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Beverage Division Pepsi-Cola Company
Beverage Division Pepsi-Cola Company
Pepsi-Cola Company
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Introduction
PepsiCo, Inc., major producer of carbonated soft
drinks, other beverages, and snack foods. Its
beverage division, Pepsi-Cola Company, bottles
and markets several popular brands of soft drinks
in the United States and throughout the world.
PepsiCo also owns Frito-Lay Company, the leading
snack-food maker in the United States. PepsiCo is
based in Purchase, New York.
PepsiCos soft drink products include Pepsi, Diet
Pepsi, and Mountain Dew. Other beverages
include Lipton Brisk and Liptons Brew iced teas,
All Sport athletic drink, and Aquafina bottled
water. Frito-Lay products include Lays and
Ruffles Potato Chips, Fritos and Doritos Corn
Chips, Chee-tos Cheese Snacks, Tostitos Tortilla
Chips, Rold Gold Pretzels, and Grandmas Cookies.
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Early History
PepsiCo traces its origins to 1898 when Caleb
Bradham, a pharmacist in New Bern, North
Carolina, created a curative drink for dyspepsia
called Pepsi-Cola. Pepsi-Cola, later referred to
simply as Pepsi, was a mixture of carbonated water,
cane-sugar syrup, and an extract from tropical kola
nuts. To sell his product, Bradham formed the
Pepsi-Cola Company in 1903. In addition to selling
the drink at drugstore counters, Bradham bottled
Pepsi for sale on store shelves. At this time, bottling
was a new innovation in food packaging.
However, due to major increases in the price of sugar,
Bradham began to lose money on Pepsi, and in 1923 he
filed for bankruptcy. The Craven Holding Company of
Craven County, North Carolina, purchased the
companys assets. In 1931 Charles G. Guth of the Loft
Candy Company in New York City purchased Pepsi-Cola
from the holding company. Guth had difficulty getting
the business going again, but he increased sales by
selling larger bottles at an unchanged price. By 1933
Pepsi-Cola was sold by 313 franchised U.S. dealers;
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