Bucureti, 2009
Pride, William M., Ferrell, O. C., Marketing. Concepts and strategies, 7th edition, Houghton
Mifflin Company, Boston, 1991
Proctor, Tony, Strategic marketing : an introduction, Routledge, 2008
Rosenbloom, Bert, Marketing channels : a management view, South-Western Cengage
Learning, 2004
Sadler, Philip, Strategic Management, 2nd edition, Kogan Page Ltd., London, 2003
Solomon, Michael, Bamossy, Gary, Askegaard, Sren, Consumer Behaviour A European
Perspective, 2nd edition, Financial Times, Prentice Hall, 2002
Stone, Marilyn A. ; McCall, J. B., International strategic marketing : an European
perspective, Routledge, 2004
Sutton, Dave ; Klein, Tom, Enterprise marketing management : the new science of
marketing, John Wiley & Sons, 2003
West, Douglas ; Ford, John, Strategic marketing : creating competitive advantage, Oxford
University Press, 2006
Wilson, Richard Malcolm Sano ; Gilligan, Colin, Strategic marketing management :
planning, implementation and control, Elsevier Butterworth-Heinemann, 2005